KoMarketing Associates

JANUARY 26, 2016

As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. Then use audience targeting and Facebook ads to get people to see it and sign up.”. I really love this piece of advice from Social Media Examiner; while they are being specific to Facebook, it can really apply across a variety of social channels.

Social Media 96

Social Media Media B2B Tips 96

KoMarketing Associates

DECEMBER 27, 2017

15 Audiences You Should Be Targeting with B2B Facebook Ads. Five Crucial Tips for a Successful Boost Post on Facebook. Always feel free to reach out through Twitter , LinkedIn , Facebook , and Instagram with your comments and suggestions as well. Baidu PPC Versus Google AdWords: 8 Key Differences.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

AUGUST 27, 2019

For example, they run a series called #TrailblazerTipTuesday , where influencers share a video tip for the industry and it is retreated and shared by Pardot. The perfect tip for the perfect solution. This is done using the e-commerce shop feature, which allows users to view and browse products directly on Facebook.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

FEBRUARY 19, 2013

The book offers tips and advice for community managers on how to set up, manage, and run a social media program. Here are a few tips on identifying the best social network for your business: Look at analytics. For example, we know for most B2B companies, LinkedIn is better at driving conversions than Facebook or YouTube.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

KoMarketing Associates

JUNE 27, 2017

In addition, Facebook reported 100+ million hours of video watched every day and Snapchat reported an average of “over 30 minutes” per day per user. Why It Works: Facebook. I showed you the stat earlier on how many people are watching video on Facebook and Shopfiy is capitalizing on it. Crazy, right?! Not exactly.

Paid Search Agency 120

Paid Search Agency B2B Marketing Video Marketing Companies 120

KoMarketing Associates

OCTOBER 18, 2018

Facebook understands this very well. This happens on Facebook and off. To find out just how prevalent this was, we analyzed the social media accounts of 10 B2B companies, across four social media platforms (LinkedIn, Facebook, Twitter, and Instagram). Share your social media CTA tips with us on Twitter.

Social Media 129

Social Media Analysis Paid Search Agency Media 129

KoMarketing Associates

DECEMBER 29, 2015

5 Essential Tips to Consider before Boosting a Facebook Post by Mike Pickowicz. Search Marketing Strategist Mike Pickowicz’s post provides five tips B2B marketers should consider in order to maximize the effectiveness of boost posts in Facebook advertising campaigns.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

KoMarketing Associates

MAY 24, 2012

Thanks to the iFrame, we can post pretty much anything we want to on a Facebook page, including, in most cases, a retargeting pixel. Leverage Facebook specific ads and offers to your fans. Usually marketers have a difficult time getting users away from Facebook and to a web site, but this is much less true for the B2B space.

B2B Marketing 120

B2B Marketing Marketing Management Sales Qualified Leads Allocation 120

KoMarketing Associates

MARCH 24, 2014

As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

KoMarketing Associates

SEPTEMBER 13, 2018

Popular content can be repurposed into an email series that offers more actionable tips about a topic. A good example of this would be a webinar about growing sales through Facebook advertising (with good advice and strategies in the presentation) and then offering viewers a discounted monthly rate for managed Facebook advertising services.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

MARCH 30, 2017

To provide more clarity around the term and help you apply social media to your existing marketing strategy, I’ve outlined key benefits, common challenges and questions, tips and additional resources. When thinking about what social networks are most popular, a few sites come to mind, including: Facebook.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

MAY 22, 2018

From there, they can create an audience segmenting any user who has a “source” of a social media platform (such as Facebook or LinkedIn). That said, these four audience types are only the tip of the iceberg of what can be done. It is essential for all advertisers to understand their audience and find unique ways to target them.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

KoMarketing Associates

DECEMBER 21, 2017

I love the breakdown KISSMetrics provides here and the tips on how marketers can do a better job of engaging customers in a real and valuable way. This report brought together the big picture of what’s happening in the paid social landscape for me and made clear that Facebook and Twitter are no longer the only platforms to choose from.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

AUGUST 22, 2017

Don’t forget that email communication does not have to focus solely on sales communication; provide product updates, or free tips and tricks. Twitter, Facebook, and LinkedIn all offer ways to list and organize social networks and track conversations more specifically based on business goals as well.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

SEPTEMBER 28, 2016

The session will provide tips, tools, and case studies on how content and social teams can better integrate to create a more holistic content marketing strategy and make sure they are hitting the customer at the right place at the right time. If people hit content and immediately leave, it wasn’t valuable.

Top of Funnel 120

Top of Funnel Media Paid Social Agency Content 120

KoMarketing Associates

FEBRUARY 25, 2020

Let’s cover some of the fundamental ideas behind retargeting and some awesome tips to get started or how to optimize your existing efforts. Facebook Ads Retargeting Capabilities. Although Facebook is so large with 1.69 This makes it easier to comply with its requirements – especially compared to Google or Facebook Ads.

Top of Funnel 166

Top of Funnel Ideal Customer Profiles Tips B2B 166

KoMarketing Associates

OCTOBER 10, 2013

While each of the sessions offered valuable tips, the main takeaway for me was the focus on data. For example, Annalise Kaylor , Associate Creative Director at Aimclear, showed us a phenomenal way to use negative Facebook data to better understand what our audience dislikes, provide them with better updates, and create the right content.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

KoMarketing Associates

OCTOBER 20, 2013

mpb2b pro tip: We're all content producers but we don't all have a content strategy. mpb2b pro tip: Do you train your staff or customers to be reporters? Bonus content writing tip: "Write [like you're] drunk. There are great stories that aren't being told by traditional media. via @kesslermichelle #mpb2b.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

KoMarketing Associates

APRIL 2, 2019

300+ million people come to Quora every month to prep, research, evaluate, ask for tips, and learn more about the world around them and that includes the products and services you offer. His answer to a 2015 question on top productivity tips has been viewed more than 453,000 times and was featured in articles from Forbes, Inc.,

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

DECEMBER 19, 2013

Make the Most of Custom Audiences on Facebook – Gary Stein, ClickZ. In this article, Lisa Barone outlines what, exactly, that is by offering concrete examples and actionable tips. I love this post because it gave us some great tips about how to create “Black Friday” campaigns for paid search. Great tips!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

NOVEMBER 27, 2018

Other tips to consider if your brand is undergoing a rebrand is to use “formerly” (name of brand or product) in copy where applicable. presidential election, Facebook is now allowing users to see all active ads linked to a page by following these steps: Go to the page you are interested in.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

JUNE 19, 2018

Here’s a list of blog posts we’ve written that may be helpful as you think about content promotion: Five Crucial Tips for a Successful Boost Post on Facebook. B2B Content Marketing : As you create content, you too should be thinking about how you can “broadcast” it out to your audience to maximize exposure.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

KoMarketing Associates

JANUARY 29, 2019

Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1. Here are some networks (and tactics) to consider: Facebook Targeted Audiences : Utilize Facebook’s pixel to set up an ad campaign that serves your content to anybody who’s visited (or completed a specific action on) your website.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

DECEMBER 27, 2012

We hope you enjoy and let us know your feedback via comment, Facebook , and Google+. 21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. 21 tips from 21 different people and they are all pretty good. Looking forward to more great experiences and writing in the New Year. Casie Gillette.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

MAY 14, 2019

HTML titles appear as the titles in search engine results, as well as default titles for bookmarks and social media shared assets (Twitter, Facebook, etc.). What tips do you have for blog optimization? Title tags might be the most important, individual factor on a web page or post.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

DECEMBER 30, 2019

15 Essential Tips to Increase Your Organic Reach on Facebook . Organic Facebook reach continued to be a challenge for marketers across industries in 2019. This article covers some really great points about why SEO traffic may not be growing at the rate you want and actionable tips for how to fix each problem.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

KoMarketing Associates

JUNE 18, 2015

One final tip outside of the actual link request: don’t be afraid to fail. Fortunately, social networking tools like Twitter, LinkedIn, Facebook and blogs actually make this process easier. In fact, in many cases, your requests will be deleted or left unanswered.

Link Building 120

Link Building Ad Building Social Networks CAN-SPAM 120

KoMarketing Associates

MARCH 7, 2013

Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. “Savvy marketers sharing insights, tips, resources, and war stories.” Twitter in particular proved to be the strongest performing platform for generating leads through social media.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

DECEMBER 5, 2013

Tip: If you don’t see volunteer information, email a conference organizer and let them know you’d like to help. Check out the event’s Facebook page, Twitter hashtag, LinkedIn group, etc. A few other tips: Tweet out the link when your session starts and/or when it ends. Connect with Attendees. Headed to a show? Hold an Interview.

Peer-to-peer 120

Peer-to-peer Ad Building Conference Search Engine Marketing 120

KoMarketing Associates

MAY 15, 2014

Bonus tip: When possible, set up Google Authorship. 9 Tips For Getting Free Clicks Through Google News. Social media networks (Twitter, Facebook, Google+, and LinkedIn) are a great place to start, as they provide an excellent opportunity to share content and engage with others in the industry.

Process 120

Process B2B Guidelines Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 29, 2017

Product pages provide more than just luggage – they provide helpful content, tips and recommendations to help make the process of packing easier. Because of this, we’ve seen the use of Chatbots, Facebook messaging and direct messaging on Twitter become a more important aspect of our everyday tactics. Stop interrupting.

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

KoMarketing Associates

SEPTEMBER 14, 2015

Thanks @natalykelly for great tips on how to avoid global marketing blunders (and hilarious stories)! – Mari Smith (Social Media Thought leader and Facebook Marketing Expert). People check Facebook 14 times per day per @MariSmith. We think that we know the market better than we do. inbound15 pic.twitter.com/WYdZpmUAvN.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

KoMarketing Associates

JUNE 6, 2013

With more than 1,000 expert-led sessions, Dreamforce promises the latest in product updates, hands-on experience with new technologies, and tips and tricks directly from experts. Let us know via comments below or send us a message on Twitter , Facebook , or Google+. Did we miss a must-attend event in the second half of 2013?

Conference 120

Conference B2B Marketing Planning B2B 120

KoMarketing Associates

MARCH 15, 2013

However, instead of writing all those posts (you can check out full coverage at Search Engine Land ), I’m simply going to give the top tips, takeaways & tools I walked away with. Top SMX West Tips. It’ll also show you which pages are getting traffic from which keywords. ** Tip Alert **. Fetch as Googlebot.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

KoMarketing Associates

OCTOBER 22, 2019

Here are six best practices and useful tips to B2B video marketing. It also can let people watch your videos without sound, which is what many people do on Facebook and while on their phone. Quick Tips: three to six-minute videos about product tips or working faster or more productively in the industry. Final Thoughts.

Video Marketing 125

Video Marketing B2B Marketing Practices Tips 125

KoMarketing Associates

NOVEMBER 5, 2019

Below, I’ve compiled several tips to help make your B2B social media marketing strategy more exciting and impactful. Other key multimedia features to consider include: Twitter and Facebook Live Videos. Facebook Recommendations. I hope these tips help keep your social media strategy fresh, engaging and exciting.

Social Media 128

Social Media Social Marketing Marketing Strategy Marketing & Strategy 128

KoMarketing Associates

SEPTEMBER 18, 2018

For this reason, I’ve assembled a list of five tips that will hopefully assist you in creating B2B tech content that pulls in the audience and converts. When thinking about the most popular social media channels, Facebook and Twitter sit atop the list. Expand Your Channels List. Don’t Overlook the Power of LinkedIn.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121