Twitter’s demise would cost marketers an important, useful channel
Martech
NOVEMBER 7, 2022
Looking at Twitter’s financials, it is difficult to see a way for it to survive. The company was in bad financial condition long before Elon Musk bought it, only turning a profit twice in the last decade. For brands Twitter has provided a unique, immediate channel for connecting with consumers. Facebook $30.75 TikTok $46.86
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