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HubSpot’s November 2023 releases: The manager’s guide

Martech

Subscriptions can collect or refund a prorated amount for mid-term changes (beta) You can easily adjust subscriptions based on the needs of unique buyers, with less friction, now that HubSpot subscriptions can collect or refund a prorated amount for that term when the subscriptions change. speed for listening to calls. Get MarTech!

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EU authorities ban Meta from using personal data for advertising

Martech

As it stands, the ban cripples the company’s ability to sell personalized ads to the 258 million Europeans who use Facebook and Instagram each month. Ad-free subscription On Monday, Meta announced it was rolling out ad-free subscriptions for Facebook and Instagram users in Europe and putting a “temporary” ban on ads to those under 18.

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EU hits Meta with $414m fine over advertising practices

Martech

Meta’s offense, the board concluded, was to incorporate user consent to use data for targeted advertising purposes within its terms of service, effectively forcing anyone using Facebook or Instagram, for example, to give up their data as a condition of using the platform.

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3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently

Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions. In a way, they’ve become experts in their field, providing a “face” to life with difficult conditions. ” Not sure how to get started? View this post on Instagram.

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The Resurgence of AR and VR Content in a Post-Pandemic World

Marketing Insider Group

When people hear the terms augmented reality (AR) and virtual reality (VR) their minds tend to think futuristically. As a result, despite attempts from mainstream tech giants like Google and Facebook, VR and AR content failed to see widespread adoption. But the truth is, AR and VR content is here — and it’s not even new.

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Big Data: What It Is, Why We Need It, and How to Use It

Webbiquity

Yet because the term is used in so many different contexts—from artificial intelligence (AI) applications to business intelligence to ecommerce to the Internet of Things (IoT)—there’s still a lot of confusion around it. For example, over 500 terabytes of data get ingested into the databases of Facebook every day. That’s a lot of data.

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The Daily KPI Dashboard for CMOs

SmartBug Media

Check out this webinar on goal-setting and reporting for long-term success to help you narrow in on the dashboards you need. Current Condition KPI Dashboard This is another common dashboard type used to monitor the current condition of internal teams or another dataset. The second crucial source of engagement is social media.