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Why Marketers Are Embracing Live Videos

Biznology

OCTOBER 15, 2018

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. And, make no mistake, brands have noticed this opportunity, especially since live videos on Facebook are on autoplay. The potential is immense, and it has still not been used enough.

Video Marketing 143
Video Marketing Broadcasting Paid Search Agency Facebook 143
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12 inspiring social media monitoring case studies

Biznology

AUGUST 8, 2016

Some examples are its sponsorship of the summer Olympics, or its annual trade show, Cisco Live. By comparing social media reactions (via sentiment and volume) across various networks, Kmart was able to determine the effectiveness of an advertisement online, on television, and the reaction after a follow-up advertisement.

Case Study 80
Case Study Case Studies Social Media Paid Content 80
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