Marketing Insider Group

JULY 11, 2023

If you sell to other businesses, advertise online through Facebook and LinkedIn. Success with Facebook comes from mastering bids for keywords. Effective paid search campaigns come down to researching the right keywords and making cost-effective bids (just like with Facebook). Don’t get too broad with your focus.

Paid Content 184

Paid Content Advertisements Advertising Paid Search Agency 184

Directive Agency

OCTOBER 2, 2019

Let’s look at a few examples and how much we can efficiently increase our reach by: In the screenshot below, you can see the original list of marketing qualified leads that were uploaded into Facebook was below 1,000. Google, Linkedin, and Facebook allow you to upload customer email lists. Lead generation. Engaged Users.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

KoMarketing Associates

JUNE 17, 2020

Especially if they try these four tactics: Make your own Bio link page. The URL itself is fine. But it’s too much to ask someone looking at an Instagram post to remember that URL. Also note that these two linking tactics (the landing page from your Instagram bio link and the Bit.ly Simplify the links themselves.

Lead Generation 194

Lead Generation Generation Leads Lead 194

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

Webbiquity

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. Beyond those commonly used methods of generating leads, here are a few new tactics that can enhance your lead gen efforts this year. You should also create custom URLs for all your campaigns with UTM parameters. Connect with Grin on Facebook or Twitter.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Directive Agency

SEPTEMBER 12, 2019

Lookalike audiences are available on various ad platforms, but today we’ll discuss how you can create them on Facebook, LinkedIn, and Google Ads. The first step is to make sure you have created and set up your Facebook pixel if you plan on using your website data. Utilize this audience in an upcoming Facebook campaign.

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40

Convince & Convert

JULY 24, 2011

Facebook best practices change about as often as Sean Combs/Puffy/Puff Daddy/P Diddy/Diddy/Diddy Dirty Money monikers , and keeping up on Facebook for business can be a significant time investment. Put on a little Beyonce in the background, grab some Cristal and join me at Facebook Success Summit ( [link] ). Who Should Attend?

Facebook 110

Facebook Webinar Metrics Co-Registration Social Media 110

NuSpark Consulting

OCTOBER 27, 2014

Customize your URL – On LinkedIn you have to option to customize your URL; make sure you do it. Put the photos of your kids, dog, and vacation on Facebook. Create a call to action – Find an area to not only include a call to action, but also make your contact information highly visible and keep it current.

Linkedin 100

Linkedin Ideal Customer Profiles Tactics Social Media 100

Contently

SEPTEMBER 28, 2017

Last week, the world got wind of the biggest Facebook algorithm change in years. Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content. According to a Parse.ly

Distribution 150

Distribution Paid Search Agency Top of Funnel Advertising Funnels 150

Huptech Web

SEPTEMBER 22, 2023

UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. Consider UTM Parameters as identifiers you attach to your URLs to show your analytics tools where the traffic comes from and why. Breaking Down the UTM Parameters! Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Metadata

SEPTEMBER 28, 2023

While the average CPL on Facebook and LinkedIn from our benchmark report didn’t come anywhere close to that, I still see why you may be struggling to swallow the cost of paid social, especially in a down economy. For reference, here’s what the average CPL on Facebook and LinkedIn looked like from April 2022 – April 2023: LinkedIn: $123.85

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Martech

SEPTEMBER 6, 2022

This impacts major social platforms like Facebook , Instagram, and Snap which rely on tracking across other apps and websites to operate. Even as the iOS landscape becomes more restrictive and shifts further away from any form of third-party tracking, there are tactics marketers can implement now to better position themselves for success.

Privacy 117

Privacy Advertisements Advertising Tips 117

Brandwatch Marketing

MARCH 7, 2023

Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 Facebook accounts for 53.1%

Statistics 98

Statistics Social Media Media Mobile Advertising 98

KoMarketing Associates

MARCH 13, 2018

According to research from Ascend2, link building overwhelming was considered the most difficult SEO tactic to implement (52 percent) despite being considered the third most effective tactic to execute (see graphics below). Images via Ascend2: Search Engine Optimization Tactics. The Quick Link Building Hits.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Brandwatch Marketing

OCTOBER 25, 2023

Tactics for measuring brand awareness 1. The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. However, brand awareness has always been one of the hardest things to measure.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Buzz Marketing for Technology

JUNE 23, 2009

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. So let’s go through some of your options when it comes to the tactics of social networking marketing. So try to direct them to someplace on your Facebook Fan page.

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

Sharpspring

OCTOBER 27, 2021

Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. A few Google or Facebook ads can easily rack up thousands in ad spend per month. First, let’s break down the types of marketing.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

SmartBug Media

NOVEMBER 24, 2021

Start driving pre-launch traffic to your URL. You can start to drive traffic to your site URL before the official website launch to increase visibility in search engines. Not only should you promote your URL, but also try to get as many links as possible from other sites pointing back to it. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Lead Scoring 115

Convince & Convert

MAY 7, 2013

Create a list of tactics you’re going to use to distribute information about the webinar : News release, social networks, email, blog, Facebook ad, Google ad, and postcard. Using the URL of the landing page (not the URL of the webinar software registration), create a different link for each of the tactics using the Google URL Builder.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Metadata

SEPTEMBER 28, 2021

We put together dos and don’ts plus six examples to help you get even more creative with your marketing tactics both now and in the future. The reality is that both of these are the marketing tactics that will all support the same overarching goal: get in front of the right person and drive more revenue. Here’s how.

ABM 98

ABM Account Based Marketing Demand Campaigns 98

Biznology

FEBRUARY 17, 2017

In that case, here’s a checklist to get started: Facebook (page and personal). Are all the descriptions, bios and URLs uniform? Example: Facebook Company Page – because I have a good number of likes on each Page post. Be tactical. Rewrite your Facebook Page info. You should be.). Pat yourself on the back.

Social Media 144

Social Media Business Media Profiling 144

Metadata

SEPTEMBER 28, 2021

We put together dos and don’ts plus six examples to help you get even more creative with your marketing tactics both now and in the future. The reality is that both of these are the marketing tactics that will all support the same overarching goal: get in front of the right person and drive more revenue. Here’s how.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

SmartBug Media

JULY 15, 2019

You’re not necessarily using only inbound marketing tactics like blogging or traditional marketing tactics like billboards, but you’re using both of those together to share your brand message. Social media: Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram. Integrated content marketing is a great place to start.

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75

Sharpspring

AUGUST 10, 2021

When thinking about intent-based marketing and why it’s important, the concept to understand is that it makes more sense to cater your content and tactical efforts to specific user intentions and mindsets based on trigger keywords and phrases. Intent-Based Marketing Theory. Consumer Research Intent.

Intent 115

Intent Planning Tips Long Tail Marketing 115

Zoominfo

APRIL 30, 2018

Track this by placing a tracking pixel on your thank you page or by setting your thank you page URL as a goal in Goolgle Analytics. Example: The HR company has been running a paid Facebook ad campaign, but are disappointed with its conversion results. They realize their Facebook ads were more effective than they initially believed.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Only B2B

NOVEMBER 1, 2020

If you want to go for detailed buyer persona about your product, you can simply check into the Facebook Audience Insight in Facebook Ads Manager this will help you get closer to your ideal customer. Furthermore, you can optimize your page by adding these keywords into the, URL Headline Image alt text First few paragraphs.

Lead Ranking 126

Lead Ranking Lead Scoring Generation Long Tail Marketing 126

NuSpark Consulting

SEPTEMBER 28, 2011

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. The easy ones.

RSS 100

RSS Social Media Efficiency Twitter 100

NuSpark Consulting

SEPTEMBER 28, 2011

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. The easy ones.

RSS 100

RSS Social Media Twitter Efficiency 100

Scoop.it

JUNE 29, 2021

Most people are familiar with social media news feeds (like the one you see when you log into Facebook). Most people are familiar with Facebook news feeds. And while it won’t replace the need for new original content on your website, it helps you transition from a static URL to a dynamic website that’s relevant and engaging.

Marketing Websites 68

Marketing Websites Curation Aggregators Social Media 68

Martech Advisor

AUGUST 21, 2019

When a user clicks on this, to share the post on Facebook, LinkedIn, or Twitter, the unique UTM contained within the button lets you track the traffic source and perform accurate marketing attribution. For a source of traffic to be deemed dark social, a reader simply copies the page URL and pastes it into their preferred sharing channel.

Marketing Attribution 79

Marketing Attribution Social Marketing Activities Marketing Analytics Tools 79

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. How can you avoid becoming one of those?

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Optinmonster

FEBRUARY 21, 2024

He also reports that no other SEO tactics were used, just this one guest blogging campaign alone. Because AdEspresso’s topic is Facebook advertising–which is a popular topic–the initial keyword list was pretty gigantic. So that’s a 342% increase in search engine traffic from taking one week to write 31 guest posts.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Sprout Social

SEPTEMBER 7, 2022

For comparison, it took eight years for both Facebook and Instagram to hit that milestone. You’ll also be able to add your website URL to your profile once you hit your first 1,000 followers. The cost for these is based on bids, just like how you pay for Facebook and Instagram ads. Diversity across your profile is key.

Advertising Agencies 89

Advertising Agencies Brand Identity Branding Paid Search Agency 89

Lake One

MAY 14, 2020

You can find how many people have shared your content using tools like Buzzsumo or Shared Count : Or, you can look for social shares on specific platforms by adding your URL into the search bar: (Research has found that written articles, videos, and images are the three most engaging types of content on social media. Brand Market Share.

Lead Ranking 97

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 97

Goodish Agency

AUGUST 5, 2021

landing page, Facebook ad, or email campaign) affect your conversion rates? It basically means finding a unique strategy or tactic for acquiring traffic/customers at a very low cost per acquisition/conversion in a short amount of time. Goodish Agency. Growth hacking, on the other hand, is more instantaneous.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Hubspot

SEPTEMBER 17, 2020

I Googled it and took the top ranking URL and put it into Ahrefs. Note: I’m borrowing this idea from Tim Ferriss when he talks about product launches : “Especially on the first few days of your launch, you want people to see your project everywhere – on blogs, Facebook, Twitter…everywhere.”. Same goes for a term like “best red wine.”

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Optinmonster

MAY 16, 2023

Here’s a comparison between the two: On-Page SEO Focuses on optimizing elements within your website, such as content , meta tags , URLs, headings , SEO-optimized hosting , and internal linking. It involves strategies and tactics to increase your business’s visibility to potential customers within a specific geographic area.

SEO 77

SEO Lead Ranking Lead Scoring Link Building 77