Paul Gillin

AUGUST 26, 2010

Thanks to Facebook, they had been building connections with future classmates since the late spring. A survey of teens this year by textPlus found that 30% percent said they’ve broken up with someone or been dumped via text message. Tags: Facebook communities innovation socialnetworks millennials generationy.

Multi-Channel 50

Multi-Channel Facebook Communities Course 50

Paul Gillin

JUNE 29, 2011

Element14 is trying to position itself as “Facebook for engineers,&# and they’re doing a heckuva job. The site is organized in “chapters&# by platform – Facebook, LinkedIn, Ratings and Reviews, QR codes and the like – and presents really useful tutorials in a step-by-step format, many including video.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

JULY 29, 2011

They also have multiple presences within each channel, such as product-specific pages on Facebook. Nearly 80% of the companies Awareness surveyed use social media channels to identify and respond to customer service issues and two-thirds use them for prospecting. And they measure like crazy.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

OCTOBER 11, 2012

The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. Facebook is more playful than LinkedIn. Try mixing it up; instead of posting a question, occasionally formulate the topic as a survey. Think of the context, too. Use Trackable Links.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

APRIL 13, 2011

Regardless of the size of the event, set up a Facebook page or create a dedicated event sub-page under your Facebook page. The average Facebook member has 130 Facebook friends. Use a unique tracking code with each promotion and make sure to use a different code for Facebook, Twitter, LinkedIn and e-mail.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JANUARY 16, 2012

IBM’s Jeff Schick introduces a demo of the new Lotus social business platform, which borrows liberally from Facebook, Hootsuite and paper.li. The user interface is a Facebook/Google+-like internal social network. Surveys and user comments can be quickly added to content and made part of the published page.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

These include press mentions, speaking invitations and performance on customer satisfaction surveys. Customer surveys; renewal rates; referrals; incremental business; testimonials; Net Promoter Score. A simple telephone survey can identify who these customers are. Metrics also vary by objective. Measurement. Customer loyalty.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

FEBRUARY 20, 2013

The Center for Marketing Research at the University of Massachusetts Dartmouth is out with its latest survey of the Inc. 500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare. Facebook was the big loser in this survey. Ninety-two percent of the Inc.

Social Media 50

Social Media Studies Media Linkedin 50

Paul Gillin

JANUARY 4, 2012

In fact, one of her favorite measurement tools – the Grunig Relationship Survey - was invented in the days before blogs and Twitter, but is every bit as useful today as it was a decade ago. This time Paine has a major publisher at her back and the benefit of many new tools to tackle, including Twitter and Facebook.

Social Media 50

Social Media Media Peer-to-peer PR 50