B2B Marketing Traction

OCTOBER 16, 2015

The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. Our client had a decent Facebook page, but there were two or three duplicate pages for the organization. Facebook’s philosophy is if you are a fan you can set up a page.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

PureB2B

FEBRUARY 17, 2021

By now, you’ve probably used Facebook and Instagram stories to publish your business content. Google is pretty obviously the largest search engine used by millions of people whether or not they’re on Facebook or Instagram. But there is one big difference: each story has a URL and isn’t time-bound before it disappears.

Google 125

Google Content Marketing Content Verticals 125

Oktopost

NOVEMBER 30, 2023

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email. Of course, creating custom pages and forms is incredibly time-consuming.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Convince & Convert

JULY 24, 2011

Facebook best practices change about as often as Sean Combs/Puffy/Puff Daddy/P Diddy/Diddy/Diddy Dirty Money monikers , and keeping up on Facebook for business can be a significant time investment. Lots of newsletters, blog posts, and case studies to consume. All companies will benefit from Facebook Success Summit.

Facebook 110

Facebook Webinar Metrics Co-Registration Social Media 110

Hubspot

AUGUST 25, 2014

The folks at Facebook have been working hard these past few months to defend the News Feed against spammy posts by brand pages. Update #1: Facebook will now prioritize link posts over photo updates that have URLs in the captions. Photo posts with the URL in the caption don''t display that information.

Facebook 28

Facebook Clickthrough Click Rate Display 28

Martech

SEPTEMBER 6, 2022

This impacts major social platforms like Facebook , Instagram, and Snap which rely on tracking across other apps and websites to operate. Read next: Study finds iOS 15 is inflating email open rates. It can also be helpful to flip this around and watch for other specific events in your Facebook Performance Measurement data.

Privacy 109

Privacy Advertisements Advertising Tips 109

Sprout Social

JULY 26, 2021

Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. Facebook ads character count. Facebook generally has the same character limit across all ad types , with the exception of carousel ads and in-stream video ads.

Social Media 145

Social Media Media Ideal Customer Profiles Youtube 145

Brandwatch Marketing

MARCH 7, 2023

Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7

Statistics 98

Statistics Social Media Media Mobile Advertising 98

SendX

MARCH 18, 2021

A change in the Facebook algorithm, on the other hand, could restrict your access to Instagram followers. Or you can opt for the indirect approach: Offer something your audience can’t resist--maybe a new study. But Facebook is not the only platform you can leverage for this. Incorporate your branding and website URL into the ad.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

LeadSquared

MAY 28, 2013

Like Facebook says it, “Over 1 billion people. Running ads on social media biggie, Facebook is a time tested approach to grab attention and get more leads for your business. Running ads on social media biggie, Facebook is a time tested approach to grab attention and get more leads for your business. Enter an external URL.

Facebook 52

Facebook Ads Landing Pages Opt-out 52

Zoominfo

APRIL 30, 2018

Studies show that recruiters who use analytics significantly outperform recruiters that don’t use analytics ( source ). Track this by placing a tracking pixel on your thank you page or by setting your thank you page URL as a goal in Goolgle Analytics. They realize their Facebook ads were more effective than they initially believed.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Sprout Social

NOVEMBER 11, 2021

A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . If you already use Shopify or Facebook Shops, Sprout’s social commerce integration is a great way to streamline order management and customer information. Sprout integrations: Shopify, Facebook Shops.

Digital Asset Management 119

Digital Asset Management Social Media Work Management Marketing Management 119

PureB2B

FEBRUARY 17, 2021

By now, you’ve probably used Facebook and Instagram stories to publish your business content. Google is pretty obviously the largest search engine used by millions of people whether or not they’re on Facebook or Instagram. But there is one big difference: each story has a URL and isn’t time-bound before it disappears.

Google 62

Google Content Marketing Content Verticals 62

Moz

NOVEMBER 27, 2018

Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember from high school statistics — that "correlation doesn't mean causation." Posted by rjonesx.

Lead Ranking 51

Lead Ranking Correlation Lead Scoring SERP 51

seo.co

JANUARY 1, 2023

Consider that this information could also be published in the form of a valuable blog entry, a useful and authoritative whitepaper, or a series of social media posts that help the website build its engagement levels and create a viral following on Facebook, Twitter, Tumblr, Pinterest, and other networks.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

seo.co

APRIL 29, 2022

This represents the total number of nonzero factors used throughout the URL. Practically speaking, that means Google is really good at figuring out user intent, rather than studying keywords exactly. Search Result Display URL Matches. How many keyword matches are found in the URL displayed within SERPs? Term Frequency.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Launch Marketing

MAY 19, 2021

Below are the IT/Technology/Software Services industry email averages from a recent Campaign Monitor study: Open rate: 19.45% CTR: 2.80% Unsubscribe: 0.20%. These opportunities could be a mix of buttons, images or a URL link. First, you should benchmark how your email performance compares to industry trends. Concise Copy.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

B2B Marketing Savvy

SEPTEMBER 30, 2009

Depending on what shorten URL service you now use, significant keystrokes are likely yours for the picking. In 2008, Mashable did a roundup of URL shortening services and highlighted 90 providers… (yup 90!) Some companies have ready-made, very short names that could easily be developed for custom short URL use. is the default.

Enterprise Management 40

Enterprise Management Marketing Management Service Paid Search Agency 40

Convince & Convert

MAY 27, 2011

This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). Tweet me or Tom ( @webby2001 ) to get the URL. 52% of Americans have a profile on Facebook, Linkedin, MySpace or elsewhere.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Scoop.it

SEPTEMBER 7, 2021

The key is using it in combination with social media marketing channels, such as Facebook and Twitter. If you look at the statistics, Facebook alone had approximately 2.85 And not just Facebook, in this day and age, it’s essential to let your presence known on every platform your subscribers are present online.

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

Optinmonster

APRIL 23, 2020

Domain Age, URL, and Authority. Unsurprisingly, the first of our SEO ranking factors has to do with having the right kind of URL. Specifically, that’s a URL that Google’s bots can easily reach and crawl. Domain Age, URL, and Authority. A Secure and Accessible Website. Page Speed (Including Mobile Page Speed).

Lead Scoring 139

Lead Scoring Lead Ranking SEO Keywords 139

Hubspot

SEPTEMBER 17, 2020

I Googled it and took the top ranking URL and put it into Ahrefs. Note: I’m borrowing this idea from Tim Ferriss when he talks about product launches : “Especially on the first few days of your launch, you want people to see your project everywhere – on blogs, Facebook, Twitter…everywhere.”. Same goes for a term like “best red wine.”

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Hubspot

FEBRUARY 18, 2015

In June of last year, Facebook announced a new ad format called "multi-product ads" that caught the attention of many Facebook advertisers. Quick movers were able to make the most of the new ad format using the Facebook Ads API , but others had to wait for Facebook to fully incorporate the format into its advertising product.

Facebook 28

Facebook Paid Search Agency Ads Clickthrough 28

Convince & Convert

JUNE 2, 2013

At least some of this word of mouth is occurring via social media, with brand or product mentions spawning searches and/or direct URL entries that are included in this data. My friend Ann Handley of MarketingProfs asked a question of her Facebook friends about a reliable source for contact lenses. consumer’s purchase path.

eCommerce 148

eCommerce Social Media Tactics Word of Mouth 148

Content Marketing Institute

OCTOBER 24, 2018

Second, the users receive the URL on their mobile device. Two years ago, a study by Twilio, the developer-centric communications platform, revealed that 90% of consumers wanted to use messaging (i.e., texting, Facebook Messenger) to communicate with businesses. With this new feature, the publishing site gets double exposure.

Distribution 94

Distribution Trends Budget Programs Tools 94

Convince & Convert

DECEMBER 29, 2011

This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). Tweet me or Tom ( @webby2001 ) to get the URL. 52% of Americans have a profile on Facebook, Linkedin, MySpace or elsewhere.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

SnapApp

MARCH 8, 2012

Join us on 3/14 for a live webinar To Prepare Your Page for Facebook Timeline. But building a Facebook Marketing strategy focused solely on Likes is sooo 2011 - especially because ~88% of fans will never return to your page. 2012 is the year of engagement and engagement on Facebook - at least 95% of it - happens in the News Feed.

Lead Scoring 54

Lead Scoring Lead Ranking Facebook Ad Frequency 54

Optinmonster

DECEMBER 21, 2023

Just enter the URL pages of blogs that interest you and pitch to the ones that cater to the same audience as yours. Social media platforms like Facebook and Twitter have millions of daily users. That’s because studies suggest 68% of buyers follow brands on social media to stay informed about new products or services.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Optinmonster

JUNE 5, 2022

A study showed that 50% of all web users only do business with the top three search results. From there, set the Button Click Action to Redirect to a url and enter your URL in the Redirect URL field. Create business listings on Google, Facebook, and elsewhere. Improve Local Search Positioning.

Conversion 114

Conversion Tagging Click Rate Display 114

Parse.ly

AUGUST 22, 2019

Facebook undoubtedly has the lion’s share: 2.23 The promise of audience reach on Facebook is palpable and considering the return on investment, maybe even reasonable. The hangover we feel from Facebook-first marketing is far from over. The only platform that comes close to Facebook’s size is YouTube, with 1.9

Social Media 81

Social Media Traffic Media Privacy 81

Brandwatch Marketing

JANUARY 2, 2019

Facebook Messenger and Whatsapp handle 60 billion messages a day. Facebook: 2.072 billion users. Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter. A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2

Statistics 111

Statistics Social Media Media Mobile Advertising 111

CoSchedule

JANUARY 27, 2023

Not to mention, studying successful examples can also bring fresh ideas to your mind. The brand created a dedicated Facebook page for the campaign and published engaging content that built anticipation around the day Felix jumped. By using a Facebook Group to share exclusive discounts for members. Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

JANUARY 26, 2023

High customer lifetime value A study from the Wharton School of Business shows that referred customers have a 16% higher lifetime value than average customers. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads. Be sure to factor in some costs for incentives and planning.

Paid Content 124

Paid Content Advertising Agencies Planning Word of Mouth 124

Hubspot

AUGUST 7, 2018

Consider hosting a Twitter chat, posting surveys on Instagram, or creating fun contests on Facebook. Essentially, this means you’ll choose keyword(s) that relate to your business, and incorporate those keywords into the URL, body text, image text, headers, and navigation bar. Image courtesy of Giselle Bündchen’s Facebook account.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Convince & Convert

APRIL 24, 2015

Write Often In a Curata study of over 400 business bloggers, they found that the best bloggers—one’s with over 10,000 page views or more per month—shared some similar traits. Sponsor local events, and find a way to publish your blog’s URL on the event merchandise, decor, uniforms, and more. Take up speaking assignments in your niche.

Blogger 166

Blogger Best Practices Merchandising RSS 166

Pearl Digital Marketing

JULY 8, 2019

Post regularly (similar to how you’d post on a Facebook business page). Claim your Google My Business short name & URL. You can create content about your local industry or case studies about a local client or customer. Once you’re all set up: Respond authentically to all reviews. Create Location Pages.

SEO 74

SEO Ideal Customer Profiles Profiling Case Study 74

Optinmonster

NOVEMBER 3, 2021

Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube. Allow entrants to login to your contest via Facebook or Twitter. Bonus giveaway actions like Facebook like and share, leave a comment, and more. For instance, Facebook has been losing favor with younger audiences for quite some time.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80