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Facebook News Feed Case Study: Maybe the Sky Isn’t Falling After All

Marketing Insider Group

4, Mark Zuckerberg announced his New Year’s resolution to “fix Facebook.” The post Facebook News Feed Case Study: Maybe the Sky Isn’t Falling After All appeared first on Marketing Insider Group. When it comes to your news feed, family and friends are in—brands and publishers are largely out. Meanwhile, in offices […].

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Source: BrightLocal.

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Hate speech on social media can significantly damage brands: Study

Martech

Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. Survey respondents were shown simulated negative, positive, and neutral posts on Facebook, Instagram, and Twitter in February and March 2023. Get MarTech! In your inbox. Business email address Subscribe Processing.

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[Case Study] Facebook and Instagram Ads: $2,500 Ad Spend and +350% ROI

Bannersnack

According to Statista, there are over 7 million active advertisers on Facebook. When you have competition, you may think that increasing your Facebook and Instagram ad spend can bring better results. In this case study, I want […]. Some of them are most likely targeting the same audience as you are.

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Europe gets ad-free Facebook and Instagram subscriptions

Martech

Meta is rolling out ad-free subscriptions for Facebook and Instagram users in Europe. Dig deeper: Hate speech on social media can significantly damage brands: Study Under 18 get ad free for free. The post Europe gets ad-free Facebook and Instagram subscriptions appeared first on MarTech. Subscription costs. Get MarTech!

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Study: Facebook Surpasses LinkedIn as Most Important B2B Social Media Platform

KoMarketing Associates

The vast majority of both B2B (89 percent) and B2C (97 percent) marketers said that they utilize Facebook, and it’s at the top of both lists. However, “For the first time in the history of our study, Facebook has passed LinkedIn as the most important platform for B2B marketers,” noted the authors of the report.

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The Anatomy of a Great Case Study

Contently

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!