strategy 
Industrial Marketing Today
MAY 14, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
Industrial Marketing Today
MARCH 12, 2012
The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”. It is a lot easier to set up free Twitter, Facebook and LinkedIn accounts and use them to promote products and announce new ones.
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Industrial Marketing Today
JULY 29, 2009
Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. I use LinkedIn and Twitter quite a lot in my online networking and sure, I’ve grown my network in a short period of time.
Industrial Marketing Today
AUGUST 16, 2011
I’ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers. And I don’t mean multinational behemoths that have deep pockets and can afford to experiment with marketing strategies. They actively use YouTube, Facebook and Twitter.
Industrial Marketing Today
AUGUST 10, 2012
The primary goal of industrial marketing has not changed even though marketing strategies and tactics have changed significantly in the past 5 years. 73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts.
Industrial Marketing Today
OCTOBER 26, 2010
A word of caution here about social media marketing – yes, it is easy and free to set up Twitter, Facebook and LinkedIn accounts but it is not cheap, and neither is it quick to achieve measurable results. There are real costs associated with planning and strategy development, staff and/or outsourcing expenses.
Industrial Marketing Today
APRIL 20, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.
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