|
•
Thursday, August 26, 2010
Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. Facebook SEO.
|
|
•
Tuesday, May 25, 2010
There are a number of reasons a content strategy is critical, but I’ll start with the simple fact that businesses are now being expected by their consumers to engage through content. Kristina Halvorson in her book “ Content Strategy for the Web says “ Content strategy will help you deliver content that inspires trust.
|
|
•
Tuesday, March 9, 2010
You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# The challenge rather lies in the way Facebook fan pages are used. Not even close. Digg this!
|
|
•
Friday, May 21, 2010
Have you ever noticed that your Facebook profile page looks like one of those horrible qualification forms that we make our customers fill out? If you go to Facebook and look at your profile, your immediate reaction is going to be that it’s asking for too much information. come at a price. The expectation on Twitter is that 99.9%
|
|
•
Wednesday, May 26, 2010
If you’re a regular reader of this blog, you know how strongly I feel about strategy. Ari asked where efforts should be focused when resources are sparse: Twitter, Facebook or blogging. Facebook? Twitter, Facebook, and adding a blog to your existing website are free in terms of money resources.). Yadda yadda yadda.
|
|
•
Tuesday, June 23, 2009
One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. But that doesn’t mean you shouldn’t have a strategy in place for what you are trying to achieve. Most Facebook users feel more comfortable staying within the Facebook environment.
|
|
•
Wednesday, June 17, 2009
According to a 2009 Forrester research study, 86% of B2B companies had NO integrated social media strategy. We need to find the new truckstops and they're online (53% of Facebook users are over 35, up from 46% in 2008). But after spending a few weeks assessing the state of social media among industrial companies, I'm changing my mind.
|
|
•
Tuesday, March 24, 2009
In It Came from Facebook! While the contention that "social media has no ROI"—only branding and relationship value—may be over the top, this post provides an excellent foundation and outline for developing a social media strategy. Here's some research on how to do that. technologies." Social Tagging Research and Reports
|
|
•
Monday, February 16, 2009
A lot of PR firms are stating that they have social media capabilities and can help develop your strategy in this arena. Some points to keep in mind: I looked at if the agency had a blog, Twitter profile, Facebook page (both group and/or fan), LinkedIn Group. used the group search functions found on Facebook and LinkedIn respectively.
|
|
•
Tuesday, May 11, 2010
Okay, so you’ve seen the jaw-dropping statistics: Facebook now has more than 400 million users, and it’s still growing. If your company wants to be where the action is in social media, you need a presence on Facebook. Reasons Why Marketers Should Choose Facebook Pages Over Facebook Groups by Inside Facebook.
|
