Webbiquity

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Are you aiming to increase brand awareness, generate leads, drive website traffic, or boost sales? Ahana Basu is a skilled and experienced content writer passionate about storytelling.

Social Media 313

Social Media Social Marketing Planning Tips 313

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. He explains it’s not really about the content – or even about storytelling – but rather about conveying value via the appropriate media. Do you want your content to attract more traffic, convert visitors to leads, or nurture those leads toward a sale?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

MARCH 6, 2023

Videos Have Great ROI In 2023, industry professionals have reported that creating video content has significantly increased: Brand awareness Traffic Leads Sales Dwell time And the real beauty of creating video content: it doesn’t have to be expensive or time-consuming. Live Videos.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Marketing Insider Group

JANUARY 24, 2023

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Enabling Employees to be Brand Storytellers People trust people. Creative messaging and storytelling are also important and play a crucial role in marketing communications.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Contently

JULY 16, 2020

These sites live off of consistent search traffic, but they typically don’t connect to the news cycle. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. It was shared over 26,000 times on Facebook. Once the coronavirus hit, that all changed.

Brand Identity 185

Brand Identity Branding Case Studies Domain 185

Marketing Insider Group

MARCH 16, 2021

Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. If you sell direct-to-consumer, or if your product is more of an impulse purchase, or if your product doesn’t require much education from the buyer, than you might be better off buying Facebook ads.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Stevens & Tate

MAY 27, 2022

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. When you create YouTube videos, you can post them to Facebook, after all. Seniors Prefer Visual Storytelling. YouTube Videos Can Drive Traffic. Doing so can help drive a significant amount of traffic to your website.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Anyword

JANUARY 4, 2019

To help publishers stay informed of the most important Facebook and content distribution trends, we launched The Keywee Facebook CPC Tracker , a monthly update on Facebook CPCs based on analysis of data from over 500 publishers. This leads to increased demands (and therefore prices) on platforms like Facebook. The upshot?

CPC 40

CPC Cost Per Click Facebook Storytelling 40

Anyword

APRIL 4, 2019

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. And as always, storytellers are constantly looking for new channels on which to distribute their content.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Navigate the Channel

JANUARY 29, 2024

Understanding the Power of Social Media Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and Pinterest have revolutionized the way we communicate and promote ourselves or our businesses. Use eye-catching visuals, compelling storytelling, and interactive elements to capture their attention.

Social Media 65

Social Media Media Demographics FAQ 65

Anyword

MARCH 19, 2019

As part of our efforts to bring the publishing community together, we launched The Storytellers : a blog series where we interview some of the most accomplished thought leaders from across the industry (Keywee friends and customers like Gear Patrol , Salon , and Complex ) and share their insights. Yes, we love Keywee!

Storytelling 40

Storytelling Mobile Advertising Newsletter Click Rate 40

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. of the businesses used Facebook. The change in the algorithms on Facebook led to a dramatic increase in the pieces of content being consumed in the form of stories.

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Anyword

MARCH 6, 2019

We launched The Keywee Facebook CPC Tracker , based on analysis of data from hundreds of publishers, to help publishing leaders understand how changes to the Facebook platform affect their work. showed that internal referrals make up 35% of publisher traffic. Distribution is now the key for effective storytelling.

CPC 40

CPC Cost Per Click Facebook Storytelling 40

Anyword

FEBRUARY 6, 2019

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker last January to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. The year began with a 17% drop in Facebook CPCs from December 2018 to January 2019.

CPC 40

CPC Cost Per Click Facebook Sales Qualified Leads 40

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Brand storytelling is a powerful marketing tool. On Facebook, you can easily tag your customer so that they can reshare your post with their audience. Case studies help you build a story around your customers, products, and services.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Marketing Insider Group

MAY 12, 2020

In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your e-commerce business, you have to approach it differently than you have been these past few years. Sharing blog posts with followers on LinkedIn, Facebook and Twitter.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. Facebook stories Facebook stories are similar to Instagram Stories and stay on your feed for a day. Facebook stories can be viewed by friends, followers or a custom audience chosen by the user.

Marketing Strategy 116

Marketing Strategy Marketing & Strategy Planning Work Management 116

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? When done well, it amplifies your traffic across all other organic channels. Our two biggest traffic sources are search and email.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. While the long-term returns fizzle out faster than with evergreen content, the initial traffic spike is often larger, and you still see compounding returns over time.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 51

Storytelling Enterprise Management Brand Identity Branding 51

CoSchedule

JANUARY 27, 2023

The brand created a dedicated Facebook page for the campaign and published engaging content that built anticipation around the day Felix jumped. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

Marketing Insider Group

MAY 10, 2021

In fact, putting a gifted storyteller on your team can even trigger the emotional aspects of buying decisions, such as user experience and the kind of emotional connection that builds trust. All too many of them slap a brand logo on a Facebook page, post their hours, and call it a day. After all, it looks like there’s a lot to gain.

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

Tomorrow People

NOVEMBER 23, 2018

Tim Lozier, marketing director at ETQ, gives his insights into the future of content marketing, why webinars will become more critical, and how storytelling marketing has changed the software industry. It resulted in an increase in our organic traffic onto our website. Emotional connections are vital for any piece of content.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

Content Standard

JULY 30, 2015

Storytelling and SEO have opposite but not opposing natures. Often misperceived as contradictory, storytelling and SEO actually collaborate well. Before exploring their relationship further, let’s define the core elements of brand storytelling and SEO strategy: a brand story and a ranking factor. Traffic Diversity.

Storytelling 40

Storytelling SEO Lead Scoring Lead Ranking 40

Zoominfo

JUNE 25, 2018

YouTube is the third most visited site in the world after Google and Facebook. Brand story videos: Brand storytelling has become increasingly important in the B2B space. YouTube is an online community just like Facebook or Twitter. 400 hours of video are uploaded to YouTube every minute. Engage with other accounts.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Huptech Web

DECEMBER 14, 2023

of clicks on desktop (SEOClarity) Posts with videos earn more backlinks and see a 157% boost in search traffic (Search Engine People) Paid Advertising PPC traffic converts 50% better than organic site visitors (TechJury) Sponsored product ads have the highest sales-per-click (MediaPost) 65% of Small to Medium-Sized Businesses Run a PPC Campaign.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Navigate the Channel

DECEMBER 14, 2023

Whether it’s Facebook, Instagram, Twitter, or LinkedIn, these platforms have become an integral part of people’s daily lives. This visual storytelling allows potential customers to get a better understanding of what a business has to offer, leading to higher engagement and conversions. Why Social Media Marketing Matters 1.

Social Media 65

Social Media Allocation Social Marketing Media 65

Zoominfo

DECEMBER 19, 2018

Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers. So, if you’re interested in learning more about Facebook marketing, check out Jon’s YouTube channel! Featured Video: How to Add Facebook Purchase Pixel Event Code. 7. Carla Johnson. 8. Capterra.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Valasys

JULY 9, 2020

The first is that leveraging the power of marketing you can drive traffic at speeds that will blow your mind and the second is that unlike other social media platforms you can independently choose which type of content you want to promote, without any constraints. The reactive storytelling works best for IBM’s Instagram marketing.

B2B Marketing 80

B2B Marketing Examples B2B Storytelling 80

SocialPilot

JANUARY 21, 2024

Take The Ritz-Carlton , for example; their prompt and personalized responses to guest queries on their Facebook page are a brilliant display of their digital marketing strategy. Facebook Facebook is a versatile platform that offers a wide range of opportunities for hotels to connect with their audience. Let’s dive in!

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Valasys

MARCH 18, 2024

Snapchat Stories led the way in this format which they have been embraced by Instagram, Facebook, and many other social media giants that have copied this idea. Harnessing FOMO: The Urgency Factor When it comes to ephemeral content, FOMO or “Fear of missing Out” is used to drive traffic to the stratum of the community.

Urgency Marketing 40

Urgency Marketing Content Multi-Channel Buzz 40

Hubspot

OCTOBER 29, 2019

Although Instagram's parent company Facebook hasn't yet revealed any details about the experiment's results, the test has expanded to seven countries and reps recently confirmed that they're weighing change that would remove Like, view, and reaction counts on Facebook's platform as well.

Facebook 56

Facebook Ideal Customer Profiles Planning Advertising Agencies 56

SocialPilot

FEBRUARY 9, 2024

His post covers everything from Facebook ads to internet marketing. Mari Smith Mari Smith is known as “the Queen of Facebook.” ” She is the premier Facebook marketing expert and has been since 2007. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Content Standard

MARCH 27, 2015

As an advocate for the power of original brand storytelling , I’m often skeptical about the need for paid amplification of these stories. As it turns out, original storytelling and paid amplification make great bedfellows at the right time and place. Personally, I hate ads on my Facebook timeline—they actually anger me.

Paid Content 40

Paid Content Storytelling Paid Social Agency Mobile Advertising 40

Martech Advisor

JANUARY 3, 2020

Tips on content writing with storytelling and emotion. Instagram Secrets: The Underground Playbook for Growing Your Following Fast, Driving Massive Traffic & Generating Predictable Profits by Jeremy McGilvrey. A detailed summary of each popular social media platform (LinkedIn, Facebook, YouTube, Twitter, Instagram).

Social Media 135

Social Media Social Marketing Media Planning 135

ClearVoice

DECEMBER 8, 2020

Here are the top statements that we will prove to be true or false for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest. Statements for Facebook to verify or debunk. It doesn’t matter if you promote from an official business page or your personal page on Facebook.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128