Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. Storytelling is the best way to do that. Share this on Facebook. People are good at writing about what they know. They aren’t as good about expressing who they are and why they do what they do. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JANUARY 11, 2011

The best way to gain attention and engage readers is through storytelling. Some bloggers and writers are natural storytellers, some aren’t. Share this on Facebook. I’ve written extensively about how to craft blog posts , and given you some outlines and templates for structuring blog posts. A case study.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

NOVEMBER 11, 2010

Did you know that the Aflac duck has 13 times as many Facebook friends as the Geico gecko? Share this on Facebook. Tags: Content Marketing Online Marketing Online Persuasion Attracting Clients blog marketing branding content marketing with blogs emotions narrative personality stories storytelling. Blog this on Blogger.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

JANUARY 12, 2011

Good content marketing requires good storytelling. It doesn’t get much more personal and public than updating your Facebook page, LinkedIn profile, or your blog, does it? Share this on Facebook. Fortunately, the human brain is a story-creating machine. Consider these common phrases: Everything happens for a reason.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

FEBRUARY 14, 2011

It demands vivid insight and storytelling skill to present an idea that packs enough emotional power to be memorable. Share this on Facebook. In a story, you not only weave in a lot of information, but you also arouse your reader’s emotions and energy. Persuading with a story is hard. Blog this on Blogger. Email this via Gmail.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

AUGUST 12, 2010

I’m reviewing Annette Simmons book The Story Factor, Inspiration, Influence, and Persuasion through the Art of Storytelling. Share this on Facebook. There are six types of stories you need to know about yourself, and two of them you need to be telling your blog readers, clients and prospects if you want to gain their trust.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

APRIL 11, 2011

And, it gets multiplied on websites, blogs, Facebook, LinkedIn, Twitter, and videos on YouTube, to the point that people tune out. How can you introduce storytelling into your marketing mix? Share this on Facebook. I hope you’ll call me one day and hire me for my services.&#. Blog this on Blogger. Share this on FriendFeed.

Rules 100

Rules Content Digg Custom Publishing 100