Kapost

JANUARY 17, 2019

But I don’t mean simply liking your latest Tweet or sharing a post you made on Facebook—I. The post What Is Brand Storytelling and Why Does it Matter? Do you want your customers to engage with your brand? appeared first on Kapost Blog.

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Storytelling Brand Identity Branding Facebook 125

Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling. Sadly, in a post PR world, we need to be able to compete a little bit with Facebook Ads and Google Ads. The post The art of narrative storytelling via social media marketing appeared first on Biznology.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Contently

FEBRUARY 14, 2018

And that’s because they know that students who went to Stanford will share that video on Facebook, and the post will go viral among current students and alumni. This is an excerpt from The Storytelling Edge , the Amazon #1 New Release from Contently head of content strategy Joe Lazauskas and co-founder Shane Snow.

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Storytelling Viral Marketing Amazon Template 157

Digital Marketing World Forum

MAY 16, 2019

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” It was the idea of storytelling that Nucco Brain was founded on almost six years ago – that brands could communicate better with people by finding their story and telling it well than with fancy taglines and flashy TVCs.

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Storytelling Media Television marketing Social Media 54

Convince & Convert

NOVEMBER 11, 2015

Leitman, who began her career as an actress and comedian, fell into storytelling when stand-up comedy started to lose its luster. She began sneaking true stories into her live set in an attempt to discover a more authentic form of storytelling. . “I Margot Leitman’s Facebook Page. Discovering Authentic Stories.

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Storytelling Rules Ideal Customer Profiles Youtube 119

ClearVoice

SEPTEMBER 20, 2021

Although hashtags are purposeful on Instagram , Twitter , and Pinterest , many have the burning question in their minds: Do hashtags matter on Facebook? Similar to the others, hashtags on Facebook are great for adding reach to your content organically. The history of Facebook hashtags. The history of Facebook hashtags.

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Facebook Practices Best Practices Privacy 98

Stevens & Tate

OCTOBER 26, 2020

Storytelling has existed for centuries and is a great way to not only market your brand, but also connect with your audience on a deeper level. Storytelling can be done in a variety of ways, and today, visual storytelling is one of the most impactful forms of persuading and communicating your message with audiences.

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Storytelling Trends Planning Paid Search Agency 53

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey. Sparklines.

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Storytelling Paid Search Agency Planning Work Management 70

Martech Advisor

NOVEMBER 5, 2019

Learn More: Storytelling, and Rebranding. Break through with digital storytelling and personalized marketing automation. Over the past few years two huge trends have formed to help marketers break through: Digital storytelling. The Power of Storytelling. Storytelling isn’t a new concept for marketers.

Marketing Automation Services 67

Marketing Automation Services Storytelling Marketing Automation Automation 67

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. At Keywee, we’re firm believers in Facebook’s ability to reach target audiences at scale.

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Storytelling CMO Advertising Agencies Custom Publishing 85

Webbiquity

SEPTEMBER 8, 2020

Storytelling is a powerful tool. The aim of storytelling is to establish a connection between a brand and it’s target customers. That’s one of the most important aspects of successful storytelling: keep it consistent. Storytelling is one key element in a broader tactic, content marketing.

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Ad Building Brand Identity Branding Tips 243

Convince & Convert

JUNE 25, 2012

Sometimes this notion of “storytelling” in business seems folly, conjuring up thoughts of bedtime, folklore, embellished narrative, and performance art. The key is this: Good content is not about storytelling; it’s about telling a truly connective story well. Spoiler: The camel was a jerk, and that hump was a magic curse.).

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Storytelling Webinar Metrics Rules Social Media 129

Marketing Insider Group

MARCH 21, 2023

The Technology of Storytelling By Joe Sabia Video Source: TED In this content marketing TED talk, developer of Elle magazine’s most viral video series, Joe Sabia, emphasizes the importance of visual storytelling.

Marketing Agencies 2 294

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 294

Sprout Social

NOVEMBER 21, 2016

Set up Your Facebook Page for Success. Before we even get started on psychology, make sure your Facebook Business Page has been set up with all the necessary basics. Here are a few key items you should check on: Are your products or services easily purchasable on your Facebook Page? Emotional Connections Drive Facebook Shares.

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Facebook Tips Lock-In Work Management 102

Sprout Social

OCTOBER 11, 2019

The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation and risk-taking in its storytelling. Enter: a new approach to storytelling, learned from social. And that created a big problem. How to solve it?

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Storytelling Peer-to-peer Ad Frequency Ad Exchange 78

Convince & Convert

NOVEMBER 21, 2013

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. According to Coca-Cola, the corporate website is dead.

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Storytelling Marketing Websites Social Media Blogger 163

Integrated B2B

AUGUST 1, 2018

As a librarian, I understand the importance and value of storytelling and, as a marketer, I know how convincing narrative can be – but it’s as a human , that I really get the power of a good story and its ability to inspire, educate and connect. Storytelling is powerful. Don’t let the profound humanness of narrative pass you by.

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Storytelling Education Social Media Facebook 40

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Storytelling in marketing involves crafting narratives that resonate with the audience. Human-centered content in marketing is an extension of storytelling.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Content Standard

FEBRUARY 21, 2019

But today, with services like Snapchat and features like Instagram and Facebook Stories, users and marketers alike can now interact with each other literally in real time, potentially every second of every day. And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. I love making connections with anyone in the content game, but Michele started talking about storytelling. This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. I was intrigued.

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). Watch my talk on “The Future Of Storytelling” below.

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Storytelling Video Marketing Custom Publishing Creativity 100

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Storytelling allows you to bring the consumer into the narrative and make them the center of the story. Use Facebook or LinkedIn to create a user group. Quick Takeaways.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Sprout Social

AUGUST 14, 2018

Facebook Stories is just one of the latest ways to delight your customers with visual content. Facebook brought Stories to the market after the format achieved phenomenal success on Snapchat. Facebook supports 2.23 Just 14 months after launching, Facebook had 150 million active users per day for Stories.

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Facebook Brand Identity Branding Paid Search Agency 90

Convince & Convert

AUGUST 8, 2013

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach.

Communities 140

Communities Social Media Storytelling Media 140

ClearVoice

NOVEMBER 19, 2019

First thing: Don’t look on Facebook for tone pieces! Here are six video storytelling formats to test out: 1. The post 6 Video Storytelling Formats That Can Engage Your Customers appeared first on ClearVoice. Thinking about testing out video as a marketing tool? The customer testimonial. Thinking about testing out #video?

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Storytelling Video Marketing Budget Programs Multi-Channel 72

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

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Storytelling Social Media Effectiveness Media 81

Marketing Insider Group

DECEMBER 8, 2021

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Enabling employees to be brand storytellers. Creative, messaging and storytelling are also important and play a crucial role in marketing communications. Those were the good old days.

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Enterprise Management Marketing Strategy Marketing & Strategy Work Management 321

Convince & Convert

APRIL 13, 2016

From a storytelling perspective, the variables can provide the tension that makes a story compelling. The stories and stunning visuals associated with farming make video an excellent storytelling device. With the launch of Facebook Live to brands, Monsanto recently experimented with it to tell the story of the growing season.

Facebook 105

Facebook Social Media Storytelling Video Marketing 105

Anyword

JANUARY 8, 2020

We launched The Keywee Facebook CPC Tracker to help storytellers understand how changes to the Facebook platform affect their daily work. In December, we saw Facebook CPC prices increase by a modest 5.1% The post The Keywee Facebook CPC Tracker: December 2019 Update appeared first on Keywee. December Data.

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CPC Cost Per Click Paid Content Facebook 52

Marketing Insider Group

JUNE 19, 2014

The Power Of Visual Storytelling. Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. The Power of Visual Storytelling from NewsCred. And here is just one example of why.

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Storytelling Microsite Viral Marketing Course 100

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Anyword

NOVEMBER 6, 2018

We created The Keywee Facebook CPC Tracker , a monthly update on Facebook CPCs based on analysis of data from over 500 publishers, to answer frequently-asked questions about Facebook CPCs and the state of paid content distribution. Distribution is now the key for effective storytelling. The upshot?

CPC 49

CPC Cost Per Click Facebook Storytelling 49

Anyword

JULY 16, 2019

But because every storyteller is vying for loyalty from a limited number of readers, building that commitment can be difficult. Through our work with hundreds of publishers, we’ve found that one of the best ways to do this is through paid content distribution on Facebook. . Distribution is now the key for effective storytelling.

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Loyalty Facebook Storytelling Sales Qualified Leads 45

Webbiquity

DECEMBER 6, 2022

Facebook is at #3, used by 56% of respondents, followed by Instagram which is used by 44%. The report quotes Michael Brenner of Marketing Insider Group, saying “(Influencers) can transform our brand narratives into personal storytelling by creating content, event speaking and consulting on strategy. The Most Useful Advice.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Hubspot

DECEMBER 23, 2019

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. This is creating an environment where content creators and brands must compete in a soundless, auto-play Facebook environment.

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Paid Content Facebook Video Marketing Paid Search Agency 100

Adobe Experience Cloud Blog

APRIL 25, 2017

The Art of Storytelling. Winning minds starts with winning hearts, and that is done with engagement and storytelling. Great storytelling goes beyond the data to build a bond with a customer. Winning the mind of the customer sounds easy enough for these icons, but what does it mean for us and our brands?

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Storytelling Planning Marketo Brand Identity 103

Anyword

JANUARY 4, 2019

To help publishers stay informed of the most important Facebook and content distribution trends, we launched The Keywee Facebook CPC Tracker , a monthly update on Facebook CPCs based on analysis of data from over 500 publishers. This leads to increased demands (and therefore prices) on platforms like Facebook. The upshot?

CPC 45

CPC Cost Per Click Facebook Storytelling 45