Paid Social: Facebook Ad Spend Slows in Q4 While Instagram Investment Grows
KoMarketing Associates
FEBRUARY 5, 2018
Facebook has been a dominating force for digital marketers, but how do other social media platforms compare, particularly when it comes to paid social? The statistics showed that Facebook ad spend grew 20 percent year-over-year, but this was a significant decrease from the 40 percent recorded during the first three quarters of the year.
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