Contently

OCTOBER 5, 2020

Every month or so, we host a webinar. Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. In 2019, we decided to add a thin banner to the top of our homepage to promote upcoming resources and webinars.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Biznology

FEBRUARY 12, 2021

Does your company suffer from abandoned Facebook accounts, company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel? If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG).

Consulting 197

Consulting Social Media Conversion Media 197

Launch Marketing

JANUARY 20, 2021

Webinars have become an increasingly popular type of virtual event with B2B marketers as 73% of marketing and sales leaders consider webinars to be an ideal way to generate high-quality leads. Along with generating leads, webinars are also a key part of B2B marketing content strategy. Creation and Planning.

Webinar Metrics 103

Webinar Metrics Demand Planning Promotion 103

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Social Listening Deck (Sprout Social).

Social Media 117

Social Media Training Course Resources 117

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. ‘How to Make Money from Social Media’ and ‘How to Grow Your Social Media Platforms’ weren’t tautologies but classes, priced at $50 per month.

Social Media 170

Social Media Media Viral Marketing Class 170

SmartBug Media

MAY 20, 2020

Want your company’s webinars to be successful? Then promoting your webinar is absolutely essential. Luckily, there are many ways to promote your webinars before, during, and after the events. Try some of these idea if you want to have a full house for your next presentation: Social media. Across webinars.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Porch Group Media

FEBRUARY 18, 2021

COVID-19 has led to a surge in social media usage on many platforms. In fact, 76% of consumers have purchased a product they saw in a brand’s social media post, according to research by Curalate and two-thirds of consumers have increased online shopping because of the coronavirus (Qubit). Click here to learn more.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Facebook Demand 52

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Webbiquity

NOVEMBER 21, 2021

Webinar & Webcasting Tools. Restream enables you to stream live to 30+ social platforms at once. Webinar Ninja. The Deal: For every signup this weekend, Webinar Ninja will plant trees through One Tree Planted. Social Warfare. The Deal: Get 30% off all Fotor annual plans using coupon code BF21.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Marketing Insider Group

DECEMBER 18, 2019

How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn. Tapping into Trust.

Social Media 320

Social Media B2B Thought Leadership Media B2B 320

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? A lot—but mainly, it showed us the four elements of paid social ads —the ad format, channel, audience and offer type—must work in harmony to drive leads, pipeline and ROI. A look at how offer types perform on LinkedIn and Facebook.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Sprout Social

JUNE 29, 2023

In the world of social today—where generating organic reach feels like a moving target and production budgets are limited—pursuing smart risks can be the deciding factor in your content’s success. Keep reading to learn how to build the business case for creating more lo-fi content, and ways to integrate it into your social strategy.

Content 112

Content Advertising Agencies Social Media Webinar Metrics 112

Oktopost

MARCH 10, 2022

Yet, organic social media is one channel that still delivers consistent results. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for.

Social Media 174

Social Media ROI Media Brand Identity 174

Biznology

JANUARY 15, 2021

Does your company suffer from abandoned Facebook accounts, a company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel? If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG).

Social Media 118

Social Media Media Consulting Guidelines 118

Hubspot

MARCH 24, 2021

Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

ClearVoice

JUNE 5, 2023

In the ongoing battle of the social networking giants, TikTok, Instagram, and YouTube are gaining steam. But Facebook still remains the undisputed number one. With almost 3 billion active users per month, Facebook is the most used social media platform around the world. An optimized Facebook video is: An actual video.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Oktopost

JULY 30, 2020

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. This means webinars are now mainstream even with the most traditional of industries. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. What type of content investments are they making: blogs, legal podcasts, videos, webinars, eBooks? How are they engaging with users? What are they doing well?

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Metadata

OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Porch Group Media

JUNE 25, 2020

[ON-DEMAND WEBINAR] Facebook Advertising: How to Build High-Performing Audiences That Convert. Many consumers use Facebook to discover new products and make purchases. However, the challenge for many brands is building the right audience, especially with the changes to Facebook’s advertising environment.

Webinar Metrics 52

Webinar Metrics Facebook Advertisements Advertising 52

Metadata

AUGUST 24, 2021

See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Think about how thrilled you’d be to get 100 people to your first webinar. So, the first thing you need to hammer into your head is the webinar is not about the webinar. The bulk of the ROI comes after the webinar.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. Social media can drive considerable traffic to your blog.

Social Media 65

Social Media Media Blogger Demographics 65

Martech

FEBRUARY 2, 2022

Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. Unfortunately, traditional methods of social media analysis are no longer working. Virtual and augmented reality technologies. Source: NetBase Quid.

Social Media 101

Social Media Social Marketing Trends Media 101

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. What type of content investments are they making: blogs, legal podcasts, videos, webinars, eBooks? How are they engaging with users? What are they doing well?

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Metadata

AUGUST 16, 2021

See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Think about how thrilled you’d be to get 100 people to your first webinar. So, the first thing you need to hammer into your head is the webinar is not about the webinar. The bulk of the ROI comes after the webinar.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

Biznology

OCTOBER 15, 2014

Yesterday, our author Chris Abraham presented our latest Biznology webinar about how to grow your social media influence. Social media is made up of the people you’re doing business with now, your current sales channel, your past successes, and your future prospects. I forgot to mention it in the webinar: personal brand!

Social Media 80

Social Media Webinar Metrics Media Ad Building 80

Convince & Convert

JULY 24, 2011

Facebook best practices change about as often as Sean Combs/Puffy/Puff Daddy/P Diddy/Diddy/Diddy Dirty Money monikers , and keeping up on Facebook for business can be a significant time investment. Put on a little Beyonce in the background, grab some Cristal and join me at Facebook Success Summit ( [link] ). Who Should Attend?

Facebook 110

Facebook Webinar Metrics Co-Registration Social Media 110

Oktopost

JUNE 20, 2018

In January 2018, Mark Zuckerberg announced a dramatic change to the Facebook algorithm, transforming the way brands reach, engage, and grow their audience. This has led many B2B marketers to wonder: is Facebook dead?

Facebook 79

Facebook Webinar Metrics B2B Marketing B2B 79

Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. For instance, we did a webinar about Google analytics. Set up the webinar with your provider ( brightTALK , GoToWebinar , Adobe Connect , and WebEx are some of the favorites) and grab the registration link they provide.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Sprout Social

DECEMBER 8, 2020

It’s impossible to open up a major social platform now and not see a video post. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. General social media video best practices. For the most part, people on social media have short attention spans.

Social Media 128

Social Media Practices Video Marketing Media 128

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video? at least once.

Viral Marketing 128

Viral Marketing Social Media Video Marketing Media 128

Convince & Convert

MAY 10, 2016

It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. Click for the replay of the Omni-Social Webinar. Omni-Social is the Offset to Paid Social.

Communities 112

Communities Webinar Metrics Lead Ranking Paid Social Agency 112

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Rev

JULY 8, 2019

Within this over-saturated world of potential teachers, appears the elusive learning-based ninja – the Webinar. I invite you to B2B Webinar Best Practices. What is a Webinar? We know video is the way of the future, but how does a Webinar differ or become more informative than a popular how-to video?

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113