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SEPTEMBER 26, 2011 Five Ways B2B Marketers Can Get the Most from Facebook
Paul is a speaker, writer and B2B social media strategist. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. LinkedIn is nine-to-five and Facebook is after-hours.
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APRIL 30, 2013 PowerViews with Jamie Turner: Mobile Marketing Leads the Way
He is a regular guest on CNN and HLN on the subject of marketing and social media and is an internationally-recognized keynote speaker for corporations, events and trade shows around the globe. He is also the co-author of How to Make Money with Social Media and Go Mobile a best-selling mobile marketing book. There are also real measureable ways to track social growth and trends now.
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JANUARY 31, 2013 PowerViews with Josiane Feigon: Survival of the Fittest Sales Reps
They’re social. Because prospects and customers see meaningless cold calls as wasteful interruptions, successful sales professionals must use social media research to find reasons to connect with their leads. Joining me today is Josiane Feigon, President of TeleSmart. TeleSmart is a leader in providing inside sales coaching and consulting to Fortune 1000 companies. is Here to Stay.
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JANUARY 11, 2011 10 Inside Sales Predictions for 2011
Social media has leveled the playing field. Blogs, twitter, Facebook and Linkedin have created an environment where individual sales reps can know showcase their knowledge and value as a partner to their buyers Comment on The Bridge Group's ten predictions for inside sales in 2011. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions. Roles will continue to segment. No longer will the Inside Sales Rep be a “jack of all trades” Roles will be clearly defined and measured based on specific desired outcomes.
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MARCH 22, 2011 B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?
You'll probably tell your friends, post on Facebook or Twitter and in general try to get even like Dave Carroll in United Breaks Guitars. Tony Zambito, Founder of Goal Centric and an expert in buyer personas, agrees that "in the social age it is even more important to consider the buying experiences of all the potential persona types." Social? OK, this a consumer example.
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MAY 8, 2012 Why Engagement Will Not Generate Leads (and what to do about it)
Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, a social selling speaker and author of, Off the Hook Marketing: How to make social media sell. For years now, there's been a steady drum beat coming from content marketing experts who say producing engaging content on LinkedIn, Facebook, YouTube and other social media is the key to success. In the end, businesses who DO create leads and sales using social selling know something the rest of us don’t. Today's guest blogger is Jeff Molander.
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VIEWPOINT 4 Trends Shaping B2B Marketing in 2011
| WEDNESDAY, FEBRUARY 2, 2011
media = Lots of room for improvement. It’s true that B2B marketers are embracing social
tools as a way to both connect with customers and grow their businesses. Most businesses have some kind of social
presence or plan to have one: Most have attempted a blog or Facebook
page, or have at least peeked at Twitter. Still, most B2B marketers have yet to truly embrace the full social
toolset for their business. How do you foster engagement on Facebook
? In other words: B2B marketers + social
= lots of room for improvement. Wiley, 2011). MORE >>
VIEWPOINT Is It Really B2B, Or Something Different All Together?
| TUESDAY, JANUARY 24, 2012
Jason Falls is an author, speaker and CEO of Social
Media Explorer. He is also co-author of the book No Bullshit Social
Media: The All-Business, No-Hype Guide To Social
Media Marketing , available on Amazon and in bookstores everywhere. Then consider the world of social
media with its Twitter accounts, Facebook
pages and YouTube videos. Social
media is a different marketing channel than all those that came before it. And that can reshape how you consider social
media. Marketing to the business consumer takes a special pedigree. People are. Sales. MORE >>
VIEWPOINT PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus
| WEDNESDAY, MAY 2, 2012
Media: What's Hot? Click to start video at this point — Paul notes social
media going mainstream is hot. Social
media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele. He notes, “I've been impressed by the amount of research that I've seen lately on both B2B and B2C marketers talking about the commitments they're making to social
media—very large increases in spending and planning for this year.” ” The Mistakes Being Made in Social
Media. MORE >>
VIEWPOINT How to Make Social Sell: From Thought Leader to Thought Provoker
| THURSDAY, FEBRUARY 16, 2012
Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social
Media Sell for You and adjunct faculty at Loyola University Business School. Why is it so difficult to generate actual leads and sales using social
media in the B2B world? At risk of my wife divorcing me, I decided to take a year off and find out how those brands who were succeeding with social
media were doing it. The secret sauce is now revealed: Selling with social
media requires shifting the paradigm away from being thought leaders and toward being thought provokers. MORE >>
VIEWPOINT A 3 Step Process to Make Social Media Produce Sales
| WEDNESDAY, MARCH 2, 2011
Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social
media sell. Follow customers into social
spaces. The answer to selling more with social
media is found: Starting conversations that are worth having. This is how to generate customer inquiries using social
media. Blogging, engaging, listening to customers on Facebook
or Twitter. Consider your current social
media marketing activities. MORE >>
- Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011! VIEWPOINT | TUESDAY, DECEMBER 20, 2011
- PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence VIEWPOINT | THURSDAY, MAY 10, 2012
- PowerViews with Trip Kucera: Best Practices & Surprising Trends VIEWPOINT | WEDNESDAY, APRIL 18, 2012
- Good Reads for B2B Marketing - More CMO/CIO Alliance VIEWPOINT | FRIDAY, APRIL 12, 2013
- PowerViews with Ann Handley: First, Get Your Strategy, Messaging & Story Right VIEWPOINT | THURSDAY, JULY 12, 2012
- What I learned at Dreamforce 2011 VIEWPOINT | MONDAY, SEPTEMBER 12, 2011
- PowerViews with Ginger Conlon: Trustability & Your Customer's Voice VIEWPOINT | FRIDAY, JUNE 8, 2012
- PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence VIEWPOINT | THURSDAY, MAY 10, 2012
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