social Facebook Related Topics 
The Point
OCTOBER 7, 2014
Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Ready to take the plunge into Social PPC? Conversely, the lower your engagement rate, the higher you’ll need to set your bid.
The Point
NOVEMBER 27, 2018
Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. I spoke to Daniel Kushner, CEO of B2B social media management platform company Oktopost , for his perspective. (HS)
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The Point
NOVEMBER 15, 2022
For example, import the Tier 1 list into LinkedIn and Facebook, and run content-driven ads focused on awareness and generating initial engagement. When contacts engage with that first layer of ads, run retargeting ads across LinkedIn, Facebook, and Google Display Network offering different content assets to spark additional engagement.
The Point
NOVEMBER 16, 2011
In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. Here they are, in a nutshell: 1.
The Point
MARCH 6, 2013
A mere week later, after a firestorm of protest erupted on social media and the Internet in general, the company reversed course. And I began to ask the question: what if the whole affair were not a mistake at all, but instead, a masterstroke of social media marketing? We Listened.”
The Point
MAY 19, 2020
Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. How does your current lead nurturing.
The Point
OCTOBER 21, 2009
In “Emails Gone Viral: Measuring “Share to Social” Performance” , Silverpop provides compelling data that suggests adding social links to emails can have a significant effect on email reach (views), click-through, and response. conversely, and as Silverpop acknowledges, social sharing is a relatively new phenomenon.
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