Sales Engine

FEBRUARY 2, 2016

Many B2B marketing leaders have resisted Facebook and other social media platforms, believing that they can’t be successful in getting leads there. He asked, “How many of you [CEOs in the audience] are on Facebook?” And you B2B people out there are telling me that your audience isn’t on Facebook?” But it’s more than that.

Lead Generation 120

Lead Generation Facebook Lead Scoring Lead Ranking 120

Sales Engine

APRIL 14, 2016

“My view of social media is a little bit different than others because I believe that very quickly and easily, social media like Facebook can become like the Yellow Pages, and I think it’s a kiss of death for a brand to be eroded in the social media space just because they want to engage.”

B2B 168

B2B Blogger Content Public Relations 168

Sales Engine

MARCH 28, 2016

For us, the direct conversions from emails that we send out, along with content that we share on social media, is minuscule—it’s really small. We’ve therefore decided to use social media as more of a broadcast medium, and I know many social media experts would take exception with that strategy. I’m still a big believer in email.

Marketing & Strategy 120

Marketing & Strategy A/B testing Broadcasting Content 120

Sales Engine

NOVEMBER 12, 2015

You may make a sale cold calling, but your BEST most profitable sales will come from relationships - and whether that’s done in person or digitally through social selling is irrelevant - it’s the same process with the same effect. Social selling is the new black, and time MUST be allocated to get to both customers and prospects online.

Cold Calling 120

Cold Calling Allocation Youtube Internet Marketing 120

Sales Engine

OCTOBER 9, 2015

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. You must convert this audience (anonymous and hanging out in social media) into known prospects for sales reps to have meaningful, consultative business conversations.

Demand 120

Demand B2B Marketing B2B Trade Show 120

Sales Engine

FEBRUARY 8, 2016

Repurposing that content might include: A new chapter in an ebook or a section in a whitepaper An infographic A photo slideshow A video (for posting on Facebook, YouTube and other sites) Several social media/LinkedIn posts A podcast A decision map A quiz It is fun to go through blog posts and envision how to reuse them.

Content 120

Content Youtube Statistics Social Media 120

Sales Engine

FEBRUARY 8, 2016

Repurposing that content might include: A new chapter in an ebook or a section in a whitepaper An infographic A photo slideshow A video (for posting on Facebook, YouTube and other sites) Several social media/LinkedIn posts A podcast A decision map A quiz It is fun to go through blog posts and envision how to reuse them.

Content 120

Content Youtube Statistics Social Media 120