B2B Memes

JULY 3, 2012

You manage your CMS yourself, you are equally comfortable tweeting and posting on Facebook, you even adjust code occasionally. ” The answer, for me, is similar to what Schaefer says about companies: “social media success is not going to be a function of marketing vision or budget. Your work is uniquely digital in nature.

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B2B Memes

JULY 15, 2011

Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. But they’ll also bring to light valuable new platforms as well, like Facebook and Twitter, and perhaps even Google Plus. I’m not sure she means it.

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B2B Memes

MARCH 28, 2012

Social media platforms will come and go, sometimes with bewildering speed. As I wrote yesterday , Pinterest is not for everybody and is not trying to be the next Facebook. You don’t need to master each one to be a good new-media citizen. The latest case in point is Pinterest.

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B2B Memes

AUGUST 9, 2012

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? In the analog era, says Joel, writers didn’t have this problem. And all too often, they don’t.

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B2B Memes

AUGUST 9, 2012

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? In the analog era, says Joel, writers didn’t have this problem. And all too often, they don’t.

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Validation Content Blogger Social Media 100

B2B Memes

NOVEMBER 25, 2011

But in the social media world, they have an increasingly personal and direct connection to their readers. Vadim Lavrusik, Facebook’s journalism program manager, puts it this way : “As journalists, we often squirm at phrases like ‘personal branding.’ At the same time, the connections to social networks grow stronger.

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B2B Memes

FEBRUARY 3, 2012

In the Los Angeles Times today, columnist David Lazarus, a writer I admire, wrote an oddly bitter piece inspired by the Facebook IPO, wondering why so many people under 30 just don’t care about privacy: It’s not just that we no longer feel outraged by repeated incursions on our virtual personal space.

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B2B Memes

APRIL 9, 2012

Today’s news that the mobile photo-sharing platform Instagram has been acquired by Facebook for $1 billion underscores a trend that’s been gnawing at me for the last few months. Mark Zuckerberg clearly understands that images are an increasingly important element in social discourse. Why should this worry me?

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B2B Memes

AUGUST 12, 2011

The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? By its nature, of course, retweeting is a social activity.

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