Second, Inside Facebook. Hitting on a single topic in marketing, social media and business communications. Second, Inside Facebook reports Facebook lost 6 million users in the United States base of users. marketing social media Facebook Facebook Commerce Facebook Users Procter and Gamble

I've had a few clients ask me recently what a Facebook fan is worth. They are immediately puzzled, however, because they know that I am an advocate of using social media for marketing. If you think about it, most Facebook fans are already your customers. Now that they "like" you on Facebook, will they buy more? Not much.

But Facebook? It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). very powerful side benefit of being on the Facebook platform. Share this on Facebook.

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). We also just completed Facebook Advertising for Dummies (Wiley) which is due to ship in November. Share this on Facebook. Tweet This!

Just when you thought you were settled in with the Facebook Page for your B2B company comes another change. If Timeline wasn’t enough, now Facebook has changed the size and location of the profile photo to match the size and location of personal profile photos.

Facebook Financial Fatigue. Colliding trends: 1) Facebook faces unrelenting shareholder pressure to meet quarterly financial goals; 2) Consumers weary of new ad schemes. New trend: Facebook Fatigue. This is a signal that Facebook will be aggressively pushing the limits of our tolerance for monetization schemes.

Has social media ruined public relations? Can PR keep up in this online social world? The notion that social media can have a larger impact than public relations is fairly new. Many business executives see social media as an easy outlet for a business to spread positive information, but what about the flip side?

In May I conducted a Facebook campaign: 31 Tips in 31 Days for Generating Website Leads. As I posted elsewhere, I got this idea from Constant Contact ; they did a similar campaign in February where they posted social media tips. then posted one a day to Facebook via Hootsuite. My campaign was pretty simple. What do you think?

Several studies were recently unveiled about the ways people engage with advertising on the king of social networks, Facebookand. Research eyetracking Facebook heatmapHere is an overview of one of them, heatmaps included.The study was conducted by the National College of Ireland on behalf of Mulley Communications.

What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. Be the catalyst of your natural social media success.  Image via Wikipedia. Mind you, there are exceptions.

The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. That’s why when an ad for Marco Polo Designs*, popped up in Facebook, I checked out their page and became a Fan. like jewelry. “Hello, Eldge!

When talking with organizations about social media, it's clear that there are different levels of comfort and awareness across various industries. Our Driving Social Engagement series aims to offer simple, bite size guidance regarding social media buttons and links offered by the biggest social networks that can be used on your website.

I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. Well first that means that Facebook will issue 400 Million email account – which is no small feat. Second those email accounts will be tied to your Facebook profile Vanity URL in my case PaulDunay@facebook.com.

And that way is Social Sign On. Social Sign-On is the ubiquitous “Sign In with LinkedIn” or “Register with Facebook” buttons. Eloqua enables social sign on to be implemented with a few clicks. They link social profiles to contacts, allowing marketers to understand the buyers social persona.

Blogging Content Marketing Social Media Marketing Business Facebook Google Internet marketing Newsroom pinterest social media Social network twitterIf you read your local newspaper or a typical magazine, you’ll realize that most journalist are specialized. Let me break it down.

At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!). My favorite is Levis use of the Like button to create a social shopping experience. In fact if Google’s mission is to “index the worlds information” perhaps Facebook’s mission is to “Socialize the worlds information!”

How to Make Facebook Work for B-2-B. Some B-2-B companies wonder if Facebook is really a good vehicle for marketing to other businesses. However, there are several good examples of Facebook strategies employed by B-2-B companies to engage customers that are worth noting. Tags: Social Media

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. So I asked Facebook expert Annalaura Brown to write this guest post. How to Automatically Link Blog Posts to Facebook. Facebook. Share this on Facebook.

Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. B2B companies who want to succeed on Facebook must now develop and share content that doesn’t just provide value, but that catches peoples’ eyes. Sort of.

Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. One day many businesses will put a value on their social media audience, if it is in the form of monthly impact to their business or the average value of an audience member. Then what? via Wikimedia Commons.

want you to be more willing to treat your social media followers the way they deserve: at the very least like allies, fans, and acquaintances; and, hopefully, like the friends they are or will become. chum of mine who will go unnamed picks at me on Facebook because I am getting to him!  How Cavemen Used Social Media (mashable.com).

Time 27:00 Home Depot’s version of Spring Black Friday on Facebook was a huge hit, promoting sales items on the Home Depot Facebook page, then directing consumers back to the Home Depot website for. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. Source ) TWEET THIS. Source ) TWEET THIS.

'Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about  15 million brand  pages. Facebook Page :  [link]. Facebook Page :  https://www.facebook.com/Cisco.

For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. It’s time for the small business owner to rise up and embrace the social web!  Coca-Cola. Pie chart!  Get it? 

'If you’re puzzling over why you no longer see posts by others directly on your Facebook company page, puzzle no more. Facebook simply made yet another change that affects the way we manage pages. Just remember, when it comes to Facebook, repeat after me, “ Change is good. Facebook b2b social media

This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. Case studies from successful B2B Facebook pages. .

It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. Facebook Profile vs. Facebook Fan Page. Facebook’s primary purpose is as a personal networking site.

It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. Facebook Profile vs. Facebook Fan Page. Facebook’s primary purpose is as a personal networking site.

The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. In the future, social media will be harder to ignore.

This was submitted by the folks at Wishpond , a maker of social marketing tools with specific emphasis on Facebook. It’s a pretty good anatomy of the new Facebook timeline. Facebook WishpondClick to enlarge.

When I started this blog back in 2006 Facebook was just getting going but nobody  had a clue on when it came to the volumes of valuable data that they would ultimately produce. Today we are talking about almost 1 billion posts on Facebook per day, the same happens on Twitter every 4 days.

In the world of social media it’s important to step back and review what you have done and implement changes on a regular basis. Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts:  1. Ignite Facebook Fans. Measure Conversion from Social Media Traffic.

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 of Fans ever return to a Fan page and in some cases it’s more like.02% (hat tip to BrandGlue ) So people on Facebook who “like” your Fan page basically never go back to it. per fan. How are you monetizing your fans?

What you’re learning by “renting” your pages on Facebook , Twitter, Pinterest , Tumblr, Blogger, WordPress.com, LinkedIn, and Google+ , is portable, which is to say that everything you’re doing, experiencing, and learning will improve your ability to engage and market online into the future. Photo credit: Wikipedia.

Fueling the highest increase in adoption of apps from the Eloqua AppCloud, marketers are engaging their buyers and extending their reach through social networks by adding apps to their landing pages.  Sites such as Facebook or LinkedIn are a great start.  Facebook’s web site cites 1.11 So, why might this be?  

Many B2B marketers are seeing the value of Facebook advertising to attract new visitors to their brand. Here are several tips to a successful Facebook ad campaign. Link your ads to your Facebook page [.]. Facebook Social Media

There are going to be a gajillion articles about Google +, the new “Facebook killer.&#. don’t care about Google’s legacy of failure with other abysmal attempts at the social space. But I can predict it’s not going to kill Facebook. He’s a complete social media freak and a brilliant kid.

Lisa is the marketing manager of her husband’s medical practice (and a graduate of my social media marketing class) and she’s developed one of the most interesting and successful social media marketing programs I have seen – under some tough circumstances. Unless you possess the business savvy of Lisa Reath. Blogging.

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you manage a social media account for your magazine? also manage RD+B ’s Facebook page.

recently wrote a post stating that Facebook is not likely to be open to strong competition any time soon because the emotional switching costs for consumers are so high. Unfortunately I witnessed this prediction come true when my Facebook account was hacked just hours after I ran this post.  Corruption on social web facebook futurist

As organizations progress through their social business journey, for every believer who had drunk the Kool-Aid and thinks social is the solution for everything, you’ll find a skeptic, who is typically less eloquent, but is probably asking things along the lines of: Why do I need to learn this “social business” platform?

There has been lots of chatter on social networks today about Facebook buying FriendFeed and enabling search on profiles and walls- and how this new functionality might compete with Twitter.  Being able to search in Facebook helps me as a Marketer in the following ways: I can see what others in my network are saying about my company.

But if you’re reading this, there’s a good chance you’ll need to speak up, maybe repeat yourself, and be more persistent than the Earth’s top celebs or our most hallowed social media motivational speakers. Just because you were BMOC or BWOC in high school or college doesn’t much matter in social.

What does this have to do with Facebook? According to this study by EyeTrack Shop , visitors spend more time focusing on the cover photo than anything else on a Facebook page. This is perhaps one good thing about the changes that Facebook made a few months back. These cover photos set the tone for your entire Facebook page.

by Jesse Noyes | Tweet this If your company uses Facebook to drive online engagement, then you’ve likely noticed the flurry of enhancements the social media giant has made in recent months. There’s been enough activity to make even the most socially-savvy marketer dizzy. Using Facebook as your company. Reddit.

Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG.

So, you might guess that I am fairly comfortable with the technical side of social media, but there’s one thing I don’t like, which is that technical people like to make up new fancy words to describe what they make, even if no one knows what they mean. My latest favorite term is the social graph. Not Facebook friends.

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? by Social Media Today.

Recently, I was preparing a workshop on social media for an ITSMA client. The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? m not saying that B2B companies shouldn’t be on Facebook. think every company should be on Facebook.

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?  If you’re concerned about social media cost justification, you’re not along.  Improved Customer Support.

(note, this post was cross-posted on It's All About Revenue last week) I've long been a bit skeptical about the use of Facebook for sharing business content. I'm currently running an experiment to see if B2B content is "likeable" on Facebook , and while I have not compiled the data yet, the answers are looking bleak.

Are you always wondering which social network is hot and which is not? And how many social networks can your business really continue to pay attention to? Well here you will see the search growth rates of the 9 major social networks that I think are most important to businesses and our social media marketing efforts.

Facebook has recently announced its new Graph Search product. it raises many questions about just how patient Facebook and its account holders are going to be around this new idea. Now, and I need you to be really honest here, what percentage of the people who use Facebook have any idea how things on the Internet work? Really?

Facebook rolled out the Timeline for pages. So what does it mean for your brand’s Facebook page? Additionally, Facebook now gives brands the ability to keep random people from posting your timeline and to hide or delete negative or trolling comments. by Jesse Noyes | Tweet this You knew it was coming and today it arrived.

So, when someone steals your image, your graphic, or your photo, will they associate it with you even if it is disassociated with your sites, blogs, or social media ?  But I think I get Pinterest now, and it is an essential social media branding tool whether you like it or not, whether you embrace it or not. Let’s move on.

The right niche and the right approach enable a two-person company to outshine a retailing giant on Facebook. Meeting The Marketing Challenge: Content Marketing, Social Media, and Live Events. Instead, online content marketing and the judicious use of social media became the obvious marketing solution.

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.

Facebook contests are a great way for a B2B company to boost fan engagement, get new leads, and gather market feedback. If done well, contests on Facebook can also be a lot of fun for your entrants. iPads are probably the most sought after prize in the Facebook contest universe. Stay within Facebook’s promotion guidelines.

Socialbakers released an infographic a while back, providing an overview of the social networks that are important for organizations in 2012. The infographic is based on data that look at how some major brands and media companies do on the big social networks, taking into account three different parameters. In a blog post on [.].

One of the aspects of the event that we were most excited about this year, however, was the concurrent online conversation and tremendous buzz that the event generated in social media. was asked many times what we did to have that much social media buzz at a live event. As an obvious step, wireless access was available to all.

A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. Improving Facebook Page Insights. by Facebook Pages on Tuesday, November 23, 2010 at 7:48pm. Will Facebook replace your B2B Marketing email system?

I’m still learning how to use Facebook Pages for B2B and still feel somewhat uncomfortable doing so. This doesn’t mean I’m not up for learning new things, especially since, as one of my clients pointed out, the Facebook “Like&# button has changed the world as we know it. Tweet I admit it. However! Have some fun!

The first social network that comes to mind when thinking about B2B marketing is obviously LinkedIn. However, what about Facebook? Business buyers are people and they also use Facebook. Although Facebook is generally [.]. B2B marketing Infographics Social media marketing B2B Facebook LinkedIn

If you’re using Facebook to heavily advertise your products using corporate-speak, the approach probably isn’t doing your brand any favors. As companies figure out how to use Facebook for business, it’s increasingly clear that it’s not the right place or time for a hard sell. Let your fans finish your posts. Ask your fans to engage.

'Facebook is stepping up its advertising game! Turns out, the social media giant is planning to implement full-screen ads that’ll require users to watch a 15-second video commercial while signed into the service. as it’s a tell-tale sign of Facebook looking to leverage its overall size for revenue dollars.

But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes. Victoria Harres, PR Newswire.

Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North. Participating in social media is time consuming, so it’s only natural that people look for shortcuts. Fully automatic feeds publish to a social media platform without any human intervention. Automatic feeds come in two flavors.

LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. Facebook is about mass, but LinkedIn is about focus, which is one reason it rocks for B2B.

find this same dynamic happening now when I talk to kids today about the Social web. Grant it my kids are awesome in fact they impress me which how they are utilizing the social web but they are clearly growing up in a very liberal open and transparent time where sharing everything on the web is almost expected. Share this on Facebook.

'Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.” The social mediasphere is a two-way-street. And if you’re speaking to yourself alone in your social media room, you’re doing something wrong.

unique visitors in March 2012, while the Skittles Facebook Page  attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Are Facebook brand pages the new brand websites? . of all U.S.

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!

T here was a time not long ago when the term “social media strategy” amounted to setting up a Facebook account and enthusiastically asking customers to “Like” your product. I know a three-year-old Malti-Poo named Lucky with his own Facebook page (I’m not even kidding). What types of social media do they use? Who are they?

If you call yourself a social media marketer and you’re not completely promiscuous about it, you’re not serving yourself, your boss, or your clients. And unless you want to be a professional tweeter and  Facebooker  all your life, you had better know both what’s out there now as well as what’s coming down the pike.

As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated as dogma, as if social technologies were so special and enigmatic that deserve a quasi-religious status. Photo credit: Wikipedia.

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This also applies to other professional / social networks (e.g.

The open question is whether the long awaited brand pages will provide the firepower Twitter needs to compete with Facebook, LinkedIn and even Google+ for businesses’ attention. Just last month, Google+ unveiled brand pages for its nascent social network. by Jesse Noyes | Tweet this Twitter announced a new look on Thursday.

To see results using social media, you don’t need a social media strategy. You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how to schedule tweets and posts on multiple social networks all at one time. Photo credit: Search Engine People Blog.

Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Facebook.

'[Posted by Mickael Bentz, Product Marketing Manager, Neolane] Facebook Login (formerly Facebook Connect) is a social sign-on solution.  It allows visitors to log into websites or to complete forms in just a few clicks, using their Facebook credentials. SEO & Social Media Mickael Bentz Posts

Many B2B marketers have only dipped their toes in the social media waters because they are still unsure of how to measure the ROI. However, as more data appear on the validity of using sites such as Twitter, Facebook and LinkedIn, companies will be more comfortable devoting part of their budgets to start social media [.].

have been consulting some bouncing social media babies recently and they’re doing it right. And with 43,571 followers on Twitter and 4,777 friends on Facebook , maybe I am “that guy.” It’s also not easy when people, over time, know you more than you can know them — even on Facebook.

For me Twitter has been a valuable social media tool to connect with others in the email marketing and social media space. As for Facebook and other social media sites, I guess I've become comfortably dumb. Social media marketing Facebook Twitterdon't see the value or ROI for time spent.

'The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Blogger outreach and engagement is much more than social media. Before long, hundreds of email replies stream in.

I just wrapped up a great book – Predictably Irrational by Dan Ariely – that discussed, among many other things, the different relationship types we have between people; especially market relationships and social relationships. Social media, for all its promise, does not change the nature of the way we categorize relationships.

When I was reviewing the most viewed B2B social media posts of 2011 I had two choices. The oldest post still draws traffic for the terms B2B and Facebook. Because this shows our site as an authority on this topic, other posts about B2B and Facebook have drawn traffic over time. 28 Awesome B2B Social Media Statistics (August).

Over the last year, several studies have shown that people mainly start to follow brands on social media because of discounts and promotions. Once a social connection between a brand and a follower/fan is established, the continuity of it depends on your unique social proposition.

He has 12 years of experience with Google, Twitter and Facebook marketing, both as a consultant and marketing agency director. Brian Brian develops strategies and builds search visibility and social marketing fanbases for companies of all sizes. Marketo : How do you find the optimal number of posts to put up per day on Facebook?

Today's world of social media needs to be viewed in a similar light. As today's marketing organizations consider how to engage in social media forums, not considering the context of the medium being used can lead to a significant change in the overall effect on the message being received. It is the same in social media.

Yesterday Facebook bought photo-sharing site Instagram for $1 billion, but you already know that as a B2B social media marketer. If you don’t, you really need to check your news sources and how you keep up with social media activity. saw it online, in my social streams, and even heard about it on NPR.

He would “do some social media.”. I’m sorry, but social media can’t”. Why do you think social media can sell a product that no one wants?”. Social media will help my customers understand my product,” he said. Social media will only make your problem worse. Social media can wait. cup of coffee. Tweet.

We work with many B2B clients who want to engage with their audience via social media. We often get the question about investment in LinkedIn vs. Facebook. The only problem is that it’s not as good as Facebook for B2B marketing. It will help make you successful in social media. Ways That Facebook is Better Than LinkedIn.

My monthly Biznology® Webinar yesterday was called “Global Social Media Marketing.”  I talked for 30 minutes about how to apply your social media strategy on a global scale.    Social media is becoming part of every marketer’s toolkit, but is your international marketing being left behind? Image via Wikipedia.

really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything internal. While “everyone” is on Facebook , social media is no longer a land of tinkerers, it’s a land of consumers. Photo credit: edrabbit. One’s not enough.

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. million Facebook likes  by boring people. New York Life has carefully cultivated more than 100,000 likes on Facebook.

Bottom line – Facebook is bigger but Twitter users are more loyal. Focus Roundtable on B2B Lead Generation Jeff Ogden (@fearlesscomp on Twitter) is President … Continue reading → Marketing Social Media Social NetworksVery cool info graphic. If you are into b2b lead generation, you should use both.

On Monday, Facebook announced that they updated the “Nearby” feature in Android and iOS apps, making social powerhouse a potentially harmful threat to location-based social apps such as Foursquare and Yelp. “Nearby” on Facebook prior to this update was only a way to view where you friends had checked in.

Social media is, after all, about sharing and being social. Follow their company on Facebook. Post one of their blog posts you enjoyed on your Facebook Wall. B2B Internet Marketing B2B Social Media Facebook Media TwitterThe word’s out that Twitter builds relationships – but many businesses get it wrong.

by Jesse Noyes | Tweet this What’s a  social business  all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? But what social business is truly about a “shift”, a move from enterprises attempting insulate itself from disruption and instead greeting it warmly.