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  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 14, 2011
    [Facebook, Social] 8 B2B Facebook Landing Pages
    B2B marketers see the growing numbers of Facebook users and join the ranks of businesses who set up outposts on the world’s largest social network. As Facebook is a tightly controlled environment, there are few opportunities for branding and creating a branded experience for your customers and prospects. Buddy Media.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 15, 2014
    [Facebook, Social] Facebook Announces New Detailed Video Metrics
    As more businesses use video to showcase their company, products and services on Facebook, it’s becoming critical to measure video performance. Facebook is happy to oblige by providing more advanced metrics for all paid and organic videos uploaded directly to Facebook Pages. Image courtesy of Facebook.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 11, 2014
    [Facebook, Social] 3 Tips for Creating Great Posts on LinkedIn and Facebook
    It’s easy to add an update on LinkedIn and Facebook, right? Everything is more visual on social media. Facebook can pose some challenges for display of photos on company pages. If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update. Social Media/Web 2.0
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 11, 2011
    [Facebook, Social] Is it time for an anonymity movement to challenge Facebook?
    This is his first post on an English-speaking blog and I’m pleased to bring his views to the {grow} community: I’m a social media guy.  I’ve been blogging for six years and have been on Facebook since its beginning in France.  I’m very familiar with how Facebook has evolved. Facebook uniquity.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 6, 2014
    [Facebook, Social] Facebook or Twitter – Which is Better for Your Small Business?
    Did you read the predictions about social media use for small businesses in 2014? One of the biggest predictions states that small businesses will get more selective about their use of social media and the sites they have a presence on. So what about the top social media networks, Facebook and Twitter? Twitter. Overall.
  • WEBBIQUITY  |  MONDAY, JUNE 20, 2011
    [Facebook, Social] 6 Reasons Social Media Sucks, But You Need to Use It Anyway
    Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 18, 2011
    [Facebook, Social] Facebook Takes a Swing at LinkedIn
    Facebook is creeping into every nook and cranny of our personal online experiences so it’s not a surprise that they’re taking a crack at the professional market. My friend Brad Lovett has been looking at this issue and offers this insightful guest post: Looks like Facebook is taking a whack at LinkedIn. just got a raise.&#
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 1, 2013
    [Facebook, Social] Is Monetization Killing Facebook?
    Usage of Facebook on desktops has declined in recent months. think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising. Add to that Facebook’s many changes to privacy settings so that we users have to learn and re-learn as they change. Did monetization kill Facebook?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 15, 2014
    [Facebook, Social] If I were the King of Facebook …
    Complaining about Facebook has become one of the web’s favorite spectator sports. But if you were the king of Facebook, what would you do to fix it? We appointed ourselves the potentate and caliph of Facebook for a day and solved all of the company’s problems in 30 minutes. Is Facebook lacking data or insight?
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Facebook, Social] 9 Brands With Brilliant Facebook Marketing
    There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). Facebook
  • CONTENTLY  |  TUESDAY, JUNE 21, 2016
    [Facebook, Social] Did Facebook Just Deliver a Crushing Blow to Native Advertising?
    Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. In reality, the news opened up the potential for disaster, due to a new tool Facebook just put in place. The tag.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 13, 2012
    [Facebook, Social] 8 Shocking New Social Media Facts
    I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Because I’m a numbers geek so I’m overjoyed to finally get some social media data we can trust! Here are eight fantastic facts from the Social Habit’s latest study. 1) 7 percent of Americans have never heard of Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 23, 2011
    [Facebook, Social] Facebook gave us the last piece of the Earned Media puzzle
    A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. Improving Facebook Page Insights. by Facebook Pages on Tuesday, November 23, 2010 at 7:48pm. Will Facebook replace your B2B Marketing email system?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 30, 2011
    [Facebook, Social] B2B Marketers: 10 Ways to Juice Your Facebook Fan Page
    For B2B marketing professionals, Facebook can be just as bleak. You don’t have to sell high-fructose foods or video games to amass a meaningful Facebook fandom. Even a marketing automation provider can inspire a vibrant Facebook community. 10 Ways to "Solve" Facebook for B2B. But it doesn’t have to be that way.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 2, 2015
    [Facebook, Social] 3 Ways To Use Video To Get Tactical On Facebook
    Let me hear your social talk, your social talk. Let me hear your social talk. Here's 3 ways to use video to get tactical on Facebook. 1. Post videos directly to Facebook rather than via YouTube, Vimeo, etc. This is a great way to greet visitors to your Facebook page. Social MarketingOk, I know.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Facebook, Social] Do B2B Companies Really Need to Be on Facebook?
    Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 2: Facebook. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. What are you trying to accomplish with social media?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 2, 2014
    [Facebook, Social] What is Social Media Marketing?
    Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing?
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 24, 2013
    [Facebook, Social] Convert Facebook Likes into Sales with These 4 Simple Steps
    Small business blogs are filled with advice on how to get more “Likes” and engagement on your Facebook Page. Use your Facebook page to develop relationships with your customers and make it easy for them to find links back to the content you create on your blog and website. Create Facebook-exclusive offers. Success!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, FEBRUARY 12, 2011
    [Facebook, Social] How will you be remembered on Facebook?
    Go look him up on Facebook.&#. Facebook is going to address a big inter-generational question that very few of us have ever been able to answer for our kids. One day, I was taking mental inventory of the heaps of steamship manifests, draft cards, social security index entries and death certificates scattered around my desk.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 17, 2013
    [Facebook, Social] Invisible Brand Marketing Is Not Just a Facebook Problem!
    Stop grumbling about Facebook’s latest blow to marketers. Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. Of course your posts aren’t reaching as many people on Facebook! Social: Twitter Click Rates Are Falling. Your Turn.
  • WEBBIQUITY  |  MONDAY, AUGUST 5, 2013
    [Facebook, Social] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    Okay, that statistic was made up (though probably not far off the mark),  but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 1, 2015
    [Facebook, Social] 5 Mistakes Every B2B Company Is Making On Facebook
    While LinkedIn is often the preferred platform for B2B social media , Facebook can be the difference in the success of your marketing, if done right. In the case of Facebook, there are a range of opportunities to flip the traditionally B2C platform in your favor. Facebook Social Media 101 Social Networks
  • CONFLUENT FORMS  |  THURSDAY, JULY 19, 2012
    [Facebook, Social] Forget Facebook; keep your fans to yourself!
    For the last few years businesses and non-profit organizations have ridden the Facebook bandwagon. They've whole-heartedly plastered "Fan us on Facebook!" across their websites, their marketing material, their fundraising efforts, and anything else that could display a vanity Facebook URL.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Facebook, Social] 3 Top Social Automation Tools
    Last week I wrote  5 compelling social apps , an article that apparently hit a nerve. HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration. HootSuite. SocialOomph.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 15, 2015
    [Facebook, Social] 6 Ways to Get Out of Your Rut and Get More Out of Facebook
    She was in a Facebook rut. Many users like Debbie are experiencing Facebook fatigue. A Pew Internet Research study found that 61% of Facebook users have voluntarily taken a break from using the site for a period of several weeks or more. You don’t have to be a victim of Facebook boredom. She was in a Facebook rut.
  • EMARKETING STRATEGIST  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Facebook, Social] Facebook Strategy: Friend or Fan?
    artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody.
  • EMARKETING STRATEGIST  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Facebook, Social] Facebook Strategy: Friend or Fan?
    artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 2, 2011
    [Facebook, Social] Use Facebook Data to Unlock Consumer Affinity
    When I started this blog back in 2006 Facebook was just getting going but nobody  had a clue on when it came to the volumes of valuable data that they would ultimately produce. Today we are talking about almost 1 billion posts on Facebook per day, the same happens on Twitter every 4 days.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 29, 2013
    [Facebook, Social] 3 Social Media Marketing Tips For 2014
    by Lauren Harper | Tweet this 2013 was truly a social year. New social platforms continue to emerge, and budgets have swelled, as more companies are beginning to embrace social media presence.  A reported 78% of companies now have a dedicated social media team. look forward to what 2014 bring for social media marketing.
  • PUZZLE MARKETER  |  THURSDAY, APRIL 26, 2012
    [Facebook, Social] Digital, Social, Brands in 60 Seconds [Infographic]
    There is no shortage of content and people developing that content. I’m also interested in the stat of how many people are posting on Facebook (695,000+) compared to how many people are searching Google (694,445+). Now it seems that more people are “living” in platforms such as Facebook and connecting with others through it.
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    [Facebook, Social] In praise of social media mediocrity
    My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. Don’t worry, after exploring your competitors online, the bar is really low: everyone has a link to Twitter and Facebook on their web site but very few shops are actively engaged. Is Email Better than Social Media?
  • WEBBIQUITY  |  TUESDAY, AUGUST 27, 2013
    [Facebook, Social] What are the Best Social Networks for B2B Marketing? (Research)
    There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive?
  • WEBBIQUITY  |  TUESDAY, JANUARY 15, 2013
    [Facebook, Social] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Facebook Tips and Guides.
  • HALEY MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Facebook, Social] Social Pro Case Study: Creating a Presence on Facebook
    Recently, we put together a case study showcasing one of our clients, 365 Healthcare Staffing, and the impact the award-winning Social Pro product from the Haley Marketing Group had on its social media growth and website traffic. Let’s take a look at their Facebook growth: Facebook. Where’s It Go From Here?
  • B2B MARKETING UNPLUGGED  |  MONDAY, NOVEMBER 2, 2015
    [Facebook, Social] Lend a Hand or Shut Your Facebook
    Since he joined two years ago, Darius has updated all the collateral, made some nifty sales tools, cleaned up the web site and put the company on the map with its own Facebook page and Twitter account. That’s right, my friends, he had a Porcupine in his social feeds. When Twitter didn’t elicit any help, he went to Facebook.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 25, 2012
    [Facebook, Social] Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing
    Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. Great writing can connect with your audience, so it’s only natural that you should be gearing your updates toward the audiences on your social media platforms. Facebook Updates. LinkedIn.
  • CONNECTING ELEMENT  |  MONDAY, AUGUST 10, 2015
    [Facebook, Social] Mastering Facebook advertising – our guide
    Facebook. The post Mastering Facebook advertising – our guide appeared first on Connecting Element. Blog Birmingham West Midlands digital agency Birmingham facebook Facebook advertising Social media agency BirminghamIt’s really rather popular.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 4, 2016
    [Facebook, Social] Facebook Mistakes and How to Fix Them
    Facebook is a powerful tool to market your business and brand. Likely you’re using Facebook for your business already if you’re a reader here. Mike Gingerich contributes a monthly column on Facebook. Twitter | Facebook | LinkedIn | Pinterest |. FacebookThe question is whether you’re using it well!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 19, 2016
    [Facebook, Social] Facebook and Snapchat at war, and four other groovy media trends
    Facebook and Snapchat and content wars. Listen in for some TREMENDIFIED new insights on: Snapchat rejected Facebook’s takeover bid last year. Watch out for this ZUCKERFICATION of Facebook Messenger. Facebook and Snapchat … AT WAR? Related Stories Snapchat for the win Social Media Believe it or NOT!!!
  • WEBBIQUITY  |  TUESDAY, DECEMBER 4, 2012
    [Facebook, Social] 23 (More) of the Best Social Media Guides, Tips and Resources of 2012
    How can marketers make more productive use of their time on social networking sites? What’s the best time of day to post updates on Twitter or Facebook? How can you make sure your company’s social media policy doesn’t run afoul of employment law? How can you measure (or can you measure) social media ROI ?
  • HUBSPOT  |  SATURDAY, APRIL 30, 2016
    [Facebook, Social] The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]
    Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you? To learn more about each social network's strengths and weaknesses, check out the infographic below from Visage.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 21, 2014
    [Facebook, Social] Beyond Facebook: Five Social Media Ad Platforms for B2B Marketers
    Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% of all online ad revenue in 2013 ($3.17 worldwide growth for all social media ad spend in 2014. Let’s take a step back, however.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 16, 2015
    [Facebook, Social] Facebook alternative network Ello turns nasty
    Ello, the warm and fuzzy Facebook alternative network turned nasty this week when co-founder Paul Budnitz  launched an attack on its rival  and its real-name policy. Tom Webster and I discuss: Is Facebook hurting fringe groups with its real-name policy? Is Facebook a right? ” Are you ready to do this thing? Let’s GO!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 27, 2013
    [Facebook, Social] Is Facebook a human right or a weapon?
    There was a very disturbing and significant social media-related court ruling last week that, curiously, has received little notice or commentary on the web. Federal Appeals Court ruled that an Indiana state law that bans registered sex offenders from Facebook is unconstitutional. Is social media a human right? Forever.
  • PAUL GILLIN  |  FRIDAY, APRIL 27, 2012
    [Facebook, Social] Anatomy of a Facebook Timeline
    This was submitted by the folks at Wishpond , a maker of social marketing tools with specific emphasis on Facebook. It’s a pretty good anatomy of the new Facebook timeline. Facebook WishpondClick to enlarge.
  • BIZNOLOGY  |  TUESDAY, MARCH 11, 2014
    [Facebook, Social] Social Media is a life sentence
    Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street. Every day. Don’t’ Freak Out. Don’t Freak Out.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 27, 2013
    [Facebook, Social] Is it time to choose a social media specialty?
    Click here if you cannot view my interview with Facebook Analytics guru Jon Loomer. This is probably a relevant topic for anyone who is struggling with the enormous time suck that is social media. Plus, Jon give us one mega bonus tip on how to be effective on Facebook. Does everybody need a social media strategy?
  • PUZZLE MARKETER  |  TUESDAY, SEPTEMBER 11, 2012
    [Facebook, Social] Social Media Image Sizing Guide [Infographic]
    Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. Take just publishing your logo on different social media profiles for example.
  • CONTENTLY  |  WEDNESDAY, JUNE 29, 2016
    [Facebook, Social] 7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers
    The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. In a blog post this morning, the social giant announced it will increasingly prioritize posts shared by friends and family over those from publishers, brands, and other pages. It will. Shock. 2.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 27, 2015
    [Facebook, Social] 4 of the Biggest Changes to Facebook Ads in 2015
    The world of Facebook Advertising is constantly changing. This year in particular has been big for the social media giant, as it continues to expand its paid marketing offerings. Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. Faster Form Submission.
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Facebook, Social] Tools I use to amplify social campaigns
    I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. Engagement! That is where SOCi comes in. GaggleAMP. Give cash.
  • SYNECORE  |  TUESDAY, DECEMBER 9, 2014
    [Facebook, Social] Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
    For years now Facebook and Twitter have been the two reliable social standbys, an oft-used, go-to social media marketing pairing equivalent to wine and cheese or beer and pizza (or in my case, wine, cheese, beer, and pizza). Social Media Marketing: Either Or vs And And. Social Engagement with Pinterest and Instagram.
  • WEBBIQUITY  |  MONDAY, JANUARY 17, 2011
    [Facebook, Social] Best Social Media Stats, Facts and Marketing Research of 2010
    For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Adam T.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 24, 2014
    [Facebook, Social] Secrets behind one of the world’s greatest Facebook marketing successes
    While many Facebook sites are suffering and trying to find a way maintain a little organic reach, Tourism Australia ‘s presence is soaring. The mastermind behind this Facebook marketing success is Jesse Desjardins , a Canadian pulling the strings behind the site’s content engine.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 26, 2012
    [Facebook, Social] Social Media Writing: How to Write for Engagement on Facebook
    Now it’s Facebook’s turn to come under the microscope. With a longer character length, photo sharing capabilities and more, Facebook offers a lot of opportunities for brands to reach out and connect with their audience members. We all know that social media is a friendly marketing medium – but does sentiment really effect engagement?
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 16, 2013
    [Facebook, Social] Facebook Rolls Out Reviews for Places
    While we were all looking the other way, Facebook quietly introduced reviews to Facebook Pages for Places with very little fanfare. We saw the new review buttons on many Facebook Pages for Places recently and thought we’d give you a peek under the hood. It takes a while for a new feature to be rolled out to almost 1.5
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 16, 2015
    [Facebook, Social] 25 Nuggets of Essential Social Media Wisdom
    So here are some perspectives on digital marketing, content creation, and social media that might connect with you in a helpful way. Maybe the most important social media measure isn’t ROI. Content fuels the social web. Quit worrying about “the next Facebook.”  It’s Facebook. Content fuels the social web.
  • PAUL GILLIN  |  THURSDAY, MARCH 10, 2011
    [Facebook, Social] The Other Social Network
    LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. Facebook is about mass, but LinkedIn is about focus, which is one reason it rocks for B2B.
  • HALEY MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Facebook, Social] Today’s Facebook Update Changes the Way We Will Interact With Content
    For 7 years, Facebook users have had one very specific way to tell friends, family, public figures, and companies how they feel about a shared update. Sure, Facebook users could leave a comment and express their full opinion on a status update, but, until today, a Like is all that you could give an update on Facebook.
  • BIZNOLOGY  |  FRIDAY, JANUARY 25, 2013
    [Facebook, Social] Will Facebook users give Graph Search time to evolve?
    Facebook has recently announced its new Graph Search product. Middle America and the rest of the non-tech world will most certainly understand that one… geesh!) it raises many questions about just how patient Facebook and its account holders are going to be around this new idea. Facebook is asking for a lot here. Really?
  • MARKETING ACTION  |  THURSDAY, JULY 9, 2015
    [Facebook, Social] 6 Things You Could Do Right with Facebook Ads
    This blog post was originally posted on GoChime as “6 Things You’re Doing Wrong with Facebook Ads.” There’s a lot of uncertainty around Facebook ads. Since advertising on Facebook is a relatively new channel with a plethora of options available it can be a daunting task to get started. Relevant content. Great!
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 1, 2012
    [Facebook, Social] 5 Ways B2B Companies Can Use Facebook Timeline
    Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. B2B companies who want to succeed on Facebook must now develop and share content that doesn’t just provide value, but that catches peoples’ eyes. Sort of.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 10, 2013
    [Facebook, Social] 11 Easy Social Media Tips and Tricks
    Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. always compare social media to parenting. Enjoy! Be Relevant.
  • CONVERSIONATION  |  SATURDAY, APRIL 28, 2012
    [Facebook, Social] The Future of Social Media: Identifying the Drivers
    Recently, I was asked to write a chapter in a book on digital marketing and business about what’s coming next in social: the future of social media, both from a business and consumer perspective. Predicting what’s coming next for social media is easy if you look at the underlying changes and evolutions. Yes and no.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Facebook, Social] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). 7. Social Fresh ). 8. Social Fresh ). 9. Social Fresh ). Social Fresh ). Social Fresh ).
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 7, 2013
    [Facebook, Social] 3 Ways Social Media can Boost Sales Success
    Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides great way to connect with potential buyers. Social media provides a platform to collaborate with potential buyers.
  • HUBSPOT  |  THURSDAY, FEBRUARY 5, 2015
    [Facebook, Social] When to Post on Facebook, Twitter, LinkedIn & Other Top Social Networks [Infographic]
    You know by now that posting on social media is one of the best ways to amplify the awesome content you''re creating. But it isn''t enough to simply post content to social whenever you feel like it. Think about it: Is your audience spreading their time spent on social media equally throughout the day? Social Media Daily
  • WEBBIQUITY  |  TUESDAY, DECEMBER 20, 2011
    [Facebook, Social] 48 Ways to Measure Social Media Success
    Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Facebook, Social] A Social Media Strategy for B2B Marketers
    Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. B2B companies are getting traction on social media. Facebook. LinkedIn. SlideShare.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 11, 2016
    [Facebook, Social] Why 9Round should be using SOCi for social media management
    And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. It occurred to me that both 9Round and all their franchisees are 100% percent responsible for all their social, including creating their social media profiles. You know what?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 28, 2014
    [Facebook, Social] How to Make Your Product Look Sexy on Facebook
    Do you want to learn how to spice up your product and make it sexy on Facebook? People have told me that their products are too boring or that they work in an industry that’s not interesting enough to be on Facebook. I, on the other hand, believe that any business can be on Facebook. By Aaron Lee, {grow} Community Member.
  • FATHOM  |  TUESDAY, JANUARY 12, 2016
    [Facebook, Social] How to Improve your Facebook Ad Relevance Scores
    One of the biggest changes to Facebook Advertising last year was the unveiling of Facebook’s ad relevance score. Relevance scores had always been a factor in the bidding process on Facebook, but last year was the first time they were visible to advertisers. So why should you care about your ad’s relevance score?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, APRIL 22, 2015
    [Facebook, Social] 5 Essential Tips to Consider before Boosting a Facebook Post
    It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts ,” the percentage of fans a company reaches organically continues to decrease. Understand all available options on Facebook.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 8, 2014
    [Facebook, Social] What Facebook’s Crackdown on ‘Overly Promotional’ Page Posts Means for Your Business
    There’s never a dull moment in the social media world. Just when you thought your social media strategy was set, Facebook goes and makes changes. At the beginning of the year, Facebook will crackdown on any brand that posts “overly promotional” Page posts. Use Facebook ads. Of course not.
  • NUSPARK  |  SUNDAY, APRIL 21, 2013
    [Facebook, Social] Facebook Business Pages; Measuring What Matters for Success
    How’s your Facebook business page doing? As stated, there are many fine Facebook analytics tools you can pay for, and they give many insights into your Facebook business page management.  The majority of the data you have; just export page and post data from your Facebook Insights dashboard. The result?  New Likes.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 15, 2013
    [Facebook, Social] Your Facebook Company Page: How to Show Posts by Others
    If you’re puzzling over why you no longer see posts by others directly on your Facebook company page, puzzle no more. Facebook simply made yet another change that affects the way we manage pages. Just remember, when it comes to Facebook, repeat after me, “ Change is good. Facebook b2b social media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 7, 2016
    [Facebook, Social] The lost blogging monarchy, the defeat of links, and the war on social media
    His sentence was eventually reduced and in late 2014 was released from prison after six years of no outside view of the world. A few days ago he wrote an article about this experience for the London Guardian claiming that Facebook and Instagram are killing the Internet. Social media cul-de-sacs. Social media cul-de-sacs.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 20, 2013
    [Facebook, Social] 3 Facebook Rollouts Every Marketer Should Know About
    by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. The social network, which boasts more than 1 billion users, is a hub for the expansion of brand awareness, and to build relationships by knowledge and information exchange.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 7, 2012
    [Facebook, Social] Andy Warhol on social media
    Here is his introduction to Facebook, after being asleep for nearly 25 years …. That thing in front of you is an iPad and with that you can instantly connect with people from all over the world through Facebook. But this Facebook looks stupid. Me: Facebook. And how does Facebook stay in business? Me: Not always.
  • BIZNOLOGY  |  TUESDAY, JUNE 18, 2013
    [Facebook, Social] Are you a social media forager?
    When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. Social media foraging does get protein in the pot, though that protein is generally more in the form of grubs than it is prime grade lean steak. You’ll always be fed.
  • HUBSPOT  |  WEDNESDAY, AUGUST 26, 2015
    [Facebook, Social] How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
    When setting up a paid Facebook ad, there are a lot of boxes to be checked. billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. The Ultimate Checklist for Creating & Optimizing Facebook Ads. Facebook's Ad Manager.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 21, 2014
    [Facebook, Social] 7 Key Steps to Facebook Growth
    If your social media plan includes the goal of reaching more people with content marketing, maximizing your Facebook presence can be a good tactic. After all, your potential customers are likely already on Facebook, and those who ‘like’ your Facebook business page are more likely to see the content you post on there.
  • BIZNOLOGY  |  TUESDAY, MAY 6, 2014
    [Facebook, Social] Lurkers are the 99.989% of Social Media
    It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators. 900-90-9-1.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 21, 2012
    [Facebook, Social] Facebook is Now a Local Search Tool for Those On-the-Go
    On Monday, Facebook announced that they updated the “Nearby” feature in Android and iOS apps, making social powerhouse a potentially harmful threat to location-based social apps such as Foursquare and Yelp. “Nearby” on Facebook prior to this update was only a way to view where you friends had checked in.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Facebook, Social] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. 1. Social CRM is still confusing. Earnest Agency ). 4.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 8, 2014
    [Facebook, Social] 5 Ways B2B Companies Can Take Advantage of Facebook
    Facebook is a platform used by brands to reach millions of consumers, but don’t discount it for B2B companies. The most commonly used social networking site for many B2B companies is LinkedIn, but Facebook is an easy-to-use option as well. 1. The first way to take advantage of Facebook is to create a content strategy.
  • JUNTA 42  |  SATURDAY, NOVEMBER 14, 2015
    [Facebook, Social] This Week in Content Marketing: Content Creation Plummeting on Facebook
    In this week’s episode, Robert and I analyze several new digital marketing statistics, including the decline of user content creation on Facebook and consumer use of wearables, and discuss the opportunities and challenges each trend creates for marketers. This week’s show. Recorded live November 9, 2015; Length: 1:05:55). million U.S.
  • PWB MARKETING BLOG  |  MONDAY, JULY 9, 2012
    [Facebook, Social] Quick Tip: Change Your “Voice” When Posting on Facebook
    How many Facebook Pages do you manage? Even if you own just one Facebook page besides your personal account, you have possibly run into this situation: You have wanted to comment on something not as the site manager but as yourself! B2B Marketing B2B Social Media Facebook Media“Voice.” Easy Peasy.
  • JUNTA 42  |  SATURDAY, JUNE 25, 2016
    [Facebook, Social] This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles
    In this episode of This Old Marketing, Robert and I talk about the implications of Facebook opening Instant Articles to brands, starting with Intel. We also take a closer look at Facebook’s new Creative Hub. This, in turn, will lead Facebook to subsidize some brands to keep them using it. This week’s show. Sponsor (37:52).
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Facebook, Social] Social Media Tweetable Facts
    Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? FACT] 70% of the Fortune 500 companies, have have a Facebook page. TWEET THIS.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Facebook, Social] 23 Outstanding Social PR Guides
    This shift has led to today’s emphasis on “social” PR. But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Social PR Strategies and Tactics.
  • PWB MARKETING BLOG  |  TUESDAY, OCTOBER 18, 2011
    [Facebook, Social] 10 Facebook Tips Every B2B Marketer Should Know
    Are you one of the 41% of B2B companies acquiring customers through Facebook? Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Pay attention to Facebook Insights.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 27, 2014
    [Facebook, Social] Social Supremacy for Your Business: Facebook Groups vs Google Groups
    Facebook Groups and Google Groups bring another element of communication and socializing between team members of a business and beyond. … Continue Reading Social Supremacy for Your Business: Facebook Groups vs Google Groups by Tammy Kahn Fennell - Maximize Social Business.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 6, 2013
    [Facebook, Social] Employee Was Properly Facebook Fired
    Regular readers of my posts should remember a few of my articles that explain how even private non-unionized workplaces are subject … Continue Reading Employee Was Properly Facebook Fired by James Wu - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2011
    [Facebook, Social] Three reasons social media marketing favors small businesses
    For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. No!  It’s time for the small business owner to rise up and embrace the social web!  Coca-Cola. Pie chart! 
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Facebook, Social] The Anatomy of a Successful Facebook Post
    When it comes to using Facebook for business, many people wonder what the secret for success is. We’ve dissected the key elements of successful Facebook posts so you can properly optimize yours. And now, check out the top six things that make up a truly valuable Facebook post. 1) Has a Clear Goal. Social Media
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 6, 2013
    [Facebook, Social] 4 Ways to Attract Holiday Shoppers on Facebook
    Instead, shoppers are checking social media sites for inspiration, which means small businesses have an opportunity to cash in on a shopper’s virtual wandering. To capitalize on the holiday shopping season, start by sprucing up your Facebook page, says social media strategist Joan Barrett. All rights reserved.
  • JUNTA 42  |  SATURDAY, APRIL 2, 2016
    [Facebook, Social] This Week in Content Marketing: Instagram Follows Facebook to Land of Paid Social
    In this week’s episode of This Old Marketing, Robert and I discuss Instagram’s move to duplicate Facebook’s algorithm, which makes it abundantly clear that the photo-sharing channel will be “pay to play” for most brands. Instagram, which is owned by Facebook, will choose what to surface and when, reports TechCrunch.
  • WEBBIQUITY  |  THURSDAY, AUGUST 26, 2010
    [Facebook, Social] 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
    Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. Always.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 24, 2011
    [Facebook, Social] Five Awesome B2B Social Media Statistics
    Do you think social media isn’t for B2B organizations? But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. The social landscape changes so rapidly we wanted the latest research we could get.
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