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  • CHRIS KOCH  |  FRIDAY, AUGUST 5, 2011
    [Facebook, Social] 4 Reasons Why Facebook Stinks for B2B Marketing
    Recently, I was preparing a workshop on social media for an ITSMA client. The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? m not saying that B2B companies shouldn’t be on Facebook. think every company should be on Facebook.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 15, 2013
    [Facebook, Social] Your Facebook Company Page: How to Show Posts by Others
    'If you’re puzzling over why you no longer see posts by others directly on your Facebook company page, puzzle no more. Facebook simply made yet another change that affects the way we manage pages. Just remember, when it comes to Facebook, repeat after me, “ Change is good. Facebook b2b social media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 8, 2010
    [Facebook, Social] Social media success story: Marketing a medical practice
    Lisa is the marketing manager of her husband’s medical practice (and a graduate of my social media marketing class) and she’s developed one of the most interesting and successful social media marketing programs I have seen – under some tough circumstances. Unless you possess the business savvy of Lisa Reath. Blogging.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JUNE 15, 2010
    [Facebook, Social] LinkedIn as Facebook for the Business World
    (note, this post was cross-posted on It's All About Revenue last week) I've long been a bit skeptical about the use of Facebook for sharing business content. I'm currently running an experiment to see if B2B content is "likeable" on Facebook , and while I have not compiled the data yet, the answers are looking bleak.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 30, 2011
    [Facebook, Social] B2B Marketers: 10 Ways to Juice Your Facebook Fan Page
    For B2B marketing professionals, Facebook can be just as bleak. You don’t have to sell high-fructose foods or video games to amass a meaningful Facebook fandom. Even a marketing automation provider can inspire a vibrant Facebook community. 10 Ways to "Solve" Facebook for B2B. But it doesn’t have to be that way.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 15, 2014
    [Facebook, Social] If I were the King of Facebook …
    'Complaining about Facebook has become one of the web’s favorite spectator sports. But if you were the king of Facebook, what would you do to fix it? We appointed ourselves the potentate and caliph of Facebook for a day and solved all of the company’s problems in 30 minutes. Is Facebook lacking data or insight?
  • DIGITAL BODY LANGUAGE  |  FRIDAY, NOVEMBER 6, 2009
    [Facebook, Social] Social Media Buzz at a Live Event
    One of the aspects of the event that we were most excited about this year, however, was the concurrent online conversation and tremendous buzz that the event generated in social media. was asked many times what we did to have that much social media buzz at a live event. As an obvious step, wireless access was available to all.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Facebook, Social] 5 Free Tools to Research Demographics for Your Facebook Ads (with Infographic)
    Currently, Facebook is the fastest growing social networking site in the world with over 800 million users and growing. Moreover, you would also be able to find your ideal target customer in Facebook if you know how to find them. These tools can help you research on the demographics that you can use in your Facebook Ad.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 16, 2012
    [Facebook, Social] 6 Questions to Ask Yourself Before Launching your Facebook Contest
    Launching a social media contest may sound like an easy task, but its not. Whether you’re planning to launch a straight forward contest like a sweepstake, caption contest or a Facebook photo contest, you’ll need to have a strategy placed before you launch your contest. Set your Facebook contest app (yes you should use one!)
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MAY 11, 2013
    [Facebook, Social] Are Your Marketing Campaigns Socially Active? [CHART]
    Fueling the highest increase in adoption of apps from the Eloqua AppCloud, marketers are engaging their buyers and extending their reach through social networks by adding apps to their landing pages.  Sites such as Facebook or LinkedIn are a great start.  Facebook’s web site cites 1.11 So, why might this be?  
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Facebook, Social] Three Stats Prove B2B Social Media Set To Explode [Charts]
    Social media has reached prime time. Or if Facebook were a country, it’d be the 3 rd largest in the world? Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media.
  • BIZNOLOGY  |  THURSDAY, MAY 17, 2012
    [Facebook, Social] The Eight Wastes and Internal Social Business Platforms
    As organizations progress through their social business journey, for every believer who had drunk the Kool-Aid and thinks social is the solution for everything, you’ll find a skeptic, who is typically less eloquent, but is probably asking things along the lines of: Why do I need to learn this “social business” platform?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 23, 2011
    [Facebook, Social] Facebook gave us the last piece of the Earned Media puzzle
    A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. Improving Facebook Page Insights. by Facebook Pages on Tuesday, November 23, 2010 at 7:48pm. Will Facebook replace your B2B Marketing email system?
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, MARCH 27, 2011
    [Facebook, Social] Three Things Cap’n Crunch Taught Me About Facebook Engagement
    I’m still learning how to use Facebook Pages for B2B and still feel somewhat uncomfortable doing so. This doesn’t mean I’m not up for learning new things, especially since, as one of my clients pointed out, the Facebook “Like&# button has changed the world as we know it. Tweet I admit it. However! Have some fun!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 1, 2011
    [Facebook, Social] For Google, the party is over before it starts
    There are going to be a gajillion articles about Google +, the new “Facebook killer.&#. don’t care about Google’s legacy of failure with other abysmal attempts at the social space. But I can predict it’s not going to kill Facebook. He’s a complete social media freak and a brilliant kid.
  • BIZNOLOGY  |  TUESDAY, MARCH 5, 2013
    [Facebook, Social] Facebook paid sponsored content will meet you only halfway
    After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook ‘s detailed fact check ), I thought I would spend $21 for your amusement. I would sponsor three Facebook posts. OK, Facebook Saturation (socialmediaexplorer.com).
  • BIZNOLOGY  |  WEDNESDAY, APRIL 18, 2012
    [Facebook, Social] What exactly is a social graph?
    So, you might guess that I am fairly comfortable with the technical side of social media, but there’s one thing I don’t like, which is that technical people like to make up new fancy words to describe what they make, even if no one knows what they mean. My latest favorite term is the social graph. Not Facebook friends.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Facebook, Social] 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
    Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. It simply can’t be Facebook’s fault….
  • PAUL GILLIN  |  THURSDAY, MARCH 10, 2011
    [Facebook, Social] The Other Social Network
    LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. Facebook is about mass, but LinkedIn is about focus, which is one reason it rocks for B2B.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 2, 2012
    [Facebook, Social] The Top 9 Social Networks For Businesses
    Are you always wondering which social network is hot and which is not? And how many social networks can your business really continue to pay attention to? Well here you will see the search growth rates of the 9 major social networks that I think are most important to businesses and our social media marketing efforts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 7, 2012
    [Facebook, Social] Andy Warhol on social media
    Here is his introduction to Facebook, after being asleep for nearly 25 years …. That thing in front of you is an iPad and with that you can instantly connect with people from all over the world through Facebook. But this Facebook looks stupid. Me: Facebook. And how does Facebook stay in business? Me: Not always.
  • PWB MARKETING BLOG  |  MONDAY, AUGUST 22, 2011
    [Facebook, Social] Top Ten Reasons You Know You’re a Social Media Expert [Humor]
    How do you know if you’re a social media expert? Unlike Google AdWords, there isn’t any certification for social media. you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made). Bonus points if the blog has “social” in the title. B2B Social Media Facebook Media Twitter
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Facebook, Social] Why 2,000 Facebook Likes Won’t Save Your Job!
    But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes. Victoria Harres, PR Newswire.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 3, 2010
    [Facebook, Social] Are kids Brains Different when it comes to Social Media?
    find this same dynamic happening now when I talk to kids today about the Social web. Grant it my kids are awesome in fact they impress me which how they are utilizing the social web but they are clearly growing up in a very liberal open and transparent time where sharing everything on the web is almost expected. Share this on Facebook.
  • WEBBIQUITY  |  TUESDAY, AUGUST 27, 2013
    [Facebook, Social] What are the Best Social Networks for B2B Marketing? (Research)
    'There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive?
  • BIZNOLOGY  |  WEDNESDAY, APRIL 30, 2014
    [Facebook, Social] Facebook’s declining popularity – Does it matter?
    'A new report from Shareaholic shows that for the first time, Facebook is not the preferred network for U.S. Facebook-owned Instagram has taken over that top spot, with 30 percent of the teens surveyed saying they use it more than other social networks. The social network has 1.23 teenagers. The answer is complicated.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 11, 2010
    [Facebook, Social] Social Media Listening for B2B Marketing
    One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 1, 2011
    [Facebook, Social] 10 New Facebook Features Your Brand Needs To Know
    by Jesse Noyes | Tweet this If your company uses Facebook to drive online engagement, then you’ve likely noticed the flurry of enhancements the social media giant has made in recent months. There’s been enough activity to make even the most socially-savvy marketer dizzy. Using Facebook as your company. Reddit.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, AUGUST 29, 2012
    [Facebook, Social] Should businesses ignore Facebook for B2B marketing?
    The first social network that comes to mind when thinking about B2B marketing is obviously LinkedIn. However, what about Facebook? Business buyers are people and they also use Facebook. Although Facebook is generally [.]. B2B marketing Infographics Social media marketing B2B Facebook LinkedIn
  • WINDMILL NETWORKING  |  MONDAY, MAY 14, 2012
    [Facebook, Social] 5 Creative Ideas to Spark New Engagement in Facebook Timeline for Fan Pages
    With Facebook’s recent implementation of Timeline for Pages , we are quickly reminded that we have no control over what direction Facebook might take with their platform. The problem is: Are you truly maximizing your Facebook presence to reach your marketing objectives? Once again, let Social Proof work in your favor.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 29, 2012
    [Facebook, Social] How the Facebook Timeline Makes Branding Feel More Human
    Facebook rolled out the Timeline for pages. So what does it mean for your brand’s Facebook page? Additionally, Facebook now gives brands the ability to keep random people from posting your timeline and to hide or delete negative or trolling comments. by Jesse Noyes | Tweet this You knew it was coming and today it arrived.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 4, 2012
    [Facebook, Social] A cautionary tale: Putting your business in the hands of Facebook
    The other aspect of their success, and frankly the more interesting part for us, is their Facebook presence. The owners fuel their presence through the share of fun restaurant pictures (guests posing, entertaining quotes, food pics), unique YouTube videos, and sophisticated social media give-and-take. cough* Facebook *cough).
  • B2B MARKETING BLOG  |  MONDAY, MAY 9, 2011
    [Facebook, Social] Don’t be Anti-Social
    Many B2B marketers have only dipped their toes in the social media waters because they are still unsure of how to measure the ROI. However, as more data appear on the validity of using sites such as Twitter, Facebook and LinkedIn, companies will be more comfortable devoting part of their budgets to start social media [.].
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 23, 2012
    [Facebook, Social] 7 Things Brands Need to Know About the Facebook Timeline
    by Lauren Harper | Tweet this On March 30, Facebook is transitioning all brand pages to the new and (debatably) improved Timeline. So here are my seven pieces of advice when transitioning your Facebook brand page to the new Timeline. Have you transitioned over to Facebook Timeline yet? Have you started working on yours?
  • WEBBIQUITY  |  TUESDAY, MARCH 9, 2010
    [Facebook, Social] The One Effective Use of Facebook for B2B Marketing
    You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# The challenge rather lies in the way Facebook fan pages are used. Not even close. Digg this!
  • DIGITAL BODY LANGUAGE  |  MONDAY, SEPTEMBER 28, 2009
    [Facebook, Social] Market Relationships, Social Relationships, and B2B Marketing in Social Media
    I just wrapped up a great book – Predictably Irrational by Dan Ariely – that discussed, among many other things, the different relationship types we have between people; especially market relationships and social relationships. Social media, for all its promise, does not change the nature of the way we categorize relationships.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 27, 2013
    [Facebook, Social] Is Facebook a human right or a weapon?
    There was a very disturbing and significant social media-related court ruling last week that, curiously, has received little notice or commentary on the web. Federal Appeals Court ruled that an Indiana state law that bans registered sex offenders from Facebook is unconstitutional. Is social media a human right? Forever.
  • CONVERSIONATION  |  MONDAY, SEPTEMBER 19, 2011
    [Facebook, Social] Research Sheds More Light On Why People Follow Brands Via Social Media
    Over the last year, several studies have shown that people mainly start to follow brands on social media because of discounts and promotions. Once a social connection between a brand and a follower/fan is established, the continuity of it depends on your unique social proposition.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 27, 2013
    [Facebook, Social] Should Hospitals be on Facebook? Social Media Marketing for the Healthcare Industry
    'Author: Chase McMichael Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. Educate your employees on social media policies.
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 25, 2012
    [Facebook, Social] Five Facebook Tips for Small Businesses
    But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. That’s the herd mentality at work. Tip #5: Measure.
  • SOCIAL MARKETING FORUM  |  SUNDAY, JANUARY 2, 2011
    [Facebook, Social] Social Media: I’ve Become Comfortably Dumb
    For me Twitter has been a valuable social media tool to connect with others in the email marketing and social media space. As for Facebook and other social media sites, I guess I've become comfortably dumb. Social media marketing Facebook Twitterdon't see the value or ROI for time spent.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 3, 2012
    [Facebook, Social] Top 10 B2B Social Media Posts of 2011
    When I was reviewing the most viewed B2B social media posts of 2011 I had two choices. The oldest post still draws traffic for the terms B2B and Facebook. Because this shows our site as an authority on this topic, other posts about B2B and Facebook have drawn traffic over time. 28 Awesome B2B Social Media Statistics (August).
  • DIGITAL BODY LANGUAGE  |  THURSDAY, MAY 14, 2009
    [Facebook, Social] The Medium is the Message: B2B Marketing, Social Media, and Conversation Context
    Today's world of social media needs to be viewed in a similar light. As today's marketing organizations consider how to engage in social media forums, not considering the context of the medium being used can lead to a significant change in the overall effect on the message being received. It is the same in social media.
  • EMAGAZINE B2B BLOG  |  TUESDAY, JULY 2, 2013
    [Facebook, Social] The Unlike Pair of B2B and Facebook with Chats
    Recently, Facebook has created new functionality whereby you are able to reply to comments. So, the natural progression would lead us to the conclusion that, like Twitter, Facebook would be a beneficial platform for a Facebook chat. There are strategic benefits to hosing a Facebook chat. Facebook Social Media
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 21, 2010
    [Facebook, Social] Facebook vs Twitter Infographic
    Bottom line – Facebook is bigger but Twitter users are more loyal. Focus Roundtable on B2B Lead Generation Jeff Ogden (@fearlesscomp on Twitter) is President … Continue reading → Marketing Social Media Social NetworksVery cool info graphic. If you are into b2b lead generation, you should use both.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Facebook, Social] 4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
    Calculating return on investment (ROI) on social media activity, in particular, is an extremely complex metric to track, and something that marketers all over the world are struggling with. Simply visit their Facebook Page and work out the engagement percentage for their Page. Facebook 1) Brand Engagement. What is it? These 0.7%
  • EMAGAZINE B2B BLOG  |  THURSDAY, JUNE 28, 2012
    [Facebook, Social] Facebook Advertising – Tips for Success
    Many B2B marketers are seeing the value of Facebook advertising to attract new visitors to their brand. Here are several tips to a successful Facebook ad campaign. Link your ads to your Facebook page [.]. Facebook Social Media
  • NUSPARK  |  SATURDAY, MAY 19, 2012
    [Facebook, Social] Generating Leads from a Facebook Fan/Business Page Engagement Strategy
    Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.  There’s plenty of content on the web about Facebook Business Pages. Social Media
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 17, 2013
    [Facebook, Social] Invisible Brand Marketing Is Not Just a Facebook Problem!
    'Stop grumbling about Facebook’s latest blow to marketers. Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. Of course your posts aren’t reaching as many people on Facebook! Social: Twitter Click Rates Are Falling. in 2011.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, FEBRUARY 2, 2011
    [Facebook, Social] Visualize Social Media Data
    So, I started poking around looking for some cool infographics and found some in the social media space. Facebook. Paul Butler, part of Facebook’s data infrastructure team, took just 2% of Facebook’s user data (10 million records) and compiled this beautiful image that shows how we connect within our countries and around the world.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 12, 2013
    [Facebook, Social] How to Compel & Not Repel Customers on Facebook [Infographic]
    'How do you get more Facebook Likes? How often is too often when posting on the king of social media networks? What are major Facebook no-nos you should seriously avoid? Ask no longer because we’ve put together an infographic addressing what you should or shouldn’t do as a business on Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 18, 2011
    [Facebook, Social] Facebook Takes a Swing at LinkedIn
    Facebook is creeping into every nook and cranny of our personal online experiences so it’s not a surprise that they’re taking a crack at the professional market. My friend Brad Lovett has been looking at this issue and offers this insightful guest post: Looks like Facebook is taking a whack at LinkedIn. just got a raise.&#
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 3, 2010
    [Facebook, Social] Facebook’s fatal flaw
    recently wrote a post stating that Facebook is not likely to be open to strong competition any time soon because the emotional switching costs for consumers are so high. Unfortunately I witnessed this prediction come true when my Facebook account was hacked just hours after I ran this post.  Corruption on social web facebook futurist
  • BIZNOLOGY  |  MONDAY, JUNE 18, 2012
    [Facebook, Social] 5 social media pain points and the point they prove
    To see results using social media, you don’t need a social media strategy. You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how to schedule tweets and posts on multiple social networks all at one time. Photo credit: Search Engine People Blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 27, 2013
    [Facebook, Social] Is it time to choose a social media specialty?
    'Click here if you cannot view my interview with Facebook Analytics guru Jon Loomer. This is probably a relevant topic for anyone who is struggling with the enormous time suck that is social media. Plus, Jon give us one mega bonus tip on how to be effective on Facebook. Does everybody need a social media strategy?
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Facebook, Social] How to Create a Facebook Business Page That Doesn't Suck
    'So you''ve decided to set up a Facebook page for your company. You''ve heard that 52% of all marketers have found a customer via Facebook in 2013 -- and you want to join in on the fun. But, if you''re going to slap together a Facebook page and expect leads and customers to roll in, you''ve got another thing coming. Morning?
  • SAZBEAN  |  WEDNESDAY, OCTOBER 6, 2010
    [Facebook, Social] 5 Tips for Protecting Your Privacy on Facebook
    Everyone is on Facebook — so is everyone’s business (and mother and aunts, etc.) Connecting with your business network on Facebook is nice, but not everyone wants to mix personal and professional. Facebook Ads. Under Accounts in the upper right, click on Account Settings, then on the Facebook Ads tab.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 16, 2014
    [Facebook, Social] How B2B Marketers Can Win with Facebook Contests and Sweepstakes
    'By its very nature, Facebook is a more natural channel for business-to-consumer communications than it is for business-to-business communications. And while data suggests that B2B marketers don’t use Facebook as much B2Cs do, I think B2Bs are missing out. Facebook
  • FATHOM  |  WEDNESDAY, JANUARY 23, 2013
    [Facebook, Social] The 5 Best Things About Facebook Conversions (And How to Set Them Up)
    Make Facebook conversions work for you: 1. Conversion Tracking by Categories After years of fumbling for an answer to Google AdWords tracking, the new Facebook Conversion feature offers multiple conversion types to digital advertisers. Conversion Optimization Social Media Facebook Facebook Conversion
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2012
    [Facebook, Social] Don’t Ignore Message Boards in Your Social Media Marketing Strategy
    The problem with most social media marketing agencies is that we’re fickle. Since they’re not tied to Facebook or MySpace, they’re safe from the fickle tide of funding or popularity. We tend to keep rushing into the future, adopting anything and everything hot and new and throwing the way the rest. How do I know this?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 28, 2012
    [Facebook, Social] What Social Media Can’t Do…
    He would “do some social media.”. I’m sorry, but social media can’t”. Why do you think social media can sell a product that no one wants?”. Social media will help my customers understand my product,” he said. Social media will only make your problem worse. Social media can wait. cup of coffee. Tweet.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 23, 2009
    [Facebook, Social] Why you need to build your Social Capital?
    web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. What it means is that your Social Capital will be a very important asset to you. Tags: Facebook social media know who I would rather have.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 21, 2014
    [Facebook, Social] 7 Key Steps to Facebook Growth
    'If your social media plan includes the goal of reaching more people with content marketing, maximizing your Facebook presence can be a good tactic. After all, your potential customers are likely already on Facebook, and those who ‘like’ your Facebook business page are more likely to see the content you post on there.
  • BIZNOLOGY  |  MONDAY, AUGUST 20, 2012
    [Facebook, Social] 26 Social Media Secrets Skittles Knows
    unique visitors in March 2012, while the Skittles Facebook Page  attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Are Facebook brand pages the new brand websites? . of all U.S.
  • ENGAGE  |  THURSDAY, APRIL 7, 2011
    [Facebook, Social] 5 Things Brands Want from Facebook Fans Besides Money
    Though your CFO might get nauseous at the notion of outcomes she can’t put in the bank, there’s a ton of value to be derived from Facebook fans that doesn’t make the cash register ca-ching. Recent survey results from Millward Brown and Dynamic Logic unearthed the top 7 reasons organizations want someone to like them (on Facebook, that is).
  • BIZNOLOGY  |  FRIDAY, JANUARY 25, 2013
    [Facebook, Social] Will Facebook users give Graph Search time to evolve?
    Facebook has recently announced its new Graph Search product. it raises many questions about just how patient Facebook and its account holders are going to be around this new idea. Now, and I need you to be really honest here, what percentage of the people who use Facebook have any idea how things on the Internet work? Really?
  • WINDMILL NETWORKING  |  FRIDAY, MAY 11, 2012
    [Facebook, Social] Are YOU the Weakest Link? Two Things to Do TODAY to Keep Control of Your Facebook Page.
    When it comes to social media presences for companies, Facebook is still the king. Even though upstart Pinterest is clearly giving Facebook a run for its money , the Facebook page is still the anchor for most companies’ social media strategy. These tools are a relatively new addition to Facebook and not well-known.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 28, 2010
    [Facebook, Social] Why Facebook is more important than your house
    “What’s going to be the next Facebook?&#. love debating the implications of social media trends with my students and this question comes up a lot.   . Facebook going to be entrenched as the king of social networking sites because the cost of switching to something else — for most people — will be too high. .
  • PR MEETS MARKETING  |  FRIDAY, JULY 9, 2010
    [Facebook, Social] Email and Event Marketing on Facebook Doesn’t Work
    Recently, I’ve started receiving notifications about these events, not through my email, but through Facebook. Three Things to Consider Before Hitting Send on Facebook. If you’re seeking to migrate your email list to Facebook, then be transparent about what you’re doing. At least I thought I did. Conclusions.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 7, 2012
    [Facebook, Social] Top 5 Social Business Myths
    As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated as dogma, as if social technologies were so special and enigmatic that deserve a quasi-religious status. Photo credit: Wikipedia.
  • PWB MARKETING BLOG  |  MONDAY, OCTOBER 10, 2011
    [Facebook, Social] Six FREE Tools To Measure Social Media for Business
    It’s crucial to measure everything you do on Facebook, Twitter, and elsewhere. Facebook and other social networks equip you with limited analytic tracking tools. Once you start to delve deeper into social media marketing, you will find you need a more robust measurement platform. That’s a problem.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 20, 2013
    [Facebook, Social] 3 Facebook Rollouts Every Marketer Should Know About
    'by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. The social network, which boasts more than 1 billion users, is a hub for the expansion of brand awareness, and to build relationships by knowledge and information exchange.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 27, 2011
    [Facebook, Social] The anti-prediction of 2012 social media predictions
    Here are social media predictions I made throughout 2011 and my grade for my guess! Google+ will not be the Facebook killer. The switching costs are too high among Facebook’s core audience. think Google+ is important and it will survive but it will not upend Facebook. 2) Facebook will create alternate universes.
  • B2B MARKETING ONLINE  |  FRIDAY, AUGUST 20, 2010
    [Facebook, Social] If Facebook was a country.
    I'm sure everyone now knows that if Facebook was a country, it'd be the third largest in the world. If Facebook was a country it'd have a GDP ranked 173 out of the 193 countries listed by the IMF the world (between Gambia and Grenada). If Facebook was a country everyone would have dozen of friends they don't know.
  • WEBBIQUITY  |  MONDAY, DECEMBER 6, 2010
    [Facebook, Social] How PR and Social Media Can Work Together
    Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. The social media release is used for blogger outreach.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Facebook, Social] Social Media for the Boardroom
    At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Share this on Facebook.
  • MARKETING EDGE  |  WEDNESDAY, AUGUST 17, 2011
    [Facebook, Social] Social Marketers: Is It the Seven Year Itch?
    There are hundreds of surveys these days about social media usage with varying degrees of accuracy. Hitting on a single topic in marketing, social media and business communications. corporate marketing marketing social media Facebook decline Facebook users defecting google+ social consumer decline social fatigue social media strategy
  • BIZNOLOGY  |  TUESDAY, DECEMBER 10, 2013
    [Facebook, Social] 11 Easy Social Media Tips and Tricks
    Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. always compare social media to parenting. Enjoy! Be Relevant.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 11, 2014
    [Facebook, Social] What Facebook’s New Pages Layout Means for Your Business
    'Facebook is at it again. Just a month after the social media giant changed its algorithm , it’s now tweaking the layout and design, adding a new feature and making page metrics more accessible. Derek Overbey, our senior Social Media Manager at VerticalResponse says, “The old layout is a bit a confusing.
  • PUZZLE MARKETER  |  TUESDAY, SEPTEMBER 11, 2012
    [Facebook, Social] Social Media Image Sizing Guide [Infographic]
    Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. Take just publishing your logo on different social media profiles for example.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 1, 2012
    [Facebook, Social] Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement
    He has 12 years of experience with Google, Twitter and Facebook marketing, both as a consultant and marketing agency director. Brian Brian develops strategies and builds search visibility and social marketing fanbases for companies of all sizes. Marketo : How do you find the optimal number of posts to put up per day on Facebook?
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 1, 2013
    [Facebook, Social] Is Monetization Killing Facebook?
    Usage of Facebook on desktops has declined in recent months. think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising. Add to that Facebook’s many changes to privacy settings so that we users have to learn and re-learn as they change. Did monetization kill Facebook?
  • PUZZLE MARKETER  |  TUESDAY, JULY 3, 2012
    [Facebook, Social] Social Media is Going Corporate [Infographic]
    The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity. 75% saw an increase in website traffic.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 4, 2011
    [Facebook, Social] What Your Last Facebook Post Says About Your Brand
    by Egan Cheung | Tweet this My last post to Facebook was seeking a recommendation for kiteboarding near Cozumel.  What Your Last Facebook Post Says About Your Brand is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media b2b marketing Facebook Facebook marketing social media marketing
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [Facebook, Social] Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault
    Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. Hint: zero of them are Facebook’s fault.).
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 12, 2013
    [Facebook, Social] Build some social media marketing backbone you big wuss
    In a social world, trapped customers scream loudly enough for everyone to hear. This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Social media is people and not a pit full of vipers. As a result, social media is oppressively noisy.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, OCTOBER 27, 2011
    [Facebook, Social] Facebook for B2B: Your Business Page has a News Feed, too
    Tweet With all of the changes going down on Facebook, it can be tough to keep up. Click on “Use Facebook as [your Page]” on the right. Facebook shows five at any given time; you can change this by editing your Page. B2B Social Media Facebook B2B Tips Facebook for B2B Facebook Pages Facebook Pages News Feed
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 27, 2010
    [Facebook, Social] Social Media and the Contact Center for Dummies (Wiley)
    One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 9, 2010
    [Facebook, Social] 5 Ways for B2B Companies to Engage on Facebook
    If the micro-blogging tool is often cited as a social media marketer’s golden child, Facebook may just as often be considered the red-headed stepchild. Here’s a starter kit for B2B companies to better engage on Facebook: 1. Be careful with Facebook promotions, however. Original Content and Industry Content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 27, 2014
    [Facebook, Social] The Facebook Other Folder and the Strangers Who Love Me There
    In November of 2010, Facebook started sorting users’ messages for them , funneling communiqués from anyone who wasn’t a friend (or friend of a friend) into a message folder labeled “Other.” If anyone can explain what the “texture of my eyes” is, Facebook message me. The Bizarro World of the Facebook Other Folder.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 11, 2011
    [Facebook, Social] Is it time for an anonymity movement to challenge Facebook?
    This is his first post on an English-speaking blog and I’m pleased to bring his views to the {grow} community: I’m a social media guy.  I’ve been blogging for six years and have been on Facebook since its beginning in France.  I’m very familiar with how Facebook has evolved. Facebook uniquity.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Facebook, Social] Facebook: Do Marketers “Get it”?
    Marketers Not in Sync with Facebook Consumers? This chart featured in an eMarketer article: Facebook Dominant Social Network for SMBs exposes a disconnect between Facebook users/consumers and marketers. Yet, only 16% of consumers say they’ve interacted with a brand on Facebook. If you “Like” brands on Facebook why?
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 20, 2014
    [Facebook, Social] A Definitive Guide to Using Facebook Insights for Your Business
    'Facebook has multiple metrics and analytics to help you with your marketing efforts. For example, Facebook Page Insights provides information about the content you share on your Facebook Page. Now, Facebook is rolling out its Audience Insights tool. Facebook Audience Insights. Facebook Page Insights.
  • WEBBIQUITY  |  WEDNESDAY, JULY 18, 2012
    [Facebook, Social] What Could Kill Google and Facebook
    Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Facebook.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 6, 2014
    [Facebook, Social] Facebook or Twitter – Which is Better for Your Small Business?
    'Did you read the predictions about social media use for small businesses in 2014? One of the biggest predictions states that small businesses will get more selective about their use of social media and the sites they have a presence on. So what about the top social media networks, Facebook and Twitter? Twitter. Overall.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 4, 2011
    [Facebook, Social] Five Mega-trends: How Social Media is Transforming Government
    A Facebook site for US government agencies. I’ve had the honor of providing business strategy consultation recently to a UK agency and in the process became immersed in current uses of social media in government. The opportunity of social media and government is not economic or technological. Let’s see if you agree.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Facebook, Social] Will Facebook Messages Replace Email Marketing?
    Lots of buzz and speculation about Facebook messages since the big Zuckerberg announce. In fact most Facebookers still don’t have a facebook.com address yet, you still have to be invited.  Sharon Suetos over at the Social Media Examiner has a good piece describing the basics of Facebook messages here: [link]. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 13, 2012
    [Facebook, Social] 8 Shocking New Social Media Facts
    I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Because I’m a numbers geek so I’m overjoyed to finally get some social media data we can trust! Here are eight fantastic facts from the Social Habit’s latest study. 3) Facebook acquired one new user in the U.S.
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 19, 2011
    [Facebook, Social] Facebook Tips for Midsize Businesses
    With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. talked to Brody about tips for SMBs that want to optimize their Facebook presence. Facebook pages and apps offer easy ways to collect e-mail addresses.
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 19, 2011
    [Facebook, Social] Three Ways to Supercharge Social Media with Google Analytics
    If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. Optimize Social Traffic. Find New Customers on Twitter. Tweet with them.
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