GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, APRIL 3, 2013
[Facebook, Social] The “Be-Attitudes:” Creating influence on Facebook
How to Become Powerful On Facebook from Mark Schaefer. wanted to let you all know that I’ve created a cool new eBook for you called “The Be-Attitudes: Creating Influence on Facebook.” ” This was a fun project that involved 35 of my absolute social media heroes like Mitch Joel , Gini Dietrich , Liz Strauss , C.C.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 9, 2014
[Facebook, Social] Where does Google+ fit into your B2B Marketing plans? [infographic]
After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. In addition, you’ll be able to take advantage of all the tools associated with Google’s social media service, including Google Hangouts.
DIGITAL VOICES | MONDAY, APRIL 30, 2012
[Facebook, Social] Driving Social Engagement (Part 1) - Facebook's "like" and"share" buttons and how they can work for your social media marketing
When talking with organizations about social media, it's clear that there are different levels of comfort and awareness across various industries. Our Driving Social Engagement series aims to offer simple, bite size guidance regarding social media buttons and links offered by the biggest social networks that can be used on your website.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JUNE 13, 2012
[Facebook, Social] 8 Shocking New Social Media Facts
I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Because I’m a numbers geek so I’m overjoyed to finally get some social media data we can trust! Here are eight fantastic facts from the Social Habit’s latest study. 1) 7 percent of Americans have never heard of Facebook.
INBLURBS | MONDAY, MARCH 28, 2011
[Facebook, Social] 6 Smart ways for local inbound marketing for restaurants
Produce video, upload it to YouTube and Facebook distribute it through social media and embed it in your website and bog. Social Media. Social media as LinkedIn, Twitter and Facebook are great for restaurants to get in touch with their local audience. Restaurants are mostly dependent on local clients. Video.
BIZNOLOGY | TUESDAY, MARCH 5, 2013
[Facebook, Social] Facebook paid sponsored content will meet you only halfway
After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook ‘s detailed fact check ), I thought I would spend $21 for your amusement. I would sponsor three Facebook posts. OK, Facebook Saturation (socialmediaexplorer.com).
BIZNOLOGY | TUESDAY, JUNE 5, 2012
[Facebook, Social] Is your social media marketing about listening or talking?
You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. Everyone who consumes social media expects that. I know you. It is. Finally, a response!
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JANUARY 27, 2013
[Facebook, Social] Is Facebook a human right or a weapon?
There was a very disturbing and significant social media-related court ruling last week that, curiously, has received little notice or commentary on the web. Federal Appeals Court ruled that an Indiana state law that bans registered sex offenders from Facebook is unconstitutional. Is social media a human right? Forever.
IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 30, 2011
[Facebook, Social] B2B Marketers: 10 Ways to Juice Your Facebook Fan Page
For B2B marketing professionals, Facebook can be just as bleak. You don’t have to sell high-fructose foods or video games to amass a meaningful Facebook fandom. Even a marketing automation provider can inspire a vibrant Facebook community. 10 Ways to "Solve" Facebook for B2B. But it doesn’t have to be that way.
BIZNOLOGY | TUESDAY, MARCH 11, 2014
[Facebook, Social] Social Media is a life sentence
Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street. Every day. Don’t’ Freak Out. Don’t Freak Out.
BIZNOLOGY | TUESDAY, JUNE 18, 2013
[Facebook, Social] Are you a social media forager?
When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. Social media foraging does get protein in the pot, though that protein is generally more in the form of grubs than it is prime grade lean steak. You’ll always be fed.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 20, 2011
[Facebook, Social] How much is that Facebook Fan worth anyway?
Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 The true value of a Facebook fan is Zero until you can monetize them. when it comes to a Media Equivalent Value (MEV) per year. And that’s the era I think we have all just entered. How are you monetizing your fans?
WEBBIQUITY | TUESDAY, MARCH 9, 2010
[Facebook, Social] The One Effective Use of Facebook for B2B Marketing
You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month. It’s now the second most-visited site on the web , behind only Google. Not even close. Digg this!
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, NOVEMBER 20, 2013
[Facebook, Social] What will be the next big thing in social media? Here are 7 clues.
In the past few months there have been some pretty breathtaking financial windfalls for social media properties. Instagram, with 11 employees and no revenue, gets purchased for $1 billion by Facebook. guess you could say it’s profitable to make the right bet on the social media scene. million in stock. Nobody. Nobody.
BIZNOLOGY | TUESDAY, JUNE 24, 2014
[Facebook, Social] Social networking services should be facilitated not controlled
and platform-based Social Network Service (SNS); namely, her belief that communities need to grow organically and not be rigid, planned, communities: more like London than Paris. Before you start — before you create your own social networking site, your own social media — be sure to check to make sure that you actually need to.
INBLURBS | TUESDAY, JULY 19, 2011
[Facebook, Social] Inbound marketing targeted low cost lead generation and where to start?
You should consider to do blog – content marketing with social media. Market your content on social media sites like Twitter, Facebook and LinkedIn to expand your reach. With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 28, 2011
[Facebook, Social] [Interview] Klout & Involver On Influence And Facebook Marketing
by Jesse Noyes | Tweet this If you follow social media, online influence or Facebook marketing, chances are you heard the news last week between Klout and Involver. Klout measures influence on social media platforms like Facebook, Twitter and, most recently , LinkedIn. Involver is a social media marketing company.
VERTICAL RESPONSE | MONDAY, DECEMBER 8, 2014
[Facebook, Social] What Facebook’s Crackdown on ‘Overly Promotional’ Page Posts Means for Your Business
There’s never a dull moment in the social media world. Just when you thought your social media strategy was set, Facebook goes and makes changes. At the beginning of the year, Facebook will crackdown on any brand that posts “overly promotional” Page posts. Use Facebook ads. Of course not.
WEBBIQUITY | SUNDAY, JANUARY 27, 2013
[Facebook, Social] Five Reasons to “Dislike” Social Media
The benefits of social media are clear: huge outreach, easy to use, low cost and (assumed) high ROI, not to mention a wide variety of options. In no way would I recommend anyone stop using social media as a marketing tool. There are plenty of posts about Facebook rants as well. Guest post by Megan Totka. The minimal shelf life.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JULY 15, 2014
[Facebook, Social] If I were the King of Facebook …
Complaining about Facebook has become one of the web’s favorite spectator sports. But if you were the king of Facebook, what would you do to fix it? We appointed ourselves the potentate and caliph of Facebook for a day and solved all of the company’s problems in 30 minutes. Is Facebook lacking data or insight?
BIZNOLOGY | TUESDAY, DECEMBER 10, 2013
[Facebook, Social] 11 Easy Social Media Tips and Tricks
Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. always compare social media to parenting. Enjoy! Be Relevant.
BIZNOLOGY | TUESDAY, DECEMBER 2, 2014
[Facebook, Social] What is Social Media Marketing?
Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing?
INBLURBS | FRIDAY, AUGUST 19, 2011
[Facebook, Social] Social Media puts your business at risk! Are you prepared?
The marketing technology company Alterian found out that 80% of companies struggle to analyze their social media data. As social media marketing is estimated to increase in the next twelve months by up to 25% companies should have clear how the online – social media conversation can impact their brand. How about your business?
DIGITAL VOICES | MONDAY, APRIL 30, 2012
[Facebook, Social] Social Media Buttons For Facebook - Driving Social Engagement Series
When talking with organizations about social media, it's clear that there are different levels of comfort and awareness across various industries. Our Driving Social Engagement Series aims to offer simple, bite size guidance regarding social media buttons and links offered by the biggest social networks that can be used on your website.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, FEBRUARY 19, 2014
[Facebook, Social] Social Media Explained. Really.
With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct.
INBLURBS | TUESDAY, MARCH 22, 2011
[Facebook, Social] 6 Reasons for a corporate blog to get business leads
Corporate blogs are now of the prominent inbound marketing strategies to gain targeted web traffic. Almost all the major businesses online have a corporate blog where they share their latest product information, latest product news, information about new launches etc. Advantages of having Corporate Blog. Blogs are search engine friendly.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, AUGUST 27, 2014
[Facebook, Social] The Facebook Other Folder and the Strangers Who Love Me There
In November of 2010, Facebook started sorting users’ messages for them , funneling communiqués from anyone who wasn’t a friend (or friend of a friend) into a message folder labeled “Other.” The Bizarro World of the Facebook Other Folder. Who are the people who send messages to complete strangers on Facebook? Funds raised: zero.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 7, 2012
[Facebook, Social] Andy Warhol on social media
Here is his introduction to Facebook, after being asleep for nearly 25 years …. That thing in front of you is an iPad and with that you can instantly connect with people from all over the world through Facebook. But this Facebook looks stupid. Me: Facebook. And how does Facebook stay in business? Me: Not always.
BIZNOLOGY | FRIDAY, APRIL 3, 2015
[Facebook, Social] Is your social strategy effective?
Social media is often hailed as the end-all and be-all for businesses that are trying to interact with consumers on a personal level. It’s true that social media has broken down some of the traditional barriers that exist between businesses and their customer bases but that does not mean that all social media content is created equal.
WEBBIQUITY | WEDNESDAY, JULY 18, 2012
[Facebook, Social] What Could Kill Google and Facebook
Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Facebook.
INBLURBS | SATURDAY, SEPTEMBER 17, 2011
[Facebook, Social] Bloggers, Stop Thinking… “Just Do It”
De-corporatizing your blog and encouraging informational, fun posts will improve your social influence and will help you build a community faster. About the author: Matt Krautstrunk is a writer on topics ranging from social media marketing to credit card processing at Business.com. Blogging Is Raw, Organic. Don’t Plan…Write.
KOMARKETING ASSOCIATES | THURSDAY, MAY 16, 2013
[Facebook, Social] 10 of the Best B2B Facebook Pages
Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link]. Facebook Page : https://www.facebook.com/Cisco.
WEBBIQUITY | MONDAY, MAY 24, 2010
[Facebook, Social] 11 Myths of Social Media Marketing
Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media marketing is really hard.
VERTICAL RESPONSE | THURSDAY, FEBRUARY 6, 2014
[Facebook, Social] Facebook or Twitter – Which is Better for Your Small Business?
Did you read the predictions about social media use for small businesses in 2014? One of the biggest predictions states that small businesses will get more selective about their use of social media and the sites they have a presence on. So what about the top social media networks, Facebook and Twitter? Twitter. Overall.
INBLURBS | WEDNESDAY, FEBRUARY 23, 2011
[Facebook, Social] Easy tips how to get content for your blog
This is the most asked question executives ask when corporate blogging is mentioned. Blogging is one of the most powerful ways to attract new customers towards a business website, products and services. With blogging businesses can build trust and credibility with their audience. But how often should you blog and what topic should you blog about?
INBLURBS | WEDNESDAY, MARCH 23, 2011
[Facebook, Social] Get targeted web traffic for small business marketing
Inbound marketing is nothing but getting found by the customer easily in the search engines, social media networking sites etc. Social media networking sites. Major social media networks such as Twitter, Facebook and LinkedIn are places where you can find different people from different countries at one place.
BIZNOLOGY | TUESDAY, MAY 19, 2015
[Facebook, Social] Search isn’t about search anymore, it’s about social
Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. Using platforms like Pinterest , Google+, Facebook , Instagram, and other sites, are essential. Social Media Marketing. Do it!
BIZNOLOGY | MONDAY, APRIL 15, 2013
[Facebook, Social] 10 reasons social media has peaked. 8 reasons that’s a relief
After years of significant growth, social networks exhibited mixed results last year. Here are 10 reasons social media has peaked. Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social media has peaked. 10 REASONS SOCIAL MEDIA HAS PEAKED.
BIZNOLOGY | MONDAY, AUGUST 20, 2012
[Facebook, Social] 26 Social Media Secrets Skittles Knows
unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Are Facebook brand pages the new brand websites? . 15.2% of all U.S.
WINDMILL NETWORKING | WEDNESDAY, JANUARY 9, 2013
[Facebook, Social] The Six Keys to Small Business Social Media Marketing Success on Facebook
Have you generated 50% of your website traffic from Facebook? Many small businesses spend time on Facebook without realizing what they perceive to be a good return on their investment. As a small business advertising platform, they wanted to reach their target market as “socially” as possible. ProfileTree has done just that.
BIZNOLOGY | TUESDAY, JANUARY 17, 2012
[Facebook, Social] Being Pretty Isn’t Enough for Social Media Marketing
What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. Be the catalyst of your natural social media success. Image via Wikipedia. Mind you, there are exceptions.
INBLURBS | FRIDAY, SEPTEMBER 2, 2011
[Facebook, Social] 3.5 billion Reasons for Content Marketing on Facebook for Lead Generation
shared each week on Facebook. Facebook is accessible in 70 languages and has about 750 million users worldwide and there is actually 1,5+ million active business pages online. There is no doubt if you want to reach your target audience the chances are good that they are on Facebook. shared each week on Facebook. Again!
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 3, 2013
[Facebook, Social] Risky Business: Can Liking a Facebook Page Cost You Your Job?
Maybe it’s time to go back and examine which pages you’ve “liked” on Facebook. Four deputies and two civilian employees were fired after they “Liked” the Facebook page of the candidate opposing their boss in the campaign for sheriff. Liking a Facebook page is making a statement. The Appeal.
BIZNOLOGY | MONDAY, APRIL 16, 2012
[Facebook, Social] 5 studies prove social media is less than 6 degrees of separation
The idea of 6 degrees of separation was responsible for the early thought behind social media. Is the theory true in social media? Here are 5 studies that prove social media makes is less than 6 degrees of separation. 1. FACEBOOK PROVES IT’S 4.74 Cover of Kevin Bacon. TWITTER SHOWS IT’S 4.67 steps). steps.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 1, 2011
[Facebook, Social] Paul Dunay joins Networked Insights as the CMO
Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. No small feat by any means but I just couldn’t imagine that the sum total of social media in B2B was just about monitoring and reacting to tweets all day.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, FEBRUARY 4, 2014
[Facebook, Social] The Sense and Spirituality of Facebook at 10
Today is Facebook’s tenth birthday. In one decade, Facebook has become the largest media entity in history, touching a billion people. Facebook is beautiful and inspiring. For many, It is re-defining our social sphere as we find goodness in some we mistrusted and ugliness in some we admired. Hotel Zuckerberg.
BIZNOLOGY | TUESDAY, MAY 7, 2013
[Facebook, Social] 3 signs your social media shout is a whisper
Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.” The social mediasphere is a two-way-street. And if you’re speaking to yourself alone in your social media room, you’re doing something wrong.
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, JUNE 13, 2014
[Facebook, Social] Facebook’s latest move just the tip of the privacy iceberg
This week Facebook took another step to harvest profits from the lives of its billion users by allowing advertisers to target ads based on user’s private web-browsing habits. They said that although Facebook offers an opt-out it is difficult and ineffective. Of course the source of Facebook’s revenues is you and me.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 30, 2010
[Facebook, Social] Generating a Buyer Persona with Facebook Advertising
How … Facebook! As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. And I stumbled upon this concept while working on a Facebook Ad campaign. Share this on Facebook. Not any more …. Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 23, 2011
[Facebook, Social] Facebook gave us the last piece of the Earned Media puzzle
A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. Improving Facebook Page Insights. by Facebook Pages on Tuesday, November 23, 2010 at 7:48pm. Will Facebook replace your B2B Marketing email system?
IT'S ALL ABOUT REVENUE | SATURDAY, AUGUST 3, 2013
[Facebook, Social] How Do B2B and B2C Marketers Use Social Media? [CHART]
by Egan Cheung | Tweet this Last year we analyzed the tremendous growth of social channels and discovered that social diversity also was growing quickly. Our analysis begged the question: Do consumer brands and business brands use social channels in different ways? How Do B2B and B2C Marketers Use Social Media?
MARKETING EDGE | FRIDAY, APRIL 22, 2011
[Facebook, Social] Facebook Sells Your Stuff – Keys to Creating Great Promotions by Home Depot
Time 27:00 Home Depot’s version of Spring Black Friday on Facebook was a huge hit, promoting sales items on the Home Depot Facebook page, then directing consumers back to the Home Depot website for. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
WEBBIQUITY | TUESDAY, DECEMBER 20, 2011
[Facebook, Social] 48 Ways to Measure Social Media Success
Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.
CHRIS KOCH | FRIDAY, AUGUST 5, 2011
[Facebook, Social] 4 Reasons Why Facebook Stinks for B2B Marketing
Recently, I was preparing a workshop on social media for an ITSMA client. The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? think every company should be on Facebook. The B2B pages I’ve seen on Facebook are broadcast focused.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 29, 2012
[Facebook, Social] Changes in B2B Marketing — Mad Marketing TV Ep 13
Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Social data and what it means to B2B marketers.
PAUL GILLIN | WEDNESDAY, APRIL 18, 2012
[Facebook, Social] Facebook, LinkedIn and Twitter in Plain English
I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. Facebook & LinkedIn. The most powerful force created by social networks is the “Power of 130.” Understanding Twitter.
BIZNOLOGY | TUESDAY, APRIL 23, 2013
[Facebook, Social] Blogger outreach is more PR than social media
The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Blogger outreach and engagement is much more than social media. Before long, hundreds of email replies stream in.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MAY 15, 2013
[Facebook, Social] Five tools to help with your social media makeover
In the world of social media it’s important to step back and review what you have done and implement changes on a regular basis. Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts: 1. Ignite Facebook Fans. Measure Conversion from Social Media Traffic.
WEBBIQUITY | MONDAY, AUGUST 5, 2013
[Facebook, Social] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, APRIL 6, 2010
[Facebook, Social] Could Facebook become a Lead Nurturing platform?
But Facebook? It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). Bottom line – I think you need to keep an eye on Facebook as this platform develops.
VERTICAL RESPONSE | TUESDAY, JANUARY 21, 2014
[Facebook, Social] 7 Key Steps to Facebook Growth
If your social media plan includes the goal of reaching more people with content marketing, maximizing your Facebook presence can be a good tactic. After all, your potential customers are likely already on Facebook, and those who ‘like’ your Facebook business page are more likely to see the content you post on there.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, FEBRUARY 2, 2015
[Facebook, Social] I don’t know my online audience and neither do you
But he’s not active on social media so I’ve never heard of him before. In fact, there is no social media analytics program on earth that would reveal his name to me because he is not engaging with me in a public way. But he''s not active on social media so I''ve never heard of him before. You don’t know me.
BIZNOLOGY | TUESDAY, MAY 8, 2012
[Facebook, Social] Be a persistent social media parent
That it’s not even about quality time, it’s about persistent time, time spent. I don’t want to compare parenting to social media community development and management but I guess I just did. Folks They always say that the parents who put in all the boring, taken-for-granted time are the very best.
VERTICAL RESPONSE | TUESDAY, MARCH 18, 2014
[Facebook, Social] 3 Questions to Ask Before You Create a Facebook Ad
And Facebook is no different. Facebook started supporting advertising soon after it launched in February, 2004. No matter what size your company is, some questions need to be asked regardless of whether you’re running a multi-million dollar campaign or creating your first self-serve ad on Facebook. So there you have it.
BIZNOLOGY | TUESDAY, APRIL 3, 2012
[Facebook, Social] Why Pinterest Matters to Us Social Media Marketers
So, when someone steals your image, your graphic, or your photo, will they associate it with you even if it is disassociated with your sites, blogs, or social media ? I know, when you post your own pins, you can add a source link-back URL , right? In blogging and social media, this is even more essential because of sharing.
CONVERSIONATION | SATURDAY, APRIL 28, 2012
[Facebook, Social] The Future of Social Media: Identifying the Drivers
Recently, I was asked to write a chapter in a book on digital marketing and business about what’s coming next in social: the future of social media, both from a business and consumer perspective. Predicting what’s coming next for social media is easy if you look at the underlying changes and evolutions. Yes and no.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JANUARY 15, 2015
[Facebook, Social] 6 Ways to Get Out of Your Rut and Get More Out of Facebook
She was in a Facebook rut. Many users like Debbie are experiencing Facebook fatigue. A Pew Internet Research study found that 61% of Facebook users have voluntarily taken a break from using the site for a period of several weeks or more. You don’t have to be a victim of Facebook boredom. She was in a Facebook rut.
IT'S ALL ABOUT REVENUE | MONDAY, AUGUST 8, 2011
[Facebook, Social] What Google+ Needs to Offer Businesses
With a reported 25 million users, it’s fastest growing social media network of all time. But the open question is whether the ripples from that initial splash will impact businesses’ social media marketing strategy. Facebook analytics is focused primarily on Facebook and Twitter remains ad hoc. Facebook.
SMALL MANUFACTURER BLOG | TUESDAY, JUNE 19, 2012
[Facebook, Social] Facebook B2B Content Campaign Increases Reach
In May I conducted a Facebook campaign: 31 Tips in 31 Days for Generating Website Leads. As I posted elsewhere, I got this idea from Constant Contact ; they did a similar campaign in February where they posted social media tips. then posted one a day to Facebook via Hootsuite. My campaign was pretty simple. What do you think?
PAUL GILLIN | THURSDAY, MARCH 10, 2011
[Facebook, Social] The Other Social Network
LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. Facebook is about mass, but LinkedIn is about focus, which is one reason it rocks for B2B.
BIZNOLOGY | TUESDAY, FEBRUARY 12, 2013
[Facebook, Social] Build some social media marketing backbone you big wuss
In a social world, trapped customers scream loudly enough for everyone to hear. This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Social media is people and not a pit full of vipers. As a result, social media is oppressively noisy.
BIZNOLOGY | WEDNESDAY, APRIL 18, 2012
[Facebook, Social] What exactly is a social graph?
My latest favorite term is the social graph. The social graph is the latest techie term for the labyrinth of connections in a social network. If you think about how social networks operate, you realize that you have a network of Facebook friends, and each of your friends has his or her own network, too. People.
BIZNOLOGY | TUESDAY, MAY 6, 2014
[Facebook, Social] Lurkers are the 99.989% of Social Media
It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators. 900-90-9-1.
BIZNOLOGY | TUESDAY, APRIL 24, 2012
[Facebook, Social] Don’t Roll Your Eyes at Social Media Influencers
I experience a lot of contempt for bloggers and social media influencers. From agencies and marketing firms as well as from self-professed social media experts and social media gurus. Bloggers Nor has anyone ever lost public office thereby” and “Nobody ever went broke underestimating the taste of the American public.”
BIZNOLOGY | FRIDAY, JUNE 29, 2012
[Facebook, Social] Why you shouldn’t bring your social media (completely) in-house
really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything internal. While “everyone” is on Facebook , social media is no longer a land of tinkerers, it’s a land of consumers. Photo credit: edrabbit. One’s not enough.
BIZNOLOGY | TUESDAY, MARCH 10, 2015
[Facebook, Social] Why aren’t you already cross-posting on LinkedIn?
Blogging Content Marketing Social Media Marketing Blog blogging Content marketing Facebook Google instagram linkedin pinterest Pulse Search engine optimization social media twitter United States YouTube Last week I wrote Medium is the Messenger , where I asked why aren’t you cross-posting on Medium.com ? Why Wait? Do it.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 9, 2012
[Facebook, Social] The Emotion found in Social Data
Most people who write on social media outlets don’t do so just for the sake of doing it. That is exactly why Social Media is so special, so different. Because with Social Media, people become “micro-authors” when and where it matters. Very likely that means you’ll find them on Social Media. Let’s be clear.
IT'S ALL ABOUT REVENUE | THURSDAY, JUNE 20, 2013
[Facebook, Social] 3 Facebook Rollouts Every Marketer Should Know About
by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. The social network, which boasts more than 1 billion users, is a hub for the expansion of brand awareness, and to build relationships by knowledge and information exchange.
BIZNOLOGY | WEDNESDAY, OCTOBER 15, 2014
[Facebook, Social] Yesterday’s webinar: How to Build Your Influencers in Social Media
Yesterday, our author Chris Abraham presented our latest Biznology webinar about how to grow your social media influence. Whether you’re just dipping your toe into the social media waters or you’re a competent swimmer, there’s always more you can do towards increasing your online presence by building up your influencers in social media.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MARCH 4, 2010
[Facebook, Social] Will Facebook replace your B2B Marketing email system?
I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. Well first that means that Facebook will issue 400 Million email account – which is no small feat. Second those email accounts will be tied to your Facebook profile Vanity URL in my case PaulDunay@facebook.com.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JANUARY 23, 2013
[Facebook, Social] Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault
Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. You’re not alone. Sticking to stand-alone metrics.
WEBBIQUITY | TUESDAY, AUGUST 27, 2013
[Facebook, Social] What are the Best Social Networks for B2B Marketing? (Research)
There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive?
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, OCTOBER 20, 2010
[Facebook, Social] Facebook’s Like Button adds Life to your Content
At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!). My favorite is Levis use of the Like button to create a social shopping experience. Share this on Facebook. Could Facebook become a Lead Nurturing platform? Hello affiliate marketing – I love it!
BIZNOLOGY | TUESDAY, JUNE 19, 2012
[Facebook, Social] Adventures in Frictionless Sharing
Well, according to Wikipedia , frictionless sharing describes the transparent sharing of resources using social media services. We all have been frictionless sharing with advertisers, social media companies, big data minters, and search engines for a decade in the form of implicit attention data, part of an attention economy.
BIZNOLOGY | TUESDAY, MARCH 19, 2013
[Facebook, Social] You’ve gotta blog like there’s nobody watching
I have been thinking about the posts of the most successful bloggers and social media sharers and I believe one of the things they all have in common is that they reveal of themselves just a little more openly and intimately than anyone else with a marketing agenda and a lot to lose. There’s Social media is a de facto stress test.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 1, 2013
[Facebook, Social] Social media trends that are colliding in 2013
Facebook Financial Fatigue. Colliding trends: 1) Facebook faces unrelenting shareholder pressure to meet quarterly financial goals; 2) Consumers weary of new ad schemes. New trend: Facebook Fatigue. This is a signal that Facebook will be aggressively pushing the limits of our tolerance for monetization schemes.
BIZNOLOGY | TUESDAY, OCTOBER 9, 2012
[Facebook, Social] How to make real friends (and pimp your Klout) with Flipboard
I’ll get to the point: my secret to being amazingly- and profoundly-engaged with so many of my followers on Twitter , my friends on Facebook, and my circles on Google+ is because I cheat. Whenever One of the hardest things to do when it comes to participating in social media is trying to give more than you take. Related articles.
BIZNOLOGY | MONDAY, JUNE 18, 2012
[Facebook, Social] 5 social media pain points and the point they prove
To see results using social media, you don’t need a social media strategy. You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how to schedule tweets and posts on multiple social networks all at one time. Photo credit: Search Engine People Blog.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, APRIL 14, 2013
[Facebook, Social] The future of business: Six layers of customer engagement
The second digital layer emerged just a few years ago as nerdy chat rooms bloomed into social networks. Time on websites went down, time on social sites exploded. After all this “socializing” we still need to get people to buy something right? You see, for many people today Facebook IS the Internet. So, let’s change that.
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, FEBRUARY 10, 2012
[Facebook, Social] Facebook: The Happiest Place on Earth?
OK, OK, so I read this report this week that a guy up the road from me killed his neighbor because his daughter was un-friended on Facebook. But despite this weirdness and angst, the data would suggest that people who frequent social networks are a pretty happy bunch. Do you “get your happy on” when you go to Facebook?
BIZNOLOGY | MONDAY, MAY 19, 2014
[Facebook, Social] 24 reasons SEO and social media are inextricably linked
22% say social media. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. Recent Google algorithm changes underscore how SEO and social media are inextricably linked. Do these reasons convince you SEO and social media are inextricably linked?
INBLURBS | MONDAY, MARCH 14, 2011
[Facebook, Social] Inbound marketing or think globally and work locally
Did you build your Facebook fan page yet for your business? facebook fan page can helpy you to market your business to your local market. Most companies think to get customers from all over the world but miss to focus on their local area, which is much easier than to try to get customers form the other side of the world.
PUZZLE MARKETER | TUESDAY, SEPTEMBER 11, 2012
[Facebook, Social] Social Media Image Sizing Guide [Infographic]
Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. Take just publishing your logo on different social media profiles for example.
IT'S ALL ABOUT REVENUE | SUNDAY, JANUARY 19, 2014
[Facebook, Social] Are Your Prospects “Friending” Other Social Media Networks? [CHART]
by Andrew Stivelman | Tweet this As a native speaker of English and a resident of North America, like millions of others I use English-language North-America-based Social Media networks such as Facebook, Twitter , LinkedIn, and Reddit. But is Facebook the only important social medium in the world to a modern marketer?
BIZNOLOGY | TUESDAY, JULY 2, 2013
[Facebook, Social] Are you a social media marketing hunter?
This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? Are they on social media? Are they on Facebook for real or are they really on LinkedIn ? Are you a social media forager? Are you a social media marketing trapper? Where do they live?
BIZNOLOGY | TUESDAY, MAY 1, 2012
[Facebook, Social] Your followers care about you, but do you care?
Not because I had some sort of amazing Klout-gaming strategy but because I have been honestly and openly sharing my grief at the sudden loss of my mother on Google+ , Twitter , but mostly on Facebook. In social media, you will always be rewarded my giving ’til it hurts. And social media is littered with that. Zits and all.
WEBBIQUITY | MONDAY, FEBRUARY 7, 2011
[Facebook, Social] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Should social media be under the overall purvue of marketing or PR?
BIZNOLOGY | TUESDAY, APRIL 2, 2013
[Facebook, Social] Turn social into your own personal media empire
Blogging Content Marketing Social Media Marketing Business Facebook Google Internet marketing Newsroom pinterest social media Social network twitterIf you read your local newspaper or a typical magazine, you’ll realize that most journalist are specialized. Let me break it down.
PAUL GILLIN | WEDNESDAY, JANUARY 25, 2012
[Facebook, Social] Five Facebook Tips for Small Businesses
But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. That’s the herd mentality at work. Tip #5: Measure.
BIZNOLOGY | TUESDAY, SEPTEMBER 30, 2014
[Facebook, Social] My Top-5 Most Compelling Apps
have to share my contacts over my iPhone 5, Android Nexus 5 , iPad Air, Nexus 7, and across my social networks, my Google Apps mail, and who knows what else. It can embed itself into your browser and all your images to easily share content inline with Reddit, Twitter , Facebook, and just about everyplace else. Circloscope. Scrubly.