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  • BIZNOLOGY  |  THURSDAY, OCTOBER 11, 2012
    [Facebook, Social] Social Business: Facebook for the Enterprise?
    As Facebook surpassed the 1 billion users’ mark last week, but still had disappointing results in the stock market , the debate is inevitable: is Facebook going the way of the dodo – or should I say, MySpace and Orkut – or is it going to keep growing? Internet Marketing Facebook Social networking service
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 26, 2013
    [Facebook, Social] Facebook becomes Twitterfied to fight for media attention
    Even though Facebook is the dominant social network by far with more than four times the members of Twitter, tweets dominate the news, at least until now. Facebook quietly announced it is putting its members’ public comments in the mix with television broadcasts and other news outlets. Can Facebook turn this trend?
  • SOCIAL MARKETING FORUM  |  SUNDAY, JANUARY 9, 2011
    [Facebook, Social] The Single Most Important Social Media Asset
    Social media and those companies feeding off it or building it have exploded in the past two years. Most would agree that 2010 was the year of social with brands and agencies scrambling to first understand it and then integrate it into their marketing strategies. However, what are companies such as Facebook and Twitter really worth?
  • WEBBIQUITY  |  TUESDAY, MARCH 6, 2012
    [Facebook, Social] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
    As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. running Facebook ads).
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, JANUARY 17, 2014
    [Facebook, Social] I Closed My Facebook Page
    'It’s been apparent for a very long time that Facebook suppresses information. think Facebook is a terrific idea. For now, I’m focusing on figuring out my social media strategy going forward. I’d love to know your opinions, thoughts, and ideas about Facebook — or social media in general.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 14, 2013
    [Facebook, Social] Does everybody need a social media strategy?
    As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan? Do you need a social media strategy? Why be on social media?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 10, 2013
    [Facebook, Social] My social media marketing posts from 2011
    Read more… Target Twitter followers using a theory of everyone — I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. Any more and we maybe get only a tweet or a Facebook Like.
  • WEBBIQUITY  |  MONDAY, JANUARY 10, 2011
    [Facebook, Social] 36 (of the) Best Facebook Guides, Stats and Rants of 2010
    It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Facebook Marketing Tips and Guides. The 12 Best Ways To Customize Your Facebook Pages by TechCrunch. Facebook Statistics.
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2011
    [Facebook, Social] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
    In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Storage maker EMC makes particularly good use of Facebook’s “Welcome&# page.
  • PWB MARKETING BLOG  |  THURSDAY, OCTOBER 13, 2011
    [Facebook, Social] Why Your B2B Social Media is Failing (And What to Do About It)
    Are your B2B social media efforts failing? Is no one reading your blog, responding to your Facebook posts, or tweeting your stuff? We know the biggest reasons B2B social media efforts fail and what to do about it. Not Having a Social Strategy: If you don’t know where you’re headed, you’ll neverget there. Don’t give up.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 23, 2011
    [Facebook, Social] Secret to a Killer B2B Social Media Program
    That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. Businesses spend hours publishing blog posts, sending out tweets, and posting on Facebook how great their product is, promoting speaking events, sharing staff updates, discussing company news, and pushing out special sales and promotion.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 24, 2011
    [Facebook, Social] Five Awesome B2B Social Media Statistics
    Do you think social media isn’t for B2B organizations? But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. The social landscape changes so rapidly we wanted the latest research we could get.
  • SOCIAL MARKETING FORUM  |  MONDAY, MAY 30, 2011
    [Facebook, Social] Social Media May be Trendy, but Socializing isn’t
    Companies should understand that social networks may come and go, but people won't stop being social online. Community marketing Social media marketing Facebook online communities sharing social media social media networks social networks
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2012
    [Facebook, Social] Being Pretty Isn’t Enough for Social Media Marketing
    What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. Be the catalyst of your natural social media success.  Image via Wikipedia. Mind you, there are exceptions.
  • EMARKETING STRATEGIST  |  TUESDAY, SEPTEMBER 7, 2010
    [Facebook, Social] How to Alienate Potential Customers on Facebook: A Cautionary Tale
    The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. That’s why when an ad for Marco Polo Designs*, popped up in Facebook, I checked out their page and became a Fan. like jewelry. “Hello, Eldge!
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 9, 2013
    [Facebook, Social] The Six Keys to Small Business Social Media Marketing Success on Facebook
    Have you generated 50% of your website traffic from Facebook? Many small businesses spend time on Facebook without realizing what they perceive to be a good return on their investment. As a small business advertising platform, they wanted to reach their target market as “socially” as possible. ProfileTree has done just that.
  • WEBBIQUITY  |  SATURDAY, AUGUST 18, 2012
    [Facebook, Social] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, DECEMBER 18, 2011
    [Facebook, Social] Joe Chernov from Eloqua Dishes on New Facebook for B2B Report
    Tweet I’ve been paying more attention to Facebook with regard to B2B, especially with all of the changes going down (including Timeline , which deployed worldwide last week). also love how it’s now much more transparent that FB is no longer a strictly social networking platform — which it used to be. DH: Interesting!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 30, 2010
    [Facebook, Social] Generating a Buyer Persona with Facebook Advertising
    How … Facebook! As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. And I stumbled upon this concept while working on a Facebook Ad campaign. Share this on Facebook. Not any more …. Tweet This!
  • CROSS-CHANNEL CONVERSATION  |  THURSDAY, MAY 9, 2013
    [Facebook, Social] 5 Ways to Measure Facebook Marketing ROI
    '[Posted by Mickael Bentz, Product Marketing Manager, Neolane] There was a time when marketing on Facebook was virtually free.  These Facebook marketing methods did not generate much value but because they were so inexpensive, it was worth seizing the opportunity. Facebook [.]. SEO & Social Media Mickael Bentz Posts
  • MARKETING EDGE  |  FRIDAY, SEPTEMBER 30, 2011
    [Facebook, Social] Facebook Changes Don’t Change Challenge
    Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. Hitting on a single topic in marketing, social media and business communications. Facebook marketingWe discuss a real. Quick and to the point.
  • CROSS-CHANNEL CONVERSATION  |  MONDAY, JUNE 24, 2013
    [Facebook, Social] Analyzing Facebook Apps of 150 Leading Brands [Infographic]
    '[Posted by Mickael Bentz, Product Marketing Manager, Neolane] Facebook page tab apps have become a key component of brands’ social media marketing strategies.  While many are accessible to all users, others require a “social opt-in,” which requires certain Facebook profile information in exchange for access to the app.
  • PUZZLE MARKETER  |  TUESDAY, JULY 3, 2012
    [Facebook, Social] Social Media is Going Corporate [Infographic]
    The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity. 75% saw an increase in website traffic.
  • MARKETING EDGE  |  SATURDAY, JUNE 18, 2011
    [Facebook, Social] Facebook Losing US Users & Gaining P & G Commerce Pages – Confusing
    Second, Inside Facebook. Hitting on a single topic in marketing, social media and business communications. Second, Inside Facebook reports Facebook lost 6 million users in the United States base of users. marketing social media Facebook Facebook Commerce Facebook Users Procter and Gamble
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 6, 2010
    [Facebook, Social] Could Facebook become a Lead Nurturing platform?
    But Facebook? It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). very powerful side benefit of being on the Facebook platform. Share this on Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 6, 2010
    [Facebook, Social] Facebook can’t be stopped and here’s why!
    I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). We also just completed Facebook Advertising for Dummies (Wiley) which is due to ship in November. Share this on Facebook. Tweet This!
  • BIZNOLOGY  |  MONDAY, JANUARY 31, 2011
    [Facebook, Social] Are colleges waking up to social media?
    As a self-appointed social media expert, I spent a lot of the time watching how she navigated the Web and what made her decision to attend the school that she did. As I did so, I kept wondering whether colleges are waking up to social media. Social Media Marketing Business Facebook Marketing strategy Social media YouTube
  • EMAGAZINE B2B BLOG  |  TUESDAY, JULY 2, 2013
    [Facebook, Social] The Unlikely Pair of B2B and Facebook with Chats
    Recently, Facebook has created new functionality whereby you are able to reply to comments. So, the natural progression would lead us to the conclusion that, like Twitter, Facebook would be a beneficial platform for a Facebook chat. There are strategic benefits to hosing a Facebook chat. Facebook Social Media
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 24, 2012
    [Facebook, Social] Another Facebook Photo Change for B2B Companies
    Just when you thought you were settled in with the Facebook Page for your B2B company comes another change. If Timeline wasn’t enough, now Facebook has changed the size and location of the profile photo to match the size and location of personal profile photos.
  • DIGITAL VOICES  |  MONDAY, APRIL 30, 2012
    [Facebook, Social] Driving Social Engagement (Part 1) - Facebook's "like" and"share" buttons and how they can work for your social media marketing
    When talking with organizations about social media, it's clear that there are different levels of comfort and awareness across various industries. Our Driving Social Engagement series aims to offer simple, bite size guidance regarding social media buttons and links offered by the biggest social networks that can be used on your website.
  • NUSPARK  |  FRIDAY, SEPTEMBER 10, 2010
    [Facebook, Social] Facebook Can Work for B2B
    How to Make Facebook Work for B-2-B. Some B-2-B companies wonder if Facebook is really a good vehicle for marketing to other businesses. However, there are several good examples of Facebook strategies employed by B-2-B companies to engage customers that are worth noting. Tags: Social Media
  • EMARKETING STRATEGIST  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Facebook, Social] Facebook Strategy: Friend or Fan?
    It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. Facebook Profile vs. Facebook Fan Page. Facebook’s primary purpose is as a personal networking site.
  • EMARKETING STRATEGIST  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Facebook, Social] Facebook Strategy: Friend or Fan?
    It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. Facebook Profile vs. Facebook Fan Page. Facebook’s primary purpose is as a personal networking site.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 4, 2010
    [Facebook, Social] Will Facebook replace your B2B Marketing email system?
    I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. Well first that means that Facebook will issue 400 Million email account – which is no small feat. Second those email accounts will be tied to your Facebook profile Vanity URL in my case PaulDunay@facebook.com.
  • SOCIAL MARKETING FORUM  |  SATURDAY, DECEMBER 18, 2010
    [Facebook, Social] How People Engage With Ads On Facebook
    Several studies were recently unveiled about the ways people engage with advertising on the king of social networks, Facebookand. Research eyetracking Facebook heatmapHere is an overview of one of them, heatmaps included.The study was conducted by the National College of Ireland on behalf of Mulley Communications.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 20, 2010
    [Facebook, Social] Facebook’s Like Button adds Life to your Content
    At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!). My favorite is Levis use of the Like button to create a social shopping experience. In fact if Google’s mission is to “index the worlds information” perhaps Facebook’s mission is to “Socialize the worlds information!”
  • FOLLOW THE LEAD  |  TUESDAY, MARCH 1, 2011
    [Facebook, Social] Little known nugget about measuring the value of Facebook
    “The Social Network,” about the founding of Facebook, picked up the Oscar for Best Writing (Adapted Screenplay) and also won for Film Editing and Best Original Score. The The movie will probably get a surge in sales at the box office, but it will be temporary, whereas people continue to flock to Facebook unabated.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 4, 2014
    [Facebook, Social] The Sense and Spirituality of Facebook at 10
    'Today is Facebook’s tenth birthday. In one decade, Facebook has become the largest media entity in history, touching a billion people. Facebook is beautiful and inspiring. For many, It is re-defining our social sphere as we find goodness in some we mistrusted and ugliness in some we admired. can argue either side.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 1, 2013
    [Facebook, Social] Social media trends that are colliding in 2013
    Facebook Financial Fatigue. Colliding trends: 1) Facebook faces unrelenting shareholder pressure to meet quarterly financial goals; 2) Consumers weary of new ad schemes. New trend: Facebook Fatigue. This is a signal that Facebook will be aggressively pushing the limits of our tolerance for monetization schemes.
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 18, 2011
    [Facebook, Social] Connect Your Blog to Facebook Automatically
    Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. So I asked Facebook expert Annalaura Brown to write this guest post. How to Automatically Link Blog Posts to Facebook. Facebook. Share this on Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 20, 2014
    [Facebook, Social] The economics of social media and why the Facebook-WhatsApp deal makes sense
    'There is a lot of head-scratching going on today as people try to make sense of why Facebook would pay $16 billion for a company with 32 employees and little to no profitability. Christopher Penn wrote a smart piece about the Facebook’s need for user growth and I think he is correct but that is only part of the answer. The data.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 1, 2012
    [Facebook, Social] 5 Ways B2B Companies Can Use Facebook Timeline
    Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. B2B companies who want to succeed on Facebook must now develop and share content that doesn’t just provide value, but that catches peoples’ eyes. Sort of.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, JUNE 19, 2012
    [Facebook, Social] Facebook B2B Content Campaign Increases Reach
    In May I conducted a Facebook campaign: 31 Tips in 31 Days for Generating Website Leads. As I posted elsewhere, I got this idea from Constant Contact ; they did a similar campaign in February where they posted social media tips. then posted one a day to Facebook via Hootsuite. My campaign was pretty simple. What do you think?
  • EMAGAZINE B2B BLOG  |  TUESDAY, JANUARY 22, 2013
    [Facebook, Social] What Does Facebook’s Graph Search Mean to B2B Companies?
    On January 15th, Facebook announced it’s new “social graph search” functionality to the masses. However, accordingly the Business Insider , “When Facebook’s Graph Search doesn’t come up with anything, it defaults to a search from Google’s main search competitor, Microsoft’s Bing.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 30, 2010
    [Facebook, Social] What's a Facebook fan worth?
    I've had a few clients ask me recently what a Facebook fan is worth. They are immediately puzzled, however, because they know that I am an advocate of using social media for marketing. If you think about it, most Facebook fans are already your customers. Now that they "like" you on Facebook, will they buy more? Not much.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 6, 2013
    [Facebook, Social] The Social Media PR Battle
    Has social media ruined public relations? Can PR keep up in this online social world? The notion that social media can have a larger impact than public relations is fairly new. Many business executives see social media as an easy outlet for a business to spread positive information, but what about the flip side?
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Facebook, Social] 12 Tweetable Statistics Prove B2B Social Media ROCKS
    Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. Source ) TWEET THIS. Source ) TWEET THIS.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 5, 2012
    [Facebook, Social] Pinterest and Facebook: A Foreseeable Rivalry for Retailers?
    There are so many social media networks online that you’d think that you’ve seen them all. By December of 2011, it became part of Hitwise’s top 10 social media sites. While Facebook undoubtedly still remains the King of the social media scene, its growth has seemingly slowed.  What does this mean for Facebook
  • MARKETING EDGE  |  FRIDAY, APRIL 22, 2011
    [Facebook, Social] Facebook Sells Your Stuff – Keys to Creating Great Promotions by Home Depot
    Time 27:00 Home Depot’s version of Spring Black Friday on Facebook was a huge hit, promoting sales items on the Home Depot Facebook page, then directing consumers back to the Home Depot website for. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
  • BIZNOLOGY  |  TUESDAY, APRIL 2, 2013
    [Facebook, Social] Turn social into your own personal media empire
    Blogging Content Marketing Social Media Marketing Business Facebook Google Internet marketing Newsroom pinterest social media Social network twitterIf you read your local newspaper or a typical magazine, you’ll realize that most journalist are specialized. Let me break it down.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 14, 2013
    [Facebook, Social] How Social Sign-On Increases Conversions [CHART]
    And that way is Social Sign On. Social Sign-On is the ubiquitous “Sign In with LinkedIn” or “Register with Facebook” buttons. Eloqua enables social sign on to be implemented with a few clicks. They link social profiles to contacts, allowing marketers to understand the buyers social persona.
  • PWB MARKETING BLOG  |  TUESDAY, NOVEMBER 8, 2011
    [Facebook, Social] Five FREE B2B Social Media White Papers
    This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. Case studies from successful B2B Facebook pages. .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2011
    [Facebook, Social] Three reasons social media marketing favors small businesses
    For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. It’s time for the small business owner to rise up and embrace the social web!  Coca-Cola. Pie chart!  Get it? 
  • ENGAGE  |  WEDNESDAY, APRIL 18, 2012
    [Facebook, Social] So, You’re on Facebook. So What?
    T here was a time not long ago when the term “social media strategy” amounted to setting up a Facebook account and enthusiastically asking customers to “Like” your product. I know a three-year-old Malti-Poo named Lucky with his own Facebook page (I’m not even kidding). What types of social media do they use? Who are they?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 2, 2011
    [Facebook, Social] Use Facebook Data to Unlock Consumer Affinity
    When I started this blog back in 2006 Facebook was just getting going but nobody  had a clue on when it came to the volumes of valuable data that they would ultimately produce. Today we are talking about almost 1 billion posts on Facebook per day, the same happens on Twitter every 4 days.
  • BIZNOLOGY  |  TUESDAY, MAY 22, 2012
    [Facebook, Social] You’re only renting in social media
    What you’re learning by “renting” your pages on Facebook , Twitter, Pinterest , Tumblr, Blogger, WordPress.com, LinkedIn, and Google+ , is portable, which is to say that everything you’re doing, experiencing, and learning will improve your ability to engage and market online into the future. Photo credit: Wikipedia.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 20, 2011
    [Facebook, Social] How much is that Facebook Fan worth anyway?
    Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 of Fans ever return to a Fan page and in some cases it’s more like.02% (hat tip to BrandGlue ) So people on Facebook who “like” your Fan page basically never go back to it. per fan. How are you monetizing your fans?
  • PAUL GILLIN  |  FRIDAY, APRIL 27, 2012
    [Facebook, Social] Anatomy of a Facebook Timeline
    This was submitted by the folks at Wishpond , a maker of social marketing tools with specific emphasis on Facebook. It’s a pretty good anatomy of the new Facebook timeline. Facebook WishpondClick to enlarge.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MAY 11, 2013
    [Facebook, Social] Are Your Marketing Campaigns Socially Active? [CHART]
    Fueling the highest increase in adoption of apps from the Eloqua AppCloud, marketers are engaging their buyers and extending their reach through social networks by adding apps to their landing pages.  Sites such as Facebook or LinkedIn are a great start.  Facebook’s web site cites 1.11 So, why might this be?  
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Facebook, Social] Five tools to help with your social media makeover
    In the world of social media it’s important to step back and review what you have done and implement changes on a regular basis. Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts:  1. Ignite Facebook Fans. Measure Conversion from Social Media Traffic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 28, 2014
    [Facebook, Social] Reading between the lines of the latest Facebook usage data
    The latest report on social media usage among US online adults contains no real surprises. The report says that 73% of online adults now use a social networking site of some kind. Despite Despite recent growth by Pinterest and Instagram, Facebook remains the dominant social networking. What’s there. Another view.
  • B2B MEMES  |  FRIDAY, MARCH 11, 2011
    [Facebook, Social] Social Media and Ethics: An Interview with B2B Editor Maureen Alley
    In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you manage a social media account for your magazine? also manage RD+B ’s Facebook page.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 18, 2011
    [Facebook, Social] All Media Will Be Social Media
    The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. In the future, social media will be harder to ignore.
  • WEBBIQUITY  |  MONDAY, JANUARY 17, 2011
    [Facebook, Social] Best Social Media Stats, Facts and Marketing Research of 2010
    the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? by Social Media Today.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, NOVEMBER 1, 2013
    [Facebook, Social] Facebook is an Ad Platform, Not a Social Media Platform
    'Earlier this week, Forrester issued an open letter to Facebook CEO Mark Zuckerberg that dissed the social network for “failing” marketers. According to its research, Facebook came in dead last in terms of how satisfied marketers are with it and other marketing channels. It’s why Facebook is so addictive.).
  • WEBBIQUITY  |  TUESDAY, AUGUST 27, 2013
    [Facebook, Social] What are the Best Social Networks for B2B Marketing? (Research)
    'There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 26, 2011
    [Facebook, Social] Any Publicity is Good Publicity in Social Media, right?
    Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG.
  • CHRIS KOCH  |  FRIDAY, AUGUST 5, 2011
    [Facebook, Social] 4 Reasons Why Facebook Stinks for B2B Marketing
    Recently, I was preparing a workshop on social media for an ITSMA client. The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? m not saying that B2B companies shouldn’t be on Facebook. think every company should be on Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 9, 2011
    [Facebook, Social] Make Your CFO a Social Media Fan
    Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?  If you’re concerned about social media cost justification, you’re not along.  Improved Customer Support.
  • BIZNOLOGY  |  TUESDAY, MAY 28, 2013
    [Facebook, Social] Learn to lower your social media inhibitions
    want you to be more willing to treat your social media followers the way they deserve: at the very least like allies, fans, and acquaintances; and, hopefully, like the friends they are or will become. chum of mine who will go unnamed picks at me on Facebook because I am getting to him!  How Cavemen Used Social Media (mashable.com).
  • BIZNOLOGY  |  TUESDAY, MAY 14, 2013
    [Facebook, Social] Your social campaign needs 1000x followers
    But if you’re reading this, there’s a good chance you’ll need to speak up, maybe repeat yourself, and be more persistent than the Earth’s top celebs or our most hallowed social media motivational speakers. Just because you were BMOC or BWOC in high school or college doesn’t much matter in social.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 11, 2009
    [Facebook, Social] New Facebook Search- Benefits for Marketers
    There has been lots of chatter on social networks today about Facebook buying FriendFeed and enabling search on profiles and walls- and how this new functionality might compete with Twitter.  Being able to search in Facebook helps me as a Marketer in the following ways: I can see what others in my network are saying about my company.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 8, 2010
    [Facebook, Social] Social media success story: Marketing a medical practice
    Lisa is the marketing manager of her husband’s medical practice (and a graduate of my social media marketing class) and she’s developed one of the most interesting and successful social media marketing programs I have seen – under some tough circumstances. Unless you possess the business savvy of Lisa Reath. Blogging.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 14, 2013
    [Facebook, Social] How to Build a Great B2B Community on Facebook
    The social network of choice for many B2B marketers is LinkedIn. Even though Facebook is the largest social network by far (and one of the most trafficked websites overall), B2B marketers remain skeptical of Facebook’s viability for marketing impact. Keys to effective B2B Facebook page development: Paying Attention.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Facebook, Social] 5 Free Tools to Research Demographics for Your Facebook Ads (with Infographic)
    Currently, Facebook is the fastest growing social networking site in the world with over 800 million users and growing. Moreover, you would also be able to find your ideal target customer in Facebook if you know how to find them. These tools can help you research on the demographics that you can use in your Facebook Ad.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 16, 2012
    [Facebook, Social] 6 Questions to Ask Yourself Before Launching your Facebook Contest
    Launching a social media contest may sound like an easy task, but its not. Whether you’re planning to launch a straight forward contest like a sweepstake, caption contest or a Facebook photo contest, you’ll need to have a strategy placed before you launch your contest. Set your Facebook contest app (yes you should use one!)
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 15, 2013
    [Facebook, Social] Your Facebook Company Page: How to Show Posts by Others
    'If you’re puzzling over why you no longer see posts by others directly on your Facebook company page, puzzle no more. Facebook simply made yet another change that affects the way we manage pages. Just remember, when it comes to Facebook, repeat after me, “ Change is good. Facebook b2b social media
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 4, 2012
    [Facebook, Social] 3 Ways To Use the Value of a Like or Follow
    Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. One day many businesses will put a value on their social media audience, if it is in the form of monthly impact to their business or the average value of an audience member. Then what? via Wikimedia Commons.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JUNE 15, 2010
    [Facebook, Social] LinkedIn as Facebook for the Business World
    (note, this post was cross-posted on It's All About Revenue last week) I've long been a bit skeptical about the use of Facebook for sharing business content. I'm currently running an experiment to see if B2B content is "likeable" on Facebook , and while I have not compiled the data yet, the answers are looking bleak.
  • CONTENT MARKETING TODAY  |  MONDAY, JANUARY 17, 2011
    [Facebook, Social] How a Tiny Grocer Outflanks Kroger on Facebook
    The right niche and the right approach enable a two-person company to outshine a retailing giant on Facebook. Meeting The Marketing Challenge: Content Marketing, Social Media, and Live Events. Instead, online content marketing and the judicious use of social media became the obvious marketing solution.
  • CONVERSIONATION  |  FRIDAY, JANUARY 20, 2012
    [Facebook, Social] The Social Networks Your Organization Needs This Year
    Socialbakers released an infographic a while back, providing an overview of the social networks that are important for organizations in 2012. The infographic is based on data that look at how some major brands and media companies do on the big social networks, taking into account three different parameters. In a blog post on [.].
  • DIGITAL BODY LANGUAGE  |  FRIDAY, NOVEMBER 6, 2009
    [Facebook, Social] Social Media Buzz at a Live Event
    One of the aspects of the event that we were most excited about this year, however, was the concurrent online conversation and tremendous buzz that the event generated in social media. was asked many times what we did to have that much social media buzz at a live event. As an obvious step, wireless access was available to all.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 20, 2011
    [Facebook, Social] 48 Ways to Measure Social Media Success
    Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.
  • BIZNOLOGY  |  THURSDAY, MAY 17, 2012
    [Facebook, Social] The Eight Wastes and Internal Social Business Platforms
    As organizations progress through their social business journey, for every believer who had drunk the Kool-Aid and thinks social is the solution for everything, you’ll find a skeptic, who is typically less eloquent, but is probably asking things along the lines of: Why do I need to learn this “social business” platform?
  • BIZNOLOGY  |  TUESDAY, APRIL 3, 2012
    [Facebook, Social] Why Pinterest Matters to Us Social Media Marketers
    So, when someone steals your image, your graphic, or your photo, will they associate it with you even if it is disassociated with your sites, blogs, or social media ?  But I think I get Pinterest now, and it is an essential social media branding tool whether you like it or not, whether you embrace it or not. Let’s move on.
  • ENGAGE  |  MONDAY, AUGUST 13, 2012
    [Facebook, Social] Express Yourself: 6 Ways to Get Creative with Facebook Cover Photos
    What does this have to do with Facebook? According to this study by EyeTrack Shop , visitors spend more time focusing on the cover photo than anything else on a Facebook page. This is perhaps one good thing about the changes that Facebook made a few months back. These cover photos set the tone for your entire Facebook page.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 1, 2011
    [Facebook, Social] For Google, the party is over before it starts
    There are going to be a gajillion articles about Google +, the new “Facebook killer.&#. don’t care about Google’s legacy of failure with other abysmal attempts at the social space. But I can predict it’s not going to kill Facebook. He’s a complete social media freak and a brilliant kid.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 23, 2011
    [Facebook, Social] Facebook gave us the last piece of the Earned Media puzzle
    A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. Improving Facebook Page Insights. by Facebook Pages on Tuesday, November 23, 2010 at 7:48pm. Will Facebook replace your B2B Marketing email system?
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, MARCH 27, 2011
    [Facebook, Social] Three Things Cap’n Crunch Taught Me About Facebook Engagement
    I’m still learning how to use Facebook Pages for B2B and still feel somewhat uncomfortable doing so. This doesn’t mean I’m not up for learning new things, especially since, as one of my clients pointed out, the Facebook “Like&# button has changed the world as we know it. Tweet I admit it. However! Have some fun!
  • BIZNOLOGY  |  WEDNESDAY, APRIL 18, 2012
    [Facebook, Social] What exactly is a social graph?
    So, you might guess that I am fairly comfortable with the technical side of social media, but there’s one thing I don’t like, which is that technical people like to make up new fancy words to describe what they make, even if no one knows what they mean. My latest favorite term is the social graph. Not Facebook friends.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 2, 2012
    [Facebook, Social] The Top 9 Social Networks For Businesses
    Are you always wondering which social network is hot and which is not? And how many social networks can your business really continue to pay attention to? Well here you will see the search growth rates of the 9 major social networks that I think are most important to businesses and our social media marketing efforts.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 1, 2011
    [Facebook, Social] 10 New Facebook Features Your Brand Needs To Know
    by Jesse Noyes | Tweet this If your company uses Facebook to drive online engagement, then you’ve likely noticed the flurry of enhancements the social media giant has made in recent months. There’s been enough activity to make even the most socially-savvy marketer dizzy. Using Facebook as your company. Reddit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 19, 2013
    [Facebook, Social] Former football player compares locker room hazing and Facebook
    The recent headline story about the hazing of a Miami Dolphins player  hit home for me as I considered my own experience with hazing and my fears about these behaviors on the social web. How does social media make bullying worse?  Social media amplifies bullying. How does social media make bullying worse? 
  • PAUL GILLIN  |  THURSDAY, MARCH 10, 2011
    [Facebook, Social] The Other Social Network
    LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. Facebook is about mass, but LinkedIn is about focus, which is one reason it rocks for B2B.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JANUARY 31, 2012
    [Facebook, Social] The Danger of Automatic Feeds in Social Media
    Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North. Participating in social media is time consuming, so it’s only natural that people look for shortcuts. Fully automatic feeds publish to a social media platform without any human intervention. Automatic feeds come in two flavors.
  • BIZNOLOGY  |  TUESDAY, MAY 7, 2013
    [Facebook, Social] 3 signs your social media shout is a whisper
    'Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.” The social mediasphere is a two-way-street. And if you’re speaking to yourself alone in your social media room, you’re doing something wrong.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Facebook, Social] Why 2,000 Facebook Likes Won’t Save Your Job!
    But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes. Victoria Harres, PR Newswire.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 3, 2010
    [Facebook, Social] Are kids Brains Different when it comes to Social Media?
    find this same dynamic happening now when I talk to kids today about the Social web. Grant it my kids are awesome in fact they impress me which how they are utilizing the social web but they are clearly growing up in a very liberal open and transparent time where sharing everything on the web is almost expected. Share this on Facebook.
  • EMAGAZINE B2B BLOG  |  TUESDAY, JULY 2, 2013
    [Facebook, Social] The Unlike Pair of B2B and Facebook with Chats
    Recently, Facebook has created new functionality whereby you are able to reply to comments. So, the natural progression would lead us to the conclusion that, like Twitter, Facebook would be a beneficial platform for a Facebook chat. There are strategic benefits to hosing a Facebook chat. Facebook Social Media
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 29, 2012
    [Facebook, Social] How the Facebook Timeline Makes Branding Feel More Human
    Facebook rolled out the Timeline for pages. So what does it mean for your brand’s Facebook page? Additionally, Facebook now gives brands the ability to keep random people from posting your timeline and to hide or delete negative or trolling comments. by Jesse Noyes | Tweet this You knew it was coming and today it arrived.
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