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  • PAUL GILLIN  |  FRIDAY, APRIL 27, 2012
    [Facebook, Social] Anatomy of a Facebook Timeline
    This was submitted by the folks at Wishpond , a maker of social marketing tools with specific emphasis on Facebook. It’s a pretty good anatomy of the new Facebook timeline. Facebook WishpondClick to enlarge.
  • SMALL MANUFACTURER BLOG  |  SUNDAY, MARCH 27, 2011
    [Facebook, Social] Three Things Cap’n Crunch Taught Me About Facebook Engagement
    Tweet I admit it. I’m still learning how to use Facebook Pages for B2B and still feel somewhat uncomfortable doing so. This doesn’t mean I’m not up for learning new things, especially since, as one of my clients pointed out, the Facebook “Like&# button has changed the world as we know it. However! Have some fun!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 13, 2014
    [Facebook, Social] Facebook’s latest move just the tip of the privacy iceberg
    This week Facebook took another step to harvest profits from the lives of its billion users by allowing advertisers to target ads based on user’s private web-browsing habits. They said that although Facebook offers an opt-out it is difficult and ineffective. Of course the source of Facebook’s revenues is you and me.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 27, 2013
    [Facebook, Social] Is Facebook a human right or a weapon?
    There was a very disturbing and significant social media-related court ruling last week that, curiously, has received little notice or commentary on the web. Federal Appeals Court ruled that an Indiana state law that bans registered sex offenders from Facebook is unconstitutional. Is social media a human right? Forever.
  • INBLURBS  |  THURSDAY, MARCH 17, 2011
    [Facebook, Social] 9 Ways to measure your social media ROI the smart way
    Social media can be a great source of traffic and leads. More and more businesses start the conversation in social media and many of them ask for the ROI. As social media needs investment of time and money like any other communication channel, it needs to prove results! Metrics are a great way to prove results. Traffic. Leads.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 23, 2014
    [Facebook, Social] Facebook Releases Smart Content Tools & Improves Analytics
    Facebook just introduced a new set of “publisher” tools that could help get your content in front of the right people. Based on feedback from users, the social media giant released four new tools to allow business pages to reach specific people, interpret social media metrics and find content to share.
  • SAZBEAN  |  THURSDAY, JANUARY 20, 2011
    [Facebook, Social] Should You Use Facebook for Your Business?
    You might think it strange that I’m asking a question about whether your business should be on Facebook. Many businesses just assume that they should be on Facebook because everyone else is there. As popular as it is, Facebook may not make sense for every business. Are There Other Ways to Use Facebook? Thoughts?
  • PWB MARKETING BLOG  |  TUESDAY, OCTOBER 18, 2011
    [Facebook, Social] 10 Facebook Tips Every B2B Marketer Should Know
    Are you one of the 41% of B2B companies acquiring customers through Facebook? Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Pay attention to Facebook Insights.
  • INBLURBS  |  WEDNESDAY, JULY 6, 2011
    [Facebook, Social] Facebook Video Calling for Real Time marketing with social media
    With its new Video Calling feature powered by Skype Facebook opens another opportunity for companies to do marketing with social media. With Facebook Video Calling businesses have the opportunity to meet their customers face to face in real time and to chat and to interact with them instantly! Tweet this on Twitter ! ==.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 10, 2012
    [Facebook, Social] Facebook: The Happiest Place on Earth?
    OK, OK, so I read this report this week that a guy up the road from me killed his neighbor because his daughter was un-friended on Facebook. But despite this weirdness and angst, the data would suggest that people who frequent social networks are a pretty happy bunch. Do you “get your happy on” when you go to Facebook?
  • WEBBIQUITY  |  WEDNESDAY, JULY 18, 2012
    [Facebook, Social] What Could Kill Google and Facebook
    Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Facebook.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 21, 2010
    [Facebook, Social] Facebook vs Twitter Infographic
    Bottom line – Facebook is bigger but Twitter users are more loyal. Focus Roundtable on B2B Lead Generation Jeff Ogden (@fearlesscomp on Twitter) is President … Continue reading → Marketing Social Media Social NetworksVery cool info graphic. If you are into b2b lead generation, you should use both.
  • FOLLOW THE LEAD  |  TUESDAY, MARCH 1, 2011
    [Facebook, Social] Little known nugget about measuring the value of Facebook
    “The Social Network,” about the founding of Facebook, picked up the Oscar for Best Writing (Adapted Screenplay) and also won for Film Editing and Best Original Score. The The movie will probably get a surge in sales at the box office, but it will be temporary, whereas people continue to flock to Facebook unabated.
  • BIZNOLOGY  |  FRIDAY, JANUARY 25, 2013
    [Facebook, Social] Will Facebook users give Graph Search time to evolve?
    Facebook has recently announced its new Graph Search product. Middle America and the rest of the non-tech world will most certainly understand that one… geesh!) it raises many questions about just how patient Facebook and its account holders are going to be around this new idea. Facebook is asking for a lot here. Really?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 28, 2011
    [Facebook, Social] [Interview] Klout & Involver On Influence And Facebook Marketing
    by Jesse Noyes | Tweet this If you follow social media, online influence or Facebook marketing, chances are you heard the news last week between Klout and Involver. Klout measures influence on social media platforms like Facebook, Twitter and, most recently , LinkedIn. Involver is a social media marketing company.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 29, 2013
    [Facebook, Social] 3 Social Media Marketing Tips For 2014
    by Lauren Harper | Tweet this 2013 was truly a social year. New social platforms continue to emerge, and budgets have swelled, as more companies are beginning to embrace social media presence.  A reported 78% of companies now have a dedicated social media team. look forward to what 2014 bring for social media marketing.
  • WEBBIQUITY  |  TUESDAY, MARCH 9, 2010
    [Facebook, Social] The One Effective Use of Facebook for B2B Marketing
    You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# It’s now the second most-visited site on the web , behind only Google. Not even close. Digg this!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, AUGUST 18, 2009
    [Facebook, Social] Five Ways Facebook Can Get You Fired!
    Can your social media activities cost you your job? You are about to see a number of real-life case studies about Facebook. So sit back, relax and enjoy another installment of the ways in which social networking can change your life. Five Ways Facebook Can Get You Fired View more presentations from Paul Dunay.
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Facebook, Social] Tools I use to amplify social campaigns
    I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. Engagement! That is where SOCi comes in. GaggleAMP. Give cash.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 11, 2014
    [Facebook, Social] 3 Tips for Creating Great Posts on LinkedIn and Facebook
    It’s easy to add an update on LinkedIn and Facebook, right? Everything is more visual on social media. Facebook can pose some challenges for display of photos on company pages. If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update. Social Media/Web 2.0
  • DIGITAL VOICES  |  MONDAY, APRIL 30, 2012
    [Facebook, Social] Driving Social Engagement (Part 1) - Facebook's "like" and"share" buttons and how they can work for your social media marketing
    When talking with organizations about social media, it's clear that there are different levels of comfort and awareness across various industries. Our Driving Social Engagement series aims to offer simple, bite size guidance regarding social media buttons and links offered by the biggest social networks that can be used on your website.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 4, 2012
    [Facebook, Social] A cautionary tale: Putting your business in the hands of Facebook
    The other aspect of their success, and frankly the more interesting part for us, is their Facebook presence. The owners fuel their presence through the share of fun restaurant pictures (guests posing, entertaining quotes, food pics), unique YouTube videos, and sophisticated social media give-and-take. cough* Facebook *cough).
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Facebook, Social] Facebook Launches Product Ads
    Showcasing your products on Facebook just got easier. The social media site just launched Product Ads. What makes these ads different than other Facebook ads? This new advertising option has been in the testing phases for months, but with solid feedback, Facebook has decided to roll out Product Ads for everyone.
  • INBLURBS  |  MONDAY, MARCH 21, 2011
    [Facebook, Social] The web marketing value of Facebook like Button
    Social Media buttons like facebook, twitter and linkedIn have huge web marketing value and also play a major role in social media marketing. Advantage of Social Media Buttons for sharing. Businesses display the number of times articles in their blog are shared in major social media communities. Facebook Widgets.
  • MARKETING EDGE  |  FRIDAY, APRIL 22, 2011
    [Facebook, Social] Facebook Sells Your Stuff – Keys to Creating Great Promotions by Home Depot
    Time 27:00 Home Depot’s version of Spring Black Friday on Facebook was a huge hit, promoting sales items on the Home Depot Facebook page, then directing consumers back to the Home Depot website for. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 3, 2013
    [Facebook, Social] Risky Business: Can Liking a Facebook Page Cost You Your Job?
    Maybe it’s time to go back and examine which pages you’ve “liked” on Facebook. Four deputies and two civilian employees were fired after they “Liked” the Facebook page of the candidate opposing their boss in the campaign for sheriff. Liking a Facebook page is making a statement. The Appeal.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, AUGUST 29, 2012
    [Facebook, Social] Should businesses ignore Facebook for B2B marketing?
    The first social network that comes to mind when thinking about B2B marketing is obviously LinkedIn. However, what about Facebook? Business buyers are people and they also use Facebook. Although Facebook is generally [.]. B2B marketing Infographics Social media marketing B2B Facebook LinkedIn
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 1, 2015
    [Facebook, Social] What are the best social media platforms for your business?
    One of the most common business dilemmas is figuring our where to start with social media marketing. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. If you are reading this post, you might have discovered it through Twitter or Facebook. It does not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 14, 2013
    [Facebook, Social] Does everybody need a social media strategy?
    As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan? Do you need a social media strategy? Why be on social media?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Facebook, Social] 3 Top Social Automation Tools
    Last week I wrote  5 compelling social apps , an article that apparently hit a nerve. HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration. HootSuite. SocialOomph.
  • INBLURBS  |  THURSDAY, SEPTEMBER 29, 2011
    [Facebook, Social] Is Google+ a good bet for your business?
    When Google+ was launched some people had the opinion that it will destroy Facebook in a short time period. Some observer had the opinion that a big exodus from Facebook to G+ will happen and maybe Facebook had the same in mind when they begun to close loopholes to expert contacts to Google+. But this has not happen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 31, 2013
    [Facebook, Social] Facebook Inception. A {growtoon}
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. growtoons} mars dorian social media cartoon social media humorMars  Dorian   describes himself as a creative marketeer with a moon-melting passion for human potential and technology. Dress for Success. A {growtoon}.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 29, 2012
    [Facebook, Social] How the Facebook Timeline Makes Branding Feel More Human
    Facebook rolled out the Timeline for pages. So what does it mean for your brand’s Facebook page? A lot. Additionally, Facebook now gives brands the ability to keep random people from posting your timeline and to hide or delete negative or trolling comments. 3. First off, it’s going to mean more work upfront. What’s the big deal?
  • BIZNOLOGY  |  FRIDAY, JUNE 8, 2012
    [Facebook, Social] Facebook Offers Friendlier Business Page Tools for Marketers
    It certainly feels like Facebook has been paying closer attention to the user experience needs of digital media marketers recently, with a steady stream of tools that make it easier for them to manage their business pages. Earlier this spring, Facebook rolled out the Admin Panel for Facebook pages. Image via CrunchBase.
  • INBLURBS  |  TUESDAY, SEPTEMBER 6, 2011
    [Facebook, Social] Ten Simple Steps to make Twitter your Business Leads Machine
    Social media has become an important communication channel for businesses online. Its importance is growing by the technology developments for social media analytics which enable businesses and there for marketing responsible employees to exactly show the ROI of social media marketing to their executives! Tweet this on Twitter!
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Facebook, Social] Facebook: Do Marketers “Get it”?
    Marketers Not in Sync with Facebook Consumers? This chart featured in an eMarketer article: Facebook Dominant Social Network for SMBs exposes a disconnect between Facebook users/consumers and marketers. Yet, only 16% of consumers say they’ve interacted with a brand on Facebook. If you “Like” brands on Facebook why?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 2, 2014
    [Facebook, Social] What is Social Media Marketing?
    Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JUNE 25, 2009
    [Facebook, Social] 7 Ways Facebook will Change your Life!
    So I have just finished co-authoring a book called Facebook Marketing for Dummies (Wiley) due out this summer. But the one thing it taught me was a profound respect for the Facebook platform. What you are about to see is a number of ideas I have about the future of Facebook. Tags: Social Networking Facebook
  • WEBBIQUITY  |  THURSDAY, AUGUST 26, 2010
    [Facebook, Social] 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
    Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. Always.
  • INBOUND MARKETING AUTOMATION BLOG  |  MONDAY, JULY 8, 2013
    [Facebook, Social] The Facebook Hashtag
    This past month Facebook launched new updates yet again. The biggest change though was something many social media gurus have been waiting on: the Facebook hashtag! This post explains what the Facebook hashtag is and how to use it… The post The Facebook Hashtag appeared first on Gossamar. practice. Blog Posts
  • MARKETING GENIUS BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Facebook, Social] Will Facebook Messages Replace Email Marketing?
    Lots of buzz and speculation about Facebook messages since the big Zuckerberg announce. In fact most Facebookers still don’t have a facebook.com address yet, you still have to be invited.  Sharon Suetos over at the Social Media Examiner has a good piece describing the basics of Facebook messages here: [link]. Tweet This!
  • INBLURBS  |  MONDAY, AUGUST 29, 2011
    [Facebook, Social] Social Media Recruiting for Businesses Made Easy!
    As social media popularity is growing, the business opportunities for companies grow also. Social media has become a powerful communication channel for businesses to gain attraction, to educate their target audience, to offer support and service or simply to stay in touch with recent and future customers worldwide. Job-hunting?
  • WRITING ON THE WEB  |  TUESDAY, FEBRUARY 21, 2012
    [Facebook, Social] The Pros of LinkedIn vs. Facebook for Professionals
    You’re probably already on Facebook , sharing photos of your kid’s first birthday party and links to your favorite articles , recipes and videos. After all, Facebook is a great way to keep in touch with friends and family. It’s a social networking site designed for the career- and business-minded professional.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 31, 2011
    [Facebook, Social] Is it time to surrender to Facebook?
    One of the most frequent questions that comes up in my classes is “With Facebook, do we still need a website?&#. After all, in its quest for world domination, Facebook has effectively created an alternate universe, their own in-house Internet. As marketers, we need to be where our customers are and that means Facebook.
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2011
    [Facebook, Social] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
    In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Storage maker EMC makes particularly good use of Facebook’s “Welcome&# page.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 11, 2014
    [Facebook, Social] What Facebook’s New Pages Layout Means for Your Business
    Facebook is at it again. Just a month after the social media giant changed its algorithm , it’s now tweaking the layout and design, adding a new feature and making page metrics more accessible. Derek Overbey, our senior Social Media Manager at VerticalResponse says, “The old layout is a bit a confusing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 27, 2013
    [Facebook, Social] Is it time to choose a social media specialty?
    Click here if you cannot view my interview with Facebook Analytics guru Jon Loomer. This is probably a relevant topic for anyone who is struggling with the enormous time suck that is social media. Plus, Jon give us one mega bonus tip on how to be effective on Facebook. Does everybody need a social media strategy?
  • PUZZLE MARKETER  |  TUESDAY, JULY 3, 2012
    [Facebook, Social] Social Media is Going Corporate [Infographic]
    The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity. 75% saw an increase in website traffic.
  • SOCIAL MARKETING FORUM  |  SATURDAY, DECEMBER 18, 2010
    [Facebook, Social] How People Engage With Ads On Facebook
    Several studies were recently unveiled about the ways people engage with advertising on the king of social networks, Facebookand. Research eyetracking Facebook heatmapHere is an overview of one of them, heatmaps included.The study was conducted by the National College of Ireland on behalf of Mulley Communications.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 9, 2011
    [Facebook, Social] Facebook VP: 3 Steps to Building Brands on Facebook
    That’s changing as the social media drives the web towards a greater degree of personalization. That’s what David Fischer, Facebook’s Vice President of Advertising and Global Operations, told the audience at ad:tech , the yearly conference for digital marketers. Are you using Facebook marketing tools?
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 9, 2013
    [Facebook, Social] The Six Keys to Small Business Social Media Marketing Success on Facebook
    Have you generated 50% of your website traffic from Facebook? Many small businesses spend time on Facebook without realizing what they perceive to be a good return on their investment. As a small business advertising platform, they wanted to reach their target market as “socially” as possible. ProfileTree has done just that.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 22, 2011
    [Facebook, Social] Your Life According to Facebook: Facebook Overhauls Personal Profiles
    by Jesse Noyes | Tweet this Suddenly the bevy of changes Facebook has been rolling out the past few days (subscriptions, the social ticker on the Newsfeed) makes sense. Today, during the social networking behemoth’s f8 developer conference, Facebook CEO Mark Zuckerberg unveiled a slew of new design layouts and updates.
  • THE POINT  |  TUESDAY, DECEMBER 23, 2014
    [Facebook, Social] Infographic: 17 Tips for Generating Leads from Social PPC Advertising
    Looking to include social media advertising as part of your demand generation mix in the new year? Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter. Which social media platform makes most sense for your business?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 11, 2011
    [Facebook, Social] Is it time for an anonymity movement to challenge Facebook?
    This is his first post on an English-speaking blog and I’m pleased to bring his views to the {grow} community: I’m a social media guy.  I’ve been blogging for six years and have been on Facebook since its beginning in France.  I’m very familiar with how Facebook has evolved. Facebook uniquity.
  • BIZNOLOGY  |  FRIDAY, APRIL 3, 2015
    [Facebook, Social] Is your social strategy effective?
    Social media is often hailed as the end-all and be-all for businesses that are trying to interact with consumers on a personal level. It’s true that social media has broken down some of the traditional barriers that exist between businesses and their customer bases but that does not mean that all social media content is created equal.
  • INBLURBS  |  SATURDAY, SEPTEMBER 24, 2011
    [Facebook, Social] How to Take Advantage from Mobile Marketing & Location Based Marketing
    More and more people worldwide use mobile devices daily to access the web, to shop and to network on social media sites. Social sites like Twitter, Facebook and LinkedIn have apps out there to make it dump easy to communicate and update the network from the run. That’s up by 2.2 percentage points from just 3 months prior.
  • MARKETING EDGE  |  SATURDAY, JUNE 18, 2011
    [Facebook, Social] Facebook Losing US Users & Gaining P & G Commerce Pages – Confusing
    Second, Inside Facebook. Hitting on a single topic in marketing, social media and business communications. Second, Inside Facebook reports Facebook lost 6 million users in the United States base of users. marketing social media Facebook Facebook Commerce Facebook Users Procter and Gamble
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 24, 2013
    [Facebook, Social] Convert Facebook Likes into Sales with These 4 Simple Steps
    Small business blogs are filled with advice on how to get more “Likes” and engagement on your Facebook Page. Use your Facebook page to develop relationships with your customers and make it easy for them to find links back to the content you create on your blog and website. Create Facebook-exclusive offers. Success!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Facebook, Social] Why 2,000 Facebook Likes Won’t Save Your Job!
    But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes. Victoria Harres, PR Newswire.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 13, 2012
    [Facebook, Social] 8 Shocking New Social Media Facts
    I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Because I’m a numbers geek so I’m overjoyed to finally get some social media data we can trust! Here are eight fantastic facts from the Social Habit’s latest study. 1) 7 percent of Americans have never heard of Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 9, 2011
    [Facebook, Social] Make Your CFO a Social Media Fan
    Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?  Social media definitely pays off, but you’ve got to focus on the approach not the tools. Users. Employees.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 7, 2014
    [Facebook, Social] How to Set up a Facebook Page for Your Business
    Does your small business have a presence on the world’s largest social network? It doesn’t have to be an intimidating process to set up Facebook Business Page. In this short video, we walk you through the basic Facebook Page set up so you’ll be up and running in minutes. All rights reserved.
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    [Facebook, Social] In praise of social media mediocrity
    My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. Don’t worry, after exploring your competitors online, the bar is really low: everyone has a link to Twitter and Facebook on their web site but very few shops are actively engaged. Is Email Better than Social Media?
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 6, 2014
    [Facebook, Social] Facebook or Twitter – Which is Better for Your Small Business?
    Did you read the predictions about social media use for small businesses in 2014? One of the biggest predictions states that small businesses will get more selective about their use of social media and the sites they have a presence on. So what about the top social media networks, Facebook and Twitter? Twitter. Overall.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 21, 2012
    [Facebook, Social] Facebook is Now a Local Search Tool for Those On-the-Go
    On Monday, Facebook announced that they updated the “Nearby” feature in Android and iOS apps, making social powerhouse a potentially harmful threat to location-based social apps such as Foursquare and Yelp. “Nearby” on Facebook prior to this update was only a way to view where you friends had checked in.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 27, 2014
    [Facebook, Social] The Facebook Other Folder and the Strangers Who Love Me There
    In November of 2010, Facebook started sorting users’ messages for them , funneling communiqués from anyone who wasn’t a friend (or friend of a friend) into a message folder labeled “Other.” The Bizarro World of the Facebook Other Folder. Who are the people who send messages to complete strangers on Facebook? Funds raised: zero.
  • PAUL GILLIN  |  THURSDAY, MARCH 10, 2011
    [Facebook, Social] The Other Social Network
    LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. Facebook is about mass, but LinkedIn is about focus, which is one reason it rocks for B2B.
  • NUSPARK  |  SUNDAY, APRIL 21, 2013
    [Facebook, Social] Facebook Business Pages; Measuring What Matters for Success
    How’s your Facebook business page doing? As stated, there are many fine Facebook analytics tools you can pay for, and they give many insights into your Facebook business page management.  The majority of the data you have; just export page and post data from your Facebook Insights dashboard. The result?  New Likes.
  • SAZBEAN  |  MONDAY, JANUARY 19, 2015
    [Facebook, Social] Measurement Basics for Facebook Pages
    But the power of Facebook and its humungous audience is not to be ignored. Fortunately, there are ways you can track how effective your Facebook campaign actually is. But Facebook has a bevy of tools that allow its page administrators to get deep in analytics. Analytics Social Networks Hey, we get it. Bingo.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 14, 2011
    [Facebook, Social] 8 B2B Facebook Landing Pages
    B2B marketers see the growing numbers of Facebook users and join the ranks of businesses who set up outposts on the world’s largest social network. As Facebook is a tightly controlled environment, there are few opportunities for branding and creating a branded experience for your customers and prospects. Buddy Media.
  • EMARKETING STRATEGIST  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Facebook, Social] Facebook Strategy: Friend or Fan?
    artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody.
  • EMARKETING STRATEGIST  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Facebook, Social] Facebook Strategy: Friend or Fan?
    artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 21, 2014
    [Facebook, Social] Beyond Facebook: Five Social Media Ad Platforms for B2B Marketers
    Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% of all online ad revenue in 2013 ($3.17 worldwide growth for all social media ad spend in 2014. Let’s take a step back, however.
  • SYNECORE  |  TUESDAY, DECEMBER 9, 2014
    [Facebook, Social] Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
    For years now Facebook and Twitter have been the two reliable social standbys, an oft-used, go-to social media marketing pairing equivalent to wine and cheese or beer and pizza (or in my case, wine, cheese, beer, and pizza). Social Media Marketing: Either Or vs And And. Social Engagement with Pinterest and Instagram.
  • WEBBIQUITY  |  SATURDAY, AUGUST 18, 2012
    [Facebook, Social] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.
  • SOCIAL MARKETING FORUM  |  SATURDAY, AUGUST 18, 2012
    [Facebook, Social] Display Advertising on Facebook versus Google: Who Wins?
    Although Facebook and Google are very different platforms, they have common revenue streams: Pay-Per-Click (PPC) advertising whereby contextual relevance, targeting and sharing are essential. With Google AdWords display advertising and text ads, you can achieve a good ROI but what about Facebook?
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Facebook, Social] 9 Brands With Brilliant Facebook Marketing
    There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). Facebook
  • WEBBIQUITY  |  MONDAY, JANUARY 17, 2011
    [Facebook, Social] Best Social Media Stats, Facts and Marketing Research of 2010
    For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Adam T.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 26, 2012
    [Facebook, Social] Social Media Writing: How to Write for Engagement on Facebook
    Now it’s Facebook’s turn to come under the microscope. With a longer character length, photo sharing capabilities and more, Facebook offers a lot of opportunities for brands to reach out and connect with their audience members. We all know that social media is a friendly marketing medium – but does sentiment really effect engagement?
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 21, 2014
    [Facebook, Social] 7 Key Steps to Facebook Growth
    If your social media plan includes the goal of reaching more people with content marketing, maximizing your Facebook presence can be a good tactic. After all, your potential customers are likely already on Facebook, and those who ‘like’ your Facebook business page are more likely to see the content you post on there.
  • BIZNOLOGY  |  TUESDAY, MARCH 11, 2014
    [Facebook, Social] Social Media is a life sentence
    Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street. Every day. Don’t’ Freak Out. Don’t Freak Out.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 16, 2013
    [Facebook, Social] Transforming Marketing From Social Media to Social Business
    But let’s focus on social media for a moment.  There’s no question that social has grown in relevance for most businesses in the past few years. According to a recent Mashable article with data from GfK, on average for example, Americans spent 37 minutes per day in 2012 with services like Facebook, Twitter, or LinkedIn.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, APRIL 22, 2015
    [Facebook, Social] 5 Essential Tips to Consider before Boosting a Facebook Post
    It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts ,” the percentage of fans a company reaches organically continues to decrease. Understand all available options on Facebook.
  • SAZBEAN  |  FRIDAY, FEBRUARY 11, 2011
    [Facebook, Social] Facebook Pages are People Too
    Facebook is rolling out an update to Facebook Pages which changes the layout to be more like the new Profile layout, along with other changes. This allows a little more separation between personal and professional brands, but also gives brands an opportunity to interact and communicate more widely throughout Facebook.
  • INBLURBS  |  TUESDAY, SEPTEMBER 4, 2012
    [Facebook, Social] Why do you have a Facebook profile if you don’t want to communicate?
    When I communicate in Facebook and Twitter, then I like to share interesting and valuable content. Social media is for connection and for communication. Social media is a democratic way of communication and this means that everybody is free to publish any information which can benefit others. Infographic: Social Sharing Trends.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 29, 2011
    [Facebook, Social] 20 Experts, 1 Awesome Resource: The Social Media ProBook
    by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  The ProBook is a “re-imagining” to last year’s award-winning Social Media Playbook. Facebook. That project goes live now. Right now.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 17, 2013
    [Facebook, Social] Invisible Brand Marketing Is Not Just a Facebook Problem!
    Stop grumbling about Facebook’s latest blow to marketers. Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. Of course your posts aren’t reaching as many people on Facebook! Social: Twitter Click Rates Are Falling. Your Turn.
  • WEBBIQUITY  |  MONDAY, JUNE 20, 2011
    [Facebook, Social] 6 Reasons Social Media Sucks, But You Need to Use It Anyway
    Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?
  • BIZNOLOGY  |  WEDNESDAY, APRIL 30, 2014
    [Facebook, Social] Facebook’s declining popularity – Does it matter?
    A new report from Shareaholic shows that for the first time, Facebook is not the preferred network for U.S. Facebook-owned Instagram has taken over that top spot, with 30 percent of the teens surveyed saying they use it more than other social networks. The social network has 1.23 teenagers. The answer is complicated.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 10, 2013
    [Facebook, Social] 11 Easy Social Media Tips and Tricks
    Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. always compare social media to parenting. Enjoy! Be Relevant.
  • INBLURBS  |  THURSDAY, MARCH 8, 2012
    [Facebook, Social] Facebook CPC Rates could be an Indicator of Trust Level
    Today on eMarketer an article captured my attention: An analysis of AdParlor and SocialBakers found out that industry such as electronics, travel and entertainment are more social marketing friendly than others. Infographic: Small Business Social Media. Social media is about conversation and about trust. See graphic below.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Facebook, Social] Facebook Stats that Every Social Marketer Should Know
    billion active users (including 71% of online adults in the United States), a 94% increase in shared content since 2012, and enough spending money to buy several small countries , it’s clear that Facebook isn’t going anywhere soon. TrackMaven focused their investigation on Facebook pages with – at minimum – 1,000 Likes. Social Media
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 28, 2014
    [Facebook, Social] How to Effectively Use Facebook Ads + Email
    On the last day of Social Media Marketing World , Facebook continues to be one of the most popular trending topics of discussion. With plummeting organic reach , continuous algorithm changes and the necessary realization that you have to “pay to play,” Facebook is on everyone’s brain. Gain Engagement.
  • PR MEETS MARKETING  |  FRIDAY, JULY 9, 2010
    [Facebook, Social] Email and Event Marketing on Facebook Doesn’t Work
    Recently, I’ve started receiving notifications about these events, not through my email, but through Facebook. Three Things to Consider Before Hitting Send on Facebook. If you’re seeking to migrate your email list to Facebook, then be transparent about what you’re doing. At least I thought I did. Conclusions.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 24, 2015
    [Facebook, Social] 5 Unconventional Ways to Create Videos That Engage Facebook Fans
    Your Facebook audience has a craving. According to recent statistics , the number of videos showing up in Facebook News Feeds has shot up by 360% this year compared to last. The king of social media sites is also allowing most page administrators to make videos more prominent by selecting a featured video. Pro: Get noticed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, FEBRUARY 12, 2011
    [Facebook, Social] How will you be remembered on Facebook?
    Go look him up on Facebook.&#. Facebook is going to address a big inter-generational question that very few of us have ever been able to answer for our kids. One day, I was taking mental inventory of the heaps of steamship manifests, draft cards, social security index entries and death certificates scattered around my desk.
  • BIZNOLOGY  |  MONDAY, AUGUST 20, 2012
    [Facebook, Social] 26 Social Media Secrets Skittles Knows
    unique visitors in March 2012, while the Skittles Facebook Page  attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Are Facebook brand pages the new brand websites? . 15.2% of all U.S.
  • BIZNOLOGY  |  TUESDAY, JUNE 18, 2013
    [Facebook, Social] Are you a social media forager?
    When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. Social media foraging does get protein in the pot, though that protein is generally more in the form of grubs than it is prime grade lean steak. You’ll always be fed.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Facebook, Social] Do B2B Companies Really Need to Be on Facebook?
    Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 2: Facebook. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. What are you trying to accomplish with social media?
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 20, 2014
    [Facebook, Social] A Definitive Guide to Using Facebook Insights for Your Business
    Facebook has multiple metrics and analytics to help you with your marketing efforts. For example, Facebook Page Insights provides information about the content you share on your Facebook Page. Now, Facebook is rolling out its Audience Insights tool. Facebook Audience Insights. Facebook Page Insights. People.
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