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  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Facebook, Social] A Quick Rundown of Facebook Targeting Options [Infographic]
    'Used properly, Facebook can be a great resource for marketers due to its highly active user base and the amount of information it has about individual users. But just because there is an opportunity for success on Facebook doesn''t mean everyone''s using the advertising options right. Facebook
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Facebook, Social] Three Stats Prove B2B Social Media Set To Explode [Charts]
    Social media has reached prime time. Or if Facebook were a country, it’d be the 3 rd largest in the world? Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 23, 2011
    [Facebook, Social] Facebook gave us the last piece of the Earned Media puzzle
    A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. Improving Facebook Page Insights. by Facebook Pages on Tuesday, November 23, 2010 at 7:48pm. Will Facebook replace your B2B Marketing email system?
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, MARCH 27, 2011
    [Facebook, Social] Three Things Cap’n Crunch Taught Me About Facebook Engagement
    I’m still learning how to use Facebook Pages for B2B and still feel somewhat uncomfortable doing so. This doesn’t mean I’m not up for learning new things, especially since, as one of my clients pointed out, the Facebook “Like&# button has changed the world as we know it. Tweet I admit it. However! Have some fun!
  • BIZNOLOGY  |  THURSDAY, MAY 17, 2012
    [Facebook, Social] The Eight Wastes and Internal Social Business Platforms
    As organizations progress through their social business journey, for every believer who had drunk the Kool-Aid and thinks social is the solution for everything, you’ll find a skeptic, who is typically less eloquent, but is probably asking things along the lines of: Why do I need to learn this “social business” platform?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 15, 2014
    [Facebook, Social] If I were the King of Facebook …
    'Complaining about Facebook has become one of the web’s favorite spectator sports. But if you were the king of Facebook, what would you do to fix it? We appointed ourselves the potentate and caliph of Facebook for a day and solved all of the company’s problems in 30 minutes. Is Facebook lacking data or insight?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Facebook, Social] 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
    Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. It simply can’t be Facebook’s fault….
  • PAUL GILLIN  |  THURSDAY, MARCH 10, 2011
    [Facebook, Social] The Other Social Network
    LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. Facebook is about mass, but LinkedIn is about focus, which is one reason it rocks for B2B.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 18, 2012
    [Facebook, Social] What exactly is a social graph?
    So, you might guess that I am fairly comfortable with the technical side of social media, but there’s one thing I don’t like, which is that technical people like to make up new fancy words to describe what they make, even if no one knows what they mean. My latest favorite term is the social graph. Not Facebook friends.
  • BIZNOLOGY  |  TUESDAY, MARCH 5, 2013
    [Facebook, Social] Facebook paid sponsored content will meet you only halfway
    After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook ‘s detailed fact check ), I thought I would spend $21 for your amusement. I would sponsor three Facebook posts. OK, Facebook Saturation (socialmediaexplorer.com).
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, NOVEMBER 1, 2013
    [Facebook, Social] Facebook is an Ad Platform, Not a Social Media Platform
    'Earlier this week, Forrester issued an open letter to Facebook CEO Mark Zuckerberg that dissed the social network for “failing” marketers. According to its research, Facebook came in dead last in terms of how satisfied marketers are with it and other marketing channels. It’s why Facebook is so addictive.).
  • PWB MARKETING BLOG  |  MONDAY, AUGUST 22, 2011
    [Facebook, Social] Top Ten Reasons You Know You’re a Social Media Expert [Humor]
    How do you know if you’re a social media expert? Unlike Google AdWords, there isn’t any certification for social media. you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made). Bonus points if the blog has “social” in the title. B2B Social Media Facebook Media Twitter
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 3, 2010
    [Facebook, Social] Are kids Brains Different when it comes to Social Media?
    find this same dynamic happening now when I talk to kids today about the Social web. Grant it my kids are awesome in fact they impress me which how they are utilizing the social web but they are clearly growing up in a very liberal open and transparent time where sharing everything on the web is almost expected. Share this on Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Facebook, Social] Why 2,000 Facebook Likes Won’t Save Your Job!
    But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes. Victoria Harres, PR Newswire.
  • WEBBIQUITY  |  TUESDAY, AUGUST 27, 2013
    [Facebook, Social] What are the Best Social Networks for B2B Marketing? (Research)
    'There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 11, 2010
    [Facebook, Social] Social Media Listening for B2B Marketing
    One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 1, 2011
    [Facebook, Social] 10 New Facebook Features Your Brand Needs To Know
    by Jesse Noyes | Tweet this If your company uses Facebook to drive online engagement, then you’ve likely noticed the flurry of enhancements the social media giant has made in recent months. There’s been enough activity to make even the most socially-savvy marketer dizzy. Using Facebook as your company. Reddit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 7, 2012
    [Facebook, Social] Andy Warhol on social media
    Here is his introduction to Facebook, after being asleep for nearly 25 years …. That thing in front of you is an iPad and with that you can instantly connect with people from all over the world through Facebook. But this Facebook looks stupid. Me: Facebook. And how does Facebook stay in business? Me: Not always.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 14, 2013
    [Facebook, Social] How to Build a Great B2B Community on Facebook
    The social network of choice for many B2B marketers is LinkedIn. Even though Facebook is the largest social network by far (and one of the most trafficked websites overall), B2B marketers remain skeptical of Facebook’s viability for marketing impact. Keys to effective B2B Facebook page development: Paying Attention.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, AUGUST 29, 2012
    [Facebook, Social] Should businesses ignore Facebook for B2B marketing?
    The first social network that comes to mind when thinking about B2B marketing is obviously LinkedIn. However, what about Facebook? Business buyers are people and they also use Facebook. Although Facebook is generally [.]. B2B marketing Infographics Social media marketing B2B Facebook LinkedIn
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 29, 2012
    [Facebook, Social] How the Facebook Timeline Makes Branding Feel More Human
    Facebook rolled out the Timeline for pages. So what does it mean for your brand’s Facebook page? Additionally, Facebook now gives brands the ability to keep random people from posting your timeline and to hide or delete negative or trolling comments. by Jesse Noyes | Tweet this You knew it was coming and today it arrived.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 30, 2014
    [Facebook, Social] Facebook’s declining popularity – Does it matter?
    'A new report from Shareaholic shows that for the first time, Facebook is not the preferred network for U.S. Facebook-owned Instagram has taken over that top spot, with 30 percent of the teens surveyed saying they use it more than other social networks. The social network has 1.23 teenagers. The answer is complicated.
  • WINDMILL NETWORKING  |  MONDAY, MAY 14, 2012
    [Facebook, Social] 5 Creative Ideas to Spark New Engagement in Facebook Timeline for Fan Pages
    With Facebook’s recent implementation of Timeline for Pages , we are quickly reminded that we have no control over what direction Facebook might take with their platform. The problem is: Are you truly maximizing your Facebook presence to reach your marketing objectives? Once again, let Social Proof work in your favor.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 4, 2012
    [Facebook, Social] A cautionary tale: Putting your business in the hands of Facebook
    The other aspect of their success, and frankly the more interesting part for us, is their Facebook presence. The owners fuel their presence through the share of fun restaurant pictures (guests posing, entertaining quotes, food pics), unique YouTube videos, and sophisticated social media give-and-take. cough* Facebook *cough).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 18, 2014
    [Facebook, Social] How Facebook changes our behavior
    'I always find it curious when people compare our social media presence with our REAL presence in the “real world.” ” What makes people think that Facebook is NOT the real world? We create our personality on Facebook. But Facebook is also creating our personality. Facebook changes our behavior.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 13, 2011
    [Facebook, Social] 10 Ways to Use Social Networks for B2B Marketing
    Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This also applies to other professional / social networks (e.g.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 23, 2012
    [Facebook, Social] 7 Things Brands Need to Know About the Facebook Timeline
    by Lauren Harper | Tweet this On March 30, Facebook is transitioning all brand pages to the new and (debatably) improved Timeline. So here are my seven pieces of advice when transitioning your Facebook brand page to the new Timeline. Have you transitioned over to Facebook Timeline yet? Have you started working on yours?
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Facebook, Social] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Ready to take the plunge into Social PPC? Facebook. Its top 25 US-based search advertisers alone spent more than $1.3 Twitter.
  • DIGITAL BODY LANGUAGE  |  MONDAY, SEPTEMBER 28, 2009
    [Facebook, Social] Market Relationships, Social Relationships, and B2B Marketing in Social Media
    I just wrapped up a great book – Predictably Irrational by Dan Ariely – that discussed, among many other things, the different relationship types we have between people; especially market relationships and social relationships. Social media, for all its promise, does not change the nature of the way we categorize relationships.
  • SOCIAL MARKETING FORUM  |  SUNDAY, JANUARY 2, 2011
    [Facebook, Social] Social Media: I’ve Become Comfortably Dumb
    For me Twitter has been a valuable social media tool to connect with others in the email marketing and social media space. As for Facebook and other social media sites, I guess I've become comfortably dumb. Social media marketing Facebook Twitterdon't see the value or ROI for time spent.
  • WEBBIQUITY  |  TUESDAY, MARCH 9, 2010
    [Facebook, Social] The One Effective Use of Facebook for B2B Marketing
    You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# The challenge rather lies in the way Facebook fan pages are used. Not even close. Digg this!
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 25, 2012
    [Facebook, Social] Five Facebook Tips for Small Businesses
    But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. That’s the herd mentality at work. Tip #5: Measure.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, MAY 14, 2009
    [Facebook, Social] The Medium is the Message: B2B Marketing, Social Media, and Conversation Context
    Today's world of social media needs to be viewed in a similar light. As today's marketing organizations consider how to engage in social media forums, not considering the context of the medium being used can lead to a significant change in the overall effect on the message being received. It is the same in social media.
  • EMAGAZINE B2B BLOG  |  TUESDAY, JULY 2, 2013
    [Facebook, Social] The Unlike Pair of B2B and Facebook with Chats
    Recently, Facebook has created new functionality whereby you are able to reply to comments. So, the natural progression would lead us to the conclusion that, like Twitter, Facebook would be a beneficial platform for a Facebook chat. There are strategic benefits to hosing a Facebook chat. Facebook Social Media
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 21, 2010
    [Facebook, Social] Facebook vs Twitter Infographic
    Bottom line – Facebook is bigger but Twitter users are more loyal. Focus Roundtable on B2B Lead Generation Jeff Ogden (@fearlesscomp on Twitter) is President … Continue reading → Marketing Social Media Social NetworksVery cool info graphic. If you are into b2b lead generation, you should use both.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 27, 2013
    [Facebook, Social] Is Facebook a human right or a weapon?
    There was a very disturbing and significant social media-related court ruling last week that, curiously, has received little notice or commentary on the web. Federal Appeals Court ruled that an Indiana state law that bans registered sex offenders from Facebook is unconstitutional. Is social media a human right? Forever.
  • EMAGAZINE B2B BLOG  |  THURSDAY, JUNE 28, 2012
    [Facebook, Social] Facebook Advertising – Tips for Success
    Many B2B marketers are seeing the value of Facebook advertising to attract new visitors to their brand. Here are several tips to a successful Facebook ad campaign. Link your ads to your Facebook page [.]. Facebook Social Media
  • NUSPARK  |  SATURDAY, MAY 19, 2012
    [Facebook, Social] Generating Leads from a Facebook Fan/Business Page Engagement Strategy
    Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.  There’s plenty of content on the web about Facebook Business Pages. Social Media
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, FEBRUARY 2, 2011
    [Facebook, Social] Visualize Social Media Data
    So, I started poking around looking for some cool infographics and found some in the social media space. Facebook. Paul Butler, part of Facebook’s data infrastructure team, took just 2% of Facebook’s user data (10 million records) and compiled this beautiful image that shows how we connect within our countries and around the world.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 16, 2014
    [Facebook, Social] How B2B Marketers Can Win with Facebook Contests and Sweepstakes
    'By its very nature, Facebook is a more natural channel for business-to-consumer communications than it is for business-to-business communications. And while data suggests that B2B marketers don’t use Facebook as much B2Cs do, I think B2Bs are missing out. Facebook
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 17, 2013
    [Facebook, Social] Invisible Brand Marketing Is Not Just a Facebook Problem!
    'Stop grumbling about Facebook’s latest blow to marketers. Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. Of course your posts aren’t reaching as many people on Facebook! Social: Twitter Click Rates Are Falling. in 2011.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Facebook, Social] 4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
    Calculating return on investment (ROI) on social media activity, in particular, is an extremely complex metric to track, and something that marketers all over the world are struggling with. Simply visit their Facebook Page and work out the engagement percentage for their Page. Facebook 1) Brand Engagement. What is it? These 0.7%
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Facebook, Social] 3 Top Social Automation Tools
    'Last week I wrote  5 compelling social apps , an article that apparently hit a nerve. HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration. HootSuite. SocialOomph.
  • FATHOM  |  WEDNESDAY, JANUARY 23, 2013
    [Facebook, Social] The 5 Best Things About Facebook Conversions (And How to Set Them Up)
    Make Facebook conversions work for you: 1. Conversion Tracking by Categories After years of fumbling for an answer to Google AdWords tracking, the new Facebook Conversion feature offers multiple conversion types to digital advertisers. Conversion Optimization Social Media Facebook Facebook Conversion
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Facebook, Social] How to Create a Facebook Business Page That Doesn't Suck
    'So you''ve decided to set up a Facebook page for your company. You''ve heard that 52% of all marketers have found a customer via Facebook in 2013 -- and you want to join in on the fun. But, if you''re going to slap together a Facebook page and expect leads and customers to roll in, you''ve got another thing coming. Morning?
  • SAZBEAN  |  WEDNESDAY, OCTOBER 6, 2010
    [Facebook, Social] 5 Tips for Protecting Your Privacy on Facebook
    Everyone is on Facebook — so is everyone’s business (and mother and aunts, etc.) Connecting with your business network on Facebook is nice, but not everyone wants to mix personal and professional. Facebook Ads. Under Accounts in the upper right, click on Account Settings, then on the Facebook Ads tab.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 18, 2011
    [Facebook, Social] Facebook Takes a Swing at LinkedIn
    Facebook is creeping into every nook and cranny of our personal online experiences so it’s not a surprise that they’re taking a crack at the professional market. My friend Brad Lovett has been looking at this issue and offers this insightful guest post: Looks like Facebook is taking a whack at LinkedIn. just got a raise.&#
  • BIZNOLOGY  |  MONDAY, JUNE 18, 2012
    [Facebook, Social] 5 social media pain points and the point they prove
    To see results using social media, you don’t need a social media strategy. You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how to schedule tweets and posts on multiple social networks all at one time. Photo credit: Search Engine People Blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 27, 2013
    [Facebook, Social] Is it time to choose a social media specialty?
    'Click here if you cannot view my interview with Facebook Analytics guru Jon Loomer. This is probably a relevant topic for anyone who is struggling with the enormous time suck that is social media. Plus, Jon give us one mega bonus tip on how to be effective on Facebook. Does everybody need a social media strategy?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 23, 2009
    [Facebook, Social] Why you need to build your Social Capital?
    web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. What it means is that your Social Capital will be a very important asset to you. Tags: Facebook social media know who I would rather have.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 3, 2010
    [Facebook, Social] Facebook’s fatal flaw
    recently wrote a post stating that Facebook is not likely to be open to strong competition any time soon because the emotional switching costs for consumers are so high. Unfortunately I witnessed this prediction come true when my Facebook account was hacked just hours after I ran this post.  Corruption on social web facebook futurist
  • BIZNOLOGY  |  MONDAY, AUGUST 20, 2012
    [Facebook, Social] 26 Social Media Secrets Skittles Knows
    unique visitors in March 2012, while the Skittles Facebook Page  attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Are Facebook brand pages the new brand websites? . of all U.S.
  • PAUL GILLIN  |  THURSDAY, JANUARY 12, 2012
    [Facebook, Social] Cisco Does B2B Facebook Right
    Want a low-cost, fun and effective way to reward your most active Facebook contributors? Steal a page from Cisco, whose corporate page is one of the best B2B presences on Facebook. Two of the monthly winners were just chose as SuperFans of the Year and celebrated on the Facebook page as well as on the Cisco Platform Blog.
  • PR MEETS MARKETING  |  FRIDAY, JULY 9, 2010
    [Facebook, Social] Email and Event Marketing on Facebook Doesn’t Work
    Recently, I’ve started receiving notifications about these events, not through my email, but through Facebook. Three Things to Consider Before Hitting Send on Facebook. If you’re seeking to migrate your email list to Facebook, then be transparent about what you’re doing. At least I thought I did. Conclusions.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 12, 2013
    [Facebook, Social] How to Compel & Not Repel Customers on Facebook [Infographic]
    'How do you get more Facebook Likes? How often is too often when posting on the king of social media networks? What are major Facebook no-nos you should seriously avoid? Ask no longer because we’ve put together an infographic addressing what you should or shouldn’t do as a business on Facebook.
  • PWB MARKETING BLOG  |  MONDAY, OCTOBER 10, 2011
    [Facebook, Social] Six FREE Tools To Measure Social Media for Business
    It’s crucial to measure everything you do on Facebook, Twitter, and elsewhere. Facebook and other social networks equip you with limited analytic tracking tools. Once you start to delve deeper into social media marketing, you will find you need a more robust measurement platform. That’s a problem.
  • BIZNOLOGY  |  FRIDAY, JANUARY 25, 2013
    [Facebook, Social] Will Facebook users give Graph Search time to evolve?
    Facebook has recently announced its new Graph Search product. it raises many questions about just how patient Facebook and its account holders are going to be around this new idea. Now, and I need you to be really honest here, what percentage of the people who use Facebook have any idea how things on the Internet work? Really?
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 21, 2014
    [Facebook, Social] 7 Key Steps to Facebook Growth
    'If your social media plan includes the goal of reaching more people with content marketing, maximizing your Facebook presence can be a good tactic. After all, your potential customers are likely already on Facebook, and those who ‘like’ your Facebook business page are more likely to see the content you post on there.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 20, 2013
    [Facebook, Social] 3 Facebook Rollouts Every Marketer Should Know About
    'by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. The social network, which boasts more than 1 billion users, is a hub for the expansion of brand awareness, and to build relationships by knowledge and information exchange.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 27, 2014
    [Facebook, Social] The Facebook Other Folder and the Strangers Who Love Me There
    In November of 2010, Facebook started sorting users’ messages for them , funneling communiqués from anyone who wasn’t a friend (or friend of a friend) into a message folder labeled “Other.” If anyone can explain what the “texture of my eyes” is, Facebook message me. The Bizarro World of the Facebook Other Folder.
  • B2B MARKETING ONLINE  |  FRIDAY, AUGUST 20, 2010
    [Facebook, Social] If Facebook was a country.
    I'm sure everyone now knows that if Facebook was a country, it'd be the third largest in the world. If Facebook was a country it'd have a GDP ranked 173 out of the 193 countries listed by the IMF the world (between Gambia and Grenada). If Facebook was a country everyone would have dozen of friends they don't know.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 7, 2012
    [Facebook, Social] Top 5 Social Business Myths
    As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated as dogma, as if social technologies were so special and enigmatic that deserve a quasi-religious status. Photo credit: Wikipedia.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Facebook, Social] Social Media for the Boardroom
    At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Share this on Facebook.
  • MARKETING EDGE  |  WEDNESDAY, AUGUST 17, 2011
    [Facebook, Social] Social Marketers: Is It the Seven Year Itch?
    There are hundreds of surveys these days about social media usage with varying degrees of accuracy. Hitting on a single topic in marketing, social media and business communications. corporate marketing marketing social media Facebook decline Facebook users defecting google+ social consumer decline social fatigue social media strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 27, 2011
    [Facebook, Social] The anti-prediction of 2012 social media predictions
    Here are social media predictions I made throughout 2011 and my grade for my guess! Google+ will not be the Facebook killer. The switching costs are too high among Facebook’s core audience. think Google+ is important and it will survive but it will not upend Facebook. 2) Facebook will create alternate universes.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 10, 2013
    [Facebook, Social] 11 Easy Social Media Tips and Tricks
    Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. always compare social media to parenting. Enjoy! Be Relevant.
  • PUZZLE MARKETER  |  TUESDAY, SEPTEMBER 11, 2012
    [Facebook, Social] Social Media Image Sizing Guide [Infographic]
    Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. Take just publishing your logo on different social media profiles for example.
  • PUZZLE MARKETER  |  TUESDAY, JULY 3, 2012
    [Facebook, Social] Social Media is Going Corporate [Infographic]
    The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity. 75% saw an increase in website traffic.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 1, 2013
    [Facebook, Social] Is Monetization Killing Facebook?
    Usage of Facebook on desktops has declined in recent months. think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising. Add to that Facebook’s many changes to privacy settings so that we users have to learn and re-learn as they change. Did monetization kill Facebook?
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 6, 2011
    [Facebook, Social] The Limitations of Facebook Insights For Websites
    Facebook Insights for Websites provides Facebook Page owners data around who is sharing their website content on Facebook. If someone links to your website in their Facebook status message or shares your content, you can get data on this. Benefits of Facebook Insights For Websites. No, not at this point.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 4, 2011
    [Facebook, Social] What Your Last Facebook Post Says About Your Brand
    by Egan Cheung | Tweet this My last post to Facebook was seeking a recommendation for kiteboarding near Cozumel.  What Your Last Facebook Post Says About Your Brand is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media b2b marketing Facebook Facebook marketing social media marketing
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [Facebook, Social] Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault
    Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. Hint: zero of them are Facebook’s fault.).
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 27, 2010
    [Facebook, Social] Social Media and the Contact Center for Dummies (Wiley)
    One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, OCTOBER 27, 2011
    [Facebook, Social] Facebook for B2B: Your Business Page has a News Feed, too
    Tweet With all of the changes going down on Facebook, it can be tough to keep up. Click on “Use Facebook as [your Page]” on the right. Facebook shows five at any given time; you can change this by editing your Page. B2B Social Media Facebook B2B Tips Facebook for B2B Facebook Pages Facebook Pages News Feed
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 11, 2014
    [Facebook, Social] What Facebook’s New Pages Layout Means for Your Business
    'Facebook is at it again. Just a month after the social media giant changed its algorithm , it’s now tweaking the layout and design, adding a new feature and making page metrics more accessible. Derek Overbey, our senior Social Media Manager at VerticalResponse says, “The old layout is a bit a confusing.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 9, 2010
    [Facebook, Social] 5 Ways for B2B Companies to Engage on Facebook
    If the micro-blogging tool is often cited as a social media marketer’s golden child, Facebook may just as often be considered the red-headed stepchild. Here’s a starter kit for B2B companies to better engage on Facebook: 1. Be careful with Facebook promotions, however. Original Content and Industry Content.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Facebook, Social] Facebook: Do Marketers “Get it”?
    Marketers Not in Sync with Facebook Consumers? This chart featured in an eMarketer article: Facebook Dominant Social Network for SMBs exposes a disconnect between Facebook users/consumers and marketers. Yet, only 16% of consumers say they’ve interacted with a brand on Facebook. If you “Like” brands on Facebook why?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 25, 2012
    [Facebook, Social] Tying Facebook Leads Directly to Revenue: A Marketo Example
    by Jason Miller Want to know the ROI of social media? With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. So do we. Virality.
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 19, 2011
    [Facebook, Social] Three Ways to Supercharge Social Media with Google Analytics
    If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. Optimize Social Traffic. Find New Customers on Twitter. Tweet with them.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Facebook, Social] Will Facebook Messages Replace Email Marketing?
    Lots of buzz and speculation about Facebook messages since the big Zuckerberg announce. In fact most Facebookers still don’t have a facebook.com address yet, you still have to be invited.  Sharon Suetos over at the Social Media Examiner has a good piece describing the basics of Facebook messages here: [link]. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 4, 2011
    [Facebook, Social] Five Mega-trends: How Social Media is Transforming Government
    A Facebook site for US government agencies. I’ve had the honor of providing business strategy consultation recently to a UK agency and in the process became immersed in current uses of social media in government. The opportunity of social media and government is not economic or technological. Let’s see if you agree.
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 19, 2011
    [Facebook, Social] Facebook Tips for Midsize Businesses
    With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. talked to Brody about tips for SMBs that want to optimize their Facebook presence. Facebook pages and apps offer easy ways to collect e-mail addresses.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2011
    [Facebook, Social] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
    You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters How can I design my company’s Facebook page for maximum impact? Mark R.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 13, 2012
    [Facebook, Social] 8 Shocking New Social Media Facts
    I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Because I’m a numbers geek so I’m overjoyed to finally get some social media data we can trust! Here are eight fantastic facts from the Social Habit’s latest study. 3) Facebook acquired one new user in the U.S.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 6, 2014
    [Facebook, Social] Facebook or Twitter – Which is Better for Your Small Business?
    'Did you read the predictions about social media use for small businesses in 2014? One of the biggest predictions states that small businesses will get more selective about their use of social media and the sites they have a presence on. So what about the top social media networks, Facebook and Twitter? Twitter. Overall.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 9, 2010
    [Facebook, Social] Social Media Budget Ratio in B2B Marketing
    The question is – What is the appropriate level of budget to support social media for a B2B company? If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers. Share this on Facebook. Digg this!
  • WEBBIQUITY  |  WEDNESDAY, JULY 18, 2012
    [Facebook, Social] What Could Kill Google and Facebook
    Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Facebook.
  • HUBSPOT  |  FRIDAY, FEBRUARY 21, 2014
    [Facebook, Social] Facebook's Newest Feature: See Who's Posting From Your Company Page
    'We''ve all had social media slip-ups on company accounts. Well, now you''ll have a little less mystery on Facebook. Visible to only other admins on posts, Facebook now will tell you which admins posted what on your Company Page. Have you ever had a social media slipup? Social Media How''d you deal with it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 11, 2011
    [Facebook, Social] Is it time for an anonymity movement to challenge Facebook?
    This is his first post on an English-speaking blog and I’m pleased to bring his views to the {grow} community: I’m a social media guy.  I’ve been blogging for six years and have been on Facebook since its beginning in France.  I’m very familiar with how Facebook has evolved. Facebook uniquity.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 20, 2014
    [Facebook, Social] A Definitive Guide to Using Facebook Insights for Your Business
    'Facebook has multiple metrics and analytics to help you with your marketing efforts. For example, Facebook Page Insights provides information about the content you share on your Facebook Page. Now, Facebook is rolling out its Audience Insights tool. Facebook Audience Insights. Facebook Page Insights.
  • FOLLOW THE LEAD  |  THURSDAY, NOVEMBER 18, 2010
    [Facebook, Social] Keeping Social Media Under Control
    That’s on top of regularly checking Facebook (55%), Twitter (40%) and blogs (23%). Tags: Sales & Marketing Facebook Twitter In what might raise a few eyebrows, top managers check their personal e-mail (90%) slightly more often than their corporate e-mail (89%), according to a recent study. That’s
  • DIGITAL BODY LANGUAGE  |  TUESDAY, MAY 4, 2010
    [Facebook, Social] Is B2B Content "Likeable"?
    With all the discussion about Facebook's new "Like" (or "Recommend") button for the web, I thought it would be worthwhile running a small experiment to answer the following question: Do the readers of B2B content share more on Twitter or Facebook? Does it become shareable on Facebook? What have you seen for B2B content?
  • INBLURBS  |  THURSDAY, JUNE 14, 2012
    [Facebook, Social] 5 Ways How To Gain A Huge Profit From Facebook Sponsored Stories
    We all heard about facebook ads. Rumors out there stated that paid ads in facebook do not work. And also there have been rumors that Facebook ad revenue decreases. Marin Software an advertising management company proved that Facebook ads work. They go to Facebook to discover new things (research).
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 8, 2011
    [Facebook, Social] 75 of the Best B2B Facebook Marketing Tips
    Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. There are two basic things you need to know about managing a Facebook Page for a B2B company. Facebook Content. Facebook Advertising.
  • FOLLOW THE LEAD  |  MONDAY, NOVEMBER 8, 2010
    [Facebook, Social] Social media benchmark survey
    What is the main objective of your social media efforts? How many “followers” do you have on your social networks? These are just two of the key questions featured in a new Social Media Benchmark survey presented by SurveyMonkey. Tags: Sales & Marketing Facebook SurveyMonkey Twitt
  • MARKETING EDGE  |  MONDAY, MARCH 14, 2011
    [Facebook, Social] Jacob Tucker’s Social Media Slam Dunk
    Hitting on a single topic in marketing, social media and business communications. marketing social media crowdsourcing Facebook social campaigns Jacob Tucker NCAA Dunk Contest social media and sportsTime 12:29 One part viral Two parts grassroots campaign. The story of Jacob Tucker starts from the ground up.
  • PWB MARKETING BLOG  |  THURSDAY, OCTOBER 13, 2011
    [Facebook, Social] Why Your B2B Social Media is Failing (And What to Do About It)
    Are your B2B social media efforts failing? Is no one reading your blog, responding to your Facebook posts, or tweeting your stuff? We know the biggest reasons B2B social media efforts fail and what to do about it. Not Having a Social Strategy: If you don’t know where you’re headed, you’ll neverget there. Don’t give up.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 22, 2011
    [Facebook, Social] Your Life According to Facebook: Facebook Overhauls Personal Profiles
    by Jesse Noyes | Tweet this Suddenly the bevy of changes Facebook has been rolling out the past few days (subscriptions, the social ticker on the Newsfeed) makes sense. Today, during the social networking behemoth’s f8 developer conference, Facebook CEO Mark Zuckerberg unveiled a slew of new design layouts and updates.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 6, 2013
    [Facebook, Social] Social media “engagement” is not a strategy
    Back in the early days of the social web, the leading “gurus” were actively anti-business. They made fun of measurement, strategy, objectives and any hint of trying to monetize a social media effort. The mantra was “Social media is not about your stupid company. How do you budget for social media marketing?
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 23, 2011
    [Facebook, Social] Secret to a Killer B2B Social Media Program
    That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. Businesses spend hours publishing blog posts, sending out tweets, and posting on Facebook how great their product is, promoting speaking events, sharing staff updates, discussing company news, and pushing out special sales and promotion.
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