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  • INBLURBS  |  MONDAY, AUGUST 29, 2011
    [Facebook, Social] Social Media Recruiting for Businesses Made Easy!
    As social media popularity is growing, the business opportunities for companies grow also. Social media has become a powerful communication channel for businesses to gain attraction, to educate their target audience, to offer support and service or simply to stay in touch with recent and future customers worldwide. Job-hunting?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 1, 2015
    [Facebook, Social] What are the best social media platforms for your business?
    One of the most common business dilemmas is figuring our where to start with social media marketing. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. If you are reading this post, you might have discovered it through Twitter or Facebook. It does not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 14, 2013
    [Facebook, Social] Does everybody need a social media strategy?
    As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan? Do you need a social media strategy? Why be on social media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 11, 2011
    [Facebook, Social] Is it time for an anonymity movement to challenge Facebook?
    This is his first post on an English-speaking blog and I’m pleased to bring his views to the {grow} community: I’m a social media guy.  I’ve been blogging for six years and have been on Facebook since its beginning in France.  I’m very familiar with how Facebook has evolved. Facebook uniquity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 18, 2011
    [Facebook, Social] Facebook Takes a Swing at LinkedIn
    Facebook is creeping into every nook and cranny of our personal online experiences so it’s not a surprise that they’re taking a crack at the professional market. My friend Brad Lovett has been looking at this issue and offers this insightful guest post: Looks like Facebook is taking a whack at LinkedIn. just got a raise.&#
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 14, 2011
    [Facebook, Social] 8 B2B Facebook Landing Pages
    B2B marketers see the growing numbers of Facebook users and join the ranks of businesses who set up outposts on the world’s largest social network. As Facebook is a tightly controlled environment, there are few opportunities for branding and creating a branded experience for your customers and prospects. Buddy Media.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 20, 2013
    [Facebook, Social] 3 Facebook Rollouts Every Marketer Should Know About
    by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. The social network, which boasts more than 1 billion users, is a hub for the expansion of brand awareness, and to build relationships by knowledge and information exchange.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 15, 2014
    [Facebook, Social] If I were the King of Facebook …
    Complaining about Facebook has become one of the web’s favorite spectator sports. But if you were the king of Facebook, what would you do to fix it? We appointed ourselves the potentate and caliph of Facebook for a day and solved all of the company’s problems in 30 minutes. Is Facebook lacking data or insight?
  • INBLURBS  |  TUESDAY, SEPTEMBER 6, 2011
    [Facebook, Social] Ten Simple Steps to make Twitter your Business Leads Machine
    Social media has become an important communication channel for businesses online. Its importance is growing by the technology developments for social media analytics which enable businesses and there for marketing responsible employees to exactly show the ROI of social media marketing to their executives! Tweet this on Twitter!
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Facebook, Social] Facebook Announces New Social Search Feature Called 'Graph Search'
    Facebook announced its big news today -- the stuff we've all been sitting at the edge of our seats for, the release we've been pontificating about ( read what some of our ideas. about Facebook's big reveal )! We're going to break down what you need to know about Facebook's Graph Search right now. Facebook. Kind of.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 1, 2013
    [Facebook, Social] Is Monetization Killing Facebook?
    Usage of Facebook on desktops has declined in recent months. think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising. Add to that Facebook’s many changes to privacy settings so that we users have to learn and re-learn as they change. Did monetization kill Facebook?
  • VERTICAL RESPONSE  |  THURSDAY, MAY 15, 2014
    [Facebook, Social] Facebook Announces New Detailed Video Metrics
    As more businesses use video to showcase their company, products and services on Facebook, it’s becoming critical to measure video performance. Facebook is happy to oblige by providing more advanced metrics for all paid and organic videos uploaded directly to Facebook Pages. Image courtesy of Facebook.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 11, 2014
    [Facebook, Social] 3 Tips for Creating Great Posts on LinkedIn and Facebook
    It’s easy to add an update on LinkedIn and Facebook, right? Everything is more visual on social media. Facebook can pose some challenges for display of photos on company pages. If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update. Social Media/Web 2.0
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Facebook, Social] 9 Brands With Brilliant Facebook Marketing
    There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). Facebook
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 6, 2014
    [Facebook, Social] Facebook or Twitter – Which is Better for Your Small Business?
    Did you read the predictions about social media use for small businesses in 2014? One of the biggest predictions states that small businesses will get more selective about their use of social media and the sites they have a presence on. So what about the top social media networks, Facebook and Twitter? Twitter. Overall.
  • WEBBIQUITY  |  SATURDAY, AUGUST 18, 2012
    [Facebook, Social] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 1, 2011
    [Facebook, Social] 10 New Facebook Features Your Brand Needs To Know
    by Jesse Noyes | Tweet this If your company uses Facebook to drive online engagement, then you’ve likely noticed the flurry of enhancements the social media giant has made in recent months. There’s been enough activity to make even the most socially-savvy marketer dizzy. Using Facebook as your company. Reddit.
  • HALEY MARKETING  |  TUESDAY, NOVEMBER 17, 2015
    [Facebook, Social] Why Should You Verify Your Facebook Page?
    Within the competitive Facebook space, every inch you can gain over the competition helps. Just over 1 month ago, Facebook began to roll out verification status for pages. How To Verify Your Facebook Page. Verifying your staffing firm’s Facebook page is as as easy as following the 6 steps below. Short answer.Yes.
  • THE POINT  |  TUESDAY, DECEMBER 23, 2014
    [Facebook, Social] Infographic: 17 Tips for Generating Leads from Social PPC Advertising
    Looking to include social media advertising as part of your demand generation mix in the new year? Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter. Which social media platform makes most sense for your business?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, FEBRUARY 12, 2011
    [Facebook, Social] How will you be remembered on Facebook?
    Go look him up on Facebook.&#. Facebook is going to address a big inter-generational question that very few of us have ever been able to answer for our kids. One day, I was taking mental inventory of the heaps of steamship manifests, draft cards, social security index entries and death certificates scattered around my desk.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 16, 2015
    [Facebook, Social] Facebook alternative network Ello turns nasty
    Ello, the warm and fuzzy Facebook alternative network turned nasty this week when co-founder Paul Budnitz  launched an attack on its rival  and its real-name policy. Tom Webster and I discuss: Is Facebook hurting fringe groups with its real-name policy? Is Facebook a right? ” Are you ready to do this thing? Let’s GO!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 23, 2011
    [Facebook, Social] Facebook gave us the last piece of the Earned Media puzzle
    A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. Improving Facebook Page Insights. by Facebook Pages on Tuesday, November 23, 2010 at 7:48pm. Will Facebook replace your B2B Marketing email system?
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Facebook, Social] Do B2B Companies Really Need to Be on Facebook?
    Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 2: Facebook. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. What are you trying to accomplish with social media?
  • HUBSPOT  |  SATURDAY, APRIL 30, 2016
    [Facebook, Social] The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]
    Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you? To learn more about each social network's strengths and weaknesses, check out the infographic below from Visage.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 24, 2013
    [Facebook, Social] Convert Facebook Likes into Sales with These 4 Simple Steps
    Small business blogs are filled with advice on how to get more “Likes” and engagement on your Facebook Page. Use your Facebook page to develop relationships with your customers and make it easy for them to find links back to the content you create on your blog and website. Create Facebook-exclusive offers. Success!
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 17, 2013
    [Facebook, Social] Invisible Brand Marketing Is Not Just a Facebook Problem!
    Stop grumbling about Facebook’s latest blow to marketers. Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. Of course your posts aren’t reaching as many people on Facebook! Social: Twitter Click Rates Are Falling. Your Turn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 15, 2015
    [Facebook, Social] 6 Ways to Get Out of Your Rut and Get More Out of Facebook
    She was in a Facebook rut. Many users like Debbie are experiencing Facebook fatigue. A Pew Internet Research study found that 61% of Facebook users have voluntarily taken a break from using the site for a period of several weeks or more. You don’t have to be a victim of Facebook boredom. She was in a Facebook rut.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 16, 2013
    [Facebook, Social] Transforming Marketing From Social Media to Social Business
    But let’s focus on social media for a moment.  There’s no question that social has grown in relevance for most businesses in the past few years. According to a recent Mashable article with data from GfK, on average for example, Americans spent 37 minutes per day in 2012 with services like Facebook, Twitter, or LinkedIn.
  • CONFLUENT FORMS  |  THURSDAY, JULY 19, 2012
    [Facebook, Social] Forget Facebook; keep your fans to yourself!
    For the last few years businesses and non-profit organizations have ridden the Facebook bandwagon. They've whole-heartedly plastered "Fan us on Facebook!" across their websites, their marketing material, their fundraising efforts, and anything else that could display a vanity Facebook URL.
  • EMARKETING STRATEGIST  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Facebook, Social] Facebook Strategy: Friend or Fan?
    artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody.
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 1, 2015
    [Facebook, Social] 5 Mistakes Every B2B Company Is Making On Facebook
    While LinkedIn is often the preferred platform for B2B social media , Facebook can be the difference in the success of your marketing, if done right. In the case of Facebook, there are a range of opportunities to flip the traditionally B2C platform in your favor. Facebook Social Media 101 Social Networks
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 2, 2011
    [Facebook, Social] Use Facebook Data to Unlock Consumer Affinity
    When I started this blog back in 2006 Facebook was just getting going but nobody  had a clue on when it came to the volumes of valuable data that they would ultimately produce. Today we are talking about almost 1 billion posts on Facebook per day, the same happens on Twitter every 4 days.
  • CONNECTING ELEMENT  |  TUESDAY, OCTOBER 6, 2015
    [Facebook, Social] How to get the most from the latest Facebook updates
    Get ready for the rollout of Facebook’s latest business page updates as we run through the five most important changes and how to make the most of them. The post How to get the most from the latest Facebook updates appeared first on Connecting Element.
  • WEBBIQUITY  |  MONDAY, JUNE 20, 2011
    [Facebook, Social] 6 Reasons Social Media Sucks, But You Need to Use It Anyway
    Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 13, 2012
    [Facebook, Social] 8 Shocking New Social Media Facts
    I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Because I’m a numbers geek so I’m overjoyed to finally get some social media data we can trust! Here are eight fantastic facts from the Social Habit’s latest study. 1) 7 percent of Americans have never heard of Facebook.
  • INBLURBS  |  SATURDAY, SEPTEMBER 24, 2011
    [Facebook, Social] How to Take Advantage from Mobile Marketing & Location Based Marketing
    More and more people worldwide use mobile devices daily to access the web, to shop and to network on social media sites. Social sites like Twitter, Facebook and LinkedIn have apps out there to make it dump easy to communicate and update the network from the run. That’s up by 2.2 percentage points from just 3 months prior.
  • B2B MARKETING UNPLUGGED  |  MONDAY, NOVEMBER 2, 2015
    [Facebook, Social] Lend a Hand or Shut Your Facebook
    Since he joined two years ago, Darius has updated all the collateral, made some nifty sales tools, cleaned up the web site and put the company on the map with its own Facebook page and Twitter account. That’s right, my friends, he had a Porcupine in his social feeds. When Twitter didn’t elicit any help, he went to Facebook.
  • MARKETING ACTION  |  THURSDAY, JULY 9, 2015
    [Facebook, Social] 6 Things You Could Do Right with Facebook Ads
    This blog post was originally posted on GoChime as “6 Things You’re Doing Wrong with Facebook Ads.” There’s a lot of uncertainty around Facebook ads. Since advertising on Facebook is a relatively new channel with a plethora of options available it can be a daunting task to get started. Relevant content. Great!
  • BIZNOLOGY  |  TUESDAY, DECEMBER 2, 2014
    [Facebook, Social] What is Social Media Marketing?
    Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing?
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 25, 2012
    [Facebook, Social] Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing
    Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. Great writing can connect with your audience, so it’s only natural that you should be gearing your updates toward the audiences on your social media platforms. Facebook Updates. LinkedIn.
  • WEBBIQUITY  |  TUESDAY, JANUARY 15, 2013
    [Facebook, Social] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Facebook Tips and Guides.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 13, 2013
    [Facebook, Social] Back to Basics: 6 Quick Social Media Marketing Tips
    by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. Treat your social channels the same way.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 4, 2016
    [Facebook, Social] Facebook Mistakes and How to Fix Them
    Facebook is a powerful tool to market your business and brand. Likely you’re using Facebook for your business already if you’re a reader here. Mike Gingerich contributes a monthly column on Facebook. Twitter | Facebook | LinkedIn | Pinterest |. FacebookThe question is whether you’re using it well!
  • SOCIAL MARKETING FORUM  |  SATURDAY, AUGUST 18, 2012
    [Facebook, Social] Display Advertising on Facebook versus Google: Who Wins?
    Although Facebook and Google are very different platforms, they have common revenue streams: Pay-Per-Click (PPC) advertising whereby contextual relevance, targeting and sharing are essential. With Google AdWords display advertising and text ads, you can achieve a good ROI but what about Facebook?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 27, 2013
    [Facebook, Social] Is Facebook a human right or a weapon?
    There was a very disturbing and significant social media-related court ruling last week that, curiously, has received little notice or commentary on the web. Federal Appeals Court ruled that an Indiana state law that bans registered sex offenders from Facebook is unconstitutional. Is social media a human right? Forever.
  • PAUL GILLIN  |  FRIDAY, APRIL 27, 2012
    [Facebook, Social] Anatomy of a Facebook Timeline
    This was submitted by the folks at Wishpond , a maker of social marketing tools with specific emphasis on Facebook. It’s a pretty good anatomy of the new Facebook timeline. Facebook WishpondClick to enlarge.
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Facebook, Social] Tools I use to amplify social campaigns
    I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. Engagement! That is where SOCi comes in. GaggleAMP. Give cash.
  • BIZNOLOGY  |  FRIDAY, JANUARY 25, 2013
    [Facebook, Social] Will Facebook users give Graph Search time to evolve?
    Facebook has recently announced its new Graph Search product. Middle America and the rest of the non-tech world will most certainly understand that one… geesh!) it raises many questions about just how patient Facebook and its account holders are going to be around this new idea. Facebook is asking for a lot here. Really?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 19, 2016
    [Facebook, Social] Facebook and Snapchat at war, and four other groovy media trends
    Facebook and Snapchat and content wars. Listen in for some TREMENDIFIED new insights on: Snapchat rejected Facebook’s takeover bid last year. Watch out for this ZUCKERFICATION of Facebook Messenger. Facebook and Snapchat … AT WAR? Related Stories Snapchat for the win Social Media Believe it or NOT!!!
  • WEBBIQUITY  |  MONDAY, AUGUST 5, 2013
    [Facebook, Social] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    Okay, that statistic was made up (though probably not far off the mark),  but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?
  • SYNECORE  |  TUESDAY, DECEMBER 9, 2014
    [Facebook, Social] Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
    For years now Facebook and Twitter have been the two reliable social standbys, an oft-used, go-to social media marketing pairing equivalent to wine and cheese or beer and pizza (or in my case, wine, cheese, beer, and pizza). Social Media Marketing: Either Or vs And And. Social Engagement with Pinterest and Instagram.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Facebook, Social] 3 Top Social Automation Tools
    Last week I wrote  5 compelling social apps , an article that apparently hit a nerve. HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration. HootSuite. SocialOomph.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 21, 2014
    [Facebook, Social] Beyond Facebook: Five Social Media Ad Platforms for B2B Marketers
    Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% of all online ad revenue in 2013 ($3.17 worldwide growth for all social media ad spend in 2014. Let’s take a step back, however.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 8, 2015
    [Facebook, Social] Facebook Integration a Win-Win for Consumers and Marketers
    We’re happy to announce we’re addressing that challenge through an integration between Facebook and the Oracle Marketing Cloud. Facebook announced its new lead ads product that makes it simple for users on Facebook to share their information with an advertiser in two clicks. Product News
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 24, 2014
    [Facebook, Social] Secrets behind one of the world’s greatest Facebook marketing successes
    While many Facebook sites are suffering and trying to find a way maintain a little organic reach, Tourism Australia ‘s presence is soaring. The mastermind behind this Facebook marketing success is Jesse Desjardins , a Canadian pulling the strings behind the site’s content engine.
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    [Facebook, Social] In praise of social media mediocrity
    My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. Don’t worry, after exploring your competitors online, the bar is really low: everyone has a link to Twitter and Facebook on their web site but very few shops are actively engaged. Is Email Better than Social Media?
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 16, 2013
    [Facebook, Social] Facebook Rolls Out Reviews for Places
    While we were all looking the other way, Facebook quietly introduced reviews to Facebook Pages for Places with very little fanfare. We saw the new review buttons on many Facebook Pages for Places recently and thought we’d give you a peek under the hood. It takes a while for a new feature to be rolled out to almost 1.5
  • WEBBIQUITY  |  TUESDAY, AUGUST 27, 2013
    [Facebook, Social] What are the Best Social Networks for B2B Marketing? (Research)
    There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 10, 2014
    [Facebook, Social] The 411 On Facebook Q&As For Marketers
    Editor's Note: Today's post comes courtesy of Andrew McCauley AKA the "Social Media Bloke, the Co-Founder of the Digital Media Agency AutoPilot Your Business, and Publisher of Online FootPrint Magazine. Does your brand have more than 10,000 Facebook fans? How to Create a Facebook Q&A. Social Media
  • INBLURBS  |  THURSDAY, MARCH 17, 2011
    [Facebook, Social] 9 Ways to measure your social media ROI the smart way
    Social media can be a great source of traffic and leads. More and more businesses start the conversation in social media and many of them ask for the ROI. As social media needs investment of time and money like any other communication channel, it needs to prove results! Metrics are a great way to prove results. Traffic. Leads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 28, 2014
    [Facebook, Social] How to Make Your Product Look Sexy on Facebook
    Do you want to learn how to spice up your product and make it sexy on Facebook? People have told me that their products are too boring or that they work in an industry that’s not interesting enough to be on Facebook. I, on the other hand, believe that any business can be on Facebook. By Aaron Lee, {grow} Community Member.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 1, 2012
    [Facebook, Social] 5 Ways B2B Companies Can Use Facebook Timeline
    Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. B2B companies who want to succeed on Facebook must now develop and share content that doesn’t just provide value, but that catches peoples’ eyes. Sort of.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 27, 2013
    [Facebook, Social] Is it time to choose a social media specialty?
    Click here if you cannot view my interview with Facebook Analytics guru Jon Loomer. This is probably a relevant topic for anyone who is struggling with the enormous time suck that is social media. Plus, Jon give us one mega bonus tip on how to be effective on Facebook. Does everybody need a social media strategy?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 9, 2011
    [Facebook, Social] Facebook VP: 3 Steps to Building Brands on Facebook
    That’s changing as the social media drives the web towards a greater degree of personalization. That’s what David Fischer, Facebook’s Vice President of Advertising and Global Operations, told the audience at ad:tech , the yearly conference for digital marketers. Are you using Facebook marketing tools?
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 26, 2012
    [Facebook, Social] Social Media Writing: How to Write for Engagement on Facebook
    Now it’s Facebook’s turn to come under the microscope. With a longer character length, photo sharing capabilities and more, Facebook offers a lot of opportunities for brands to reach out and connect with their audience members. We all know that social media is a friendly marketing medium – but does sentiment really effect engagement?
  • WINDMILL NETWORKING  |  THURSDAY, JULY 9, 2015
    [Facebook, Social] How to Optimize Facebook Video
    This is particularly true for e-commerce and social media. Facebook has made uploading video to their website easy, and it’s taken off as an “in-demand” method users on Facebook like for consuming information. Mike Gingerich contributes a monthly column on Facebook. FacebookAuthor information.
  • SOCIAL MARKETING FORUM  |  SATURDAY, DECEMBER 18, 2010
    [Facebook, Social] How People Engage With Ads On Facebook
    Several studies were recently unveiled about the ways people engage with advertising on the king of social networks, Facebookand. Research eyetracking Facebook heatmapHere is an overview of one of them, heatmaps included.The study was conducted by the National College of Ireland on behalf of Mulley Communications.
  • CONNECTING ELEMENT  |  TUESDAY, MARCH 15, 2016
    [Facebook, Social] Facebook reactions and more: Three new social features we love
    Facebook reactions are finally here, plus get the low-down on Twitter’s new customer service tools and Instagram’s new video counts. The post Facebook reactions and more: Three new social features we love appeared first on Connecting Element.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 4, 2012
    [Facebook, Social] 23 (More) of the Best Social Media Guides, Tips and Resources of 2012
    How can marketers make more productive use of their time on social networking sites? What’s the best time of day to post updates on Twitter or Facebook? How can you make sure your company’s social media policy doesn’t run afoul of employment law? How can you measure (or can you measure) social media ROI ?
  • NUSPARK  |  SUNDAY, APRIL 21, 2013
    [Facebook, Social] Facebook Business Pages; Measuring What Matters for Success
    How’s your Facebook business page doing? As stated, there are many fine Facebook analytics tools you can pay for, and they give many insights into your Facebook business page management.  The majority of the data you have; just export page and post data from your Facebook Insights dashboard. The result?  New Likes.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 14, 2012
    [Facebook, Social] The Social Business Shift [Infographic]
    by Jesse Noyes | Tweet this What’s a  social business  all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? But what social business is truly about a “shift”, a move from enterprises attempting insulate itself from disruption and instead greeting it warmly.
  • BIZNOLOGY  |  TUESDAY, MARCH 11, 2014
    [Facebook, Social] Social Media is a life sentence
    Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street. Every day. Don’t’ Freak Out. Don’t Freak Out.
  • PUZZLE MARKETER  |  TUESDAY, SEPTEMBER 11, 2012
    [Facebook, Social] Social Media Image Sizing Guide [Infographic]
    Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. Take just publishing your logo on different social media profiles for example.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 14, 2015
    [Facebook, Social] 3 Things You Can’t Do on Facebook Anymore
    Facebook is always making updates to its site. Some updates are minor; others can have a big impact on your business and its social traffic. Facebook bans like-gating. Planning to run a contest to boost the number of likes on your Facebook page? Facebook did away with the concept of like-gating late last year.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Facebook, Social] 6 Trends Highlighted at Social Media Marketing World
    by Lauren Harper | Tweet this Last week’s  Social Media Marketing World  conference was a dream for any social marketer. Creating visual assets is a huge focus for content.  A picture is worth 1,000 words, or in the case of a social media manager, double the engagement.  Facebook dominates the social ad world. 
  • INBLURBS  |  THURSDAY, MARCH 8, 2012
    [Facebook, Social] Facebook CPC Rates could be an Indicator of Trust Level
    Today on eMarketer an article captured my attention: An analysis of AdParlor and SocialBakers found out that industry such as electronics, travel and entertainment are more social marketing friendly than others. Infographic: Small Business Social Media. Social media is about conversation and about trust. See graphic below.
  • HUBSPOT  |  THURSDAY, FEBRUARY 5, 2015
    [Facebook, Social] When to Post on Facebook, Twitter, LinkedIn & Other Top Social Networks [Infographic]
    You know by now that posting on social media is one of the best ways to amplify the awesome content you''re creating. But it isn''t enough to simply post content to social whenever you feel like it. Think about it: Is your audience spreading their time spent on social media equally throughout the day? Social Media Daily
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 15, 2011
    [Facebook, Social] Facebook Enables Brands To Tag Photos. Proceed With Caution.
    Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Makes sense, especially since tagging a photo is innately more intimate than simply liking a page on Facebook. When a person posts a photo on Facebook, it can be tagged with a link to the profiles of everyone who appears in that photo.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 29, 2011
    [Facebook, Social] 20 Experts, 1 Awesome Resource: The Social Media ProBook
    by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  The ProBook is a “re-imagining” to last year’s award-winning Social Media Playbook. Facebook. That project goes live now. Right now.
  • FATHOM  |  TUESDAY, JANUARY 12, 2016
    [Facebook, Social] How to Improve your Facebook Ad Relevance Scores
    One of the biggest changes to Facebook Advertising last year was the unveiling of Facebook’s ad relevance score. Relevance scores had always been a factor in the bidding process on Facebook, but last year was the first time they were visible to advertisers. So why should you care about your ad’s relevance score?
  • INBLURBS  |  TUESDAY, JULY 26, 2011
    [Facebook, Social] Hotel Industry increase revenue the smart way. Participate in Social Media!
    The use of social media for business is a great way to get seen from your target audience. Social media has opened a lot of opportunities for the Hotel and Restaurant Industry to get and to stay in touch with their customers and future new ones. Why to use social media for hotel and restaurant? Mobile devices. Show doesn’t tell!
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 15, 2013
    [Facebook, Social] Your Facebook Company Page: How to Show Posts by Others
    If you’re puzzling over why you no longer see posts by others directly on your Facebook company page, puzzle no more. Facebook simply made yet another change that affects the way we manage pages. Just remember, when it comes to Facebook, repeat after me, “ Change is good. Facebook b2b social media
  • BIZNOLOGY  |  FRIDAY, DECEMBER 21, 2012
    [Facebook, Social] Facebook is Now a Local Search Tool for Those On-the-Go
    On Monday, Facebook announced that they updated the “Nearby” feature in Android and iOS apps, making social powerhouse a potentially harmful threat to location-based social apps such as Foursquare and Yelp. “Nearby” on Facebook prior to this update was only a way to view where you friends had checked in.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 8, 2014
    [Facebook, Social] What Facebook’s Crackdown on ‘Overly Promotional’ Page Posts Means for Your Business
    There’s never a dull moment in the social media world. Just when you thought your social media strategy was set, Facebook goes and makes changes. At the beginning of the year, Facebook will crackdown on any brand that posts “overly promotional” Page posts. Use Facebook ads. Of course not.
  • HALEY MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Facebook, Social] Today’s Facebook Update Changes the Way We Will Interact With Content
    For 7 years, Facebook users have had one very specific way to tell friends, family, public figures, and companies how they feel about a shared update. Sure, Facebook users could leave a comment and express their full opinion on a status update, but, until today, a Like is all that you could give an update on Facebook.
  • HUBSPOT  |  WEDNESDAY, AUGUST 26, 2015
    [Facebook, Social] How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
    When setting up a paid Facebook ad, there are a lot of boxes to be checked. billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. The Ultimate Checklist for Creating & Optimizing Facebook Ads. Facebook's Ad Manager.
  • WEBBIQUITY  |  MONDAY, JANUARY 17, 2011
    [Facebook, Social] Best Social Media Stats, Facts and Marketing Research of 2010
    For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Adam T.
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Facebook, Social] How to Use Facebook for Business: 13 Essential Tips [Infographic]
    Facebook is constantly making changes to the design of the profiles -- for businesses and individuals alike. There are a lot of ways Facebook is helping brands build a follower base, increase visibility, improve branding, communicate with and engage fans, and even drive traffic and leads. Social Media Daily IGSS
  • JUNTA 42  |  SATURDAY, NOVEMBER 14, 2015
    [Facebook, Social] This Week in Content Marketing: Content Creation Plummeting on Facebook
    In this week’s episode, Robert and I analyze several new digital marketing statistics, including the decline of user content creation on Facebook and consumer use of wearables, and discuss the opportunities and challenges each trend creates for marketers. This week’s show. Recorded live November 9, 2015; Length: 1:05:55). million U.S.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 21, 2014
    [Facebook, Social] 7 Key Steps to Facebook Growth
    If your social media plan includes the goal of reaching more people with content marketing, maximizing your Facebook presence can be a good tactic. After all, your potential customers are likely already on Facebook, and those who ‘like’ your Facebook business page are more likely to see the content you post on there.
  • CONVERSIONATION  |  SATURDAY, APRIL 28, 2012
    [Facebook, Social] The Future of Social Media: Identifying the Drivers
    Recently, I was asked to write a chapter in a book on digital marketing and business about what’s coming next in social: the future of social media, both from a business and consumer perspective. Predicting what’s coming next for social media is easy if you look at the underlying changes and evolutions. Yes and no.
  • PAUL GILLIN  |  THURSDAY, MARCH 10, 2011
    [Facebook, Social] The Other Social Network
    LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. Facebook is about mass, but LinkedIn is about focus, which is one reason it rocks for B2B.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 31, 2011
    [Facebook, Social] Is it time to surrender to Facebook?
    One of the most frequent questions that comes up in my classes is “With Facebook, do we still need a website?&#. After all, in its quest for world domination, Facebook has effectively created an alternate universe, their own in-house Internet. As marketers, we need to be where our customers are and that means Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 16, 2015
    [Facebook, Social] 25 Nuggets of Essential Social Media Wisdom
    So here are some perspectives on digital marketing, content creation, and social media that might connect with you in a helpful way. Maybe the most important social media measure isn’t ROI. Content fuels the social web. Quit worrying about “the next Facebook.”  It’s Facebook. Content fuels the social web.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 10, 2013
    [Facebook, Social] 11 Easy Social Media Tips and Tricks
    Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. always compare social media to parenting. Enjoy! Be Relevant.
  • BIZNOLOGY  |  FRIDAY, JUNE 8, 2012
    [Facebook, Social] Facebook Offers Friendlier Business Page Tools for Marketers
    It certainly feels like Facebook has been paying closer attention to the user experience needs of digital media marketers recently, with a steady stream of tools that make it easier for them to manage their business pages. Earlier this spring, Facebook rolled out the Admin Panel for Facebook pages. Image via CrunchBase.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 8, 2014
    [Facebook, Social] 5 Ways B2B Companies Can Take Advantage of Facebook
    Facebook is a platform used by brands to reach millions of consumers, but don’t discount it for B2B companies. The most commonly used social networking site for many B2B companies is LinkedIn, but Facebook is an easy-to-use option as well. 1. The first way to take advantage of Facebook is to create a content strategy.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Facebook, Social] The Anatomy of a Successful Facebook Post
    When it comes to using Facebook for business, many people wonder what the secret for success is. We’ve dissected the key elements of successful Facebook posts so you can properly optimize yours. And now, check out the top six things that make up a truly valuable Facebook post. 1) Has a Clear Goal. Social Media
  • HUBSPOT  |  THURSDAY, OCTOBER 18, 2012
    [Facebook, Social] Facebook Launches Global Pages to Simplify Brands' International Facebook Presence
    Have you struggled with the agonizing question of whether to set up multiple social media accounts on each social network to better support your various marketing initiatives geared toward different international markets? Well as it turns out, Facebook feels your pain. How Facebook's New Global Structure Works.
  • PWB MARKETING BLOG  |  MONDAY, JULY 9, 2012
    [Facebook, Social] Quick Tip: Change Your “Voice” When Posting on Facebook
    How many Facebook Pages do you manage? Even if you own just one Facebook page besides your personal account, you have possibly run into this situation: You have wanted to comment on something not as the site manager but as yourself! B2B Marketing B2B Social Media Facebook Media“Voice.” Easy Peasy.
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