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  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 23, 2014
    [Facebook, Social] Facebook Releases Smart Content Tools & Improves Analytics
    Facebook just introduced a new set of “publisher” tools that could help get your content in front of the right people. Based on feedback from users, the social media giant released four new tools to allow business pages to reach specific people, interpret social media metrics and find content to share.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, AUGUST 29, 2012
    [Facebook, Social] Should businesses ignore Facebook for B2B marketing?
    The first social network that comes to mind when thinking about B2B marketing is obviously LinkedIn. However, what about Facebook? Business buyers are people and they also use Facebook. Although Facebook is generally [.]. B2B marketing Infographics Social media marketing B2B Facebook LinkedIn
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 24, 2015
    [Facebook, Social] 5 Unconventional Ways to Create Videos That Engage Facebook Fans
    Your Facebook audience has a craving. According to recent statistics , the number of videos showing up in Facebook News Feeds has shot up by 360% this year compared to last. The king of social media sites is also allowing most page administrators to make videos more prominent by selecting a featured video. Pro: Get noticed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 24, 2014
    [Facebook, Social] How to use Power Editor to Ignite your Facebook Marketing
    Valentina Escobar-Gonzalez, {grow} Community Member. A few months ago, I began seeing Dunkin Donuts Facebook posts in Spanish. The Secret: Facebook Power Editor. Facebook’s Power Editor helps any business target individuals on an extremely granular level. Interests (you need to search them first using Facebook Graph Search.
  • NUSPARK  |  FRIDAY, SEPTEMBER 10, 2010
    [Facebook, Social] Facebook Can Work for B2B
    How to Make Facebook Work for B-2-B. Some B-2-B companies wonder if Facebook is really a good vehicle for marketing to other businesses. However, there are several good examples of Facebook strategies employed by B-2-B companies to engage customers that are worth noting. Tags: Social Media
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 2, 2011
    [Facebook, Social] Use Facebook Data to Unlock Consumer Affinity
    When I started this blog back in 2006 Facebook was just getting going but nobody  had a clue on when it came to the volumes of valuable data that they would ultimately produce. Today we are talking about almost 1 billion posts on Facebook per day, the same happens on Twitter every 4 days.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 16, 2013
    [Facebook, Social] 5 ways to use social media in sales even if your customer isn’t on Facebook
    ”  Of course you need to use common sense and spend time on the selling activities that will bring you the most return, but here are five ways to build a personal selling advantage for your team, even if your customers are not social savvy!  1) Be there first. Here are three ways to use social media for business intelligence.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 20, 2011
    [Facebook, Social] How much is that Facebook Fan worth anyway?
    Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 The true value of a Facebook fan is Zero until you can monetize them. when it comes to a Media Equivalent Value (MEV) per year. And that’s the era I think we have all just entered. How are you monetizing your fans?
  • BIZNOLOGY  |  MONDAY, JUNE 18, 2012
    [Facebook, Social] 5 social media pain points and the point they prove
    To see results using social media, you don’t need a social media strategy. You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how to schedule tweets and posts on multiple social networks all at one time. Photo credit: Search Engine People Blog.
  • FOLLOW THE LEAD  |  TUESDAY, MARCH 1, 2011
    [Facebook, Social] Little known nugget about measuring the value of Facebook
    “The Social Network,” about the founding of Facebook, picked up the Oscar for Best Writing (Adapted Screenplay) and also won for Film Editing and Best Original Score. The The movie will probably get a surge in sales at the box office, but it will be temporary, whereas people continue to flock to Facebook unabated.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 27, 2011
    [Facebook, Social] 7 Steps For Awesome B2B Facebook Marketing
    When it comes to B2B marketing and lead generation, LinkedIn is the social network most often mentioned. LinkedIn is very important for B2B social media success, but not the only source of leads. With more than 800 million users Facebook is the major player in the social networking industry. Facebook Social Networks
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 13, 2013
    [Facebook, Social] Back to Basics: 6 Quick Social Media Marketing Tips
    by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. Treat your social channels the same way.
  • DIGITAL VOICES  |  MONDAY, APRIL 30, 2012
    [Facebook, Social] Driving Social Engagement (Part 1) - Facebook's "like" and"share" buttons and how they can work for your social media marketing
    When talking with organizations about social media, it's clear that there are different levels of comfort and awareness across various industries. Our Driving Social Engagement series aims to offer simple, bite size guidance regarding social media buttons and links offered by the biggest social networks that can be used on your website.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 4, 2011
    [Facebook, Social] Five Mega-trends: How Social Media is Transforming Government
    A Facebook site for US government agencies. I’ve had the honor of providing business strategy consultation recently to a UK agency and in the process became immersed in current uses of social media in government. The opportunity of social media and government is not economic or technological. Let’s see if you agree.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 3, 2010
    [Facebook, Social] Facebook’s fatal flaw
    recently wrote a post stating that Facebook is not likely to be open to strong competition any time soon because the emotional switching costs for consumers are so high. Unfortunately I witnessed this prediction come true when my Facebook account was hacked just hours after I ran this post.  Corruption on social web facebook futurist
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 11, 2014
    [Facebook, Social] 3 Tips for Creating Great Posts on LinkedIn and Facebook
    It’s easy to add an update on LinkedIn and Facebook, right? Everything is more visual on social media. Facebook can pose some challenges for display of photos on company pages. If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update. Social Media/Web 2.0
  • BIZNOLOGY  |  WEDNESDAY, APRIL 30, 2014
    [Facebook, Social] Facebook’s declining popularity – Does it matter?
    A new report from Shareaholic shows that for the first time, Facebook is not the preferred network for U.S. Facebook-owned Instagram has taken over that top spot, with 30 percent of the teens surveyed saying they use it more than other social networks. The social network has 1.23 teenagers. The answer is complicated.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 3, 2010
    [Facebook, Social] Are kids Brains Different when it comes to Social Media?
    find this same dynamic happening now when I talk to kids today about the Social web. Grant it my kids are awesome in fact they impress me which how they are utilizing the social web but they are clearly growing up in a very liberal open and transparent time where sharing everything on the web is almost expected. Share this on Facebook.
  • BIZNOLOGY  |  FRIDAY, APRIL 3, 2015
    [Facebook, Social] Is your social strategy effective?
    Social media is often hailed as the end-all and be-all for businesses that are trying to interact with consumers on a personal level. It’s true that social media has broken down some of the traditional barriers that exist between businesses and their customer bases but that does not mean that all social media content is created equal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 15, 2015
    [Facebook, Social] 6 Ways to Get Out of Your Rut and Get More Out of Facebook
    She was in a Facebook rut. Many users like Debbie are experiencing Facebook fatigue. A Pew Internet Research study found that 61% of Facebook users have voluntarily taken a break from using the site for a period of several weeks or more. You don’t have to be a victim of Facebook boredom. She was in a Facebook rut.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 30, 2010
    [Facebook, Social] What's a Facebook fan worth?
    I've had a few clients ask me recently what a Facebook fan is worth. They are immediately puzzled, however, because they know that I am an advocate of using social media for marketing. If you think about it, most Facebook fans are already your customers. Now that they "like" you on Facebook, will they buy more? Not much.
  • MARKETING EDGE  |  SATURDAY, MAY 26, 2012
    [Facebook, Social] Facebook Fad or Future?
    Time 29:00 The mediocre public launch of Facebook is puzzling enough to me to spend some time reflecting on its implications for the economy in general and marketers specifically in this Marketing. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, FEBRUARY 2, 2011
    [Facebook, Social] Visualize Social Media Data
    So, I started poking around looking for some cool infographics and found some in the social media space. Facebook. Paul Butler, part of Facebook’s data infrastructure team, took just 2% of Facebook’s user data (10 million records) and compiled this beautiful image that shows how we connect within our countries and around the world.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 26, 2012
    [Facebook, Social] Social Media Writing: How to Write for Engagement on Facebook
    Now it’s Facebook’s turn to come under the microscope. With a longer character length, photo sharing capabilities and more, Facebook offers a lot of opportunities for brands to reach out and connect with their audience members. We all know that social media is a friendly marketing medium – but does sentiment really effect engagement?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Facebook, Social] How to Edit a Post on Facebook [New Feature]
    You know when you''re really busy and you haven''t had a chance to update Facebook for a while, so you hammer out a post real fast? So now you have two choices: Endure the shame, or delete your post and rewrite it, and lose all that social engagement you''ve racked up. Facebook Starts Rolling Out the Ability to Edit Posts.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Facebook, Social] Obey Facebook’s Rules of Engagement (Or Else)
    Do you know what it’s like to have a major Facebook campaign for a major client go completely dark a mere three hours after a giant PR push? I do. Nothing like getting a call from a frantic client and then seeing the Facebook email of doom in your inbox: Your app has been disabled. The five Facebook principles. Protect data.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, NOVEMBER 6, 2009
    [Facebook, Social] Social Media Buzz at a Live Event
    One of the aspects of the event that we were most excited about this year, however, was the concurrent online conversation and tremendous buzz that the event generated in social media. I was asked many times what we did to have that much social media buzz at a live event. As an obvious step, wireless access was available to all.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 18, 2013
    [Facebook, Social] Facebook, the “spiral of envy,” and our Botox Life
    Like most people ( 60 percent, in fact ) I often wake up with Facebook.  I scroll through my little world and see the lives of people I do not know very well unfold before my eyes. have taken control of my social media experience, so my stream is brimming with exceptional, inspiring people. Facebook Envy Prevails. by Mark W.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 31, 2013
    [Facebook, Social] Facebook Inception. A {growtoon}
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. growtoons} mars dorian social media cartoon social media humorMars  Dorian   describes himself as a creative marketeer with a moon-melting passion for human potential and technology. Dress for Success. A {growtoon}.
  • EMARKETING STRATEGIST  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Facebook, Social] Facebook Strategy: Friend or Fan?
    artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody.
  • EMARKETING STRATEGIST  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Facebook, Social] Facebook Strategy: Friend or Fan?
    artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 19, 2014
    [Facebook, Social] These 5 Facebook Strategies Will Prepare Your Business for the Holidays
    Author information Jim Belosic This monthly Facebook column is contributed by Jim Belosic. Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites. Twitter | LinkedIn | These 5 Facebook Strategies Will Prepare Your Business for the Holidays by Jim Belosic - Maximize Social Business.
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Facebook, Social] Three Stats Prove B2B Social Media Set To Explode [Charts]
    Social media has reached prime time. Or if Facebook were a country, it’d be the 3 rd largest in the world? Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 19, 2014
    [Facebook, Social] Facebook Introduces New Search Feature – Should Google Be Worried?
    Facebook is making changes once again. But unlike other changes they’ve made recently , this one will be much more welcome by Facebook’s 1.3 Facebook introduced an improvement to their search functionality that will now allow customers to search their past posts. Social Media Facebook google Search social networkin
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 6, 2014
    [Facebook, Social] Facebook or Twitter – Which is Better for Your Small Business?
    Did you read the predictions about social media use for small businesses in 2014? One of the biggest predictions states that small businesses will get more selective about their use of social media and the sites they have a presence on. So what about the top social media networks, Facebook and Twitter? Twitter. Overall.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Facebook, Social] A Quick Rundown of Facebook Targeting Options [Infographic]
    Used properly, Facebook can be a great resource for marketers due to its highly active user base and the amount of information it has about individual users. But just because there is an opportunity for success on Facebook doesn''t mean everyone''s using the advertising options right. Facebook
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 14, 2013
    [Facebook, Social] Does everybody need a social media strategy?
    As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan? Do you need a social media strategy? Why be on social media?
  • MARKETING EDGE  |  SATURDAY, JUNE 18, 2011
    [Facebook, Social] Facebook Losing US Users & Gaining P & G Commerce Pages – Confusing
    Second, Inside Facebook. Hitting on a single topic in marketing, social media and business communications. Second, Inside Facebook reports Facebook lost 6 million users in the United States base of users. marketing social media Facebook Facebook Commerce Facebook Users Procter and Gamble
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, AUGUST 3, 2013
    [Facebook, Social] How Do B2B and B2C Marketers Use Social Media? [CHART]
    by Egan Cheung | Tweet this Last year we analyzed the tremendous growth of social channels and discovered that social diversity also was growing quickly. Our analysis begged the question: Do consumer brands and business brands use social channels in different ways? How Do B2B and B2C Marketers Use Social Media?
  • WEBBIQUITY  |  WEDNESDAY, JULY 18, 2012
    [Facebook, Social] What Could Kill Google and Facebook
    Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Facebook.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 15, 2013
    [Facebook, Social] Your Facebook Company Page: How to Show Posts by Others
    If you’re puzzling over why you no longer see posts by others directly on your Facebook company page, puzzle no more. Facebook simply made yet another change that affects the way we manage pages. Just remember, when it comes to Facebook, repeat after me, “ Change is good. Facebook b2b social media
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 20, 2015
    [Facebook, Social] 5 Ways to Use Facebook Groups for Your Business
    When you think of Facebook for your business, you probably think of Facebook Pages. But are you a member of any Facebook Groups? If not, consider this post a little push because Pages and Groups can go hand-in-hand to boost your Facebook marketing efforts. This monthly Facebook column is contributed by Jim Belosic.
  • WEBBIQUITY  |  TUESDAY, MARCH 9, 2010
    [Facebook, Social] The One Effective Use of Facebook for B2B Marketing
    You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# It’s now the second most-visited site on the web , behind only Google. Not even close. Digg this!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 20, 2014
    [Facebook, Social] The economics of social media and why the Facebook-WhatsApp deal makes sense
    There is a lot of head-scratching going on today as people try to make sense of why Facebook would pay $16 billion for a company with 32 employees and little to no profitability. Christopher Penn wrote a smart piece about the Facebook’s need for user growth and I think he is correct but that is only part of the answer. The data.
  • BIZNOLOGY  |  THURSDAY, MAY 17, 2012
    [Facebook, Social] The Eight Wastes and Internal Social Business Platforms
    confess that, between the two groups, I like the skeptics better, as their questions – when vocalized – keep us all honest and make us think about the actual value of introducing “social” to the workplace. The look and feel of a Google Search or a Facebook is dead simple and somewhat inelegant, but is very efficient.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 31, 2012
    [Facebook, Social] How Can Facebook Get its Mojo Back?
    Can Facebook get it’s mojo back? Unless you’ve been hiding under a rock for the last few months, you’re probably well aware of the collapse of Facebook’s stock price since its May IPO.  Facebook was supposed to be this cycle’s fairy tale.  It was the bellweather property of the social era.  Facebook facebook stock
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 20, 2014
    [Facebook, Social] A Definitive Guide to Using Facebook Insights for Your Business
    Facebook has multiple metrics and analytics to help you with your marketing efforts. For example, Facebook Page Insights provides information about the content you share on your Facebook Page. Now, Facebook is rolling out its Audience Insights tool. Facebook Audience Insights. Facebook Page Insights. People.
  • SMALL MANUFACTURER BLOG  |  FRIDAY, NOVEMBER 1, 2013
    [Facebook, Social] Facebook is an Ad Platform, Not a Social Media Platform
    Earlier this week, Forrester issued an open letter to Facebook CEO Mark Zuckerberg that dissed the social network for “failing” marketers. According to its research, Facebook came in dead last in terms of how satisfied marketers are with it and other marketing channels. Have you advertised on Facebook?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 11, 2010
    [Facebook, Social] Social Media Listening for B2B Marketing
    One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 24, 2013
    [Facebook, Social] Convert Facebook Likes into Sales with These 4 Simple Steps
    Small business blogs are filled with advice on how to get more “Likes” and engagement on your Facebook Page. Use your Facebook page to develop relationships with your customers and make it easy for them to find links back to the content you create on your blog and website. Create Facebook-exclusive offers. Success!
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 19, 2011
    [Facebook, Social] Facebook Tips for Midsize Businesses
    With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. talked to Brody about tips for SMBs that want to optimize their Facebook presence. Facebook pages and apps offer easy ways to collect e-mail addresses.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 7, 2014
    [Facebook, Social] How to Set up a Facebook Page for Your Business
    Does your small business have a presence on the world’s largest social network? It doesn’t have to be an intimidating process to set up Facebook Business Page. In this short video, we walk you through the basic Facebook Page set up so you’ll be up and running in minutes. All rights reserved.
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 18, 2011
    [Facebook, Social] Connect Your Blog to Facebook Automatically
    Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. So I asked Facebook expert Annalaura Brown to write this guest post. How to Automatically Link Blog Posts to Facebook. Share this on Facebook. Yikes!
  • BIZNOLOGY  |  WEDNESDAY, APRIL 18, 2012
    [Facebook, Social] What exactly is a social graph?
    My latest favorite term is the social graph. The social graph is the latest techie term for the labyrinth of connections in a social network. If you think about how social networks operate, you realize that you have a network of Facebook friends, and each of your friends has his or her own network, too. People.
  • PWB MARKETING BLOG  |  MONDAY, OCTOBER 10, 2011
    [Facebook, Social] Six FREE Tools To Measure Social Media for Business
    It’s crucial to measure everything you do on Facebook, Twitter, and elsewhere. Facebook and other social networks equip you with limited analytic tracking tools. Once you start to delve deeper into social media marketing, you will find you need a more robust measurement platform. That’s a problem.
  • BIZNOLOGY  |  TUESDAY, MARCH 5, 2013
    [Facebook, Social] Facebook paid sponsored content will meet you only halfway
    After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook ‘s detailed fact check ), I thought I would spend $21 for your amusement. I would sponsor three Facebook posts. OK, Facebook Saturation (socialmediaexplorer.com).
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JUNE 15, 2010
    [Facebook, Social] LinkedIn as Facebook for the Business World
    (note, this post was cross-posted on It's All About Revenue last week) I've long been a bit skeptical about the use of Facebook for sharing business content. I'm currently running an experiment to see if B2B content is "likeable" on Facebook , and while I have not compiled the data yet, the answers are looking bleak.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 29, 2013
    [Facebook, Social] 3 Social Media Marketing Tips For 2014
    by Lauren Harper | Tweet this 2013 was truly a social year. New social platforms continue to emerge, and budgets have swelled, as more companies are beginning to embrace social media presence.  A reported 78% of companies now have a dedicated social media team. look forward to what 2014 bring for social media marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 1, 2011
    [Facebook, Social] 10 New Facebook Features Your Brand Needs To Know
    by Jesse Noyes | Tweet this If your company uses Facebook to drive online engagement, then you’ve likely noticed the flurry of enhancements the social media giant has made in recent months. There’s been enough activity to make even the most socially-savvy marketer dizzy. Using Facebook as your company. Reddit.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Facebook, Social] Why 2,000 Facebook Likes Won’t Save Your Job!
    But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes. Victoria Harres, PR Newswire.
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 25, 2012
    [Facebook, Social] Five Facebook Tips for Small Businesses
    But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. That’s the herd mentality at work. Tip #5: Measure.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 1, 2014
    [Facebook, Social] Facebook’s Changing Algorithm: How to Make it Work for You
    Earlier this month, Facebook execs penned a blog post describing changes to the social media giant’s news feed algorithm. “Over time, these stories lead to a less enjoyable experience of Facebook since they drown out content from friends and Pages that people really care about,” the Facebook blog states.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 24, 2011
    [Facebook, Social] Five Awesome B2B Social Media Statistics
    Do you think social media isn’t for B2B organizations? But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. The social landscape changes so rapidly we wanted the latest research we could get.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Facebook, Social] Facebook Launches Product Ads
    Showcasing your products on Facebook just got easier. The social media site just launched Product Ads. What makes these ads different than other Facebook ads? This new advertising option has been in the testing phases for months, but with solid feedback, Facebook has decided to roll out Product Ads for everyone.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Facebook, Social] A Social Media Strategy for B2B Marketers
    Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. B2B companies are getting traction on social media. Facebook. LinkedIn. SlideShare.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 29, 2013
    [Facebook, Social] 5 Facebook No-Nos That Turn off Your Customers
    Scott Hancock , a social media manager at  Marketing Plus , says small businesses these days must have digital prowess, especially when it comes to social media. Businesses need to go where their customers are, and the majority of customers are on Facebook,” says Hancock, who manages social media for companies all over California. ?.
  • MARKETING EDGE  |  FRIDAY, APRIL 22, 2011
    [Facebook, Social] Facebook Sells Your Stuff – Keys to Creating Great Promotions by Home Depot
    Time 27:00 Home Depot’s version of Spring Black Friday on Facebook was a huge hit, promoting sales items on the Home Depot Facebook page, then directing consumers back to the Home Depot website for. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
  • SOCIAL MARKETING FORUM  |  SUNDAY, JANUARY 2, 2011
    [Facebook, Social] Social Media: I’ve Become Comfortably Dumb
    For me Twitter has been a valuable social media tool to connect with others in the email marketing and social media space. As for Facebook and other social media sites, I guess I've become comfortably dumb. Social media marketing Facebook Twitterdon't see the value or ROI for time spent.
  • DIGITAL BODY LANGUAGE  |  MONDAY, SEPTEMBER 28, 2009
    [Facebook, Social] Market Relationships, Social Relationships, and B2B Marketing in Social Media
    I just wrapped up a great book – Predictably Irrational by Dan Ariely – that discussed, among many other things, the different relationship types we have between people; especially market relationships and social relationships. Social media, for all its promise, does not change the nature of the way we categorize relationships.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 4, 2012
    [Facebook, Social] A cautionary tale: Putting your business in the hands of Facebook
    The other aspect of their success, and frankly the more interesting part for us, is their Facebook presence. The owners fuel their presence through the share of fun restaurant pictures (guests posing, entertaining quotes, food pics), unique YouTube videos, and sophisticated social media give-and-take. cough* Facebook *cough).
  • MARKETING EDGE  |  THURSDAY, AUGUST 19, 2010
    [Facebook, Social] Facebook Marketing Examples WIth Ads & Engagement
    Time 21:33 We round out part two of this series on Facebook Marketing with some highlights from restaurant. We then get into the social promotion of the social web. Hitting on a single topic in marketing, social media and business communications. Here are some examples of Facebook Marketing tactics that work. [.].
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 20, 2012
    [Facebook, Social] Traffic from Social Referrals Is Doubling [CHART]
    by Jesse Noyes | Tweet this With Facebook’s IPO this week, we thought it would be timely to look again at the share of traffic our customer’s get from various social channels to see if there have been any new trends since the  last time  we reported on this topic. Perhaps not surprising given it is less than 2 years old.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 21, 2010
    [Facebook, Social] Facebook vs Twitter Infographic
    Bottom line – Facebook is bigger but Twitter users are more loyal. Focus Roundtable on B2B Lead Generation Jeff Ogden (@fearlesscomp on Twitter) is President … Continue reading → Marketing Social Media Social NetworksVery cool info graphic. If you are into b2b lead generation, you should use both.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 9, 2012
    [Facebook, Social] The Emotion found in Social Data
    Most people who write on social media outlets don’t do so just for the sake of doing it.  That is exactly why Social Media is so special, so different.  Because with Social Media, people become “micro-authors” when and where it matters.  Very likely that means you’ll find them on Social Media. Let’s be clear. 
  • PWB MARKETING BLOG  |  THURSDAY, OCTOBER 13, 2011
    [Facebook, Social] Why Your B2B Social Media is Failing (And What to Do About It)
    Are your B2B social media efforts failing? Is no one reading your blog, responding to your Facebook posts, or tweeting your stuff? We know the biggest reasons B2B social media efforts fail and what to do about it. Not Having a Social Strategy: If you don’t know where you’re headed, you’ll neverget there. Don’t give up.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Facebook, Social] Facebook: Do Marketers “Get it”?
    Marketers Not in Sync with Facebook Consumers? This chart featured in an eMarketer article: Facebook Dominant Social Network for SMBs exposes a disconnect between Facebook users/consumers and marketers. Yet, only 16% of consumers say they’ve interacted with a brand on Facebook. If you “Like” brands on Facebook why?
  • WINDMILL NETWORKING  |  TUESDAY, MAY 20, 2014
    [Facebook, Social] Use Facebook Status Updates to Drive Traffic to Your Blog
    And using Facebook status updates to send people to your blog is one tactic that any business or brand with a meaningful following should investigate. Use Facebook Status Updates to Drive Traffic to Your Blog by Jim Belosic - Maximize Social Business. Facebook Here are six ways you … Continue Reading.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 19, 2014
    [Facebook, Social] Valuable Lessons You Can Learn from Successful Brands on Facebook
    Lots of brands in the fashion and beauty industries have, not surprisingly, become well-regarded trendsetters in social media marketing. Because several women in my office “force” me to look at how businesses are promoting their campaigns – on Facebook and beyond — in innovative and exciting ways. Facebook
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 1, 2012
    [Facebook, Social] 5 Ways B2B Companies Can Use Facebook Timeline
    Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. B2B companies who want to succeed on Facebook must now develop and share content that doesn’t just provide value, but that catches peoples’ eyes. Sort of.
  • NUSPARK  |  SUNDAY, APRIL 21, 2013
    [Facebook, Social] Facebook Business Pages; Measuring What Matters for Success
    How’s your Facebook business page doing? As stated, there are many fine Facebook analytics tools you can pay for, and they give many insights into your Facebook business page management.  The majority of the data you have; just export page and post data from your Facebook Insights dashboard. The result?  New Likes.
  • WEBBIQUITY  |  MONDAY, MAY 24, 2010
    [Facebook, Social] 11 Myths of Social Media Marketing
    Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media marketing is really hard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 1, 2013
    [Facebook, Social] Social media trends that are colliding in 2013
    Facebook Financial Fatigue. Colliding trends: 1) Facebook faces unrelenting shareholder pressure to meet quarterly financial goals; 2) Consumers weary of new ad schemes. New trend: Facebook Fatigue. This is a signal that Facebook will be aggressively pushing the limits of our tolerance for monetization schemes.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Facebook, Social] 4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
    Calculating return on investment (ROI) on social media activity, in particular, is an extremely complex metric to track, and something that marketers all over the world are struggling with. (So take heart in knowing you''re not alone!). Simply visit their Facebook Page and work out the engagement percentage for their Page. Facebook
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 27, 2014
    [Facebook, Social] Social Supremacy for Your Business: Facebook Groups vs Google Groups
    Facebook Groups and Google Groups bring another element of communication and socializing between team members of a business and beyond. … Continue Reading Social Supremacy for Your Business: Facebook Groups vs Google Groups by Tammy Kahn Fennell - Maximize Social Business.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 9, 2010
    [Facebook, Social] 5 Ways for B2B Companies to Engage on Facebook
    If the micro-blogging tool is often cited as a social media marketer’s golden child, Facebook may just as often be considered the red-headed stepchild. Here’s a starter kit for B2B companies to better engage on Facebook: 1. Be careful with Facebook promotions, however. Original Content and Industry Content.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 10, 2014
    [Facebook, Social] The 411 On Facebook Q&As For Marketers
    Editor's Note: Today's post comes courtesy of Andrew McCauley AKA the "Social Media Bloke, the Co-Founder of the Digital Media Agency AutoPilot Your Business, and Publisher of Online FootPrint Magazine. Does your brand have more than 10,000 Facebook fans? How to Create a Facebook Q&A. Social Media
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Facebook, Social] Social Media for the Boardroom
    At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Share this on Facebook.
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    [Facebook, Social] In praise of social media mediocrity
    My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. Don’t worry, after exploring your competitors online, the bar is really low: everyone has a link to Twitter and Facebook on their web site but very few shops are actively engaged. Is Email Better than Social Media?
  • DIGITAL BODY LANGUAGE  |  THURSDAY, MAY 14, 2009
    [Facebook, Social] The Medium is the Message: B2B Marketing, Social Media, and Conversation Context
    Today's world of social media needs to be viewed in a similar light. As today's marketing organizations consider how to engage in social media forums, not considering the context of the medium being used can lead to a significant change in the overall effect on the message being received. It is the same in social media.
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 19, 2011
    [Facebook, Social] Three Ways to Supercharge Social Media with Google Analytics
    If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. #1. Optimize Social Traffic. Find New Customers on Twitter.
  • SAZBEAN  |  THURSDAY, JANUARY 20, 2011
    [Facebook, Social] Should You Use Facebook for Your Business?
    You might think it strange that I’m asking a question about whether your business should be on Facebook. Many businesses just assume that they should be on Facebook because everyone else is there. As popular as it is, Facebook may not make sense for every business. Are There Other Ways to Use Facebook? Thoughts?
  • SAZBEAN  |  WEDNESDAY, OCTOBER 6, 2010
    [Facebook, Social] 5 Tips for Protecting Your Privacy on Facebook
    Everyone is on Facebook — so is everyone’s business (and mother and aunts, etc.) Connecting with your business network on Facebook is nice, but not everyone wants to mix personal and professional. Facebook Ads. Under Accounts in the upper right, click on Account Settings, then on the Facebook Ads tab.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, OCTOBER 27, 2011
    [Facebook, Social] Facebook for B2B: Your Business Page has a News Feed, too
    Tweet With all of the changes going down on Facebook, it can be tough to keep up. Click on “Use Facebook as [your Page]” on the right. 3. Facebook shows five at any given time; you can change this by editing your Page. B2B Social Media Facebook B2B Tips Facebook for B2B Facebook Pages Facebook Pages News Feed
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Facebook, Social] Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
    Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. billion, by 2015.
  • EMARKETING STRATEGIST  |  TUESDAY, SEPTEMBER 7, 2010
    [Facebook, Social] How to Alienate Potential Customers on Facebook: A Cautionary Tale
    The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. That’s why when an ad for Marco Polo Designs*, popped up in Facebook, I checked out their page and became a Fan. Be a Fan… Check. 3. Wrong.
  • CHRIS KOCH  |  FRIDAY, AUGUST 5, 2011
    [Facebook, Social] 4 Reasons Why Facebook Stinks for B2B Marketing
    Recently, I was preparing a workshop on social media for an ITSMA client. The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? think every company should be on Facebook. The B2B pages I’ve seen on Facebook are broadcast focused.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 27, 2013
    [Facebook, Social] Is Facebook a human right or a weapon?
    There was a very disturbing and significant social media-related court ruling last week that, curiously, has received little notice or commentary on the web. Federal Appeals Court ruled that an Indiana state law that bans registered sex offenders from Facebook is unconstitutional. Is social media a human right? Forever.
  • WEBBIQUITY  |  TUESDAY, JANUARY 15, 2013
    [Facebook, Social] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Facebook Tips and Guides.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 20, 2014
    [Facebook, Social] 15 Steps to Building a Better Facebook Contest
    Facebook contests are a proven way to drive engagement and boost visibility. On Facebook, you can run a basic Timeline contest, or use third-party campaign-building software to host a contest that requires a little more effort. Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites.
  • SOCIAL MEDIA B2B  |  MONDAY, MARCH 21, 2011
    [Facebook, Social] B2B Social Media Example: Dell on Facebook
    At the recent South by Southwest Interactive conference I had the opportunity to talk with Laura Thomas of Dell about Facebook for B2B companies. We talked about: Dell’s B2B Facebook Initiatives including Dell for Business and Social Media for Business Pages. Advice for B2B companies getting started on Facebook.
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