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Social media SWOT analysis: what it is and how to do it

Sprout Social

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.” A SWOT analysis can point you toward the answers ASAP. Good questions!

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How to Run a SWOT Analysis for Your Business [Template Included]

Hubspot

A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Essentially, a SWOT analysis is a roadmap for how you should move forward with your business, which opportunities you’re missing out on, and which challenges you should tackle. What is a SWOT analysis?

SWOT 101
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Competitor mapping: The benefits and how to create your own

Sprout Social

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitive data unveils advantages and opportunities for your business by analyzing your competitors’ products, marketing strategy and social media. What is competitor mapping?

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How to build a competitive analysis report with examples and tools

Sprout Social

Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in. A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening.

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How to Create a Marketing Plan

Sharpspring

The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. Is it paid advertising, social media growth, website visitors? Favorite Hobbies and Social Activities. Preferred Media, Social Channels, and Information Sources.

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SWOT Analysis: Is Instagram Right for Your Media Brand?

Hubspot

Seemingly out of nowhere, Instagram took the world by storm and became a social media hub for hundreds of millions of people. Not to mention, you’re likely present on other social networks like LinkedIn, Facebook, and Pinterest already. Just like any other social media platform, the Instagram ecosystem is changing.

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B2B Growth Hacking – What Is It And Why Do It?

Lead Forensics

Before embarking on a growth hacking journey, it’s always a good idea to do a SWOT analysis, to figure out what’s what. An easy way to do this is to engage in online forums and on platforms where people communicate – such as LinkedIn groups, Facebook groups, Quora, etc. to meet up and brainstorm ideas together.