Tony Zambito

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The Pull of the Digital and Social Media Storm

Tony Zambito

.  As we have seen this year, companies are being awakened to the fact that the digital and social media storm has some jet stream wind behind it and is all the rage at the moment.    This year we’ve seen the advent of social media analytics beginning to surface. 

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How Social Media is Transforming the B2B Buying Experience

Tony Zambito

This past year we’ve witness a meteoric explosion of social media, social business, and many other peripheral digital communications channels.    Without question, social media has dominated the business news in terms of conventional media channels as well as digital media channels.  

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Business Leaders: Do Not Ignore The Mental Health Crisis Related To The COVID-19 Pandemic

Tony Zambito

Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. Remote work, virtual selling, digital meetings, video meetings, and many more have worked their way into social media conversations. Some, maybe forever.

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Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior

Tony Zambito

  All those who have clamored about social media and social technology dominance, hold on to your seats.    Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.    The report questions the perception versus the reality about social media.

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The Defining Moments in Digital Marketing

Tony Zambito

In my return from a brief hiatus this summer to savor the recent defining moments in my personal life, I began to think of how this is an apt description of what has taken place this year in terms of social media and digital marketing. A defining moment we can anticipate and be excited about indeed.

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3 Not-So-New Social Behaviors of the Digital Buyer Persona

Tony Zambito

I was in a mall recently and couldn’t help notice the banners boldly announcing to follow the mall on Facebook and Twitter.    Social communities are ebbing their way into the conscious minds of all buyers in many facets be it consumer or B2B.   Image by luc legay via Flickr.

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Can Culture Shock Align Sales and Marketing?

Tony Zambito

  The financial crisis and the meteoric rise of social media marketing have suddenly changed the game for both sides.   .   They are undergoing culture shock versus culture change.    Two major events have happened in two years.    This is culture shock, not culture change.