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The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. Why Facebook over Twitter and LinkedIn, you may ask? You won’t believe number three…OK, there is no number three.

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The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. Why Facebook over Twitter and LinkedIn, you may ask? You won’t believe number three…OK, there is no number three.

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Ethics in B2B Digital Personalization – Is it Possible?

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If you haven’t had the opportunity to watch the Netflix documentary “The Social Dilemma” yet, I highly recommend it. The rather dark story it tells is fascinating in terms of what our major social media and search platforms are capable of, especially in a time of a major political election and extreme social unrest.

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Put The Phone Down – I’m Not Ready

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Indicated interest via social media (question via LinkedIn group, Facebook, Twitter, etc.). Buyer is one of several from the organization seeking information/active on your site (a buying committee is actively seeking information).

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WTF Does John Cleese Know About Content Marketing

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He is also the author of B2B Marketing Insider , a contributor to Forbes and a frequent speaker at industry event covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.

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Interview with Adam Blitzer, Co-founder and COO, Pardot

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The other element of social that can overlap with marketing automation is the social posts angle – this includes both tracking social activity and link clicks from your posts, and the ability to schedule posts on Facebook, Twitter or other sites.