markempa

AUGUST 19, 2012

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. Tweet It’s time to generate revenue.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Marketing Insider Group

AUGUST 26, 2015

These subject matter experts (SME) are an excellent reputation-building resources a brand. Add keywords in the structure of your URL (i.e., When writing your LinkedIn, Twitter, SlideShare, YouTube or Facebook posts, make sure to use similar keywords and hashtags to map back to the story you tell in your blog. SEO Plugins.

SME 100

SME B2B Thought Leadership Top of Funnel Keywords 100

Moz

SEPTEMBER 21, 2020

If you're creating a breakdown of your product or service, you may want to start by interviewing a subject matter expert (SME) to gain real-life details on the product/service and the solutions it provides to your target audience. You need to understand what your audience searches for and how to ensure you’re in the mix of search results.

SEO 85

SEO Top of Funnel SERP Content 85

SmartBug Media

SEPTEMBER 23, 2020

On Facebook, posts where the first three characters are not letters generate the most engagement. Optimize URLs and invest in single use URLs. It is also important to feature the SME from the video so you can set expectations with the audience about video quality and what they are going to see. Use the right tags!

Lead Generation 105

Lead Generation Generation Leads Lead 105

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? Build Your Brand a Social Content Ladder in 5 Steps Is Starbucks the Most Dangerous Competitor to Facebook? (co-authored

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. 237 posts from The Drama 2.0

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Directive Agency

JULY 26, 2016

Also, be sure to read the reviews from 3rd party sites like Yelp, Facebook, Google, BBB.org, etc. Look at their Twitter, LinkedIn and Facebook feeds. Most of the in-house marketers that I have dealt with are generally SME’s (subject matter experts) within the organisation. Russell Jones. ~

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76