How to Tailor Content to Your Target Audience Using the Five Elements of Empathy
Content Standard
APRIL 30, 2020
Empathetic marketing understands the needs, frustrations, and motivations of its target audience. Beyond looking at data for how COVID-19 is affecting user behavior , consider what you already know about your target audience: Are they likely to be working from home right now? Photo attribution: Skype on Facebook.
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