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How to Find Your Fans on Facebook but Connect with Them on Snapchat

Convince & Convert

Tweetable Moments Facebook is where we go to find our fans, and Snapchat is what we use to become friends with them. Chris got into yo-yoing for fun in college, where he studied mechanical engineering. They started by letting their fan base on Facebook know how to reach them on Snapchat (at clywcanada) and saw a huge influx of people.

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Why You Should Consider Using YouTube Videos For Senior Living Marketing

Stevens & Tate

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. When you create YouTube videos, you can post them to Facebook, after all. The best way to reach senior citizens is through the use of visual storytelling (according to multiple studies on the subject).

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How Video Marketing Strategies Can Elevate Sales Efforts

Webbiquity

This kind of microlearning strategy is tremendously valuable, as studies have shown the effectiveness of learning just one or two new concepts in short bursts, rather than devising massive training seminars that require half a day or more to complete (as well as the entire team’s presence). #3: You can take this approach in a few ways.

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Syncapse. Four Your Information.

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Why a B2B Brand Is Experimenting With Snapchat

Convince & Convert

DocuSign : blog , Instagram , Facebook , and Twitter. Case Study: How DocuSign’s Advocates Influenced More Than $3 Million in Sales Pipeline. If you could do a Skype call with any living person, who would it be? ” —@caitlinangeloff. Caitlin’s Twitter: @caitlinangeloff. MarketingProfs.

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The 4 Basic Truths of Good Sales Enablement Content

Contently

That wasted effort could be avoided if marketers approached their sales teams for input before plotting out their editorial calendar full of case studies and product marketing assets. The answers to those questions need to exist in your sales decks, one-sheeters, and case studies.

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Why Canva is Taking Over Visual Social Media

Convince & Convert

Some people are just “Facebook people,” and they’re going to keep using Facebook exclusively, but a lot of people are willing to branch out if you show them how. Google+ needs a longer post than Facebook, and both need a good image, for example. Now, Peg and Guy are ramping up Canva’s online presence.