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The Point

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Ready to take the plunge into Social PPC? Conversely, the lower your engagement rate, the higher you’ll need to set your bid.

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10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.

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Can Games Play a Role in B2B Marketing?

The Point

Momentum for a new breed of social and casual games is picking up speed as game titles migrate to the Web, social media, and smartphones. The Facebook game Farmville has (at last count) more than 30 million active daily users. The site ended up as one of the top three most visited auto sites that summer.

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Are Social Links the Answer to Lagging Email Response?

The Point

In “Emails Gone Viral: Measuring “Share to Social” Performance” , Silverpop provides compelling data that suggests adding social links to emails can have a significant effect on email reach (views), click-through, and response. conversely, and as Silverpop acknowledges, social sharing is a relatively new phenomenon.

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The PESO Model & Your Demand Generation Strategy

The Point

Examples in a demand generation context include social media advertising, display advertising, or sponsored content. Examples include review sites, media coverage, or social media mentions. Leverage relationships with influencers on social media. Webinars become a series of video clips.