Digital B2B Marketing

JUNE 11, 2014

According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. The top 25 includes google, hotmail, facebook login, yahoo, ebay, yahoo mail, craigslist, aol, gmail, and amazon. Sorry to break it to you, but brand followers on social media have the same bias. View-through Reporting.

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100

Digital B2B Marketing

FEBRUARY 23, 2012

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Finding Tweets using Twitter Search For a small site or blog, the better solution is to search for your domain using Twitter Search.

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

Digital B2B Marketing

APRIL 26, 2011

The sponsorship included advertising as well as custom integration of the sponsors content into the site, and allowed a comparison of the performance of various components. Social media links: Even though it is below the fold, the click rate on a link to the client’s Twitter account is 2x the top banner ad.

Advertisements 100

Advertisements Advertising Banner Ads Banners 100

Digital B2B Marketing

AUGUST 7, 2012

If you use the components of inbound marketing I have shared or the common definition centered on content, social and search, content is at the core. During Marketo’s Social Rockstar Tour presentation, they presented two alternatives to content in inbound marketing. However, it isn’t the only viable approach. Sign up here.

Inbound Marketing 100

Inbound Marketing Planning Paid Search Agency Content 100

Digital B2B Marketing

DECEMBER 17, 2013

Stop grumbling about Facebook’s latest blow to marketers. Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. Of course your posts aren’t reaching as many people on Facebook! Social: Twitter Click Rates Are Falling.

Facebook 100

Facebook Television marketing Brand Identity Branding 100

Digital B2B Marketing

JANUARY 22, 2014

You learn that media buyers have put a bit of social lipstick on their buys but they still don’t understand the potential of social media, the importance of content, and so much more. 60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Facebook Delivers Better ROI Than Twitter.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

MARCH 4, 2014

As a marketer, you will need to pay on LinkedIn, just like you do on any other social platform, if your content is going to be widely seen. As more marketers get on board, competition for space in the stream will increase and just like we have seen recently with Facebook, visibility of your content will decrease. Get Ready To Pay.

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

JANUARY 8, 2013

million global unique visits in October (via Comscore), Google+ is struggling to drive real usage, with users only spending 12 minutes a month on the site (via Google in June). The Missing Google+ Identity I have a single account on Facebook, LinkedIn, Twitter, Pinterest…, on every “social network” I am a part of.

Google 100

Google Social Networks Network Marketing Stats 100

Digital B2B Marketing

JULY 19, 2012

Find the Advertising Link Where is the link to advertising info on their site? If it is prominent in the main navigation, the site has been designed for marketers and media buyers as much as for its audience. Sites with advertising info buried in the footer are almost always focused on their audience instead of advertising.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

OCTOBER 25, 2012

For purposes of this article, we are focused on native advertising within traditional editorial publications, not native advertising formats used by social media platforms like Twitter and Facebook. Here are two examples of publishers offering native advertising opportunities appropriate for B2B marketing. Does your content measure up?

Advertisements 100

Advertisements Advertising Content Marketing Advertorials 100

Digital B2B Marketing

MAY 9, 2012

But chances are they aren’t looking at your site, email or content on their smartphone. Social is Mobile Consumers now spend more time with Facebook and Twitter from a mobile device than from laptops and desktops. Otherwise, simply provide mobile-version of UR site.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100

Digital B2B Marketing

MARCH 25, 2011

The company is profitable, growing, and for the moment, on top of business social media networking. Whether measuring page views per visit, time on site, or registration rate, LinkedIn has delivered above average results every time. For many B2B marketers, the data is more relevant than Facebook. Uncluttered Ad Space.

Linkedin 100

Linkedin Media B2B Digg 100

Digital B2B Marketing

FEBRUARY 27, 2013

Your corporate communication needs to include perspectives from Jamie, from quotes in press releases to videos on your site. Develop Social Profiles. Develop social media profiles for Jamie on the core relevant networks for your target audience. Social Sharing and Participation. Extend Your Brand Credibility to Jamie.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100