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Say NO to Auto-Feeds: Your Blog & Facebook, Social Sites

Writing on the Web

Your Blog & Facebook, Social Sites" alt=" Say NO to Auto Feeds: Your Blog & Facebook, Social Sites" />. Many people who think they don’t have time for social media use applications that automatically feed their blogs into Facebook, Twitter and LinkedIn. The content you feed into Facebook may not be appropriate for Twitter and LinkedIn.

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Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher  without a special approval process. To make it effortless for even small bloggers, Facebook announced in a post this week that it is teaming up with WordPress for a plugin that allows us to publish from our blog directly to Facebook. Time will tell. 3.

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today?

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Next is just how plain ubiquitous Facebook is. Third?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. distribution channel, while Facebook was the most. social media, brands and publishers alike have had. First, Facebook and email were clearly the. topped Facebook as the most effective organic. SOCIAL. All rights reserved.

Adding fuel to the fire: How important is Facebook?

grow - Practical Marketing Solutions

A new survey adds more fuel to the swirling debate about how social media usage is changing, especially among teens. In a  Piper Jaffray  survey of American teens, one-third described the photo-sharing app Instagram as their most important social network. The research does not necessarily say teens are moving away from Facebook. How important is Facebook? teens. teens.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”…  or social media is dead … Or that kittens are bad. The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different.

Tips and Tricks for Using Hashtags on Social Media Sites

Marketing Action

Hashtags have become an integral part of social media. They’re used on every major social media site except LinkedIn, and they’re also used on many smaller social sites, like Vine. Facebook. Let’s take a look at each of these sites, and discover some best practices for  using hashtags on social media. Hashtags on Facebook. Yes. 1.

7 Local Business Listing Sites You Should Claim Now

Vertical Response

But, once you claim your listing, you can control what information and images are shown on these sites about your business, which is certainly worth the effort. There are several sites your business could be listed on, so how do you choose the best? Here are our top 7 business listing sites you should claim and/or update: 1. Have any sites to add to our list? ” 5.

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Content Methodology: A Best Practices Report

social media, email, and chat platforms and in a multitude of media formats, from text. Journey site. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. Content.

49 Noteworthy Social Networking Stats and Facts

Webbiquity

Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. An incredible 71% of all Internet users are on Facebook, including more than half of all online adults aged 65 and older. 18 Facebook Stats and Facts. 1.

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The Impact of Facebook’s Algorithm Change, in 5 Charts

Contently

Last week, Facebook dropped a stink bomb in the media locker room when it announced that its algorithm would start prioritizing the posts of friends and family in the News Feed over those of publishers. Folks started to panic, with good reason— over 40 percent of publisher traffic comes from Facebook. But Facebook shares—a decent barometer for organic reach—have fallen ever since.

Why social media strategy should NOT start with a drive for Facebook fans

grow - Practical Marketing Solutions

Why does every social media strategy seemingly start with a company cajoling people to come “like” their Facebook page? This post will explain why that is usually a bad strategy if you are aiming at creating long-term, loyal customers. I’ve been honored to be selected to help judge a global company’s internal social media competition. Tweet.

Your brain is wired for Facebook (really)

grow - Practical Marketing Solutions

There is mounting evidence that social networking sites like Facebook tap into a need for connection that is embedded in our DNA.  We may be actually chemically-predisposed to wasting time on social networks. “Many studies have emerged about the importance of human social interactions to our well-being. Neuro-Facebook. Not ads. Think about this.

Content Marketing Playbook: Strategy and Roadmap

In concert, GE has developed an active, devoted following on nearly every social channel—from. stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. owning the property where you publish your content, as opposed to relying purely on social or native adver- tising. you have your site, it sort of weaves this seamless web.

The Business Case for Buying Facebook Likes

grow - Practical Marketing Solutions

It’s a hilarious moment, but a common example of “social proof” that has been used in the advertising world for decades. Social proof is not always true or accurate, it just has to provide an effective impression of authority. The essence of social proof. Perhaps the most prestigious symbol of social proof today is the Facebook “Like.”  My instinct said no.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Facebook.

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Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. After all, the look and feel of those platforms borrow a lot from the Facebook interface: status updates, @mentioning, groups, walls, profile pictures, direct messages, and so on. amazon.com (Photo credit: soumit). Read on to understand why.

Five reasons to be freaked out by the Facebook experiment

grow - Practical Marketing Solutions

Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users. This was a corporate decision. I’m not a person who hates Facebook and is looking for a reason to ding them.

Definitive Guide to Planning a New Content Initiative

dictates this answer, but if you’re starting something like a new email initiative, social channel. Sharing blog content daily on Facebook, Instagram and Twitter 3. social channels and via email marketing, the cost of those conversions is much less. Check in on the trending hashtags on your social channels. In that time, we’ve. At Divvy, we work closely with many of our.

How to Compel & Not Repel Customers on Facebook [Infographic]

Vertical Response

How do you get more Facebook Likes? How often is too often when posting on the king of social media networks? What are major Facebook no-nos you should seriously avoid? Ask no longer because we’ve put together an infographic addressing what you should or shouldn’t do as a business on Facebook. © 2013, VR Marketing Blog. How do you garner more engagement?

The new urgency to create sticky content for Facebook

grow - Practical Marketing Solutions

Just when you think you’ve figured out Facebook, it moves and morphs in interesting new ways. A few days ago, Facebook announced that the algorithm it uses to determine which content is prioritized in user News Feeds will now take into account how long users spend viewing posts. This should not be a surprise to anyone following Facebook closely. And, it makes sense.

Have top influencers author your sites to appease Google search

Biznology

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. Also, to my company site, Gerris digital , and to a former client’s site, too, DCBIA.

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Dear Facebook. Please let me pay you.

grow - Practical Marketing Solutions

There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. My Facebook mobile stream is now dominated by banner ads. Facebook, you’re just p **g off people every day. Let’s assume that the people who would pay for Facebook, like me, never click on ads any way.

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. are running your site on WordPress, your best bet is to. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. growth.

Video ads: Facebook or YouTube?

Vidyard

The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. Facebook has been on the rise in video for the past year.

7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers

Contently

The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. In a blog post this morning, the social giant announced it will increasingly prioritize posts shared by friends and family over those from publishers, brands, and other pages. Buying a ton of Facebook ads. Facebook may now ruin that.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. How can Facebook be used to support an SEO strategy? Facebook Skeptics.

How to improve your company’s Facebook page

Biznology

1.393 billion people have a Facebook account. On average, Facebook users spend 21 minutes a day on the site. Your company’s Facebook page is your access pass to all of those users. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible. Facebook offers lots of bells and whistles for company pages.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. social media.

Avoid Sites That Sell Followers

Sazbean

It’s a practice as old as business but when it comes to the social media game, paying to play just doesn’t cut it. Buying followers from “businesses” outside of Facebook, Twitter, et al. So you’re new to a social media site and you see that low follower count. The whole point of running social media communities is to commune with your customers.

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35 Stupendous Social Networking Facts and Stats

Webbiquity

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Facebook is of course (by far) the largest social network. Social Media Today ).

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Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. One of the newest ad types to hit Facebook is the carousel ad. The ad appears in the newsfeed and is available for both desktop and mobile sites.

Social Business: Facebook for the Enterprise?

Biznology

As Facebook surpassed the 1 billion users’ mark last week, but still had disappointing results in the stock market , the debate is inevitable: is Facebook going the way of the dodo – or should I say, MySpace and Orkut – or is it going to keep growing? Think about this: how much REAL work you can actually do in Facebook? Image via CrunchBase.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. social media.

Why Facebook will become the most dangerous company on earth

grow - Practical Marketing Solutions

Within the next 60 days, an event will occur that may be the most devastating development in the young history of social media and for the businesses and individuals who love it so much. Facebook is going to become a publicly-traded company. ” Now, what is the source of Facebook’s growing revenues? At least in the near term, Facebook’s prospects seem bright.