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Marketing and Email Signatures: A Love Story

Convince & Convert

Let’s explore a marketer’s relationship with the corporate email signature. Like a grade school girl being chased and teased by the boys at recess, the marketer first views the signature as simply annoying. But eventually, she harnesses the potential of the email signature and falls in love. Image via BigStockPhoto.com.

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Facebook isn’t fazed: Thursday’s Daily Brief

Martech

Good morning, Marketers, and Facebook is not yet fazed. Facebook and its absolute ruler Mark Zuckerberg seem not to be fazed. Perhaps Facebook and Zuckerberg would be fazed by a massive dump of secret documents that appears to show employees throughout the company furious at its lackadaisical approach to hate speech and disinformation?

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The Second Wave of Pandemic Technology Adoption

Zoominfo

Now, we’re seeing a second wave of digital tool adoption of E-signature and payroll services as businesses move an increasing number of core functions online. More announcements in the same vein would trickle in from companies like Twitter, Facebook, and Upwork that employees could permanently work remotely. What’s Next?

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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

As the CEO and Chief Storyteller of Eber Leadership Group, Karen helps companies build leaders, teams, and culture one story at a time, working with Fortune 500 companies like General Electric, Microsoft, Kraft Heinz, Facebook, and the Big 4 Consulting Companies.

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4 Tips for Sharing Videos On Facebook

Convince & Convert

Facebook video is taking over. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). Just take the marriage equality Facebook photo or the KONY 2012 video, for example.

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How to Verify Your Facebook Page in 5 Steps [+ Why You Should]

Hubspot

The other day, I searched for "Taylor Swift" on Facebook. Fortunately, I was able to find the mega-pop star's page easily, with the help of a small blue badge: When searching for a business (or person) on Facebook, a verified badge is often the easiest and most reliable way to ensure the page you've found is authentic.

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Using Campaign Tracking in Your Email Signatures

GreenRope

Using Campaign Tracking in Your Email Signatures. For example, this may be a link to your website which you post on Facebook, LinkedIn, or a partner site. Whenever you send an email to your contacts, the rule of thumb is to include an email signature. These email signatures promote traffic and engagement to your business.