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How HP Balances Social Marketing With Social Customer Service

Convince & Convert

Integrating Marketing Services and Customer Support. Kriti Kapoor spent many years in marketing services, working for several large companies and startups alike. HP is a pioneer in social customer service. HP is a pioneer in social customer service. She is like a mini CEO for her team of social customer service heroes.

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Why Twitter is Trying to Turn Itself Into Facebook

Convince & Convert

Today, Joel discusses various aspects of Twitter, including changes that seem to be moving Twitter away from a unique user experience to more of a Facebook user experience. Even though Twitter owns Vine, it’s exciting to see its own native video platform coming to life, similar (again) to Facebook.

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Using Social Media to Win Hearts in Financial Services

Convince & Convert

The idea is that this will keep Navy Federal top-of-mind and, as they say in financial services, top-of-wallet. via Navy Federal’s Facebook Over the past few years, NFCU has been establishing its social presence. If you could do a Skype call with any living person, who would it be? CEO of J Crew, Mickey Drexler.

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How JetBlue Delivers Amazing Social Customer Service Working From Home

Convince & Convert

With 25 people dedicated to social, JetBlue keeps 24/7 coverage on their Facebook and Twitter channels. On JetBlue’s Facebook page, they shoot to respond within two to four hours. If you could do a Skype call with any person, who would it be? The second tip is know your audience and know your place.” See you next week!

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The average enterprise uses 91 marketing cloud services

chiefmartech

The chart at the top of this post reveals one of the more striking findings that she shared (from page 190 in her report, with credit to cloud security provider Netskope ), showing the average number of cloud services an enterprise uses across different categories. The big revelation: the average enterprise uses 91 marketing cloud services.

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How to Become a Virtual Financial Advisor

FMG Suite

Skype – Free and run by Microsoft. RingCentral – Includes VoIP phone services. For a more social check-in, you could also use Facebook Live, LinkedIn Live, or Skype for a conversation. Facebook Live or Skype for a simple solution. GoToMeeting starts at $12/month for unlimited meetings.

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How to Tailor Content to Your Target Audience Using the Five Elements of Empathy

Content Standard

For starters, consider the five key elements of empathy identified by psychologist and author Daniel Goleman: understanding others, developing others, having a service orientation, leveraging diversity, and political awareness. Photo attribution: Skype on Facebook. Photo attribution: Verizon on Facebook.