WebMarketCentral

JANUARY 30, 2009

Is there SEM life beyond AdWords (and if so, where?)? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Superpages , Facebook , Quigo (interesting), ContextWeb , LookSmart , ASK (lower CPA than Google? How do you write a killer search ad? For example, "generates a cost per acquisition (CPA).competitive

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

WebMarketCentral

DECEMBER 11, 2008

Or, most likely, something you did that was totally unrelated to SEM that nevertheless had an effect? Brand advertising-yes, even print ads-support SEM success. referral visits to your site from Facebook, LinkedIn, StumbleUpon etc.); Random variation? Phases of the moon? Change in the national mood?

SEM 20

SEM CTR Paid Search Agency Press 20

WebMarketCentral

NOVEMBER 24, 2008

version, now incorporating elements such as LinkedIn profiles, blog links, Twitter pages, Facebook, StumbleUpon, even Second Life IDs. website design, Stoney deGeyter, Ralph Wilson, Mark Jackson, Jay Lipe, Kalena Jordan, Viewzi evangelist Giovanni Gallucci, Guy Kawasaki, SEM best practices benchmark data del.icio.us

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

NOVEMBER 12, 2008

Twitter Tools Similar in concept to Facebook applications —but different—Twitter has spawned an industry in clever little tools. Marios Alexandrou of All Things SEM believes Twitter will die because there are too many worthless posts, one-way conversations, and a focus on quantity over quality of followers among other reasons.

Twitter 20

Twitter SEM Tools Practices 20

WebMarketCentral

SEPTEMBER 3, 2009

Use Facebook fan pages to help with SEO? In Facebook Adding 'Fan' Pages To Public Search Listings , Mark Walsh of MediaPost provides additional detail on this announcement and its implications for marketers. tags: social media marketing Facebook fan pages SEO? How can you make a big splash in social media without a huge budget?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JULY 23, 2009

New to the list of PPC providers this year is Facebook. While not a search engine, Facebook offers contextually targeted PPC text ads similar to Google‘s content network. The lines between display ads, search and social are blurring rapidly. Use of the tactic is only slightly less than Yahoo!‘s s content network.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

MAY 18, 2009

Of the hundreds of Facebook applications available, which ones are best for business? Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20