Anything Goes Marketing
JANUARY 27, 2008
Thanks Stefan Pollard over at ClickZ for mentioning that tip If your marketing database and your CRM data are synched, you may even be able to find out which words are used by customers vs. prospects and further segmenting the search terms to use for various campaigns. Does your company have a Facebook group? Seriously - join already.
Anything Goes Marketing
DECEMBER 15, 2008
This week's blog post was inspired by an idea by Yaro Starak over at Entrepreneurs-journey.com who suggested to look for blog ideas by scanning Facebook groups. PS: I did create a recent group on Facebook during the whole Canadian federal government debacle last week called: " I Prefer Celine as Canada's PM over Stephan Dion any day! ".
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Anything Goes Marketing
MARCH 8, 2009
LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. In my new position, I not only manage my own clients but manage clients across an entire segment. StubleUpon , Digg , Facebook , Blogger , web 2.0 Beautiful day!
Anything Goes Marketing
SEPTEMBER 13, 2009
Marketers need to go beyond just generating new subscribers but also to ensure that they maximize the investment of these new contacts by ensuring that the profile for this contact is accurate and contains the necessary information for further segmentation. Tweet This!
Anything Goes Marketing
NOVEMBER 15, 2009
This could mean learning how to clean your data so that it could be easy to segment off of or something simple as creating a control group that you send no marketing communication to and measuring how it fairs to the rest of the database. dmscott Bpoz : @dmscott: lose your fear of social media and lose control of your marketing.
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