Martech

APRIL 15, 2022

Good morning, Marketers, and if you’re searching for signs of the metaverse, try dollar signs. Game publisher SolitaireBliss analyzed Google search data and found that online searches for “sony metaverse” spiked 685% on April 12, a day after Epic Games announced they’d raised a cool $2 billion in investment from Sony and others.

Mobile Advertising 105

Mobile Advertising Paid Search Agency Youtube Search Marketing 105

The Point

OCTOBER 7, 2014

Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Its top 25 US-based search advertisers alone spent more than $1.3 It seems only yesterday that “PPC advertising” was synonymous with Google AdWords.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Search Engine Journal

MARCH 24, 2023

Is paid verification through Twitter Blue and Meta Verified worth it? The post Should You Invest In Paid Verification From Twitter Blue Or Meta Verified? appeared first on Search Engine Journal. Learn more about the benefits and drawbacks of paying for notability.

Twitter 113

Twitter Social Media Facebook Media 113

Contently

SEPTEMBER 25, 2018

Search engines have historically been distant cousins to social media platforms. Search was more transactional, asking users to come prepared with a keyword or a question. On September 24, Google unveiled plans for new search features. Google is morphing search into a Facebook-esque newsfeed.

Paid Search Agency 156

Paid Search Agency Content Social Media Custom Publishing 156

Webbiquity

AUGUST 17, 2021

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. The reach of each network is as follows: Ø Facebook page 1-2% average. Ø Twitter is just.05%. This helps get your site found more on search.

Social Media 359

Social Media Advertising Channels Media Business 359

EveryoneSocial

MARCH 23, 2023

I’m here to tell you about the newest EveryoneSocial product updates, starting with the latest development in query technology: the new EveryoneSocial advanced search bar. In addition to new filter options for searching EveryoneSocial content, users will also be able to tag and @mention companies on LinkedIn now. (As Status: Live!

Tagging 52

Tagging Linkedin Press Profiling 52

Webbiquity

AUGUST 24, 2021

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. Facebook Facts and Statistics. Facebook advertising reaches 2.18 As massive as Facebook is, it’s still growing by double-digit percentages, on average, year after year. and 38 million in the U.K.

Social Networks 292

Social Networks Stats Spyware Mobile Advertising 292

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Paid Content 121

Paid Content Facebook Ideal Customer Profiles Work Management 121

Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. There are image snapshots, video thumbnails, and image search results showing up all around search results. For a few years now, Google has shown image thumbnails in mobile search results. Guest post by Ann Smarty.

SEO 159

SEO SERP Conversion Eye-Tracking 159

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. His question introduced the idea of hashtags as a way to organize thoughts and Tweets on Twitter.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Launch Marketing

MAY 25, 2022

Other search engines like Bing and Yahoo are popular as well, but Google is used by nearly 88% of the global population, making it the top search engine. Search engines monitor and make all the calls when it comes to several areas of an online presence including advertising, placement, search results and more.

Social Media 116

Social Media Optimization Media Keywords 116

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Sprout Social

NOVEMBER 4, 2016

With the sheer volume of social messages posted every second, it’s worth keeping an ear to the ground by using keyword search for phrases that your industry and community are engaging with on a regular basis. With Twitter search operators , social media managers must take advantage of complex search queries to engage with a larger community.

Keywords 82

Keywords Twitter SMB Conference 82

Biznology

JULY 25, 2017

Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. They keep it through thick and thin until — and only until — you manually scrape (rescrape) the original source page via a URL using the Facebook Sharing Debugger. I am and you can be, too! First post!

Facebook 175

Facebook Tools Content Marketing Content 175

Optinmonster

JULY 11, 2022

Looking for an easy way to add a custom WordPress search form? Search forms help visitors find the content on your website. In this tutorial, we’ll show how you can easily create a custom WordPress search form in just a few steps. Why Do You Need A Custom Search Form? The solution is to create a custom search form.

Class 98

Class Terms and Conditions Rules Click Rate 98

SmartBrief - Marketing

OCTOBER 9, 2023

By comparison, X (the social platform formerly known as Twitter) will have 56.1 The platform was rolled out quickly to take advantage of frustration created by Elon Musk’s (mis)management of the X/Twitter platform. The platform was resurrected after Musk purchased Twitter (now X). million monthly active users.

Twitter 52

Twitter Phishing Domain Privacy 52

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Martech

MARCH 25, 2022

As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! I remind you that a “light touch” is usually the very best approach to handling negativity on Facebook.

Facebook 122

Facebook Tips Work Management Social Media 122

Search Engine Journal

MAY 9, 2022

Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. The post Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts appeared first on Search Engine Journal. Here's what you may have missed.

Twitter 90

Twitter Content Facebook Advertisements 90

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Webbiquity

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. Clubhouse may never have three billion users like Facebook , or even 300 million like Twitter. Facebook long ago lost its cool factor.

Spyware 300

Spyware Lead Scoring Lead Ranking Twitter 300

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

Hubspot

MARCH 30, 2021

These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. 13 Facebook Mistakes to Avoid.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

Hubspot

SEPTEMBER 19, 2018

Oh, and Facebook might be making a real difference against misinformation. Google Search Adds 'Meaning Variations' to its Ranking Algorithm. Last week, Google gave the search engine its biggest update yet in that interest. Facebook's Assault on Misinformation Shows Improvement. Unriddled: The Tech News You Need.

Facebook 69

Facebook Amazon Lead Scoring Lead Ranking 69

ActiveDEMAND

DECEMBER 13, 2021

Google Search Console (GSC) is how Google communicates with webmasters and website marketers. ActiveDEMAND makes it easy to perform high-level channel-specific reporting as well, such as: Social media: Facebook Page performance, Twitter Performance, LinkedIn. Website performance data from Google Analytics.

Google 68

Google Lead Gen Marketing Analytics Tools PPC 68

Metadata

DECEMBER 18, 2019

Marketers have to decide where they want to spend their budget, and that’s a big question when you have so many channels and sources to choose from: Google, Instagram, LinkedIn, Quora, Twitter, and Facebook just to name a few. In Google PPC, you can bid on terms that you know your prospects will be searching for. Metadata.io

Account Based Marketing 96

Account Based Marketing Facebook B2B Marketing Advertising Agencies 96

Convince & Convert

FEBRUARY 25, 2015

Image via BigStockPhoto.com On February 4, Bloomberg broke the news about a deal between Google and Twitter , allowing tweets to appear in Google’s search results as soon as they are posted. Currently, Google must crawl Twitter to obtain the content within tweets. This is what is in the deal for Twitter.

Twitter 164

Twitter Google Social Media Case Studies 164

Convince & Convert

AUGUST 3, 2012

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? People search for these sites to get “real” insights into whatever it is they happen to be thinking about at any point in time. Are Brands Overvaluing Facebook and Twitter? It’s fundamental direct marketing.

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

Sprout Social

FEBRUARY 25, 2019

Listening on Facebook is a step up from monitoring and taking action. Review our social listening guide for an overview on social listening and read on to learn how you can apply this practice to Facebook. What is Facebook listening? Facebook listening is not seeing a private message come in and responding to it.

Facebook 93

Facebook Tagging Network Marketing Trends 93

ClearVoice

SEPTEMBER 10, 2021

Social results are what come back from a Google search, typically when you’re searching for a recognizable individual or brand. 72 percent of Americans use some kind of social media platform , so your brand or CEO needs to be engaging on Twitter or Facebook. Twitter shows the beginning of her bio.

Google 52

Google Correlation Click Rate Twitter 52

ClearVoice

SEPTEMBER 20, 2021

Although hashtags are purposeful on Instagram , Twitter , and Pinterest , many have the burning question in their minds: Do hashtags matter on Facebook? Similar to the others, hashtags on Facebook are great for adding reach to your content organically. The history of Facebook hashtags. 6 Facebook hashtag best practices.

Facebook 98

Facebook Practices Best Practices Privacy 98

Convince & Convert

FEBRUARY 25, 2015

Recently Google and Twitter announced that you will now be able to get tweets inside Google search results again. So for the last four years or so you cannot find tweets inside Google search results, at least not in real time. Twitter must get bigger, faster to satiate their ambition. In Montana.)

Twitter 135

Twitter Google Marketing Analytics Tools Buzz 135

Contently

NOVEMBER 8, 2016

I reached out to five tech companies for this story: Facebook, Twitter, Snapchat, Medium, and WordPress. At this point, Facebook, Twitter, and Snapchat are practically publishing platforms, even if they may not define themselves that way. Snapchat and Twitter ignored my interview request entirely.

Facebook 162

Facebook Social Networks Advertising Mediums Mobile Advertising 162

Biznology

MAY 19, 2015

Search will never be the same as it was as recently as a few years ago. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being removed completely, stripping many eCommerce sites of millions of dollars in revenue. It’s worth it! Like this post?

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Sprout Social

FEBRUARY 21, 2019

In this guide, we’ll review the benefits of social listening, specifically on Twitter, and how you can execute this for your own company. Value of social listening on Twitter. Using Twitter listening tools. Taking action from Twitter listening. Value of social listening on Twitter. Using Twitter listening tools.

Twitter 78

Twitter Eye-Tracking Keywords Work Management 78

Brandwatch Marketing

NOVEMBER 8, 2023

1) Hootsuite Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. On the other hand, some people find it useful , as it measures influence through engagement on Twitter. a pro account is required.

Social Media 98

Social Media Tools Media Lead Scoring 98

SocialPilot

FEBRUARY 9, 2024

Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. His post covers everything from Facebook ads to internet marketing. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93