Biznology

MAY 5, 2014

So, which of these three categories contains search? Most casual observers would place paid search in paid media, SEO in earned (link building and PageRank, for instance), and social in either owned — or if you were using such things as Facebook’s Promoted Posts or Twitter’s Promoted Tweets features — paid.

Social Media 80

Social Media Search Marketing Social Marketing Media 80

Biznology

JULY 19, 2013

O’Neill’s advice have to do with search marketing or, more specifically, your search marketing? But his advice holds true today for search marketers. You see, increasingly, all search is local. I get it,” give me a second to explain what local search is really all about. Read on and see why.

SEM 80

SEM Wikipedia Search Marketing Loyalty 80

Biznology

JANUARY 27, 2012

For the past two plus weeks the Internet marketing community, and in particular the SEO subset of that community, has been up in arms about Google’s search update called “Search Plus Your World” If you would like a primer on this Google search update you can go here or here. No improprieties there, huh?

Internet Marketing 80

Internet Marketing Facebook Google Twitter 80

Biznology

MAY 5, 2011

I was honored to be asked to do a one-hour interview with Jake Johnson from Full Sail University , whose class is using Search Engine Marketing, Inc. as its textbook.

Search Marketing 80

Search Marketing Trends Marketing Analytics Tools Wikipedia 80

Biznology

FEBRUARY 26, 2014

Mobile is frickin’ huge: Facebook COO Sheryl Sandberg recently told CNBC that in 2013 people spent more time on mobile than watching TV , the first time that’s ever happened. As with traffic and revenues, search hasn’t escaped this trend. Mobile Marketing Slider mobile mobile marketing responsive site search SEO'

Top of Funnel 80

Top of Funnel Business Mobile Marketing Lock-In 80

Biznology

NOVEMBER 1, 2013

Facebook is the biggest social network, but there is a lot more to social media than Facebook. If you tried to find the most important face of social media, it has been and continues to be Facebook. Because what Facebook does can give us clues as to how the whole industry will go. But to me, Facebook is the one to watch.

Social Media 80

Social Media Facebook Lead Ranking Media 80

Biznology

JANUARY 13, 2012

That 2012 could or rather should be the year that Facebook reaches 1 billion accounts. I am not going to go so far as to say users or active users mainly because we all need to be smart about this and not be under the impression that every Facebook account is either A) real or B) real active. Facebook doesn’t compete.

iCrossing 80

iCrossing Facebook First-Mover Advantage Burn Rate 80

Biznology

JANUARY 22, 2018

Check that you’re making good choices with a quick Google search. Use that metric to estimate, or search and find, the number for each problem. These include digital-first companies like Amazon , Google, Facebook , eBay , Netflix , Salesforce , Uber , and many more. Rank the problems: Move the problems into one column.

Lead Scoring 360

Lead Scoring Lead Ranking Intent Leads 360

Biznology

OCTOBER 5, 2010

Perhaps it might surprise you, given all the privacy debacles that Facebook has suffered, that Facebook is much more popular than Twitter in many European countries, but it shouldn't. The end result is that most Facebook conversations are hidden from public view. But the great majority of Facebook data is private.

Privacy 80

Privacy Facebook Privacy Protection Wikipedia 80

Biznology

NOVEMBER 8, 2012

But I would rather show you with a real-life example, once again from my work as IBM’s search strategy lead, in coordination with my colleagues Lynn Porterfield (@lynnport) and Lisa Lanspery (@lanspery), who ran the advertising and media relations aspects of the campaign, respectively, and did the lion’s share of the leg work.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

JANUARY 17, 2011

I watch my kids use Facebook to get answers from their network on just about anything. It can take a bit longer than just keying in a Google search, but the answers can often be better, because the answers take into account who the person is rather than just some objective answer. Image via CrunchBase.

Facebook 80

Facebook Google Personalization 80

Biznology

OCTOBER 23, 2017

Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues. Personalized search already does this. Your personal search history is used to customize your new searches. As a result, search shows you a unique personal view that is yours alone.

Paid Content 291

Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

Biznology

MAY 20, 2011

There's been a lot of commotion recently about the integration of social signals into the search results of both Bing and Google. Bing has the upper hand with those signals coming from Facebook while Google is still Google, and is still the search engine of choice worldwide, regardless of what signals they have or don't have.

Google 80

Google Facebook Search Marketing Social Media 80

Biznology

MAY 22, 2013

Search just ain’t what it used to be. Search engines used to be about helping customers find information. And “OK, Google,” unveiled at Google’s I/O developer conference offers a glimpse into another yet another interface your customers will use to interact with search. The era of “peak search.”

Search Engine Marketing 80

Search Engine Marketing Search Marketing Paid Search Agency Planning 80

Biznology

APRIL 21, 2011

Of course Facebook won't kill Google. It's framed more provocatively than you or I might think about it, but interviews are like that. The answer was easy, because of the extreme nature of the question. But I don't say that because I somehow thing Larry P has the jump on Mark Z.--instead, instead, I say it because nothing kills anything.

Facebook 80

Facebook Google Course Social Networks 80

Biznology

NOVEMBER 23, 2010

It's been about a month since Facebook and Microsoft hooked up to talk about how Bing will be using Facebook data in its search rankings. It's not about what the search engines announce they are doing. Search engines did not adopt link analysis because links are the only way to do it. We don't know.

Wikipedia 80

Wikipedia Youtube Tagging Social Media 80

Biznology

FEBRUARY 13, 2012

This post is for everyone else that has vaguely noticed that Google has made lots of changes over the last couple of years, but they aren’t sure about what all of them mean for search marketers. Google shows search results as searchers type. Google ranks search results based on social activity.

Google 80

Google Long Tail Marketing Search Marketing Validation 80

Biznology

FEBRUARY 10, 2012

So, hot on the heels of the SPYW (Search Plus Your World) incident which created such a stir amongst the Internet industry glitteratti and all of those “privileged” enough to consider themselves on the inside of the industry, Google rolls out a rather curious project called Screenwise. The new project is called Screenwise.

Privacy 80

Privacy Internet Marketing Amazon Search Marketing 80

Biznology

JANUARY 26, 2011

Andrew Goodman is a writer, paid search expert, and SearchManager Advisor to American Express OPEN , the credit card AMEX markets to small businesses. Andrew has long been known as one of the foremost paid search experts in the world, so if you are interested in Microsoft-Yahoo! What if Facebook takes off? They just kept going.

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

Biznology

OCTOBER 29, 2013

In my analogy, Google Hummingbird will require each website owner to find one or more social media passion-players and woo, hire, pay, or partner with them in order to get back on top of Google organic search. Google Hummingbird is eHarmony for Search (biznology.com).

Google 80

Google Youtube Blogger Domain 80

Biznology

OCTOBER 14, 2010

Search marketing seems like it changes every minute, and it's hard to blame anyone who is worried about falling behind. With big news such as Google Instant seemingly coming every instant, anyone might be concerned that their SEO knowledge is becoming outdated and that their search rankings will be the next thing to drop.

Search Marketing 80

Search Marketing Google SEO Tagging 80

Biznology

SEPTEMBER 10, 2019

We’ve all seen talk about the tech backlash, with firms like Amazon, Google, and Facebook in the cross-hairs of pundits and government officials. Facebook wants more of your data by turning Instagram into Snapchat. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related.

Customer Satisfaction 91

Customer Satisfaction Trust Marketing Amazon Search Marketing 91

Biznology

NOVEMBER 29, 2018

In today’s episode, Steve and I talk about capitalizing on site search insights and the first thing they tell clients to do to improve search. If your site search is failing, the problem isn’t likely your search engine — it’s your improvement program. Site search improvement done manually can only go so far.

Marketing AI 133

Marketing AI Search Marketing Google Twitter 133

Biznology

MARCH 23, 2018

The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. Here’s another: Google and Facebook are leading the digital marketing revolution. Or tell me to shut up and talk about something else. . Here’s an interesting one. Kudos to them. But hold on.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

MARCH 29, 2018

Google statements share that more than 50 percent of search inquiries around the globe come from mobile devices. Micro-moments are the times during a day when a consumer reaches for their smartphone to search for something – a recipe, today’s news, a tutorial, a store location, etc. Mobile speed matters.

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

Biznology

NOVEMBER 13, 2018

Does site search matter? Tim Peter and Steve Zakur are bringing a new podcast to the table: one that explores AI, content marketing, and search like never before. Today’s episode of SearchChat focuses on why ignoring site search can be detrimental to your other efforts — like conversions and content. Take a listen.

Search Marketing 128

Search Marketing Twitter Google Traffic 128

Biznology

MARCH 14, 2017

Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses. And Facebook is a walled garden, requiring extra effort to make each profile public, though it does have excellent brand pages.

PR 163

PR Twitter Public Relations Youtube 163

Biznology

MAY 6, 2021

Data set #1: Facebook published its latest State of Small Business Report , which was extra interesting because it serves as a good snapshot of how the COVID-19 pandemic impacted small and mid-sized businesses. If you are not familiar with this report, it’s an international survey that Facebook does regularly. Let’s dive in.

Social Media 104

Social Media Digital Transformation Facebook Small Business Marketing 104

Biznology

AUGUST 4, 2017

Enterprise search, enterprise collaboration, enterprise social networking, enterprise mobile, and enterprise cloud are often lesser versions of Google Search , Google Docs , Facebook , Twitter , YouTube , Instagram , and a myriad of other products and services we use every day outside the office.

Enterprise Management 151

Enterprise Management Work Management Wikipedia Startups 151

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? New Phone Who Dis? The digital space has become super competitive. New phone, who dis?

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Biznology

APRIL 18, 2018

I often search for particular models of guitars, especially by my favorite manufacturer, Martin. It is kind of creepy for Google and others to share our search histories with affiliate sites that cue into our cookie profiles to display ads about our search histories. For example, I am a guitar enthusiast.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Biznology

NOVEMBER 8, 2017

A mere Google search for “AI job loss” over the last month would reveal titles such as “AI Will Put 10 Million Jobs at High Risk,” “Robots are Coming for Our Jobs Sooner than You Think,” “AI and Robots Could Threaten Your Career Within 5 Years,” and “When AI Spells Exit.”

Forecasting 132

Forecasting Facebook Google Class 132

Biznology

DECEMBER 6, 2010

Social search" has been discussed for a long time, but in the last couple of months it has sneaked up on some of us. Similarly, what we used to talk about as social search has now become just search, because it's here. If you want to learn more, check out my latest article on Search Engine Guide, " When is social search coming?

Web 2.0 80

Web 2.0 SEO Search Marketing Social Media 80

Biznology

NOVEMBER 28, 2017

I am sure you’ve missed most of these as the 80% of the traffic to the below articles are thanks to organic search , primarily via Google. The Facebook Sharing Debugger is an essential content marketing tool. Organic vs paid social media: 12 myths vs realities. 10 lessons on Walmart’s social media strategy. Like this post?

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Biznology

DECEMBER 27, 2018

Steve and I talk about the struggles we’ve seen in the site search world — that clicks are a measure of activity, but they don’t give you real answers. Check us out on Facebook , Twitter , or email info@solosegment.com. Big data has been hot this year. This year, let’s focus on putting your data to work. Like this post?

Analytics 135

Analytics Search Marketing Twitter Google 135

Biznology

MARCH 7, 2018

A Google search turns up lots of videos about writing positioning statements online, but none that communicate an actual positioning statement. This is good for sharing on social media — did you know that 85% of Facebook videos are viewed without sound ? It’s hard to turn this structure into enticing, snackable text.

Positioning 160

Positioning Video Marketing Gartner Differentiation 160

Biznology

OCTOBER 23, 2018

Marketing in 2018 isn’t as simple as having a Twitter and Facebook account. One of the best things about video interviews is because you can extend your publication’s reach from just the world of Google textual search to the second most important search engine on planet earth (sorry Bing): YouTube.

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126