Hubspot

MARCH 14, 2018

Sometimes, it’s easier to share more intimately in a group," said Facebook Product Design Manager Tutti Taygerly during a panel discussion -- suggesting a move toward "smaller, more intimate social networks.". Last week, it was reported that the somewhat troubled ephemeral content app would be cutting over 120 engineers from its staff.

Wikipedia 70

Wikipedia Social Networks Twitter Network Marketing 70

Biznology

JUNE 26, 2018

” — Wikipedia. The Power of Micro-Influencer Marketing Isn’t Only in SEO, Search, or Backlinks. I am talking about the realtime effect of a good outreach campaign that comes flooding in an extreme traffic volume spike immediately after and in the 72-hours after each influencer outreach. That’s branding.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Hubspot

NOVEMBER 7, 2019

Let's say I'm a Wikipedia editor, and I've recently written a page about zebras. My page is getting hundreds of views, and is ranking on page one of Google for the search term, "Zebra". Following the success of my Wikipedia page, I get an email in my inbox. So what if a fake news site is listed on a Wikipedia page for zebras?

SEO 67

SEO Google Wikipedia Lead Scoring 67

Biznology

NOVEMBER 14, 2013

(Photo credit: Wikipedia). Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building.

Link Building 80

Link Building Ad Building Wikipedia Outreach 80

Biznology

NOVEMBER 10, 2015

Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Writing on the Web

FEBRUARY 10, 2014

Here’s what I look for in an optimized, good blog (one that gets Google search and reader results): A good blog title with a tag line that says what people will find on this blog (benefits to reader). Hyperlinks – at least one per 120 words so that posts are identifiable to search engines. A compelling image with each post.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Hubspot

AUGUST 7, 2018

Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. To do this, you’ll want to focus primarily on paid social media ads, search engines, and web design. Optimize your site for search engines. Internet Marketing Strategies.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Biznology

MAY 5, 2011

Image via Wikipedia. I was honored to be asked to do a one-hour interview with Jake Johnson from Full Sail University , whose class is using Search Engine Marketing, Inc. as its textbook.

Search Marketing 80

Search Marketing Trends Marketing Analytics Tools Wikipedia 80

Writing on the Web

MARCH 7, 2011

What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. Most of what I’ve learned about search engine optimization techniques I learned from Scribe SEO Content Optimizer. Share this on Facebook.

SEO 100

SEO Tips Digg Blogger 100

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Brightedge

DECEMBER 5, 2019

This allows you to make searches or perform a variety of tasks without having to open a specific website. For example, you can use the omnibox to: Search specific websites by typing in the website and then hitting the ‘tab’ key. This Quick Answer will be accompanied by a link to the site supplying the information, such as Wikipedia.

SEO 64

SEO SERP Wikipedia Google 64

Webbiquity

JULY 19, 2016

What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Webbiquity

FEBRUARY 14, 2010

And search engines love social media, which helps expose that rant to anyone searching for the company’s name. Consider writing a Wikipedia page about yourself. Professional corporate “evangelists&# like Scott Monty and Christopher Barger , not surprisingly, tend to show up pretty well on search.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Hubspot

OCTOBER 3, 2018

Today, the search engine accounts for over 200 factors when it determines a SERP’s pecking order, so it’s nearly impossible to optimize your website and content for each of its ranking factors. The search engine uses your domain authority to make sure you can provide the highest-quality content about your specific subject matter.

Domain 78

Domain SEO SERP High Quality Lead 78

Hubspot

OCTOBER 29, 2019

When I searched for "dress pant yoga pants" on Google, I found the brand Betabrand. Amazingly, the company dominated the top four search results. Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Biznology

MARCH 14, 2012

Image via Wikipedia. Have you heard that Google has integrated G+ into its organic search results and want to explore the SEO benefits of G+ for your business? Have you heard that Google has integrated G+ into its organic search results and want to explore the SEO benefits of G+ for your business?

Google 80

Google Allocation Business Wikipedia 80

Biznology

JULY 19, 2013

Photo credit: Wikipedia. O’Neill’s advice have to do with search marketing or, more specifically, your search marketing? But his advice holds true today for search marketers. You see, increasingly, all search is local. I get it,” give me a second to explain what local search is really all about.

SEM 80

SEM Wikipedia Search Marketing Loyalty 80

Biznology

JANUARY 18, 2012

Image via Wikipedia. If you care about how your site is found in organic search, you must spend some of your time thinking about search engine optimization (SEO). In the olden days (2005), certain kinds of content had no shot of showing up in the search index (and thus, could never be found). Not quite.

SEO 80

SEO Wikipedia Content Google 80

Biznology

OCTOBER 8, 2012

Photo credit: Wikipedia. Local customers provide the support that small businesses need to keep going, which makes optimizing your website for local search engine rankings even more important. Customers in your area are likely to use some kind of location-based term when searching for local products and services.

Traffic 80

Traffic Marketing Websites Tips Small Business Marketing 80

Biznology

AUGUST 16, 2012

Photo credit: Wikipedia. Google includes items from individual social streams into every user’s distinct search results. How can you optimize for multiple different search results when you don’t know what the individual people are looking at? Gmail in the search engine results pages. SEO is dead!

SEO 80

SEO CAN-SPAM Wikipedia High Quality Lead 80

Biznology

NOVEMBER 23, 2010

Image via Wikipedia. It's been about a month since Facebook and Microsoft hooked up to talk about how Bing will be using Facebook data in its search rankings. It's not about what the search engines announce they are doing. Search engines did not adopt link analysis because links are the only way to do it.

Wikipedia 80

Wikipedia Youtube Tagging Social Media 80

KoMarketing Associates

OCTOBER 20, 2013

To win with content marketing: "Be the Wikipedia for your industry & the best teacher" @thesaleslion #mpb2b. I was honored to have been able to contribute two guest posts ( here and here ) covering B2B Facebook Pages for Social Media B2B but also check out some of the conference and session wrap-ups referenced below.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

Biznology

OCTOBER 26, 2011

Image via Wikipedia. You do a trademark search to make sure that no one else is using the name (at least within your industry), you add a the trademark symbol™ to your name, and if you really want to go the extra mile, you register your trademark so you can use the registered trademark symbol®. So, what do these services do for you?

Domain 80

Domain Privacy Policies Paid Search Agency Terms and Conditions 80

Biznology

APRIL 18, 2017

Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. Twitter’s struggles haven’t abated, but what would it mean to PR if it went out of business? Some thought it was brilliant. Others not so much. Burson-Marstellar is taking an ombudsman approach to social media.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Marketing Insider Group

MARCH 25, 2013

Thus began my foray into search engine optimization. Search engines monetize based on ads run next to organic results and a lot of that content comes from companies. There are workarounds for this, but the fact remains that the only way to get search phrase referring data is if you are an advertiser.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Writing on the Web

MARCH 17, 2014

Google or other search engines. Wikipedia, and other specialized encyclopedia sites. Twitter, LinkedIn, Facebook, Google+, and other social media sites. If I forget where I read something, I can use the search feature and pull up everything in a book that uses that keyword. There are a number of obvious resources.

Research 100

Research Content Wikipedia Marketing Proposals 100

Biznology

OCTOBER 1, 2013

. “Misdirection is a form of deception in which the attention of an audience is focused on one thing in order to distract its attention from another,” according to Wikipedia; and, according to the Wiktionary, redirection is “the automated process of taking a user to a location other than the one selected.”

Work Management 80

Work Management Adwords Paid Search Agency Marketing Management 80

Parse.ly

NOVEMBER 5, 2021

Here’s an example: Let’s say you go to your favorite search engine and type in “Cloud Computing.” We’re going to produce original content on Twitter, LinkedIn, Facebook, Instagram, and TikTok. Think about your company’s Facebook page. The content tilt. Now comes the content tilt.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Brandpoint

AUGUST 26, 2015

Every year, SearchMetrics releases Google search engine ranking factors and correlations they find from performing thousands of searches with well-known keywords. In the report, they break down 7 different areas where your website can influence search rankings. We’ll start with word count. Word Count.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Content Marketing Wikipedia 48

Biznology

JULY 16, 2013

The best thing about this is allowing your friends and followers to know you and your business a little better: in context, in texture, in richness, and in detail; the secondary benefit is search: the more content you have about yourself online, the more Google, Bing, and Yahoo! know about you.

Social Media 80

Social Media Media Internet Marketing Google 80

Biznology

FEBRUARY 26, 2014

(Photo credit: Wikipedia). Mobile is frickin’ huge: Facebook COO Sheryl Sandberg recently told CNBC that in 2013 people spent more time on mobile than watching TV , the first time that’s ever happened. As with traffic and revenues, search hasn’t escaped this trend. The numbers are in. Read on, dear friends.

Top of Funnel 80

Top of Funnel Business Mobile Marketing Lock-In 80

Biznology

JUNE 13, 2012

Photo credit: Wikipedia. As the Facebook IPO story developed over the last few weeks, people started wondering what was real and what was just smoke and mirrors. Is Twitter going to be a ghost town of 150 million users? Will Google+ ever going to take over the social networking crown? Is Pinterest a fad?

Web 2.0 80

Web 2.0 Wikipedia Twitter Facebook 80

Biznology

APRIL 9, 2012

Photo credit: Wikipedia. Don’t expect your news to be found if you’re not optimizing your press release, blog, or web site for search engines. Thank you, Facebook, for collecting all that data about our interests and likes – and turning them into ads. It’s spring, which means it’s mentoring season.

PR 80

PR Tips Public Relations Work Management 80

Biznology

JULY 8, 2014

It’s a bona fide online community along the lines of The Well, Slashdot, and Reddit more than it’s like LinkedIn , Pinterest, or Facebook. Leave Facebook (goodbye friends and family) and commit to Google Plus, your new online home. It’s sort of like Reddit or Wikipedia like that. Definitely FB.

Google 80

Google Social Networks Network Marketing Communities 80

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. The worst case scenario, a search for "Disney stock," pushed #1 all the way down to 976px. So, we decided to run the numbers again (over the same searches) and see if the data matches our perceptions.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Customer Experience Matrix

JULY 16, 2009

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. This sort of processing is a good fit for Alterian’s columnar database engine, which is the core of its business. billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. IBM also produces every kind of marketing and communications asset you can think of related to the event across the major channels: Paid: TV ads, print ads, banner ads, iPad mobile ads, paid search. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80