The Other Social Network
MARCH 10, 2011
If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. LinkedIn has evolved far beyond its roots as a professional networking service.
Video ads: Facebook or YouTube?
MARCH 22, 2016
The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. Facebook has been on the rise in video for the past year.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once?
40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)
NOVEMBER 14, 2011
Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). And with continual algorithm changes by the search engines and the emerging importance of social signals and content, SEO ranking signals, responsibilities and best practices continue to evolve. And more.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. How can Facebook be used to support an SEO strategy? Facebook Skeptics.
10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
APRIL 14, 2015
As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. At its core, search still relies on words, whether typed or spoken. SEO Keyword Guides and Tools.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
companies now use social media for marketing (though the figure varies widely based on size of company)? Or which four cities rank ahead of Seattle and San Francisco as the “most networked?” Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? companies now use social media for marketing.
How B2B Marketers Can Succeed on the 6 Big Social Networks
MAY 10, 2012
It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. Alright, you probably haven't gotten that desperate, but MarketingProfs did shed some light on the issue earlier this week in its post about going B2B on social sites , and I think the topic deserves some serious attention. Social media! You know, where you are "social" with people instead of pushing the hard sell? Facebook for B2B Marketers.
Why your business needs to claim its Google Places page
MARCH 26, 2013
For location-relevant businesses these types of searches are the most important queries that you can hope to win. These queries aren't you trying to beat out your nationwide or global position for search engine rankings, but are instead highly local-based and often immediate in their conversion from a query to a phone call or physical customer at your location. Immediately.
24 More of the Best Facebook Guides, Stats and Rants of 2012
JANUARY 15, 2013
As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+? Facebook Tips and Guides.
11 tips and tools to jump-start your SEO
FEBRUARY 24, 2014
Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement. But
Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.
Industrial Marketing Today
MAY 31, 2010
have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ). Get Engineers Can Sell white paper now. What is On Site SEO?
Search Ranking Factors: 2015 and Beyond
OCTOBER 2, 2015
How do search engines rank web pages ? And more confusing yet is that search engines like Google tell us there are over 200 ranking factors ( each factor may have up to 50 variations )! Where do you even begin to determine which organic search ranking factors might be important to your results? It’s here: Moz Search Ranking Factors. Social Shares Matter!
The 25 Most Popular Twitter Apps : Have You Heard of Them All?
JANUARY 26, 2011
One of the amazing things about Twitter , when compared to a LinkedIn or a Facebook, is that it’s core functionality is so simple yet complemented with complexity by hundreds if not thousands of useful 3rd party apps because of its open architecture and growing ecosystem. Bit.ly – URL Shortener. HootSuite – Browser-Based Social Media Client. Friend or Follow?
The Ultimate Facebook Marketing Cheat Sheet
SEPTEMBER 7, 2011
Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. Bonus!
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog.
How To Blend B2B SEO Into On-Site Content Development
JUNE 26, 2014
Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? Check out the agenda for the very first Search Engine Strategies in November 1999. Screen Grab via Search Engine Strategies. It’s no surprise they perform well in search engine results for many of their “best practice” keyword phrases.
Job Seekers, Forget About LinkedIn: The Ultimate Guide for Your Twitter Job Search
DECEMBER 10, 2010
Don’t get me wrong: LinkedIn is still an essential part of your job search , and having an optimized LinkedIn profile and networking with others on that platform is still a prerequisite in helping you land your next job. Instead, it’s time to start thinking about investing more time in utilizing Twitter for your job search. Networking, Engaging & Tweeting.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user.
4 Tips for B2B Marketing on Facebook
DECEMBER 23, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Impressive client list.
Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week
JUNE 16, 2013
Almost every day, it seems like some company or social network is redesigning itself or adding new features or something. It isn’t often that social networks make many changes to their business facing features, but this week is a whole different story for marketers and brands. Facebook Hashtags Take a Page From Twitter’s Ad Business, From Mashable.
With Facebook Pages - Who needs a Website?
Buzz Marketing for Technology
MARCH 17, 2009
They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Right now, I have Facebook on the brain. As you may recall I am in the middle of writing a book called Facebook Marketing for Dummies (Wiley) due out at the end of the summer. Something they call - Facebook Marketing Optimization.
How to Optimize for “Direct” Website Traffic
AUGUST 22, 2012
One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. Employees (accessing the site from outside the corporate network, e.g., from home or on the road).
Even More B2B Social Media Tools You Haven’t Heard Of
Social Media B2B
MARCH 28, 2011
We’ve had a lot of interest in our previous posts on B2B Social Media Tools (see 7 B2B Social Media Tools You Haven’t Heard Of and 7 More B2B Social Media Tools You Haven’t Heard Of ) so we’re providing another set of 7 tools you may find useful for your B2B business. And with instant analytics while you write or search, ReSearch.ly Timely.
18 Things Online Measurement Can Tell You
JULY 8, 2010
Measuring, monitoring and tracking your website and social media presences can give you quite a bit of good information. How much traffic search engines are sending to you. What keywords are being used to find your content from search engines. How much traffic is coming from Twitter or Facebook or other social networks. world wide web
Growing Your Business…One Facebook Friend at a Time
MAY 25, 2010
Today’s blog post is from one of my new friends that I met Windmill Networking on Facebook , John Atterberry. John’s success in Facebook is rooted on these same principles, that the core of doing business in social media is networking amongst people. Monetizing Facebook is not impossible. Not one said Facebook. That was enough for me.
StumbleUpon: It’s NOT About the SEO! 4 Compelling Reasons to Become a Heavy StumbleUpon User.
FEBRUARY 2, 2010
O.K., I am going to admit that I first joined StumbleUpon as part of a strategy that the “SEO [Search Engine Optimization] Gurus recommend to create backlinks to your blog content from social bookmarking sites like Digg and Reddit. You can then go to your customized feed, similar to your Twitter or Facebook Wall, to discover new content. And you know what?
Why Every Business Should Be On Pinterest
MARCH 6, 2013
Is Pinterest the most sales actionable social network out there? Because the site’s very structure makes it the most sales-actionable social media platform around. Setting philosophy aside, here are some hard numbers in support my contention that Pinterest is the most sales-actionable social network out there. Source: Search Engine Journal.
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • And use video. Want to know more?
B2B Lead Generation Blog: B2B Marketing and lead generation via Social networking
B2B Lead Generation Blog
AUGUST 29, 2007
« Closed Loop Marketing Isnt Software | Main | The One Piece Of Advice You Cant Generate Leads Without » B2B Marketing and lead generation via Social networking Have you dipped your toe in the water of social networking yet? But I’ve heard the audience demographic of the Facebook is now moving from being focused on college kids to becoming a place for adults.
Paid Advertising 101: Understanding the Basics of Advertising on Social Media
NOVEMBER 6, 2015
An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. billion on paid media to reach consumers on social networks in 2015, a 33.5% By 2017, social network ad spending will reach $35.98 Compelling stats and figures aside, it doesn’t take a marketing guru to realize that, with virtually everyone on the planet interacting on social networks, social media might not be such a bad place for your business to advertise. Advertising on Facebook. increase from 2014.
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it? What’s In Your Social Media Toolkit?
25 social media listening aids to increase your hearing
APRIL 21, 2014
78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). 71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). To make sense of the noise, social media listening requires a process.
A Detailed Guide to Creating the Best Landing Page Images Ever
SEPTEMBER 21, 2015
It's easy to do, just put in the URL of your landing page and go: For your new images, you should always keep page performance in mind while creating the image. 4) Determining Image Dimensions. First, open an image file or URL using the “File” menu at the top of the screen. While you’re resizing your images, you should make sure your image is optimized for social sharing.
17 Ways to Promote Your White Paper for Lead Generation
MARCH 3, 2016
There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Here Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. That’s because online releases are submitted to major search engines, industry journals and social networks.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others.
Eight Factors to Consider When (Re)Launching a Business Blog
NOVEMBER 21, 2011
In addition to the traditional benefits of business blogging , recent changes in the way search engines rank content have made blogging crucial for obtaining and maintaining high search engine visibility. Three ranking factors that have recently taken on increased importance from Google (and will therefore likely soon become important to other search engines as well) are content quality and authority, social media links and content freshness. Will the blog be part of your corporate site or have its own unique URL ? Location. Author(s).
What Makes Top Company Blogs So Successful? [New Data]
SEPTEMBER 4, 2015
blogs based on their inbound traffic, average social shares, and domain authority. We’ve had some awesome blogs submit their URLs to the tool, which got us wondering: What can we learn from all these blogs? Here, we've divided it into three parts: social media, search, and content. Now let's start geeking out! 1) Social Media. Facebook wasn't much different.
Blog SEO for the Modern Marketer: How to Optimize Your Posts
OCTOBER 9, 2013
Despite the revolving door of new algorithms and search engine policies, the fundamentals of getting your content found have remained pretty consistent. Here’s what you need to know to optimize your blog posts for search. What would they search for that would bring them to your doorstep? Optimize Blog Post Headlines and URL. Learn About Social Search.
12 (of the) Best Guides to Marketing on Pinterest of 2013
JANUARY 30, 2014
Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? Pinterest still isn’t the right social network for everyone.
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. A.
Top B2B Website Metrics to Monitor Using Google Analytics
MAY 13, 2016
For example, an executive search firm’s website draws both job candidates and employers looking for talent. In most cases, someone that is spending more than two minutes on your site is engaged and has found something relevant to what they were searching. In many cases, organic search (which we’ll discuss later) has a significant effect on bounce rate. Anything over 2.00
Pin to Win: Social Sharing on Pinterest Trumps Email
FEBRUARY 1, 2014
I’ve long argued that Pinterest is the most sales-actionable social network around. New data from social sharing service ShareThis bolsters this theory, showing that for the first time, Pinterest outpaced email to become the third most popular sharing channel in the fourth quarter of 2013. percent of social shares across all channels and 57.63 disagree with this notion.