The Other Social Network
MARCH 10, 2011
If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. LinkedIn has evolved far beyond its roots as a professional networking service.
The 26 Best All-in-One SEO Tool Suites
JANUARY 19, 2017
Optimizing all of the factors that can impact search ranking can be approached in different ways. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Showcase reviews: Social Media Today, MarketingLand, Inc., 15) URL Profiler. Siasat.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once?
Video ads: Facebook or YouTube?
MARCH 22, 2016
The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. Facebook has been on the rise in video for the past year.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
companies now use social media for marketing (though the figure varies widely based on size of company)? Or which four cities rank ahead of Seattle and San Francisco as the “most networked?” Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? companies now use social media for marketing.
How B2B Marketers Can Succeed on the 6 Big Social Networks
MAY 10, 2012
It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. Alright, you probably haven't gotten that desperate, but MarketingProfs did shed some light on the issue earlier this week in its post about going B2B on social sites , and I think the topic deserves some serious attention. Social media! You know, where you are "social" with people instead of pushing the hard sell? Facebook for B2B Marketers.
Why your business needs to claim its Google Places page
MARCH 26, 2013
For location-relevant businesses these types of searches are the most important queries that you can hope to win. These queries aren't you trying to beat out your nationwide or global position for search engine rankings, but are instead highly local-based and often immediate in their conversion from a query to a phone call or physical customer at your location. Immediately.
24 More of the Best Facebook Guides, Stats and Rants of 2012
JANUARY 15, 2013
As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+? Facebook Tips and Guides.
The Ultimate Facebook Marketing Cheat Sheet
SEPTEMBER 7, 2011
Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. Bonus!
Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.
Industrial Marketing Today
MAY 31, 2010
I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ). Get Engineers Can Sell white paper now. What is On Site SEO?
11 tips and tools to jump-start your SEO
FEBRUARY 24, 2014
Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement.
Search Ranking Factors: 2015 and Beyond
OCTOBER 2, 2015
How do search engines rank web pages ? And more confusing yet is that search engines like Google tell us there are over 200 ranking factors ( each factor may have up to 50 variations )! Where do you even begin to determine which organic search ranking factors might be important to your results? It’s here: Moz Search Ranking Factors. Social Shares Matter!
How To Blend B2B SEO Into On-Site Content Development
JUNE 26, 2014
Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? Check out the agenda for the very first Search Engine Strategies in November 1999. Screen Grab via Search Engine Strategies. It’s no surprise they perform well in search engine results for many of their “best practice” keyword phrases.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user.
4 Tips for B2B Marketing on Facebook
DECEMBER 23, 2010
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Job Seekers, Forget About LinkedIn: The Ultimate Guide for Your Twitter Job Search
DECEMBER 10, 2010
Don’t get me wrong: LinkedIn is still an essential part of your job search , and having an optimized LinkedIn profile and networking with others on that platform is still a prerequisite in helping you land your next job. Instead, it’s time to start thinking about investing more time in utilizing Twitter for your job search. Networking, Engaging & Tweeting.
Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week
JUNE 16, 2013
Almost every day, it seems like some company or social network is redesigning itself or adding new features or something. It isn’t often that social networks make many changes to their business facing features, but this week is a whole different story for marketers and brands. Facebook Hashtags Take a Page From Twitter’s Ad Business, From Mashable.
How to Optimize for “Direct” Website Traffic
AUGUST 22, 2012
One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. Employees (accessing the site from outside the corporate network, e.g., from home or on the road).
18 Things Online Measurement Can Tell You
JULY 8, 2010
Measuring, monitoring and tracking your website and social media presences can give you quite a bit of good information. How much traffic search engines are sending to you. What keywords are being used to find your content from search engines. How much traffic is coming from Twitter or Facebook or other social networks. world wide web
Even More B2B Social Media Tools You Haven’t Heard Of
Social Media B2B
MARCH 28, 2011
We’ve had a lot of interest in our previous posts on B2B Social Media Tools (see 7 B2B Social Media Tools You Haven’t Heard Of and 7 More B2B Social Media Tools You Haven’t Heard Of ) so we’re providing another set of 7 tools you may find useful for your B2B business. And with instant analytics while you write or search, ReSearch.ly Timely.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Showcase reviews: BuzzBlogger, Social Media Today.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog.
The 26 Best WordPress Plugins
FEBRUARY 23, 2017
Connect your WordPress.com site to various social networking services. Sample review: “This convenient feature can save you time when it comes to your social media sharing. Sample review: “A lot of people have asked about the social sharing bar we use on Social Media Examiner and why we think it’s special. Sample review: “Monarch is a Social Sharing Plugin.
Why Every Business Should Be On Pinterest
MARCH 6, 2013
Is Pinterest the most sales actionable social network out there? Because the site’s very structure makes it the most sales-actionable social media platform around. Setting philosophy aside, here are some hard numbers in support my contention that Pinterest is the most sales-actionable social network out there. Source: Search Engine Journal.
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • Social Media Today ). 1 goal.
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it? What’s In Your Social Media Toolkit?
Paid Advertising 101: Understanding the Basics of Advertising on Social Media
NOVEMBER 6, 2015
An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. billion on paid media to reach consumers on social networks in 2015, a 33.5% By 2017, social network ad spending will reach $35.98 Compelling stats and figures aside, it doesn’t take a marketing guru to realize that, with virtually everyone on the planet interacting on social networks, social media might not be such a bad place for your business to advertise. Advertising on Facebook. increase from 2014.
B2B Lead Generation Blog: B2B Marketing and lead generation via Social networking
B2B Lead Generation Blog
AUGUST 29, 2007
« Closed Loop Marketing Isnt Software | Main | The One Piece Of Advice You Cant Generate Leads Without » B2B Marketing and lead generation via Social networking Have you dipped your toe in the water of social networking yet? But I’ve heard the audience demographic of the Facebook is now moving from being focused on college kids to becoming a place for adults.
17 Ways to Promote Your White Paper for Lead Generation
MARCH 3, 2016
There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better.
Growing Your Business…One Facebook Friend at a Time
MAY 25, 2010
Today’s blog post is from one of my new friends that I met Windmill Networking on Facebook , John Atterberry. John has a great story to tell from the perspective of a seasoned Marketing Strategist who approached Facebook business strategy from a social perspective. Monetizing Facebook is not impossible. Not one said Facebook. That was enough for me.
A Detailed Guide to Creating the Best Landing Page Images Ever
SEPTEMBER 21, 2015
It's easy to do, just put in the URL of your landing page and go: For your new images, you should always keep page performance in mind while creating the image. First, open an image file or URL using the “File” menu at the top of the screen. 6) Size Your Image for Social Networks. Each social networking site has its own standards for image dimensions.
Eight Factors to Consider When (Re)Launching a Business Blog
NOVEMBER 21, 2011
In addition to the traditional benefits of business blogging , recent changes in the way search engines rank content have made blogging crucial for obtaining and maintaining high search engine visibility. Three ranking factors that have recently taken on increased importance from Google (and will therefore likely soon become important to other search engines as well) are content quality and authority, social media links and content freshness. Will the blog be part of your corporate site or have its own unique URL ? Location. Author(s).
Blog SEO for the Modern Marketer: How to Optimize Your Posts
OCTOBER 9, 2013
Despite the revolving door of new algorithms and search engine policies, the fundamentals of getting your content found have remained pretty consistent. Here’s what you need to know to optimize your blog posts for search. What would they search for that would bring them to your doorstep? Optimize Blog Post Headlines and URL. Learn About Social Search.
With Facebook Pages - Who needs a Website?
Buzz Marketing for Technology
MARCH 17, 2009
They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Right now, I have Facebook on the brain. As you may recall I am in the middle of writing a book called Facebook Marketing for Dummies (Wiley) due out at the end of the summer. Something they call - Facebook Marketing Optimization.
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. for $1.65
StumbleUpon: It’s NOT About the SEO! 4 Compelling Reasons to Become a Heavy StumbleUpon User.
FEBRUARY 2, 2010
I am going to admit that I first joined StumbleUpon as part of a strategy that the “SEO [Search Engine Optimization] Gurus recommend to create backlinks to your blog content from social bookmarking sites like Digg and Reddit. I have found some great and relevant blog posts on SU that just didn’t show up on other popular social media channels in this way.
Pin to Win: Social Sharing on Pinterest Trumps Email
FEBRUARY 1, 2014
I’ve long argued that Pinterest is the most sales-actionable social network around. New data from social sharing service ShareThis bolsters this theory, showing that for the first time, Pinterest outpaced email to become the third most popular sharing channel in the fourth quarter of 2013. percent of social shares across all channels and 57.63 Here’s why.