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KoMarketing Associates

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How to Use Data in B2B Content Marketing

KoMarketing Associates

So, for example, you can see who has liked posts or clicked on links from your Facebook posts through Facebook Insights. This data is collected through the platforms you’re using to complete the action. You can also set up tracking pixels or code to see how a user behaves across your website or with your online ads.

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For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await

KoMarketing Associates

These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. LinkedIn, Facebook, and Twitter are all making positive strides in providing marketers information on activity performance (interactions, clicks, impressions, etc).