3 Ways To Use Video To Get Tactical On Facebook
It's All About Revenue
OCTOBER 2, 2015
Here's 3 ways to use video to get tactical on Facebook. 1. Post videos directly to Facebook rather than via YouTube, Vimeo, etc. The folks at Search Engine Journal recently conducted a study looking at native video vs. YouTube, Vimeo, etc. The results, while not from a large sampling, are pretty telling. 2. ” - Mari Smith, self-proclaimed Facebook Queen.
20 More of the Best Social Media Marketing Guides and Tips of 2013
JANUARY 21, 2014
He even provides sample outreach email text that’s been proven to drive significant response. While every company wants lots of Twitter followers and Facebook “Likes,” Shelly Kramer (again) provides a helpful reminder that it matters who is doing that following and liking. YouTube Marketing Guides and Tips. Best Social Media Marketing Guides and Tips.
7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads
AUGUST 7, 2012
And whether those presentations are meant for industry speaking gigs or educational webinars, all those slides can have some great traffic and lead gen potential beyond their originally intended use. So today, we're going to patch up all those holes in your SlideShare strategy with 7 easy tips to ensure that your slideshow content is primed to generate more traffic and conversions.
What are the Best Social Networks for B2B Marketing? (Research)
AUGUST 27, 2013
According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. But are these efforts paying off in terms of website traffic and leads? The figures here are based on a small, but presumably representative sample of 10 B2B technology websites.
The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
Sample review: “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!!” Sample review: “Wordtracker is a helpful keyword research tool that allows you to locate the top-performing keywords in minutes.” That’s where keyword research comes in.
A Social Media Measurement Dashboard; One Approach
AUGUST 9, 2012
This post includes a sample dashboard based on our real world approach to social media clients. In social media, there are three major categories of measurement: Reach, Engagement and Website Traffic. Facebook. YouTube. Facebook. EdgeRank is an algorithm that ranks objects in the Facebook News Feed. YouTube. WEBSITE TRAFFIC. REACH. Twitter.
Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it
MARCH 5, 2013
Facebook (75%) and Twitter (74%) are almost as commonly used, with YouTube (59%), blogging (48%), Google+ (32%), customer communities (24%), Pinterest (19%) and LinkedIn’s SlideShare (13%) also represented. Here, LinkedIn (34%) bested Facebook (19%) by far, with blogging (17%), Twitter (12%), customer communities (10%) and YouTube (5%) following. What do you think?
6 Tips For Building a High Quality Blog Following
JANUARY 3, 2012
The beauty sample delivery service – and its blog – exploded in popularity. According to compete.com, Birchbox.com traffic grew 6,500% in 2011, to over 110,000 monthly unique visitors at last count. But raw traffic data doesn’t tell the whole story about the value of a publication. At last count, the company had 44,000 Facebook Likes, 14,000 Twitter followers, and 9,400 Youtube subscribers. It’s easy to get excited when the occasional “viral” post brings in a spike of traffic. But often that traffic melts away as quickly as it arrived.
The new guide to minimizing legal risks in Social Media Marketing
grow - Practical Marketing Solutions
JUNE 4, 2015
This eliminates the need to get permission (you’re linking, not copying), and helps drive traffic to the creator’s website. Facebook : Don’t use personal timelines or friend connections to administer promotions (e.g. “share Include an acknowledgement that the promotion is in no way endorsed by or associated with Facebook. Google+ : No YouTube video contests (e.g. contests
5 Content Marketing Trends to Plan Your 2017 Budget
AUGUST 29, 2016
Of course, this is just a sample of companies and lines of business across marketing and technology. YouTube Live , Facebook Live , Tumblr , and of course, Snapchat, are all making live video part of their core offerings. Facebook is even testing advertising during live video broadcasts as well as live video filters a la Snapchat. There are many others. Why invest in it?
Twitter Launches Gender Targeting, and Other Marketing Stories of the Week
OCTOBER 28, 2012
Facebook Brand Engagement Grows 896% [Study], From Search Engine Watch. Hey, remember when Facebook profiles were just a long wall of comments instead of a timeline organized by year? In that one year span, Facebook engagement for brands has grown 896%, as reported by Search Engine Watch, and about 25% of that engagement came from mobile. So how does Twitter know?
Top 30 Most Useful Facebook Blog Posts of 2010
DECEMBER 23, 2010
Since Facebook is where Americans spend more time than anywhere else on the Internet , our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever. 10 Cool Facebook Status Tips and Tricks by Amy-Mae Elliott [4,225]. 20 Facebook Tips/Tricks You Might Not Know from Hongkiat [3,302].
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
You create a few sample infographics and share them on social media so people see what the tool is capable of doing, and between that and the traffic coming from organic search, you start to get a few hundred people using it every month. A few of them like it so much they provide their name and email address so they can continue using it. mean, where do I start? And more importantly.
6 Tips For Building a High Quality Blog Following
JANUARY 14, 2012
The beauty sample delivery service – and its blog – exploded in popularity. According to compete.com, Birchbox.com traffic grew 6,500% in 2011, to over 110,000 monthly unique visitors at last count. But raw traffic data doesn’t tell the whole story about the value of a publication. It’s easy to get excited when the occasional “viral” post brings in a spike of traffic.
4 Ways to Use Social Media to Beat the Big Boys
grow - Practical Marketing Solutions
MARCH 1, 2011
They beat larger fashion houses by giving their audience access to high-end fashion in real time via twitter and their Facebook presence. Their appreciative fan’s spread their unique slant on fashion far and wide. 2) Responding to customer feedback in real-time : Small brands view Twitter, Facebook, and their blog as canaries in the mine that indicate danger or opportunity.
3 Neglected Content Distribution Trends You Should Test in 2017
DECEMBER 5, 2016
” Swensrud also noted that successful online publishers drive significant website traffic through their email newsletters: Buzzfeed, for example, lists email as one of its top five traffic drivers. Facebook , Instagram , and LinkedIn , will remain big-time players for enterprise marketers everywhere. Content distribution ranks near the top of this list. Glad you asked. 1.
26 Social Media Marketing Hidden Treasures You Never Knew Existed
JUNE 15, 2012
As more and more marketers have championed (or begrudgingly admitted) the importance of social media as part of a well-rounded marketing strategy , lots of cool tricks and tips have been published across the interwebs to help turn social media into a traffic- and lead-generating channel. Things You Might Have Missed on Facebook. There is a lot of mystery behind the Facebook newsfeed.
How to Buy a Higher Klout Score and Increase Your Social Media Influence
MAY 2, 2012
If you’ve been exposed to social media marketing, you probably already know that you can buy Facebook Fans & Twitter Followers , but can a higher Klout Score of Social Media Influence be bought as well? Step 1: Register on Klout.com Klout requires you to register by connecting either your Twitter or Facebook page. Note: You won’t find this method on Klout.com ! Thanks!
Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers
AUGUST 16, 2011
Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn. minutes YouTube 17.8 Big Train follows and interactions are up quite a bit across all of our channels – YouTube, Facebook, twitter, and our blog as a result. minutes Digg 4.1
17 Smart Ways B2B Marketers Can Use Pinterest
JANUARY 9, 2015
Otherwise, you’ll miss out on increased traffic, better brand recognition, and a killer way to promote the content you’ve worked so hard to create. The header image in the example above could be used in a tweet, shared on Google plus, or posted on Facebook. You can also include a link to the board on your email sign-up page so subscribers can see samples of what they’ll be getting. 5.
Why Reddit Is Relevant To Marketers [CHART]
It's All About Revenue
FEBRUARY 25, 2013
Beyond Facebook, Twitter, and LinkedIn, marketers can tap into Reddit for a thriving source of community. As the self-proclaimed “Front page of the Internet”, Reddit has a massive community continuously aggregating and curating content across hundreds of topical areas (sub-reddits) with the power to drive substantial traffic.
8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
JANUARY 14, 2013
According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. I f you aren't one of those businesses, it's time to ramp up your social media efforts. Content samples that demonstrate writing skills. Definitely! Maybe not.
11 Ways to Come Up with a Rocking Content Marketing Strategy
APRIL 10, 2014
While the undoubtedly star of their content marketing strategy is their YouTube channel, they do all kinds of content extraordinarily well. Just look at the 3,000+ shares the following Facebook post earned: . Studies have shown that sites ranked #1 on Google capture around 90% of all organic search traffic. Image source. No more mediocrity. Are you with me? Image source.
Getting Started with Pinterest
FEBRUARY 28, 2012
It’s also quite popular with women, who make up 58 percent of the traffic into the site. In fact, one Pinterest infographic puts the Facebook Fans for Pinterest at 97% female. Online vintage clothing retailer Modcloth’s Alicia Barnes, in the other hand, sees Pinterest as their best source of free referrals in terms of traffic and revenue. Over the last 10 days, outside of search engines, that page (which is very much a work-in-progress) is now sending me the 5th most traffic – more than LinkedIn! If you have videos on YouTube, why not pin them as well?
40 Essential SEO Terms Marketers Should Know [Glossary]
DECEMBER 12, 2011
Conversion forms convert traffic into leads. This is often displayed on search engine results pages below the page title as a sample of the content on the page. Facebook, YouTube, LinkedIn, Google+, and Twitter are popular social media websites. Traffic - The visitors to your site. You can check your traffic rank on Alexa. U. 40 SEO Terms You Must Know!
Online Marketing News in 2009: The Year’s Hottest Events
Modern B2B Marketing
DECEMBER 15, 2009
MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. Facebook is awarded $711 million in damages from Sanford Wallace, the notorious "Spam King". YouTube is routinely serving more than a billion video views per day. Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more. Facebook introduces @Mentions in Status Updates.
How to Conduct Competitive Analysis to Step Up Your Content Strategy
MARCH 1, 2012
You know the topic of this post, for example, is Facebook because of the slug at the end of the URL. blog.hubspot.com/blog/tabid/6307/bid/31633/ The-Complete-Guide-to-Setting-Up-the-New-Facebook-Page-Design.aspx. Select a sample of content assets from each content asset type your competitor publishes. YouTube. but that information is all kept pretty hush hush. Right?
Book Review: Social Media Marketing
NOVEMBER 2, 2010
With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li Evans has provided the definitive handbook for social media marketers. Measurement: as Li notes, “Measurement comes in many different forms, from website traffic to the number of retweets your content is getting. Share this on Facebook.
How to Leverage Thank-You Page Real Estate for Better Marketing
MAY 3, 2012
You know, those buttons you see to the left of this blog post that let you tweet, +1, LinkedIn share, Facebook like, and even sometimes pin our content. Your next conversion offer, then, might be a free sample of unicorn shampoo or a free consultation with a unicorn stylist! 6) Show Them a Video (With Calls-to-Action). That's another call-to-action to subscribe to our YouTube channel. We've touted landing pages as one of the most crucial parts of your marketing (next to content creation, of course) for some time. that moment after a lead converts , and you say "thank you.".
Create a Winning Influencer Marketing Program – 9 Questions Marketers Must Answer
JUNE 1, 2016
What’s different now is the rise, prevalence and scale of numerous social platforms like Facebook, Instagram, Twitter, Vine, YouTube and Snapchat. Once you identify which influencers to invite into your program, you can use emails or social communication, such as Twitter, Facebook and Instagram direct messages, to invite them into your brand’s influencer marketing program. 4.
Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
JUNE 22, 2009
Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample. Got the following error pop-up from a security app deep in the… Read more… Roger Warner | December 21st, 2007 | no comments LinkedIn: Facebook for ugly people?
How to Become a Stellar Guest Blogger
JANUARY 4, 2011
AdSense/CPC Blogging & RSS Design Getting Started Making Money Traffic / Promotion The Step-by-Step Guide to Guest Blogging June 14, 2010 · 33 comments This is a guest post by Ann Smarty of MyBlogGuest.com. When Ann submitted this article to me, she included some of her sample work along with the names of blogs she had been featured on. Engage Yourself! Do you guest post?