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What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive? How much traffic do social networks drive to B2B websites?

The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” like it.” — 

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REPORTS: LinkedIn is the Most Effective B2B Social Network

Social Media B2B

LinkedIn has always been the social network that gets the business attention, especially from B2B marketers. But like everything in social media, use these resources to guide your thinking while you discover if your customers are there. 1. In this recent post, Webbiquity looks at the top social networks and analyzes how they drive traffic to B2B blogs and websites.

Is LinkedIn Really a Social Network?

Vertical Response

Heck, you may even send your Twitter feed to it. But does all this type of activity justify calling LinkedIn a social network? First, we have to understand what a social network really is. social network perspective is employed to model the structure of a social group, how this structure influences other variables, or how structures change over time.

Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers

WindMill Networking

Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn. Empire Avenue is a similar type of niche social networking site for those that are active in social media. minutes Twitter 7.3 minutes Empire Avenue 25.1

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How do the audiences differ across various social networks?

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20 Fascinating Things You Didn't Know About Your Facebook News Feed

Hubspot

The feature TIME once compared to "a glitzy laundry list" is now the crux of Facebook's success. Facebook's News Feed launched in September 2006, about a year and a half after the launch of the site. In a nutshell, it scans and collects every single post put out by your Facebook friends, the people you follow, the groups you belong to, and the pages you've Liked. The result?

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Research shows Facebook emotional boost is like marriage

grow - Practical Marketing Solutions

Do social media technologies isolate people and promote false relationships? The Pew Research Center’s Internet & American Life Project decided to examine these questions in a survey that explored people’s overall social networks and how use of these technologies is related to trust, tolerance, social support, and community and political engagement. Follow the money.

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% 58% of consumers follow brands on social media. 71% 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that  social media plays almost as big a role in purchasing decisions as does television. ” — Social Media Today. Buffer Social.

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Twitter 101: What Should I Tweet About? Understanding Why Personal Branding on Twitter Matters

WindMill Networking

Despite the fact that Twitter has apparently grown from 58 to 175 million users in less than a year , it is clear that some of those “users&# are actually “bots&# or even corporations who have several different accounts to serve their current and potential customers with.  Case in point: Dell alone has more than 30 Twitter accounts.  LinkedIn is where your colleagues are. 

The 24 Best Visual Content Creation Tools

Webbiquity

Design tool for custom images, presentations, and social media graphics. Sample review: “You may have heard me rave about Canva before, but it is seriously worth another mention. Sample review: “This tool specializes in allowing real-time collaboration on diagrams and other visuals. Sample review:  “Design engaging images for your social media posts for free.

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Twitter Launches Gender Targeting, and Other Marketing Stories of the Week

Hubspot

Search engines and social networks will roll out a new feature one week, then BOO! Twitter Launches Gender Targeting For Advertisers, From Marketing Land. You might recall Twitter’s previous update for advertisers in the beginning of September, when they launched their targeting by interest and username for promoted tweets. So how does Twitter know?

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Sample review:  “Get a complete local SEO report in just 15 minutes. Each report covers 6 areas of local SEO including Google+ Local, Local Directory listings, on-site SEO and social media.

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Facebook Apps for Business: Post Planner Adds New Killer Content Curation Feature

WindMill Networking

Lure your readers back to your Facebook Page with new content curation features from Post Planner. When I present on Facebook as part of my social media workshops , I introduce a number of Facebook tools for business that I would divide into the following categories: Application platforms (for Facebook contests , etc.). FacebookPhoto credit: Wikipedia).

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The Six Best Google+ Marketing Tools

Webbiquity

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Sample review: The Google+ tool “I find really useful is CircleCount. Pricing: $47 per year.

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Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. million Facebook likes  by boring people. His  advice to social media marketers: “Think big. John Hancock had no social media strategy at time. With 1.3

Top 10 Social Media B2B Posts in First Half of 2011

Social Media B2B

We are at the halfway point of the year and it is instructive to review which Social Media B2B posts have resonated with our readers over the past six months. If not, read on to find some great information to help you with social media for your B2B company. If you are a new reader, below is a good sampling of the kinds of posts we publish. The most popular social network on this site, based on this list, is Facebook, followed by Twitter, then LinkedIn. 28 Awesome B2B Social Media Statistics. 2. Top 10 B2B Companies on Twitter. 3.

View 13

The Science Behind the Most Popular Infographics of 2016

Hubspot

At Visme , we set out to answer these questions by performing a content analysis of the most shared infographics on social media. Using BuzzSumo , we identified every infographic with more than 5,000 shares across some major social media platforms -- Facebook, Pinterest, Twitter, LinkedIn, and Google+ -- and analyzed them for different characteristics. Make It Visual.

The Five Best Pinterest and Instagram Marketing Tools

Webbiquity

Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks. On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images. Google Review Count:  269. Visually.

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The 28 Best Influencer Marketing Tools

Webbiquity

Get suggestions for shareable content, track the results of your social sharing activity, monitor your own influencer score and see the scores assigned to other influencers of interest. Sample review:  “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Showcase reviews:  Buffer Social. 4) Buzzstream.

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20 More of the Best Social Media Marketing Guides and Tips of 2013

Webbiquity

Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. What key trends in 2014 should social media marketers to be aware of? What are the best practices for promoting events through social media? Best Social Media Marketing Guides and Tips. The Ultimate Social Media Tip Sheet by Heidi Cohen.

Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]

Hubspot

To find this out, we turned to a publisher that dominates in social shares: BuzzFeed. The sample was narrowed down further by those that had at least 10 records, leaving us with more than 5,000 titles and their corresponding social shares. Excluding the most popular sharing network (Facebook), "What Should" was also one of the least popular headlines.

3 Ways Data’s Popularity Is Changing Business

It's All About Revenue

Search engines and our social networks have become our default filters. Social status is tricky and vague. For evidence of this visit any junior high school. A kid’s social stature is based on a lot of superficial and ill-defined values. But in the online media ether social status is measurable and public. Likes, followers, thumbs, re-tweets, viewers, such is the currency of social media. But now companies are emerging that track the movements of your social media sway and they are taking steps to brand those metrics, Jones said. Facebook.

The new guide to minimizing legal risks in Social Media Marketing

grow - Practical Marketing Solutions

By Kerry Gorgone, {grow} Contributing Columnist A couple of years back, I wrote a post called “ the essential guide to minimizing legal risks in social media marketing.” Know each social network’s policy regarding contests and giveaways. Very often, marketers want to run contests or giveaways using social media. Find Kerry on  Google+  and Twitter.

48 Instagram Stats That'll Help You Improve Your Posting Strategy

Hubspot

But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting. Source ). 3) The proportion of online adults who use Instagram and Pinterest has doubled since Pew Research Center first started tracking social media platform adoption in 2012.

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Funny Business: The Best Digital Marketing Humor, 2014 Edition

Webbiquity

Sample: Did you hear about the Buddhist who refused Novocaine during a root canal? Dracula’s LinkedIn Profile by Social Media Today. But they seemed to resonate with Twitterers. On the off-chance you haven’t already seen this – Jimmy Fallon and JT spoof hashtags, showing “what a Twitter conversation sounds like in real life.” Really.

Best 84

A Social Media Measurement Dashboard; One Approach

NuSpark

A re your social media efforts working?  Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  There really is no “right” way to measure social media.   The more blogs and books you read on the subject, the more confused you probably get.  Social media marketing in theory isn’t all that different from traditional media (well it is, but). 

A Social Media Measurement Dashboard; One Approach

NuSpark

A re your social media efforts working?  Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  Twitter. Facebook. Facebook.

The 28 Best Web Design Tools

Webbiquity

Sample review: “Want to spruce up your site pages, presentations, ebooks, and other content with cool and different new fonts? Sample review: “Paletton is another great design tool for marketers who lack in overall design. Sample review: “Creative timesavers: WhatTheFont – Find the name of the font used in a particular image.” Social Media Examiner.

The 17 Best Project Management Tools

Webbiquity

It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. Sample review:  “JIRA is a project planning and management application that brings structure and logic to your workflow. Works with iOS and Android devices and on any cellular or WiFi network. Right now.

PR 14

Top 30 Most Useful Facebook Blog Posts of 2010

WindMill Networking

Since Facebook is where Americans spend more time than anywhere else on the Internet , our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever.  10 Cool Facebook Status Tips and Tricks by Amy-Mae Elliott [4,225]. When Are Facebook Users Most Active? Thanks!

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking? How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today. million in revenue.

3 Tips for Future-proofing Your Digital Career

grow - Practical Marketing Solutions

On the one hand, I’m looking forward to 3D printers that recreate my limbs from DNA samples, nanomedicine where tiny robots travel through my bloodstream to repair cell damage and “Hyperloop” capsules that transport me at the speed of sound. Build a virtual network independent of your geo-location. My social network is on Twitter. His conclusion?

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The Social Media Publishing Schedule Every Marketer Needs [Template]

Hubspot

And it's really, really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, 90 minutes. For Twitter. And then Facebook. The thing is, social media marketing doesn't have to be hard -- it just moves so insanely fast that it's hard to fit it all in. How to Use Your Social Media Publishing Schedule.

New Social Media Marketing Benchmarks: How Does Your Company Stack Up?

Hubspot

That''s how many monthly active users Twitter has. Believe it or not, Instagram has actually surpassed Twitter with 300 million monthly active users. And then there’s Facebook, with 1.35 with a "b." In other words, Facebook''s user base is just a hair smaller than the population of China, the most populous country in the world (with about 1.37 Social Media Daily

How to Consistently Keep Up With the Latest Social Media Trends

Hubspot

There''s so much going on with social media it''s hard to keep up. There are always new features being added to Facebook, LinkedIn, Twitter, and Pinterest -- and with all of the other responsibilities on your plate, staying up-to-date with the latest and greatest can feel like you''re running on a really fast on a tredmill while attempting to juggle. social media!

3 Steps to Executing a Flawless Influencer Marketing Campaign

Modern B2B Marketing

Digital influencers are leaders within their communities, with powerful social networks and industry-wide credibility. Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media  channel? Also, 92% are active on Facebook, 88% on Twitter, and 76% on LinkedIn. Today, the landscape is completely different. Has yours?