Buffer

OCTOBER 14, 2019

As ever, a ton is happening in the world of social media , and it can be hard to catch every story. So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing. Social media news item #1. The Future of Facebook (new audio from Mark Zuckerberg).

Facebook 65

Facebook Social Media Eye-Tracking Twitter 65

Sprout Social

MARCH 7, 2024

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in.

Analysis 93

Analysis Marketing AI Examples SWOT 93

Buffer

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand. What resources will I be able to provide?

Social Media 85

Social Media Work Management Marketing Management Process 85

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools. Price: Marketing Hub Professional: $800/mo.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Buffer

MAY 6, 2019

One of the most popular topics in social media marketing is how to get more followers. This is no small task on social media in 2019! We’ve dug into the research on all the latest follower trends and how new brands are growing from zero to 10,000 followers and how established brands are going from 10,000, beyond.

Social Media 83

Social Media Media Ideal Customer Profiles Profiling 83

Brandpoint

JUNE 3, 2020

Jon Frederick is the Director of Social Media at Nickelodeon, so basically he has the best job ever! Jon and his team manage over 100+ social media accounts for Nickelodeon, all backed by millions of followers. They are responsible for editorial, fan engagement and programming strategies for all of the channels.

Social Media 93

Social Media Media Multi-Channel Content 93

Sprout Social

FEBRUARY 20, 2020

Social listening is on the rise. As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. Olivia Jepson Sprout Social Media Strategist. I'm a 3rd year student at NUST, a major in Communication Networks. Event monitoring.

Work Management 118

Work Management Marketing & Strategy Marketing Management Demographics 118

Hubspot

SEPTEMBER 4, 2019

Here is just a sample of the categories our partner ecosystem powers: Event management. However, we also find it’s useful and interesting to see which apps are being widely adopted by HubSpot users, revealing trends about the capabilities many businesses are adding to their tech stacks. Facebook Ads -- targeted social ads.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

Content Marketing Institute

NOVEMBER 6, 2018

Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? You’re not alone. joderama Click To Tweet. Think precision.

Planning 111

Planning Social Media Template Marketing Plans 111

Buffer

JANUARY 21, 2019

This week on The Science of Social Media , we’re exploring six powerful psychological biases and how they influence human behavior online. Knowing the factors that affect decisions will help take your social media marketing to the next level. Which, in a sense, makes all marketers aspiring psychologists at heart. Let’s dive in!

Social Media 109

Social Media Opinions Trust Marketing Twitter 109

Attendify

SEPTEMBER 28, 2019

The band at your networking party could be on point. That’s because while destination choice and networking opportunities are two top factors impacting event attendance (no data yet on coffee toppings), educational content is the number one driver that brings people to events. Your beachfront conference venue might be exceptional.

Marketing Management 49

Marketing Management Peer-to-peer Social Networks Correlation 49

Hubspot

JULY 22, 2019

Even social networks like Facebook and Twitter are creating their own versions of video streaming. These ratings are used to estimate the percentage of the desired demographic on a particular channel through statistically relevant sampling. Ultimately, TV still works for advertising.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Optinmonster

NOVEMBER 20, 2023

Most people look for coupons before they buy: In 2021, CouponFollow surveyed over 1,300 Americans to survey the latest shopping trends. It grabs people’s attention and persuades them to take the desired action: to claim a $25 Amazon gift card with a free sample box of snacks.

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

Hubspot

OCTOBER 28, 2012

Search engines and social networks will roll out a new feature one week, then BOO! Twitter Launches Gender Targeting For Advertisers, From Marketing Land. You might recall Twitter’s previous update for advertisers in the beginning of September, when they launched their targeting by interest and username for promoted tweets.

Twitter 28

Twitter Paid Search Agency Ad Frequency Mobile Advertising 28

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s Google Review Count: 436.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Adobe Experience Cloud Blog

MAY 28, 2015

The same goes for social media (though you have more flexibility to wear PJs while posting). Checking your messaging across LinkedIn, Facebook, and Instagram and adjusting privacy settings accordingly is especially important during the job search. Step 2: Know What You Don’t Know—Yes, Exactly. “We Google often does.

Personalization 48

Personalization Brand Identity Branding Thought Leadership 48

Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Social tools for sharing, curation and networking (i.e.,

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Hubspot

DECEMBER 11, 2013

One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media. Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Marketing Insider Group

MARCH 7, 2021

BuzzSumo is a great, if not a must-have, tool for content marketers to identify what content and keywords are working well, which platforms and channels are driving social sharing and engagement, and who the key competitors and influencers are in your space. Hootsuite is still my top choice for social media scheduling and sharing.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. These are tips that, if you haven't benefitted from them yet, are evergreen enough that you can continue to leverage them well into 2012 to make your social media marketing rock.

Social Media 28

Social Media Social Marketing Tips Media 28

BuzzSumo

AUGUST 17, 2021

We have set out below our findings from the research including the: Headline phrases that drive most engagement on Facebook. Worst performing headline phrases on Facebook. Most engaging Twitter headline phrases. In our sample the most powerful three word phrase used in a headline (by some margin) was: “Will make you … “.

Best Practices 145

Best Practices Viral Marketing Domain Sample 145

Brandwatch Marketing

AUGUST 21, 2023

Regardless of their organization’s size, social media management has become one of the core focuses for marketers and community managers. Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of their features and benefits.

Enterprise Management 98

Enterprise Management Social Media Work Management Marketing Management 98

Hubspot

MAY 18, 2012

Earlier this year, we profiled five brands that have each built themselves a solid marketing presence on Instagram, the popular photo editing and sharing social network so often linked to Twitter and Facebook updates. Now, I'm sure most of you know that social media is important.

Paid Search Agency 28

Paid Search Agency Brand Identity Branding Companies 28

Sprout Social

JANUARY 5, 2023

With social listening, you can finally know exactly what your customers need without digging around endlessly for answers. Consumer conversations are more transparent than ever in the age of social media. This includes: Topics and trends that your customer base is passionate about. Table of Contents: What is social listening?

Social Media 83

Social Media Media Eye-Tracking Work Management 83

Buffer

FEBRUARY 11, 2019

From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything. Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive. The 10 top social media tools to try in 2019. 2: Google Trends. #3:

Paid Content 111

Paid Content Social Media Tools Media 111

Webbiquity

AUGUST 9, 2016

After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. Get suggestions for shareable content, track the results of your social sharing activity, monitor your own influencer score and see the scores assigned to other influencers of interest.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Unbounce

MARCH 30, 2021

Assuming that most folks will choose to keep their data private, these people will essentially become ghosts when it comes to PPC campaigns on platforms like Facebook and Instagram. We’re talking about far-reaching privacy trends that may have you rethinking traditional PPC models. Why all the fuss about Facebook then?

Advertising Agencies 142

Advertising Agencies Advertisements Advertising Opt-out 142

Buffer

FEBRUARY 11, 2019

From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything. Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive. The 10 top social media tools to try in 2019. 2: Google Trends. #3:

Paid Content 90

Paid Content Social Media Tools Media 90

Sprout Social

JANUARY 20, 2022

Social media campaigns are never as simple as they seem. That’s why it’s so important to have a defined game plan for your social media campaigns before you’re in too deep. 5 steps to creating a social media campaign from scratch. Some sample goals include: Increasing your social engagement rate.

Social Media 133

Social Media Planning Campaigns Effectiveness 133

Parse.ly

FEBRUARY 20, 2019

And in fact, this SmartNews and Flipboard trend did not surprise us. Overall, Google in 2018 and Facebook in 2017 fell into this category. Google added a number of ways for people to discover content directly in their product, and Facebook, of course, changed their newsfeed algorithm. But right now we see the trend continuing.

Aggregators 107

Aggregators Traffic Stats Case Studies 107

Zoominfo

SEPTEMBER 20, 2018

New trends and technologies emerge regularly and quickly change the way we interact with customers and prospects. Perhaps you don’t write blog posts or whitepapers, but you send emails, create social media posts, or respond to customer messages. We also recommend including one or two writing samples—even if they aren’t required.

Work Management 193

Work Management Marketing Automation Services Marketing Management Zoominfo 193

Hubspot

FEBRUARY 2, 2017

LinkedIn is a highly valuable tool to network with like-minded professionals. If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. It might seem a little bit intimidating. Actually, yes. Member Groups.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

FEBRUARY 17, 2012

Do you notice a trend in how certain topics perform compared to others? Decide Which Social Media Sites to Spend Your Time On. With so many social media sites at your disposal, it can be hard to prioritize how much time you should be spending on each one. Let analytics be your guide. Then allocate your time accordingly.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. First things first: you need to figure out what you want out of social media at large.

Social Media 112

Social Media Social Marketing Marketing Strategy Marketing & Strategy 112

Webbiquity

FEBRUARY 7, 2017

COLOURlovers is a creative community where people from around the world create and share colors, palettes and patterns, discuss the latest trends and explore colorful articles. Sample review: “Want to spruce up your site pages, presentations, ebooks, and other content with cool and different new fonts? 1) COLOURlovers.

Marketing Automation Services 100

Marketing Automation Services Design Tools Best Practices 100

Single Grain

JUNE 3, 2021

Interestingly, traditional media still remains the most trusted medium of advertising: 60% of people trust traditional media compared to social media (29%). Content management skills to oversee the optimization and marketing of content on different channels like SEO, PPC, Social Media, Email and Blog. Forecast Business Growth.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Unbounce

APRIL 17, 2019

Social Commerce Streamlines the Buyer’s Journey. Social media has quickly become one of the best ways to engage and attract new customers. But you’ve got to ask yourself, why are people on Instagram, Facebook, or Twitter to begin with? Social media users have low purchase intent.

eCommerce 111

eCommerce Tactics Top of Funnel Brand Identity 111