Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies
Paul Gillin
JULY 15, 2011
Here’s a sampling of what I’ve been talking about. The CMO Site likes to stir things up, so my posts there tend to be on the controversial side. The article notes that Epson reported that revenue per visitor nearly doubled after it started including customer reviews on its site. Love Your Critics.
Let's personalize your content