Trending Sources

The 15 Best Special-Purpose SEO Tools

Webbiquity

basic but essential SEO tool—check for HTML errors (such as duplicate title tags), search keywords driving traffic to your site from Google, crawl errors, manual actions, and security issues. Sample review:  “There are plenty of Google tools that you cannot live without – one of them is Google Webmaster Tools (now called Search Console). 11) Open Site Explorer. HubSpot.

Tools 117

Keep your bet on Facebook’s dominance … for now

grow - Practical Marketing Solutions

common question I get asked in classes is if teens are abandoning Facebook. This is usually a function of the “sample of one problem” — “Well my kids are using Facebook much less, so it must be a dying platform.” ” Or it might come from scanning headlines about Facebook’s slowing penentration among America’s youth.

20 Fascinating Things You Didn't Know About Your Facebook News Feed

Hubspot

The feature TIME once compared to "a glitzy laundry list" is now the crux of Facebook's success. Facebook's News Feed launched in September 2006, about a year and a half after the launch of the site. In a nutshell, it scans and collects every single post put out by your Facebook friends, the people you follow, the groups you belong to, and the pages you've Liked.

Increase Engagement of Facebook Posts with Photos

Sazbean

(Photo credit: epSos.de) It may not be much of a surprise, but people are more likely to engage with Facebook posts that include a photo. Brands are starting to use photos in interesting ways, as shown by the proliferation of brands on photo-sharing sites like Instagram. It´s been well established that, photos are one of the most engaging post types on Facebook.

4 Advanced Targeting Techniques Every Facebook Advertiser Should Master

Hubspot

Not everyone “Likes” the Facebook ads platform (pun intended). And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline. How the Facebook Ad Platform Differs. But as a PPC ad platform, Facebook is fundamentally different.

The Limitations of Facebook Insights For Websites

PWB Marketing Blog

Facebook Insights for Websites provides Facebook Page owners data around who is sharing their website content on Facebook. If someone links to your website in their Facebook status message or shares your content, you can get data on this. If you have implemented Facebook’s “Like” button on your website, you can get data on this, too. No, not at this point.

What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The figures here are based on a small, but presumably representative sample of 10 B2B technology websites. The level of traffic driven by social media varies widely across these different site types.

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+  that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. just did this for the aforementioned, but many social media sites can be configured. like this, because as I mentioned, I go to my RSS Google Reader first, and here I am able to share WITH initial comments as below: Third, now let’s set up sharing on Facebook, LinkedIn and Twitter from the Google Reader, since we already set up Google+. Facebook and Twitter.   The easy ones. 

RSS 74

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+  that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. just did this for the aforementioned, but many social media sites can be configured. like this, because as I mentioned, I go to my RSS Google Reader first, and here I am able to share WITH initial comments as below: Third, now let’s set up sharing on Facebook, LinkedIn and Twitter from the Google Reader, since we already set up Google+. Facebook and Twitter.   The easy ones. 

RSS 74

Heatmaps Reveal Where People Look on Social Media Sites [Research]

Hubspot

Mashable commissioned EyeTrackShop, a startup that performs heatmap studies for marketers, to see where people look on popular social media sites. They covered everything from Facebook and Twitter to Pinterest and Reddit, and though the sample size is pretty small and doesn't always include the business pages, the results are interesting for social media marketers nonetheless. You can see the heatmaps for all of the social media networks they researched on Mashable , but we'll focus on what they found for Facebook, Twitter, Google+, and LinkedIn. Facebook.

Dwell 13

The 24 Best Visual Content Creation Tools

Webbiquity

Sample review: “You may have heard me rave about Canva before, but it is seriously worth another mention. Sample review: “This tool specializes in allowing real-time collaboration on diagrams and other visuals. Sample review: “Google Charts offers a gallery of ready-to-use chart types, from simple line graphs to geographical maps and timelines. Google Review Count:  366. Wrike.

Tools 93

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Find interesting content on ANY topic.

Tools 72

The Ultimate Guide to Marketing With Facebook's Social Plugins

Hubspot

Facebook's social what? In simplest terms, a Facebook Social Plugin is basically a widget you can add to your website to extend the benefits of your Facebook marketing efforts beyond Facebook. Facebook currently boasts 11 of these Social Plugins. Note: Installation of Facebook's Social Plugins may require some help from your development team.). Like Button.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Sample review:  “Get a complete local SEO report in just 15 minutes. Each report covers 6 areas of local SEO including Google+ Local, Local Directory listings, on-site SEO and social media.

SEO 100

Facebook Apps for Business: Post Planner Adds New Killer Content Curation Feature

WindMill Networking

Lure your readers back to your Facebook Page with new content curation features from Post Planner. When I present on Facebook as part of my social media workshops , I introduce a number of Facebook tools for business that I would divide into the following categories: Application platforms (for Facebook contests , etc.). FacebookPhoto credit: Wikipedia).

RSS 22

The 29 Best Web Analytics Tools

Webbiquity

Though the tool has its shortcomings and limitations (e.g., it often miscategorizes visits from smaller search engines as referral traffic, and requires use of advanced segments to filter out bot traffic), its extensive capabilities for tracking visit sources and on-site behavior make it appealing. Sample review:  “Mint is a simple alternative to Analytics. Pricing:  free.

The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” Google Review Count:  436. like it.” — 

Tools 64

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. Sample review:  “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!!”

The 23 Best Content Ideation Tools

Webbiquity

Sample review:  “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. Sample review:  “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.”

Tools 104

Blog your way into a book deal

Biznology

Step three is to start writing for sites that have bigger, stronger, and more influential readerships than your own blog does. Consider every piece you pen to be the equivalent of the writing sample you’d need to write or submit for the job of your dreams. Blogging Slider Book Riot Dave Eggers Facebook Huffington Post Minh Minh Le Publishing twitter Vietnam

The 24 Best Online Writing Tools and Apps

Webbiquity

Sample review:  “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review:  “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Sample review:  “Originally designed to help novelists manage their manuscripts, Scrivener is an excellent organizational tool, especially if you blog for multiple clients and outlets.

The 21 Best Content Curation Tools

Webbiquity

Sample review:  “Add and curate content from any public webpage. Sample review:  “One of the most important tools in a marketer’s tool belt is knowledge. Sample review:  “Recently, Instapaper got a refresh; it looks and feels better-organized. Sample review:  “By now I’m sure you’re already quite familiar with Pinterest (and are as addicted to it as I am).

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

The number of people who are visiting social media sites has increased by 24% over the last year. The average visitor spends 66% more time on these sites than they did a year ago. Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook.

Stats 77

The 20 Best SEO Rank Tracker Tools

Webbiquity

Sample review:  “Utilize accurate tracking with automated and white label SEO reports, SERPBook says it offers. Sample review:  “The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports. Special features: geo tracking; desktop vs. mobile rankings; keyword suggestions; group related sites.

Tools 59

The 28 Best Influencer Marketing Tools

Webbiquity

Sample review:  “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Sample review:  “BuzzStream enables you turn a website or blog post into a contact record in their database. Sample review:  “Little Bird is a great tool for building influencer lists by topic. Google Review Count:  217,000. 10) Inkybee.

Tools 76

10 Ways to Boost Your B2B Content Shares

BuzzSumo

Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works. We analysed all of the articles these 100 sites published in the last year (over 100,000 posts) to discover the secrets of the content that gets shared. Facebook. Facebook.

The Seven Best File Sharing Tools

Webbiquity

FTP sites were the most common alternative, but these were often cumbersome to access and use. Sample review:   “Dropbox is first of all a file sharing tool. Sample review:   “Google Drive is a great place to keep your editorial calendars for easy sharing and collaboration during the content planning process.” Google Review Count:  699,000. ” — Siasat.

Tools 51

The 14 Best Content Planning and Research Tools

Webbiquity

Sample review:  “Trello is a simple, yet effective project management tool following the agile development model. Sample review:  “This is a very easy-to-use tool for brainstorming and creating mindmaps. I use it for mapping out different content and blog post types to include in my editorial calendars.” — Online Marketing Institute. Best Content Planning Tools. 1) Trello. HubSpot.

The Science Behind the Most Popular Infographics of 2016

Hubspot

Using BuzzSumo , we identified every infographic with more than 5,000 shares across some major social media platforms -- Facebook, Pinterest, Twitter, LinkedIn, and Google+ -- and analyzed them for different characteristics. As the site with the most users , for example, Facebook seems to be the place to post content related to entertainment, sports, health, psychology, and education.

Five Digital Media Marketing Lessons in Sandy’s Eye

Biznology

Interestingly, even the folks I know who rarely use social media were relying heavily on Facebook and Twitter for updates. One Facebook friend said it best (full disclosure, she works for a major media organization): Someone actually said “no information is better than misinformation.” It’s also using its Web site to keep residents up-to-date on the status of power in each community. A PDF document shows the number and percentage of homes in each community that are without power, along with estimates of when it will be restored. ” Really? Just saying.

The 28 Best Web Design Tools

Webbiquity

Sample review: “Want to spruce up your site pages, presentations, ebooks, and other content with cool and different new fonts? Sample review: “Paletton is another great design tool for marketers who lack in overall design. Sample review: “Creative timesavers: WhatTheFont – Find the name of the font used in a particular image.” Pricing:  free.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

DSP’s serve as a single access point to RTB inventory from across all ad exchanges, evaluate sites and impressions against campaign targeting and budget criteria, and provide integrated ad serving and analytics for each winning bid. Advertisers can take factors such as site, placement, price, and user data into account when bidding on each impression. FACEBOOK EXCHANGE.

How to Plan a Seasonal Marketing Campaign: A 5-Step Guide

Hubspot

consisted of a video piece that urged viewers to give the gift of a healthy heart to someone they love on Valentine's Day by applying for a free sample of MegaRed via its Facebook Page. To return the love, MegaRed would send the user a free sample, too. call-to-action or the desired next steps you want to encourage: Request a free sample. Let's walk through them below.

Plan 44

The Four Best Online Education Tools For Business Pros

Webbiquity

In addition to traditional avenues like university extension courses, trade publications, conferences and forums, and professional coaching and mentoring, business professionals now have instant access to the latest research and practices in their fields through focused news sites, blogs, ebooks, and distance learning. But never has the pace of change been as rapid as today. Pricing: free.

20 More of the Best Social Media Marketing Guides and Tips of 2013

Webbiquity

The insightful and prolific Heidi Cohen collects 101 top social media tips and tactics in this bookmark-worthy tip sheet, from knowing your target audience and their hot buttons and writing regular features responding to your audience’s needs to answering questions on forums and sites like Quora, and incorporating social media calls to action. Best Social Media Marketing Guides and Tips.

Do You Know Your Target Market? How to Find Out…

Vertical Response

Google Analytics provides a depth of knowledge about who’s visiting your website, how they got there (by keyword, referring site, etc), how much time they spend and so much more. Facebook Insights - If you’ve got a Facebook Page for your business and it has over 30 Likes, you can access Facebook Insights. Do you know who your target market is? Yellow page ad?

The 24 Best Email Marketing Tools

Webbiquity

Sample review: “You need a tool to manage your email list and subscribers. Sample review: “Ever forget to follow up with a contact? Sample review: “See what happens to your emails after you press send…you’ll know exactly when they opened your email and whether or not they clicked on your link. Sample review:  “Send video emails to anyone using your web cam.”