Trending Sources

Keep your bet on Facebook’s dominance … for now

grow - Practical Marketing Solutions

common question I get asked in classes is if teens are abandoning Facebook. This is usually a function of the “sample of one problem” — “Well my kids are using Facebook much less, so it must be a dying platform.” ” Or it might come from scanning headlines about Facebook’s slowing penentration among America’s youth.

20 Fascinating Things You Didn't Know About Your Facebook News Feed


The feature TIME once compared to "a glitzy laundry list" is now the crux of Facebook's success. Facebook's News Feed launched in September 2006, about a year and a half after the launch of the site. In a nutshell, it scans and collects every single post put out by your Facebook friends, the people you follow, the groups you belong to, and the pages you've Liked.

Increase Engagement of Facebook Posts with Photos


(Photo credit: It may not be much of a surprise, but people are more likely to engage with Facebook posts that include a photo. Brands are starting to use photos in interesting ways, as shown by the proliferation of brands on photo-sharing sites like Instagram. It´s been well established that, photos are one of the most engaging post types on Facebook.

Research shows Facebook emotional boost is like marriage

grow - Practical Marketing Solutions

Among the many interesting findings, Pew reports that the social relationship “boost&# received by Facebook users is equivalent to about half the total support that the average American receives as a result of being married. The number using social networking sites has doubled since 2008 and has gotten older. Over half of all adult social site users are now over the age of 35. .

8 Ideas for a Creative Facebook Cover Photo (and 15 Examples of Great Ones)

Modern B2B Marketing

Author: Bill Faeth If you’re savvy about marketing on social , your business probably has a Facebook account. One of the most crucial elements of a business’s Facebook page is the cover photo. Here are eight awesome ideas for creating the Facebook cover photo of your dreams, inspired by brands who already have an outstanding visual presence. What is Facebook about?

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently


Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+  that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. just did this for the aforementioned, but many social media sites can be configured. like this, because as I mentioned, I go to my RSS Google Reader first, and here I am able to share WITH initial comments as below: Third, now let’s set up sharing on Facebook, LinkedIn and Twitter from the Google Reader, since we already set up Google+. Facebook and Twitter.   The easy ones. 

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Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently


Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+  that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. just did this for the aforementioned, but many social media sites can be configured. like this, because as I mentioned, I go to my RSS Google Reader first, and here I am able to share WITH initial comments as below: Third, now let’s set up sharing on Facebook, LinkedIn and Twitter from the Google Reader, since we already set up Google+. Facebook and Twitter.   The easy ones. 

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Heatmaps Reveal Where People Look on Social Media Sites [Research]


Mashable commissioned EyeTrackShop, a startup that performs heatmap studies for marketers, to see where people look on popular social media sites. They covered everything from Facebook and Twitter to Pinterest and Reddit, and though the sample size is pretty small and doesn't always include the business pages, the results are interesting for social media marketers nonetheless. You can see the heatmaps for all of the social media networks they researched on Mashable , but we'll focus on what they found for Facebook, Twitter, Google+, and LinkedIn. Facebook.

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Facebook Apps for Business: Post Planner Adds New Killer Content Curation Feature

WindMill Networking

Lure your readers back to your Facebook Page with new content curation features from Post Planner. When I present on Facebook as part of my social media workshops , I introduce a number of Facebook tools for business that I would divide into the following categories: Application platforms (for Facebook contests , etc.). FacebookPhoto credit: Wikipedia).

The Ultimate Guide to Marketing With Facebook's Social Plugins


Facebook's social what? In simplest terms, a Facebook Social Plugin is basically a widget you can add to your website to extend the benefits of your Facebook marketing efforts beyond Facebook. Facebook currently boasts 11 of these Social Plugins. Note: Installation of Facebook's Social Plugins may require some help from your development team.). Like Button.

The 17 Best Keyword Research Tools for SEO and SEM


nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. Sample review:  “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!!”

The 23 Best Content Ideation Tools


Sample review:  “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. Sample review:  “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.”

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Blog your way into a book deal


Step three is to start writing for sites that have bigger, stronger, and more influential readerships than your own blog does. Consider every piece you pen to be the equivalent of the writing sample you’d need to write or submit for the job of your dreams. Blogging Slider Book Riot Dave Eggers Facebook Huffington Post Minh Minh Le Publishing twitter Vietnam

The 24 Best Online Writing Tools and Apps


Sample review:  “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review:  “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Sample review:  “Originally designed to help novelists manage their manuscripts, Scrivener is an excellent organizational tool, especially if you blog for multiple clients and outlets.

Best Social Media Stats, Facts and Marketing Research of 2010


The number of people who are visiting social media sites has increased by 24% over the last year. The average visitor spends 66% more time on these sites than they did a year ago. Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook.

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The Seven Best File Sharing Tools


FTP sites were the most common alternative, but these were often cumbersome to access and use. Sample review:   “Dropbox is first of all a file sharing tool. Sample review:   “Google Drive is a great place to keep your editorial calendars for easy sharing and collaboration during the content planning process.” Google Review Count:  699,000. ” — Siasat.

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The 14 Best Content Planning and Research Tools


Sample review:  “Trello is a simple, yet effective project management tool following the agile development model. Sample review:  “This is a very easy-to-use tool for brainstorming and creating mindmaps. I use it for mapping out different content and blog post types to include in my editorial calendars.” — Online Marketing Institute. Best Content Planning Tools. 1) Trello. HubSpot.

10 Ways to Boost Your B2B Content Shares


Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works. We analysed all of the articles these 100 sites published in the last year (over 100,000 posts) to discover the secrets of the content that gets shared. Facebook. Facebook.

Five Digital Media Marketing Lessons in Sandy’s Eye


Interestingly, even the folks I know who rarely use social media were relying heavily on Facebook and Twitter for updates. One Facebook friend said it best (full disclosure, she works for a major media organization): Someone actually said “no information is better than misinformation.” It’s also using its Web site to keep residents up-to-date on the status of power in each community. A PDF document shows the number and percentage of homes in each community that are without power, along with estimates of when it will be restored. ” Really? Just saying.

The 28 Best Influencer Marketing Tools


Sample review:  “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Sample review:  “BuzzStream enables you turn a website or blog post into a contact record in their database. Sample review:  “Little Bird is a great tool for building influencer lists by topic. Google Review Count:  217,000. 10) Inkybee.

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A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges


DSP’s serve as a single access point to RTB inventory from across all ad exchanges, evaluate sites and impressions against campaign targeting and budget criteria, and provide integrated ad serving and analytics for each winning bid. Advertisers can take factors such as site, placement, price, and user data into account when bidding on each impression. FACEBOOK EXCHANGE.

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year


Web Design – Rather than just passively receiving information from old-fashioned, static websites, today’s prospects and customers want to participate in the learning process, so companies have responded by creating dynamic, interactive content on their sites to help visitors educate themselves, share feedback, make choices, and opt in for further communication. Others are using all of them.

The Four Best Online Education Tools For Business Pros


In addition to traditional avenues like university extension courses, trade publications, conferences and forums, and professional coaching and mentoring, business professionals now have instant access to the latest research and practices in their fields through focused news sites, blogs, ebooks, and distance learning. But never has the pace of change been as rapid as today. Pricing: free.

20 More of the Best Social Media Marketing Guides and Tips of 2013


The insightful and prolific Heidi Cohen collects 101 top social media tips and tactics in this bookmark-worthy tip sheet, from knowing your target audience and their hot buttons and writing regular features responding to your audience’s needs to answering questions on forums and sites like Quora, and incorporating social media calls to action. Best Social Media Marketing Guides and Tips.

5 Little Lead Generation Experiments You Can Run Right Now


Once you have your 10 titles, get into a room with several of your peers and whittle them down to the two strongest. A/B test both titles on a smaller sample of people and then go with the winning title for your larger promotion. 3) Use Facebook dark posts. Facebook ad investment in dark posts. "We need more leads.". Results: Conversions increased by 20%. Lead Generation Dail

A Social Media Measurement Dashboard; One Approach


This post includes a sample dashboard based on our real world approach to social media clients. For the social media measurement dashboard below, you’ll note 4 columns: Previous Period Number, Current Period Number, Percent Change, and Weight.  We’ll focus on Twitter, Google+, Facebook and YouTube. Facebook. Facebook. Below is the sample dashboard. REACH. Twitter.

Do You Know Your Target Market? How to Find Out…

Vertical Response

Google Analytics provides a depth of knowledge about who’s visiting your website, how they got there (by keyword, referring site, etc), how much time they spend and so much more. Facebook Insights - If you’ve got a Facebook Page for your business and it has over 30 Likes, you can access Facebook Insights. Do you know who your target market is? Yellow page ad?

5 Ways to Optimize Your Business for Local Search


The study, which sampled 3,000 US adults who use smartphones to search for local businesses, found that the total number of U.S. Portal Sites: Make sure your company has submitted an accurate website sitemap to the major search engines, Google and Bing (Bing covers Yahoo). IYP Sites: Depending on the cost, you may want to consider listing your business with all of the major IYP sites.

29 Ways to Collect Email Addresses for Your Business

Vertical Response

Create a “sign up” call to action on your Facebook business page. Create enticing visuals encouraging people to sign up for your list, and post them on various social media channels (especially Facebook, Twitter, Instagram, Pinterest, LinkedIn). Give something away like samples, a tour, a consultation, a free how-to guide, infographic, how-to video, etc.

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The new guide to minimizing legal risks in Social Media Marketing

grow - Practical Marketing Solutions

Rather than copy/paste someone else’s article or upload their photo or video on your own site, link to their work from your site. Run contests instead of giveaways, and avoid illegal lotteries. I’ve written in detail about contests and giveaways on this site and on , but I’ll give you the short version here. Don’t use other people’s work (without permission).

Content Marketing: Slow, steady pays off for manufacturer

B2B Lead Generation Blog

Always ask for samples,” she advises. Content Marketing: Mindjet’s infographic strategy boosts blog traffic 420%, Facebook views 313.4%. Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More. If you are targeting four personas, he estimates it would require 720 pieces to speak to every persona in multiple channels over the course of a year.

7 Recent or Unique Google Adwords features you should be utilizing today.


When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.  You’ve seen those Site links at the bottom of Google ads that appear within the top 3 positions?  NuSpark Marketing is approved to test these with clients. 

20 Amazing Examples Of Brand Content Marketing Hubs

B2B Marketing Insider

But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. have a running list of about 10 sites that I typically use as examples. We are looking for examples of brands who continuously and consistently publish content on a site they own – like a media company. Disclosure: this is a NewsCred-powered site.

3 Ways Data’s Popularity Is Changing Business

It's All About Revenue

People are addicted to collecting badges and winning mayoral races through geosocial sites like Foursquare. And businesses are deploying their workforce to try and out-expert each other on Q&A sites like Focus and Quora. Nielsen ratings became a household name by sampling household television viewing. Despite better tracking, people can still practice selective sampling, reporting data that makes them look good but not necessarily the data that enables the company to make wiser decisions and drive revenue performance. Facebook. by Jesse Noyes | Tweet this.

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Funny Business: The Best Digital Marketing Humor, 2014 Edition


Sample: Did you hear about the Buddhist who refused Novocaine during a root canal? From “Catvertising” to “Are Chairs Like Facebook” to “I Have Timeline” to “”CIA’s ‘Facebook’ Program Dramatically Cuts Agency’s Costs,” here are 10 of the best spoofs and satires of digital marketing and media. Really.

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Geofencing? And other ways to target ads to trade show attendees without being there.


If the event has a Facebook page, post some compelling content in order to begin branding yourself as a thought leader. This is mobile retargeting at its finest; except instead of site retargeting, we are “location” retargeting. Here’s a sample promoted tweet we used recently; sending this out to a marketing conference. Facebook Interest ads. Geofencing. Think about it!

Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it

Fearless Competitor

LinkedIn is the channel most used by b2b marketers, according to BtoB’s study, with 80% engaged in the professional profile site. Facebook (75%) and Twitter (74%) are almost as commonly used, with YouTube (59%), blogging (48%), Google+ (32%), customer communities (24%), Pinterest (19%) and LinkedIn’s SlideShare (13%) also represented. Twitter is too low too.).

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Back to School – Let’s Keep Our Kids Safe Online


What is posted on Facebook will be assessed when you apply to college, and perhaps when you apply for a job. Here’s a sampling of all the companies that operate in that ecosystem. Strengthen the privacy settings on all social networking sites and ensure that these settings remain unchanged after updates. I love this time of year. Time to upgrade your TV size? Big Data and YOU.

The Keys to a Five Star Review Program

Modern B2B Marketing

Today, we have peer review sites like Yelp, Angie’s List, and TripAdvisor that help us make more informed decisions based off the available information of other people’s experiences. For each shipment, you received a box with samples of five different products; then, Birchbox prompts you to write a review for each product. Naturally, I opened up my Yelp! How to get started.

How to Rock Your Facebook Fan Page with John Haydon [@InboundNow #3]


John runs Inbound Zombie , a social media strategy firm, where he helps small businesses and nonprofits develop their social media strategy, specifically focusing on Facebook. Facebook Fan Page Strategy - the dos and don’ts, How to grow your Facebook Fan Page and most importantly why you should! How to streamline your Facebook activities. Facebook Events.