KoMarketing Associates

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

Many will offer sample certifications and freely accessible coursework to get marketers started as well. Facebook Blueprint eLearning Courses / Certifications. Obtain Certifications. While most certifications will have a financial cost associated with them, there are several free options and platform-specific certifications available.

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How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service.

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How to Use Data in B2B Content Marketing

KoMarketing Associates

So, for example, you can see who has liked posts or clicked on links from your Facebook posts through Facebook Insights. This data is collected through the platforms you’re using to complete the action. You can also set up tracking pixels or code to see how a user behaves across your website or with your online ads.

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For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await

KoMarketing Associates

These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. LinkedIn, Facebook, and Twitter are all making positive strides in providing marketers information on activity performance (interactions, clicks, impressions, etc).