Digital B2B Marketing

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The One Thing Every Marketer Must Do

Digital B2B Marketing

Did it even indicate that they use it in the buying process, or that they just have a Facebook account? Were respondents recruited through social media or is it a representative sample? Did it indicate how important social media is in the buying process? Question it. There is almost always more to the story.

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3 Ways To Use the Value of a Like or Follow

Digital B2B Marketing

Social media segmentation isn’t trivial, however you can determine the general firmagraphic or demographic profile of your social media audience using a number of different tools (or by manually researching a sample) and compare that to the audience that is driving value.

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