Customer Experience Matrix

JULY 10, 2013

I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. This makes it a system for both small business and service vendors: two of my four themes. The system can also create Facebook landing pages and track visitors to them.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Webbiquity

JULY 12, 2016

Pricing: contact vendor. There’s a reporting function, and facilities to create email templates.” Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. 3: The Nine Best Facebook Marketing Tools. #4:

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

JANUARY 24, 2015

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. It creates email templates with personalization and embedded links but no dynamic content. I’ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr).

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

JANUARY 31, 2014

MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. MindFire provides prebuilt templates for common marketing programs, to further assist clients who need help using the system.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 3, 2013

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. One vendor taking advantage of this opening is RedPoint.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Webbiquity

MAY 9, 2017

Yesware includes functionality for predictive analytics based on your sales team’s activities; post-send tracking (open and reply rates, clicks, attachment opens); sales prospecting based on emails, calls, lead nurturing, and social selling; and integration of all call and email activity with Salesforce.com. ” — PR Daily.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Work Management Marketing Management 214