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| | CUSTOMER EXPERIENCE MATRIX
JANUARY 3, 2013 RedPoint Offers Broad, Deep B2C Marketing Automation
On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. That formula fell out of favor when the most prominent CRM system became B2B-oriented Salesforce.com , whose very name reflects its origins in B2B sales automation. Those buyers often find that systems from big enterprise software vendors become too expensive or require too many ancillary components from their corporate parents.
| | LOOPFUSE
JANUARY 24, 2012 Spice Up Marketing Automation with a Recipe for Success
There are all sorts of good examples on the web on how to build lead flows, set up scoring, and build email templates for your marketing automation campaigns. We have some great Tips & Tricks in our customer database, but you can use email templates from other vendors, lead flow structures and logic from competitors, or scoring rules based on your own experience. Own it.
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| | TOM PISELLO
OCTOBER 7, 2010 Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.
For these solutions we see little pricing power for vendors, higher performance / capabilities at a lower cost year over year, and standardization / consolidation. Costs are being cut with as-a-service applications such as Salesforce.com. Followers Simple template. So will this budget season prove to be scarier than most? Service Oriented Architecture (SOA) is included.
| | TOM PISELLO
OCTOBER 13, 2010 Tom Pisello: The ROI Guy: Alinean Launches Interactive White Papers
Wednesday, October 13, 2010 Alinean Launches Interactive White Papers Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.
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