Digital B2B Marketing

JUNE 4, 2013

If you are a B2B marketer, particularly one focused on making a complex sale in a large enterprise, the answer is almost certainly a resounding yes. You need to generate leads, right? The B2B lead generation landscape has changed tremendously in the last decade. Social Media Advertising. Print Advertising.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Digital B2B Marketing

SEPTEMBER 27, 2011

So your sales consultant can contact me? The marketing automation machine lives on a diet of email and your sales process is built on the telephone. “Why do you want my email and phone number again? No thanks, I’ll pass.” ” Most B2B marketers are still fixated on capturing registration data, and no wonder.

B2B Sales 100

B2B Sales Consulting Marketing Automation Contact Marketing 100

Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Facebook Delivers Better ROI Than Twitter. Facebook Delivers Better ROI Than Twitter. Have you seen how cheap Facebook ads are? Take a look at the ad interface in Facebook or LinkedIn. The analyst’s conclusion?

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

OCTOBER 17, 2016

If that is part of your audience development strategy, make certain all of the content that builds your audience, but is more likely to capture an errant click on Facebook than capture someone at the point of researching a solution, doesn’t pollute your lead score. Involve sales early.

Lead Ranking 100

Lead Ranking Lead Scoring Peer-to-peer Webcast 100

Digital B2B Marketing

APRIL 26, 2012

Multiple research reports have shown B2B buyers conduct more than 70% of their research before engaging with sales. It applies anywhere prospects are engaging with your content, from Facebook to PDFs of research or whitepapers. Providing access to a range of content that allows potential buyers to continue their research is critical.

Research 100

Research B2B Paper Content 100

Digital B2B Marketing

JULY 1, 2013

LinkedIn is making Sponsored Updates available through their sales team and through their self serve platform, making it easy to test and easy to incorporate into larger existing programs. For B2B marketing in particular, I continue to believe LinkedIn’s self-maintained profile data is the best quality data available in the industry.

Cost Per Click 100

Cost Per Click Linkedin Advertisements Advertising 100

Digital B2B Marketing

MARCH 24, 2011

For us, social sign-on is both convenient and puts us in control, with the ability to stop facebook messages or block twitter followers on our terms. With social sign-on, you may not receive as much information, but you are nearly assured the information will be usable.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

MARCH 25, 2011

For many B2B marketers, the data is more relevant than Facebook. When compared to vertical trade sites, LinkedIn can eliminate the vendor, marketing and sales traffic that represents a sizable portion of many audiences. This, combined with targeting, likely explains the above-average engagement referenced above from LinkedIn campaigns.

Linkedin 100

Linkedin Media B2B Digg 100