Crimson Marketing

MAY 23, 2013

3: Invest in Passionate Community Managers to Improve Facebook Reach. 6: ‘Facebook-ize’ Your B2B Brand. Being successful on Facebook is determined by answering these 6 questions: What do you sell? Show them how social media can directly impact the sales funnel. #9: Use Facebook ads. #11: Start using SlideShare. #6:

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Crimson Marketing

JANUARY 14, 2014

How Will It Impact Marketing, Sales and Customer Service? B2B companies will invest 80% of their effort on blogging, LinkedIn and Twitter, and largely ignore Facebook, G+, Pinterest and others. Getting results will dominate social marketing. This will mean turning “engagement” into lead generation and an investment in social selling.

Social Media 100

Social Media Media B2B Sales Linkedin 100

Crimson Marketing

AUGUST 20, 2015

In response, sales needs to adapt and be on equal footing with the buyer. Marketing can enable sales reps to be as educated as the buyer so that they know exactly where the buyer is and help them move forward in their journey towards a sale. Marketing needs to be seen as an equal partner to sales. Educate Sales Reps.

Generation 100

Generation Advertising Agencies Education Barriers 100

Crimson Marketing

FEBRUARY 6, 2014

Nearly half of buyers believe they are better informed than sales reps: 49.5% Over the last year, the number of questions asked on Facebook brand pages has increased by 85%. In 2013, about 60% of questions asked via Facebook received a response from the brand . Measurable Success . Digital means trackable Big Data.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Crimson Marketing

OCTOBER 21, 2014

Is it links, sales, brand awareness, leads or engagement? In fact, 77 percent of Facebook pages found their widest audience through promoted posts. Whether you want to increase your traffic or drive sales, you should focus on how you can amplify your content to reach these goals. Find your audience. Pump up your content.

Social Media 100

Social Media Media Word of Mouth Content 100

Crimson Marketing

DECEMBER 12, 2014

Despite the promising numbers behind email marketing, many marketers made the switch to focusing more on social media strategy and spent more time developing campaigns for Twitter, Facebook, and other social marketing channels. Email marketing was somewhat forgotten, but is it dead ? The short answer is: no. First thing’s first.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

NOVEMBER 4, 2013

71% Facebook. 90% of B2B companies actively use Facebook in their marketing efforts, in comparison to 53% that use Twitter and 47% that use LinkedIn. . 80% on Facebook. 90% of small businesses are on Facebook, and roughly two-thirds post more than once per week. 57% of B2B companies generate sales through LinkedIn.

Social Media 100

Social Media Paid Search Agency Companies Media 100