B2B Marketing Traction

MARCH 10, 2010

sales pitch at the lunch that was intended to “get to know each other?” Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. Save the 4th dimension for Facebook.” Your eyes glazed over, and you excused yourself to refresh your drink (and wipe off your face).

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

DECEMBER 9, 2014

If you need to reach both partners and the media as well as end users, you may want to connect on LinkedIn and Facebook or other platforms popular with consumers such as Instagram and Pinterest. This is part of knowing your audience. If you are a straight B2B play, focus on LinkedIn. Now that’s marketing traction!

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 1, 2013

There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! Facebook ads! In over 15 years as a marketing consultant, I’ve worked with a lot of great clients. 3 Marketing Personalities You Need to Manage. Myopic Marketer.

Work Management 100

Work Management Personalization Planning Consulting 100

B2B Marketing Traction

APRIL 17, 2013

The fact that Twitter constitutes the most social media traffic surprises me, but I wonder if it’s because Twitter is much easier to implement than LinkedIn, Facebook and Google+. According to the Optify survey, Twitter leads have a higher conversion rate than organic search.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

JANUARY 3, 2014

I used to tell clients to think of Twitter as a radio station, but it’s much more than a sales or marketing broadcast channel. (If someone does a deep dive into your detailed content, it might be a sign that they are more qualified than in the early stages of their search.). Give it up and start Tweeting.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

OCTOBER 12, 2012

The idea of a seller owning information that a buyer cannot access, with the power to make the sale happen when they seller wants it, is no longer real. Someone who wants to buy a product or service now has a whole world to shop in (online) or at least to investigate what they want to buy before they buy it. a stimulus like an ad, 2.)

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

DECEMBER 22, 2010

So why are their online marketing dollars not turning into sales revenue? The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube. SEO Has Changed.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

MARCH 1, 2013

Usage of Facebook on desktops has declined in recent months. I think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising. Add to that Facebook’s many changes to privacy settings so that we users have to learn and re-learn as they change. Don’t get me wrong.

Facebook 100

Facebook Multi-Touch Attribution Mobile Advertising Psychographics 100

B2B Marketing Traction

NOVEMBER 9, 2009

This book discusses why trust is important for social media – a must read if you’re thinking of getting into Facebook, Twitter, LinkedIn and blogging, and a great read if you’re already into these networks and activities or even if you consider yourself an expert. Speaking of sales, what about that selfishness factor?

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

JULY 8, 2015

The same thing happened in the early days of Facebook Pages for business – some built a huge following and lost the ability to easily reach followers when Facebook made changes. LinkedIn also told me that I can’t control which keywords to filter for.” How to generate results from LinkedIn Groups.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

OCTOBER 1, 2009

What if your prospects are (like me) overwhelmed by email and prefer to hear from you on Twitter, Facebook or via an RSS feed to your blog? Getting a hard-core sales call when you have no budget and no approval that would allow you to buy is irritating. Know how to best communicate with your prospects. After they download your eBook?

Psychographics 100

Psychographics Campaigns Planning RSS 100